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Eyescreen at the Family Eye Centre

Eye care center · Waltham, Christchurch

What your customers see when they look for you, and where that puts you among 49 Christchurch optometrists.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch optometrists · 49 businesses
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Executive summaryExclusive Marketbase business report

Eyescreen at the Family Eye Centre

Eye care center · Waltham, Christchurch

Where you stand#41of 49 optometrists
Overall health1.7/10across the eight areas
How AI describes youMarketbase business report

What AI tells people about you

Eyescreen at the Family Eye Centre is an optometry clinic on 211 Ferry Rd, Waltham, Christchurch, offering vision screening and testing for children and adults. Free screening tests for young children and funded paediatric assessments are available. The clinic provides free glaucoma care and a strong range of durable children's frames with locally made lenses. Appointments can be booked online.

Eyescreen at the Family Eye Centre is based at 211 Ferry Rd in Waltham, Christchurch. It provides vision screening and testing for children and adults, operating as part of the Family Eye Centre and describing itself as offering affordable specialist eye care.

The clinic carries out screening tests using high-tech equipment with visits led by trained ophthalmic technicians. They state that outcomes and systems are designed and monitored by a Specialist, and that any abnormal test is checked by a Specialist or optometrist. Full paediatric assessments by paediatric eye specialists are available when required and are fully funded for many children.

Eyescreen runs free glaucoma care within the clinic, including diagnosis, starting treatment and regular monitoring. The clinic notifies patients' GPs of test results and provides advice and direction about follow-up. Customers can book appointments online and contact the clinic by phone for enquiries.

For families, Eyescreen highlights a large selection of children's glasses frames described as extremely tough and difficult to break, fitted with high-quality locally made lenses. The combination of funded paediatric work, free childhood screening and in-clinic glaucoma services defines its practical role in the local community.

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01Google listingMarketbase business report

Your Google listing

Eyescreen at the Family Eye Centre shows an below-average overall health score on Google Business Listing at 3.0 out of 10. The most important findings are that a logo is missing and the description sits below local midpoints, with photos already started to improve. The business has claimed status, a functioning website link, and visible phone number.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    LogoYour listing has no logo, so in a list of local results yours is the one with a blank space where every competitor has a mark.
  • 2
    Description lengthYour description gives a reader less than half the listings here do, so someone reading yours and then a competitor's gets less to go on from you.
  • 3
    Photos on the listingYou have fewer photos than nearly every business here, so a customer comparing you against them builds a picture of their work and guesses at yours.
11 checks on your Google listing. You're seeing 6 of them.
2.1Room to grow
9:41
Tiles © Esri
3
Eyescreen at the Family Eye Centre✓✓
0.0 ★★★★★ (0)
Eye care center · Waltham
Open 5 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

Eyescreen is located at the Family Eye Centre 211 Ferry Rd. Testing vision to detect important eye problems early, for children and adults. Screening tests in young children are always free. Book your appointment online. Full assessments from our Paediatric eye specialists are available when required, these are also fully funded for many children. We have a great range of children's glasses frames, extremely tough and difficult to break, with high quality locally made lenses.

2
Google listingChristchurch optometrists · 49 businesses
You are #39 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Eyescreen at the Family Eye Centre shows a very low overall health score for Google reviews, signalling credibility concerns for potential customers. The top issues are few reviews, no recorded star rating, and no responses to existing feedback. Focusing on gathering positive reviews, establishing a star rating, and starting timely responses will help build trust.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Review confidenceYour rating and your review count together put you at the bottom of this market - either the rating is low, or there are too few reviews behind it for anyone to trust it.
  • 2
    Star ratingYou have no star rating yet, so a customer scanning results sees an empty space where every other business shows a number.
  • 3
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
4 checks on your reviews. You're seeing 3 of them.
0.8Room to grow
9:41
Eyescreen at the Family Eye Centre
OverviewReviewsPhotosAbout
–★★★★★0 reviews
5
4
3
2
12
No reviews yetBe the first to review1
Google reviewsChristchurch optometrists · 49 businesses
You are #45 for your Google reviews
See how to fix all 3 →
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Eyescreen at the Family Eye Centre shows a low overall Maps health score, with room for improvement in both city-wide visibility and the local borough. The strongest performance is in top keywords centred on eye care centres in Christchurch suburbs, indicating solid relevance for nearby searches. Focus should be on boosting local rankings to attract more local clients.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility in your own suburbYou show up in local Maps searches, but below most businesses in your suburb, so a customer looking from a nearby street is shown someone else first.
  • 2
    Maps visibility across the city groupYou turn up across more of the surrounding suburbs than the middle of the field, so customers searching from outside your own patch are finding you.
2 checks on your map positions. You're seeing both.
7.3Good
9:41
1234Tiles © Esri
2Top three for "eye care center" in 30 suburbs, seen in 74
1
Family Eye Centre3.6 ★ (21) · Eye care center
2
Eyescreen at the Family Eye Centre10.0 ★ (0) · Eye care center
3
Southern Eye Specialists4.1 ★ (64) · Eye care center
4
Eye Outpatients Department3.6 ★ (21) · Eye care center
Map positionsChristchurch optometrists · 49 businesses
You are #14 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Health is very low at 0.4 out of 10, indicating limited social presence and directory coverage for Eyescreen at the Family Eye Centre. Immediate focus should be on establishing active profiles on key platforms and ensuring consistency of business details to improve discoverability and trust among local customers.

