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Falconer Lash and Beauty

Beauty salon · Clifton-Sumner, Christchurch

What your customers see when they look for you, and where that puts you among 570 Christchurch beauty businesses.

ReportLocal marketing report
Checked13 October 2026
Your marketChristchurch beauty · 570 businesses
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Executive summaryExclusive Marketbase business report

Falconer Lash and Beauty

Beauty salon · Clifton-Sumner, Christchurch

Where you stand#362of 570 beauty businesses
Overall health3.7/10across the eight areas

Going well

04Listings and social10.0

Where we can help

03Map positions5.108Opening hours4.001Google listing3.402Reviews3.205Facebook page2.707Google search and traffic0.006Your website-
How AI describes youMarketbase business report

What AI tells people about you

Falconer Lash and Beauty is a home-based beauty salon in Cashmere, Christchurch that specialises in lash and brow services. Run by Delta, the salon focuses on lash lifts, tints and eyebrow shaping in a relaxed, cosy setting. Customers note a caring, knowledgeable technician and a comfortable, personalised experience for routine and special-occasion treatments.

Falconer Lash and Beauty is a home-based salon in Cashmere, Christchurch offering lash and brow services. The studio operates from a residential setting and presents as a small, locally based beauty provider focused on individual appointments.

Services centre on lash lifts, tints and eyebrow shaping, with clients commonly booking for routine refreshes and occasion-ready treatments. Reviews reference Delta by name and describe work across lashes and brows, indicating a narrow but clear service offering concentrated on lash and brow care.

Clients describe the experience as cosy and comfortable, with repeated mention of a caring and attentive approach. Reviews also highlight a passionate and knowledgeable technician and a welcoming atmosphere from first contact through to treatment. Several notes mention clients returning regularly and feeling well supported during bookings and aftercare.

Locally, Falconer Lash and Beauty is distinguished by its home-based setup and a focus on personalised lash and brow work. The salon's repeat client base and the emphasis on a comfortable, attentive service are clear themes. For Christchurch customers seeking lash lifts, tints or brow shaping in a residential salon environment, Falconer Lash and Beauty presents as a specialist option with a consistent customer experience.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

Falconer Lash and Beauty shows a below-average health score on Google Business Listing at 3.4/10, indicating there is substantial room for improvement. The strongest current strengths are that the listing is claimed, includes a website link, shows open-for-business status, has a listing title, and contains a full address. The most important opportunities involve adding a phone number, refining the description, while photos remain competitive.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    PhoneYour listing has no phone number, so the call button a customer expects to tap is not there and the ones in a hurry ring someone else.
  • 2
    Description lengthYour description is far shorter than what most businesses here have written, which means a customer comparing listings gets a line from you and three paragraphs from the business beside you.
  • 3
    Category fitYour category set covers less of this market than half the field, so there are jobs being searched for near you that your listing is not eligible to appear in.
11 checks on your Google listing. You're seeing 6 of them.
3.4Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
Falconer Lash and Beauty
Falconer Lash and Beauty✓✓
4.5 ★★★★★ (17)
Beauty salon · Clifton-Sumner3
Open 4 days · late Thu ✓
Directions Website 1
OverviewReviewsPhotosAbout
From the business

Falconerlashandbeauty is a home based beauty salon, located in Christchurch! its our passion to bring you the most comfortable and relaxing experience.

2
Google listingChristchurch beauty · 570 businesses
You are #379 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Falconer Lash and Beauty shows a below-average health score of 2.9 out of 10 for Google review performance, indicating limited impact from Google reviews as a whole. The business has a small but growing number of reviews and a reasonable response rate, with room to improve rating confidence and total reviews to reach higher quartiles.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Star ratingYour rating sits well below what customers here are used to seeing, and it is the first number they compare when two businesses look otherwise equal.
  • 2
    Response rateYou have replied to a small share of your reviews, so most customers reading your page still see feedback about you with no voice from you anywhere on it.
  • 3
    Review confidenceYour rating and your review count together sit behind half the businesses here, so a customer weighing three listings has slightly less reason to trust yours.
4 checks on your reviews. You're seeing 3 of them.
3.2Room to grow
What customers seeWhere you rank
9:41
Falconer Lash and Beauty
OverviewReviewsPhotosAbout
4.5★★★★★17 reviews
5
4
3
2
11
lashes 12lash extensions 4inviting atmosphere 4lash tech 3eyebrow shaping 2gentle treatments 2
3How far your rating and your review count together can be trusted
M
Michelle P.★ · a year ago

Do not recommend this business.

Response from the owner2

hi! it doesn’t seem you’ve visited our salon before as you don’t come up in our client records, if this is another business this is conflict of interest:)

