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Eye Outpatients Department

Eye care center · Christchurch Centre, Christchurch

What your customers see when they look for you, and where that puts you among 49 Christchurch optometrists.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch optometrists · 49 businesses
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Executive summaryExclusive Marketbase business report

Eye Outpatients Department

Eye care center · Christchurch Centre, Christchurch

Where you stand#45of 49 optometrists
Overall health0.8/10across the eight areas
How AI describes youMarketbase business report

What AI tells people about you

Eye Outpatients Department is an optometry and eye care clinic in Christchurch Central City. It provides outpatients services including urgent eye care and surgical follow-up, with a clinical team that manages conditions such as retinal detachment. Patients regularly note responsive urgent treatment and hands-on clinical support alongside routine outpatient care.

Eye Outpatients Department is an optometry and eye care clinic located in Christchurch Central City. It serves outpatients requiring optometry assessments, urgent eye care and surgical follow-up, and manages conditions including retinal detachments and post-operative recovery.

Services include urgent clinic access, coordination with surgeons for eye operations, and follow-up care after procedures. The department works with ophthalmic surgeons and clinical staff to arrange timely interventions when serious eye conditions are identified.

Customers frequently report fast responses for urgent issues and appreciative accounts of the clinical team's care during operations and recovery. Reviews also indicate occasional problems with reception and phone handling, with some customers describing unhelpful or rude interactions at reception during visits and calls.

As a Christchurch Central City outpatient eye department, the service is distinct for its emergency responsiveness and surgical follow-up capability. It combines routine outpatient services with a focus on rapid clinical intervention for acute eye conditions and ongoing post-surgical care.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

Eye Outpatients Department shows a low overall health score for its Google Business Listing, indicating room for improvement. The listing already has a claimed status, website link, and phone number, with an open-for-business indicator, but the health score suggests limited completeness. The strongest findings are that essential contact info is present and the listing is claimed, while the main opportunity is to add a more meaningful description and continue expanding photos.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Description lengthThere is no real description on your listing, so when someone finds you on Google there is nothing in your own words telling them what you do.
  • 2
    Photos on the listingYou have fewer photos than nearly every business here, so a customer comparing you against them builds a picture of their work and guesses at yours.
  • 3
    Category fitYour categories cover less of this market than nearly every competitor, so someone searching for a job you actually do is shown a list your listing was never entered into.
11 checks on your Google listing. You're seeing 6 of them.
2.3Room to grow
9:41
Tiles © Esri
2
Eye Outpatients Department✓✓
3.6 ★★★★★ (21)
Eye care center · Christchurch Centre3
Open 5 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business
No description yet1
Google listingChristchurch optometrists · 49 businesses
You are #38 for your Google listing
See how to fix all 3 →
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Eye Outpatients Department shows a low overall health score of 1.7 out of 10 for Google review performance. The main findings point to no reviewer responses yet and a need to build more reviews to raise the star rating. The clinic has made some progress in total reviews but must sustain momentum.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Review confidenceRating and review volume together sit well behind this market, which means a customer comparing you has both halves of the picture reading thin.
  • 2
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 3
    Star ratingYour rating sits well below what customers here are used to seeing, and it is the first number they compare when two businesses look otherwise equal.
4 checks on your reviews. You're seeing 3 of them.
1.9Room to grow
9:41
Eye Outpatients Department
OverviewReviewsPhotosAbout
3.6★★★★★21 reviews
5
4
3
2
13
staff 7surgeons 3book 3clear explanations 2eye department 2eye operation 2
1How far your rating and your review count together can be trusted
Google reviewsChristchurch optometrists · 49 businesses
You are #40 for your Google reviews
See how to fix all 3 →
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Eye Outpatients Department shows a low overall health score in Google Maps search (1.5/10), indicating limited visibility across maps. Highlights include strong performance for several city-centre and regional keywords such as eye care center in christchurch centre and eye care center in westmorland, while many other area terms rank lower. The main opportunity is to improve both aggregate and borough-specific visibility to reach more local patients.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility in your own suburbYou show up in local Maps searches, but below most businesses in your suburb, so a customer looking from a nearby street is shown someone else first.
  • 2
    Maps visibility across the city groupYou turn up across more of the surrounding suburbs than the middle of the field, so customers searching from outside your own patch are finding you.
2 checks on your map positions. You're seeing both.
4.2Room to grow
9:41
1234Tiles © Esri
2Top three for "eye care center" in 11 suburbs, seen in 77
1
Eye Outpatients Department13.6 ★ (21) · Eye care center
2
Bailey Nelson Optometrist - Christchurch CBD4.7 ★ (564) · Eye care center
3
Southern Eye Specialists4.1 ★ (64) · Eye care center
4
Family Eye Centre3.6 ★ (21) · Eye care center
Map positionsChristchurch optometrists · 49 businesses
You are #29 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

