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Fairground Accounting

Certified public accountant · Richmond (Christchurch City), Christchurch

What your customers see when they look for you, and where that puts you among 245 Christchurch accountants.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch accountants · 245 businesses
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Executive summaryExclusive Marketbase business report

Fairground Accounting

Certified public accountant · Richmond (Christchurch City), Christchurch

Where you stand#73of 245 accountants
Overall health7.0/10across the eight areas

Going well

03Map positions8.204Listings and social8.002Reviews6.605Facebook page6.1

Where we can help

01Google listing5.207Google search and traffic5.208Opening hours2.506Your website-
How AI describes youMarketbase business report

What AI tells people about you

Fairground Accounting is a Richmond, Christchurch firm specialising in accounting for purpose-led organisations. Directors Charmaine and Antz lead a small team that works with social enterprises, NFPs and impact ventures, offering core accounting services alongside sustainability advice and B Corp support. Clients describe a supportive, hands-on approach that aims to simplify finances so organisations can focus on their mission.

Fairground Accounting is a Richmond-based accountancy practice in Christchurch focused on working with purpose-driven organisations. Directors Charmaine and Antz lead a team that states a commitment to supporting social enterprises, not-for-profits and other values-led businesses across Aotearoa. The practice presents itself as experienced in working with impact-focused clients and highlights combined team experience and B Corp certification on its site.

Services include traditional accounting and specialist advice aimed at values-led organisations, with specific mention of sustainability guidance and support for B Corp processes. The firm states it provides financial clarity and trusted guidance so clients can concentrate on their missions. Promotional material on the website notes client discounts for first-year engagements and references experience with start-ups and established social ventures.

Customer feedback trends show strong satisfaction with the team's hands-on support and approachability. Reviews single out Antz and the team for being particularly helpful to start-ups and impact-led organisations, and the practice displays a high average rating. Clients commonly report that Fairground makes the "money stuff" easier to manage and provides practical, accessible advice tailored to purpose-driven enterprises.

Locally, Fairground positions itself as an accounting partner for changemakers in Christchurch, combining accounting fundamentals with sustainability and B Corp support. The practice's focus on social impact clients and a small-team, personable approach are its distinguishing local characteristics, appealing to organisations that want specialist support aligned with their values.

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01Google listingMarketbase business report

Your Google listing

Fairground Accounting's Google Business Listing shows a solid base with a 3.9/10 health score, indicating below-average performance. The listing already includes a website link, a title, a claimed status, a phone number, and a full address, which supports customer access. The most important opportunities are to update the open-for-business status and add logo and photos to boost engagement.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Photos on the listingYou have no photos on your listing, or close to none, so a customer scrolling past sees a blank where every other business shows their work.
  • 2
    LogoYour listing has no logo, so in a list of local results yours is the one with a blank space where every competitor has a mark.
  • 3
    Description lengthYour description gives a reader less than half the listings here do, so someone reading yours and then a competitor's gets less to go on from you.
11 checks on your Google listing. You're seeing 6 of them.
5.2Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
Fairground Accounting
1
Fairground Accounting✓✓
5.0 ★★★★★ (2)
Certified public accountant · Richmond (Christchurch City)
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

At Fairground we believe in a world where purpose-driven business is business-as-usual. We’re all about mixing good business with social impact and are hugely passionate about supporting social enterprises, NFPs and ventures wanting to have a positive impact on the planet.

3
Google listingChristchurch accountants · 245 businesses
You are #117 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Fairground Accounting shows above-average health on Google reviews with a 6.2/10 score. The top strength is an excellent star rating, placing the business in the top 10% for satisfaction. The key opportunity lies in improving engagement by replying to reviews and continuing to grow total feedback to lift overall confidence.

Strengths

  • ✓
    Star ratingYour rating is among the highest in this market and it does its own selling - a customer sees it before they read anything else.

Top three opportunities

  • 1
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 2
    Review countYour review count sits well below what buyers here are used to seeing, which means a customer comparing options side by side reads you as the less proven choice.
  • 3
    Review confidenceYour rating and your review count together sit behind half the businesses here, so a customer weighing three listings has slightly less reason to trust yours.
4 checks on your reviews. You're seeing all of them.
6.6Good
What customers seeWhere you rank
9:41
Fairground Accounting
OverviewReviewsPhotosAbout
5.0★★★★★2 reviews 2
5
4
3
2
1✓
3How far your rating and your review count together can be trusted
Google reviewsChristchurch accountants · 245 businesses
You are #84 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Fairground Accounting shows solid overall health on Google Maps with a 7.6/10 score, indicating good visibility and steady presence in local searches. Top findings highlight strong rankings for key Richmond-related accounting terms, including 'accountant in richmond' and 'tax consultant in richmond', while borough performance remains at or above the median. Opportunities lie in expanding visibility across more suburbs.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility in your own suburbYou show up in local Maps searches more often than the middle of your suburb, so a customer searching nearby is likely to see you in the first handful.
  • 2
    Maps visibility across the city groupYou turn up across more of the surrounding suburbs than nearly everyone here, so a customer searching well outside your own patch still sees you.
2 checks on your map positions. You're seeing both.
8.2Strong
What customers seeWhere you rank
9:41
1234Tiles © Esri
certified public accountant
2Top three for "certified public accountant" in 6 suburbs, seen in 11
1
Fairground Accounting15.0 ★ (2) · Certified public accountant
2
Tax Link Christchurch4.6 ★ (22) · Certified public accountant
3
Apex Accountancy5.0 ★ (3) · Certified public accountant
4
Tax Matters Limited4.9 ★ (84) · Certified public accountant
Map positionsChristchurch accountants · 245 businesses
You are #44 for map positions
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Fairground Accounting shows an above-average health score with solid social presence, particularly on Facebook and LinkedIn. The strongest strength is a highly trusted Facebook profile that supports ongoing engagement, while LinkedIn listings help reach local customers. Opportunities exist to build presence on Instagram, TikTok, TikTok Directory, GrabOne and Neighbourly to broaden visibility.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    LinkedIn CompanyWe can see your LinkedIn Company listing (https://linkedin.com/company/fairground-accounting) found via: Google search results, Your website.
  • ✓
    Infobel ListingWe can see your Infobel Listing listing (https://infobel.com/fairground_accounting) found via: Google search results.