Google reviewsChristchurch beauty · 570 businesses
You are #386 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Falconer Lash and Beauty shows a moderate overall presence on Google Maps with a health score of 5.1 out of 10. This indicates steady visibility but room to improve. The strongest opportunities lie in continuing gains in aggregate maps results and building borough presence, as the business already sits at or above the median for its suburb.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou turn up across fewer of the surrounding suburbs than half the businesses here, so someone two suburbs over searching for your service is shown your competitors and never sees your name.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches more often than the middle of your suburb, so a customer searching nearby is likely to see you in the first handful.
2 checks on your map positions. You're seeing both.
5.1Room to grow
What customers seeWhere you rank
9:41
1234Tiles © Esri
eyelash salon
1Top three for "eyelash salon" in 1 suburb, seen in 6
1
Renaissance4.9 ★ (67) · Beauty salon
2
Treasure Sumner Nail Spa4.9 ★ (46) · Beauty salon
3
Falconer Lash and Beauty24.5 ★ (17) · Beauty salon
4
Waves Hair Studio4.8 ★ (47) · Beauty salon
Map positionsChristchurch beauty · 570 businesses
You are #278 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Falconer Lash and Beauty shows an overall health score of 3.7 out of 10, indicating below average presence across social platforms and directories. Key strength is a very high trust Facebook profile, with Fresha listings contributing to visibility. Opportunities include improving Instagram and TikTok trust, and adding or optimising Yellow, GrabOne, and Yellow Directory listings.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Instagram ProfileWe found your Instagram Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Tiktok ProfileWe found your Tiktok Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.

Top three opportunities

  • 1
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
  • 2
    Neighbourly ProfileWe could not find an active Neighbourly Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
  • 3
    LinkedIn CompanyWe could not find an active LinkedIn Company listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
14 checks on your listings and social. You're seeing 6 of them.
10.0Strong
What customers seeWhere you rank
9:41
Gfalconer lash and beauty clifton-sumner
AllImagesMapsNews
Freshafalconerlashandbeauty-westridge-christchurch-Qvbx1AFalconer Lash and Beauty | Fresha
FacebookFalconerlashandbeauty-100075994339899Falconer Lash and Beauty | Facebook✓
Tiktok@falconerlashandbeautyFalconer Lash and Beauty | Tiktok✓
InstagramfalconerlashandbeautyFalconer Lash and Beauty | Instagram✓
YellowNo listing found1
NeighbourlyNo listing found2
LinkedInNo listing found3
Listings and socialChristchurch beauty · 570 businesses
You are #3 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokFreshaYellowNeighbourlyYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.
  • ✓
    An email addressCustomers can see an email address on the page, which gives the one who wants a quote in writing a route that does not depend on anyone picking up the phone.
  • ✓
    A street addressA street address sits in your page details, so someone deciding between you and a business two suburbs over can see which of you is closer.

Top three opportunities

  • 1
    People following your pageFewer people follow your page than most in this market, which means a post reaches people who already know you rather than anyone still deciding.
  • 2
    A page address you choseYour page address is one Facebook generated rather than one you chose - your business name with a long number bolted on, or just the number.
  • 3
    Where your page link pointsThe link on your page sends people to another feed or a links page rather than to a site of your own, so someone chasing a price ends up one more tap from the answer and scrolls until the errand is forgotten.
8 checks on your Facebook page. You're seeing 6 of them.
2.7Room to grow
What customers seeWhere you rank
9:41
facebook
people2
160 followers 1
qualified lash tech located in sumner christchurch. click the website link to book an appointment💖
FollowMessage
🌐 linktr.ee/falconerlashandbeauty3
☎ +64 22 067 1134✓
PostsAboutPhotosReviews
Facebook pageChristchurch beauty · 570 businesses
You are #416 for your Facebook page
See how to fix all 3 →
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Facebook
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06Your websiteMarketbase business report

Your website

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Domain Age ScoreWe could not read how long your domain has been registered, or it is only weeks old.
  • 2
    Domain HealthYour site answers, but something did not check out - an insecure link, a redirect chain, a domain shared with other businesses, or a listing pointing at a social page.
  • 3
    Domain UniquenessYour web address belongs to a platform rather than to you - a social page or a site builder's own domain.
3 checks on your website. You're seeing all of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒squarespace.com132
Your websiteChristchurch beauty · 570 businesses
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Where we can help

Nothing to sort here.
0 checks on your search and traffic. You're seeing all of them.
0.0Room to grow
What customers seeWhere you rank
9:41
G
AllMapsImagesShopping
No ads from you on any search
Falconer Lash and BeautyNot in these results
Google search and trafficChristchurch beauty · 570 businesses
You are #266 for Google search and traffic
See how to keep it that way →
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08Opening hoursMarketbase business report

Your hours against demand

Falconer Lash and Beauty's opening times partly match local demand but leave notable gaps. The salon is well aligned with weekday peaks such as Tuesday 10-11am and midweek afternoons on Wednesday 3pm and Thursday 4-5pm, yet it is closed during several busy Saturday midday-afternoon slots (12-3pm) and Wednesday 5pm. No open hours fall in low-demand periods, so inefficiency isn't evident.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours cover some of the busy stretches but fewer than half the businesses here, which means someone ringing round on a Saturday morning reaches your competitors and your voicemail.
1 check on your opening hours. You're seeing it.
4.0Room to grow
What customers seeWhere you rank
9:41
Falconer Lash and Beauty
OverviewReviewsPhotosAbout
Hours 1
MondayClosed
Tuesday9am-5pm
Wednesday9am-5pm
Thursday8am-8pm
Friday8am-6pm
SaturdayClosed
SundayClosed
Opening hoursChristchurch beauty · 570 businesses
You are #342 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 18 opportunities, from the 43 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

08Opening hours1 opportunity

Where you'd stand#362of 570 Christchurch beauty businesses
9:41
Christchurch beautyOverall · 570 businesses
You are #362 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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Jeremy GrayFounder, Marketbase

"I spent 20 years growing some of the biggest online marketplaces in New Zealand, Australia and the UK. Marketbase gives local businesses the same edge."

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