The Eye Outpatients Department shows very low health in its social presence, indicating limited visibility across key platforms. The most important findings are missing active profiles on Facebook and Instagram, and a weak presence on TikTok, Neighbourly, and GrabOne. Addressing these gaps could improve discoverability and trust with local patients.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Having a Facebook page at allWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing.
  • 2
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 3
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
16 checks on your listings and social. You're seeing 3 of them.
0.6Room to grow
9:41
Geye outpatients department christchurch centre
AllImagesMapsNews
Healthpointsouthern-cross-christchurch-hospital-ophthalmologyEye Outpatients Department | Healthpoint
Age Concerncanterbury-dist-health-board-eye-outpatientsEye Outpatients Department | Age Concern
Southern Cross Providerdr-ainsley-morrisEye Outpatients Department | Southern Cross Provider
FacebookNo account found1
InstagramNo account found2
TiktokNo account found3
Listings and socialChristchurch optometrists · 49 businesses
You are #46 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokHealthpointAge ConcernSouthern Cross ProviderYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Facebook pageCriticalWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing. Shown at a typical score for this market.
9 checks on your Facebook page. You're seeing 1 of them.
2.5Room to grow
9:41
facebook
eye outpatients department christchurch centre
We didn't find any resultsMake sure everything is spelled correctly or try different keywords.1
Facebook pageChristchurch optometrists · 49 businesses
You are #37 for your Facebook page
See how to fix it →
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Facebook
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06Your websiteMarketbase business report

Your website

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Domain Age ScoreWe could not read how long your domain has been registered, or it is only weeks old.
  • 2
    Domain HealthYour site answers, but something did not check out - an insecure link, a redirect chain, a domain shared with other businesses, or a listing pointing at a social page.
  • 3
    Domain UniquenessYour web address belongs to a platform rather than to you - a social page or a site builder's own domain.
3 checks on your website. You're seeing all of them.
-Room to grow
9:41
🔒healthnz.govt.nz132
Your websiteChristchurch optometrists · 49 businesses
See how to fix all 3 →
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Where we can help

Nothing to sort here.
0 checks on your search and traffic. You're seeing all of them.
0.0Room to grow
9:41
Goptometrist oceanic canterbury region
AllMapsImagesShopping
No ads from you on any search
www.barringtoneyecare.co.nzBarrington Eye Care | Optometrist | Comprehensive Eye Tests
www.healthnz.govt.nzEye outpatient clinic (ophthalmology) — Canterbury

3 Jun 2025 — To contact the eye outpatient service: phone: 03 364 1470; email: [email protected]. Our office hours are Monday to Friday, 8:30am to ... Read more

www.sight.co.nzT&S Opticians | Optometrist | Canterbury
Google search and trafficChristchurch optometrists · 49 businesses
You are #33 for Google search and traffic
See how to keep it that way →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

The Eye Outpatients Department shows partial alignment: 45 weekly open hours match high-demand windows, mainly mid-morning and early afternoon on weekdays. However it misses several popular Saturday midday hours, leaving 75 high-demand hours closed. There are no low-demand open hours, so inefficiency from unnecessary opening is not apparent. Overall, weekend midday coverage is the main gap to consider.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours cover some of the busy stretches but fewer than half the businesses here, which means someone ringing round on a Saturday morning reaches your competitors and your voicemail.
1 check on your opening hours. You're seeing it.
3.8Room to grow
9:41
Eye Outpatients Department
OverviewReviewsPhotosAbout
Hours 1
Monday7:30am-5pm
Tuesday7:30am-5pm
Wednesday7:30am-5pm
Thursday7:30am-5pm
Friday7:30am-5pm
SaturdayClosed
SundayClosed
Popular times Tuesday · Christchurch Centre
8a9a10a11a12p1p2p3p4p
When people in Christchurch Centre look   You are shut
Opening hoursChristchurch optometrists · 49 businesses
You are #31 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 16 opportunities, from the 46 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page1 opportunity

06Your website3 opportunities

08Opening hours1 opportunity

Where you'd stand#45of 49 Christchurch optometrists
9:41
Christchurch optometristsOverall · 49 businesses
You are #45 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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