Strengths

  • ✓
    Healthpoint ListingWe can see your Healthpoint Listing listing (https://healthpoint.co.nz/family-eye-centre) found via: Google search results.

Top three opportunities

  • 1
    Having a Facebook page at allWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing.
  • 2
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 3
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
16 checks on your listings and social. You're seeing 4 of them.
1.0Room to grow
9:41
Geyescreen at the family eye centre waltham
AllImagesMapsNews
Healthpointfamily-eye-centreEyescreen at the Family Eye Centre | Healthpoint✓
MyHealth1stfamily-eye-centreEyescreen at the Family Eye Centre | MyHealth1st
FacebookNo account found1
InstagramNo account found2
TiktokNo account found3
Listings and socialChristchurch optometrists · 49 businesses
You are #44 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokHealthpointMyHealth1stYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Facebook pageCriticalWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing. Shown at a typical score for this market.
9 checks on your Facebook page. You're seeing 1 of them.
2.5Room to grow
9:41
facebook
eyescreen at the family eye centre waltham
We didn't find any resultsMake sure everything is spelled correctly or try different keywords.1
Facebook pageChristchurch optometrists · 49 businesses
You are #37 for your Facebook page
See how to fix it →
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Facebook
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06Your websiteMarketbase business report

Your website

Eyescreen at the Family Eye Centre shows an average on-page SEO health score with several solid practices in place. The site already has a strong title tag and an SEO-friendly URL, plus no frames and a compact page size. Key findings highlight room to improve the meta description length, favicon presence, render-blocking resources, and the text-to-page size balance.

Strengths

  • ✓
    Page titleYour home page headline fits a search result exactly, so the whole line reads to someone scanning a page of results rather than cutting off mid-phrase.
  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.
  • ✓
    Page file sizeYour home page is light enough to open quickly on a phone with a weak signal, which is where most people meet a local business for the first time.

Top three opportunities

  • 1
    On-page scoreSeveral checks on your home page fail at once, and a visitor meets all of them in the first few seconds: a slow open, no clear heading, nothing under your name in search that says what you do.
  • 2
    Separate sites linking to youOnly a handful of separate websites link to yours, well behind most of this market.
  • 3
    Meta descriptionThe summary under your name in search results is either too brief to say anything or long enough that Google cuts it mid-sentence.
23 checks on your website. You're seeing 6 of them.
-Room to grow
9:41
🔒eyescreen.co.nz✓
✓Page title
✓Page file size
1On-page score
2Separate sites linking to you
3Meta description
Your websiteChristchurch optometrists · 49 businesses
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Your websiteGoogle Search
marketbase
07Google search and trafficMarketbase business report

How people find you on Google

Eyescreen at the Family Eye Centre shows a middling website traffic health with room for improvement in paid activity. Notable findings include above-bottom-quartile organic traffic and mid-range organic value, suggesting focus on keyword refinement and paid prospecting to lift visibility and visits.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 2
    Monthly search visitsYour site draws fewer visitors from search than most businesses here, so most people looking for what you do are landing somewhere else.
  • 3
    Monthly ad visitsYour site receives no visitors from paid search, which for most local businesses in this market is the norm rather than a problem.
6 checks on your search and traffic. You're seeing 3 of them.
5.4Room to grow
9:41
Goptometrist waimairi beach
AllMapsImagesShopping
31No ads from you on any search
www.curtisvision.co.nz#1 Christchurch Optometrist - Curtis Vision NZ
kerikerioptometrists.co.nzWelcome to Kerikeri Optometrists
eyescreen.co.nzAbout Eyescreen - Specialist Eye care in Christchurch

Everyone is welcome at the Family Eye Centre We provide high tech, accurate tests for important eye problems. Optometrist. Include a Visual field test, only $ ...

www.oscarwylee.co.nzOptometrist Northlands | Book an Eye Test - Oscar Wylee
2About 270 visits a month from search, across 95 searches
Google search and trafficChristchurch optometrists · 49 businesses
You are #23 for Google search and traffic
See how to fix all 3 →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Eyescreen at the Family Eye Centre's opening hours partially match when Christchurch customers look for optometry. All 34 well-aligned peak hours fall on weekday mid-mornings and early afternoons, but the clinic misses significant weekend and Monday midday demand. No open hours fall in low-demand windows, so the main opportunity is adding Saturday lunch hours and reviewing a Monday midday shift to capture more patient traffic.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours line up with demand worse than nearly every business here, which means a good share of your open time passes with nobody looking for what you do.
1 check on your opening hours. You're seeing it.
1.3Room to grow
9:41
Eyescreen at the Family Eye Centre
OverviewReviewsPhotosAbout
Hours 1
Monday3pm-4:30pm
Tuesday9am-4:30pm
Wednesday9am-4:30pm
Thursday9am-4:30pm
Friday9am-4:30pm
SaturdayClosed
SundayClosed
Opening hoursChristchurch optometrists · 49 businesses
You are #43 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 19 opportunities, from the 72 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page1 opportunity

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#41of 49 Christchurch optometrists
9:41
Christchurch optometristsOverall · 49 businesses
You are #41 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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Jeremy GrayFounder, Marketbase

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