Top three opportunities

  • 1
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 2
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 3
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
15 checks on your listings and social. You're seeing 6 of them.
8.0Strong
What customers seeWhere you rank
9:41
Gfairground accounting richmond (christchurch city)
AllImagesMapsNews
LinkedInfairground-accountingFairground Accounting | LinkedIn✓
FacebookFairgroundAccountingFairground Accounting | Facebook✓
OpenLocallyfairground-accounting-christchurch-richmondFairground Accounting | OpenLocally
Infobelfairground_accountingFairground Accounting | Infobel✓
InstagramNo account found1
TiktokNo account found2
YellowNo listing found3
Listings and socialChristchurch accountants · 245 businesses
You are #51 for listings and social
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GoogleFacebookInstagramTikTokLinkedInOpenLocallyInfobelYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    An email addressCustomers can see an email address on the page, which gives the one who wants a quote in writing a route that does not depend on anyone picking up the phone.

Top three opportunities

  • 1
    Recommendations on your pageA couple of recommendations have landed on the page, fewer than most here.
  • 2
    A phone numberNo phone number is published on your Facebook page, so someone who found you there and wants to ring has to go hunting elsewhere or send a message and wait.
  • 3
    People following your pageYour following sits ahead of half the pages here, so an ordinary post reaches a real local audience without you paying for it.
9 checks on your Facebook page. You're seeing 6 of them.
6.1Good
What customers seeWhere you rank
9:41
facebook
FairgroundAccounting✓
260 followers 3
We believe in a world where purpose-driven business is business-as-usual. We’re all about mixing good business with social impact and are hugely passion
FollowMessage
★ 1 reviews · recommended 1
🌐 fairground.co.nz✓
PostsAboutPhotosReviews
Facebook pageChristchurch accountants · 245 businesses
You are #95 for your Facebook page
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Facebook
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06Your websiteMarketbase business report

Your website

Fairground Accounting shows a very high on-page SEO health score of 9.1 out of 10, indicating strong technical optimisation for the homepage. The business has already achieved a valid favicon, an H1 tag, a compact page size under 256KB, adequate text length, and no frames, which supports fast loading and clear structure for search engines and visitors.

Strengths

  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.
  • ✓
    FaviconThe tab your site opens in carries your own icon, so a customer with a dozen tabs going can find their way back to you by sight.
  • ✓
    Page load speedYour home page appears in under three seconds, so someone tapping through from a search result meets your business rather than a blank screen while they decide whether to wait.

Top three opportunities

  • 1
    Domain HealthYour site answers, but something did not check out - an insecure link, a redirect chain, a domain shared with other businesses, or a listing pointing at a social page.
  • 2
    Separate sites linking to youMore separate websites link to you than half the businesses here, so a reasonable spread of places vouch for you.
  • 3
    Pages linking to youFewer pages link to you than half the businesses here, which means a customer researching your trade reads someone else's explanation of it rather than yours.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒fairground.co.nz✓1
✓Favicon
✓Page load speed
2Separate sites linking to you
3Pages linking to you
Your websiteChristchurch accountants · 245 businesses
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Fairground Accounting shows average website traffic health with a score of 5.2 out of 10. The key findings indicate no measurable paid traffic yet and limited paid presence, while organic traffic is improving and above the bottom quartile. Focus should be on starting small paid campaigns and continuing SEO foundations to capitalise on organic growth.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What that traffic is worthThe search visitors reaching your site are worth less than most businesses here, which means the work coming in arrives through word of mouth and repeat customers rather than through people searching for what you do.
  • 2
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 3
    Monthly search visitsYour site draws fewer visitors from search than most businesses here, so most people looking for what you do are landing somewhere else.
6 checks on your search and traffic. You're seeing 3 of them.
5.2Room to grow
What customers seeWhere you rank
9:41
G
AllMapsImagesShopping
2No ads from you on any search
Fairground AccountingNot in these results
31About 2 visits a month from search, across 5 searches
Google search and trafficChristchurch accountants · 245 businesses
You are #117 for Google search and traffic
See how to fix all 3 →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Fairground Accounting has no published opening hours, so alignment with local demand cannot be directly measured. Because hours are missing, there is no identified strong alignment with peak search times and the business effectively misses potential customer demand that occurs during standard weekday peaks. Publishing accurate hours should be the first step to reveal where hours match demand and where changes could be commercially useful.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandWe could not measure your hours against local demand, which almost always means your listing shows no opening hours at all.
1 check on your opening hours. You're seeing it.
2.5Room to grow
What customers seeWhere you rank
9:41
Fairground Accounting
OverviewReviewsPhotosAbout
Hours
No opening hours listed1
Opening hoursChristchurch accountants · 245 businesses
You are #185 for opening hours
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 21 opportunities, from the 71 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#73of 245 Christchurch accountants
9:41
Christchurch accountantsOverall · 245 businesses
You are #73 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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