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Fabric (formerly Coll Architecture)

Architect · Christchurch Centre, Christchurch

What your customers see when they look for you, and where that puts you among 252 Christchurch architects.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch architects · 252 businesses
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Executive summaryExclusive Marketbase business report

Fabric (formerly Coll Architecture)

Architect · Christchurch Centre, Christchurch

Where you stand#62of 252 architects
Overall health7.6/10across the eight areas

Going well

08Opening hours9.201Google listing9.107Google search and traffic7.202Reviews7.1

Where we can help

04Listings and social5.403Map positions4.305Facebook page4.206Your website-
How AI describes youMarketbase business report

What AI tells people about you

Fabric (formerly Coll Architecture) is a Christchurch Central City architecture practice led by registered architect Mitchell Coll. The studio focuses on residential architecture, integrating architecture, interior and landscape design to create bold, beautiful and highly functional homes. With over two decades of experience and an award-winning portfolio, Fabric aims to deliver spaces that connect to their surroundings and suit the people who live in them.

Fabric (formerly Coll Architecture) is an award-winning architecture practice based in Christchurch Central City. Led by registered architect Mitchell Coll, the studio specialises in residential work and describes a focus on shaping bold, beautiful and highly functional spaces that suit their surroundings and the people who call them home.

The practice states it brings architecture, interior and landscape together, working through big ideas and detailed solutions. With over two decades of knowhow, the small team says it smooths away process complexity and explores design possibilities so projects feel considered and complete.

Customer feedback reflects consistently positive experiences, with reviewers calling the practice a pleasure to work with and describing outcomes as "fabulous." Clients tend to note good collaboration and an attentive approach across design phases, suggesting an emphasis on clear communication and a client-centred process.

Locally, Fabric is identified by its focus on residential architecture and on integrating interiors and landscape with building design. The combination of an experienced registered architect, a tight-knit team, and an award-winning track record are presented as the practice's distinguishing features within Christchurch Central City.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

Fabric (formerly Coll Architecture) shows a very healthy Google Business Listing with an 8.6/10 health score. The listing already includes a website link, a clear title, claimed status, an open-for-business indicator and a phone number, which supports easy discovery and contact for customers. The top finding is the listing description, which is already performing well and should continue to be optimised.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top two opportunities

  • 1
    Description lengthYour description gives a reader more than most listings here do, so a customer choosing between three of you gets more of your case than of theirs.
  • 2
    Category fitYour categories cover this market better than the middle of the field, so you appear in most of the searches your competitors appear in.
11 checks on your Google listing. You're seeing 5 of them.
9.1Strong
What customers seeWhere you rank
9:41
Tiles © Esri
Fabric (formerly Coll Architecture)
Fabric (formerly Coll Architecture)✓✓
5.0 ★★★★★ (3)
Architect · Christchurch Centre2
Open 5 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

Formerly Coll Architecture, Fabric is an award-winning Christchurch practice of architects and designers. We specialise in shaping bold, beautiful and highly functional spaces that are perfect for their surroundings and for the people who call them home. With over two decades of knowhow, registered architect Mitchell Coll and our tight-knit team smooth away the sharp edges of process, and tie architecture, interior and landscape together. We think big, work the detail and explore the what-ifs so your space feels right, connects you to your environment, and looks as though it’s always been there.

1
Google listingChristchurch architects · 252 businesses
You are #23 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Fabric (formerly Coll Architecture) shows a healthy Google review profile with a 6.8/10 health score. The top finding is a superb Google star rating, placing the business in the top 10% for customer satisfaction. However, there is no response to any reviews yet, which could affect trust and engagement with both positive and negative feedback.

Strengths

  • ✓
    Star ratingYour rating is among the highest in this market and it does its own selling - a customer sees it before they read anything else.

Top three opportunities

  • 1
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 2
    Review confidenceYour rating and your review count together sit behind half the businesses here, so a customer weighing three listings has slightly less reason to trust yours.
  • 3
    Review countYour review count sits under the middle of this market, so you are readable to a customer without yet being convincing.
4 checks on your reviews. You're seeing all of them.
7.1Good
What customers seeWhere you rank
9:41
Fabric (formerly Coll Architecture)
OverviewReviewsPhotosAbout
5.0★★★★★3 reviews 3
5
4
3
2
1✓
2How far your rating and your review count together can be trusted
Google reviewsChristchurch architects · 252 businesses
You are #75 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Fabric, a Christchurch architecture practice, shows a below-average overall Google Maps health score of 4.2 out of 10. The business ranks reasonably for several suburb-specific terms, including architect in sydenham and architectural designer in sydenham, indicating solid local visibility. Opportunities focus on boosting aggregate map presence while maintaining and expanding borough visibility.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility in your own suburbYou show up in local Maps searches less often than half your suburb, so on a search from nearby you sit below businesses a customer would otherwise treat as equal.
  • 2
    Maps visibility across the city groupYou turn up across more of the surrounding suburbs than the middle of the field, so customers searching from outside your own patch are finding you.
2 checks on your map positions. You're seeing both.
4.3Room to grow
What customers seeWhere you rank
9:41
1234Tiles © Esri
architectural designer
2Seen in 5 searches across Christchurch, top three in none
1
CA Architecture4.9 ★ (22) · Architect
2
Warren & Mahoney Architects4.7 ★ (14) · Architect
3
SMC Design Studio5.0 ★ (44) · Architect
4
Dalman Architects4.6 ★ (7) · Architect
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Fabric (formerly Coll Architecture)1Further down, below the first results
Map positionsChristchurch architects · 252 businesses
You are #145 for map positions
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Fabric shows an average health score for citations and social presence at 5.3 out of 10, indicating moderate overall risk and room for improvement. The strongest point is the very high trust on Facebook, with LinkedIn Company listing also present and up to date. Key opportunity areas include activating TikTok, enhancing Instagram trust, and securing Neighbourly profiles and GrabOne listings.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    NZIA PracticeWe can see your NZIA Practice listing (https://nzia.co.nz/fabric) found via: Google search results.

Top three opportunities

  • 1
    Instagram ProfileWe found your Instagram Profile page through search rather than through anything you own.
  • 2
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 3
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
18 checks on your listings and social. You're seeing 5 of them.
5.4Room to grow
What customers seeWhere you rank
9:41
Gfabric (formerly coll architecture) christchurch centre
AllImagesMapsNews
NZIA PracticefabricFabric (formerly Coll Architecture) | NZIA Practice✓
LinkedInfabricarchitectureFabric (formerly Coll Architecture) | LinkedIn
Houzz Professionalfabric-pfvwnz-pf~789573236Fabric (formerly Coll Architecture) | Houzz Professional
FacebookFabric-Architecture-and-design-100066911373965Fabric (formerly Coll Architecture) | Facebook✓
Instagramfabric.architecture.designFabric (formerly Coll Architecture) | Instagram1
TiktokNo account found2
YellowNo listing found3
Listings and socialChristchurch architects · 252 businesses
You are #116 for listings and social
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GoogleFacebookInstagramTikTokNZIA PracticeLinkedInHouzz ProfessionalYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    What your page says about youFew intros in this market run as full as yours, and it sits close to the limit that length has stopped being a lever.
  • ✓
    An email addressCustomers can see an email address on the page, which gives the one who wants a quote in writing a route that does not depend on anyone picking up the phone.

Top three opportunities

  • 1
    Recommendations on your pageNo recommendations sit on your page, so a stranger who came to see whether anyone else has used you leaves with only your own posts to go on.
  • 2
    A page address you choseYour page address is one Facebook generated rather than one you chose - your business name with a long number bolted on, or just the number.
  • 3
    A phone numberNo phone number is published on your Facebook page, so someone who found you there and wants to ring has to go hunting elsewhere or send a message and wait.
9 checks on your Facebook page. You're seeing 6 of them.
4.2Room to grow
What customers seeWhere you rank
9:41
facebook
people2
532 followers
Formerly Coll Architecture, Fabric is an award-winning Christchurch practice of architects and designers. We specialise in shaping bold, beautiful and highly functional spaces that are perfect for the...✓
FollowMessage
🌐 fabricarchitecture.co.nz✓
PostsAboutPhotosReviews
Facebook pageChristchurch architects · 252 businesses
You are #146 for your Facebook page
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Facebook
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06Your websiteMarketbase business report

Your website

The on-page SEO health for Fabric (formerly Coll Architecture) is 6.5 out of 10, indicating above-average performance with clear room for improvement. Key strengths include a strong title tag within the ideal length and a valid favicon, plus secure content and a visible H1 tag. Primary opportunities focus on meta description length, on-page score, render-blocking resources, frames usage, and page load time.

Strengths

  • ✓
    Domain HealthYour site answers cleanly over a secure connection, so a customer clicking through from Google lands where they expect with nothing in the way.
  • ✓
    Page titleYour home page headline fits a search result exactly, so the whole line reads to someone scanning a page of results rather than cutting off mid-phrase.
  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.

Top three opportunities

  • 1
    Meta descriptionThe summary under your name in search results is either too brief to say anything or long enough that Google cuts it mid-sentence.
  • 2
    On-page scoreThe basics on your home page are half in place: it opens and it reads, but enough checks still fail that a customer on a phone away from wifi notices the wait before they notice the business.
  • 3
    Domain Age ScoreYour domain is younger than most businesses here.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒fabricarchitecture.co.nz3✓✓
✓Page title
1Meta description
2On-page score
Your websiteChristchurch architects · 252 businesses
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Fabric (formerly Coll Architecture) shows an average health for website traffic, with room to improve paid and organic visibility. Key findings: paid traffic is not yet measurable and paid spend is unclear, while organic rankings are mid-pack and organic traffic value is in a healthy range. Priorities focus on starting a small paid campaign and maintaining SEO momentum.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 2
    Monthly ad visitsYour site receives no visitors from paid search, which for most local businesses in this market is the norm rather than a problem.
  • 3
    Search terms you advertise onYou are not covering any search terms with ads, which for most local businesses here is normal.
6 checks on your search and traffic. You're seeing 3 of them.
7.2Good
What customers seeWhere you rank
9:41
G
AllMapsImagesShopping
321No ads from you on any search
Fabric (formerly Coll Architecture)Not in these results
About 108 visits a month from search, across 14 searches
Google search and trafficChristchurch architects · 252 businesses
You are #72 for Google search and traffic
See how to fix all 3 →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Fabric (formerly Coll Architecture) shows a mixed fit between published hours and local demand. The studio is open across several weekday lunch peaks (Tuesday-Thursday 11am-1pm) that align with customer searches, but it is closed during the strongest weekend demand around Saturday and Sunday midday. No open hours fall into low-demand windows, so wasted hours are not a current issue, but missed weekend coverage lowers overall temporal health.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours line up with demand worse than nearly every business here, which means a good share of your open time passes with nobody looking for what you do.
1 check on your opening hours. You're seeing it.
9.2Strong
What customers seeWhere you rank
9:41
Fabric (formerly Coll Architecture)
OverviewReviewsPhotosAbout
Hours 1
Monday8:30am-5pm
Tuesday8:30am-5pm
Wednesday8:30am-5pm
Thursday8:30am-5pm
Friday8:30am-5pm
SaturdayClosed
SundayClosed
Opening hoursChristchurch architects · 252 businesses
You are #22 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 20 opportunities, from the 74 checks we run on every business. Tick any of them to see where it takes you.

01Google listing2 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#62of 252 Christchurch architects
9:41
Christchurch architectsOverall · 252 businesses
You are #62 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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