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Family Dentist

Dental clinic · Pakuranga, Central Auckland

What your customers see when they look for you, and where that puts you among 277 Central Auckland dentists.

ReportLocal marketing report
Checked13 October 2026
Your marketCentral Auckland dentists · 277 businesses
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Executive summaryExclusive Marketbase business report

Family Dentist

Dental clinic · Pakuranga, Central Auckland

Where you stand#22of 277 dentists
Overall health9.2/10across the eight areas

Going well

08Opening hours10.004Listings and social9.703Map positions9.602Reviews8.605Facebook page8.607Google search and traffic7.601Google listing7.1

Where we can help

06Your website-
How AI describes youMarketbase business report

What AI tells people about you

Family Dentist Pakuranga is a dental practice on Pakuranga Road in East Auckland, caring for families across a range of dental needs. The team focuses on clear discussions about oral health and treatment choices, with a relaxed approach designed to help patients feel comfortable, including those who feel anxious about dental visits.

Family Dentist Pakuranga is a dental practice at 237A Pakuranga Road, serving patients in Pakuranga and wider East Auckland. It provides dental care for families, with an emphasis on helping patients understand their oral health and the treatment options available to them.

The practice team includes dentists with University of Otago dental degrees, alongside experience in general, aesthetic and surgical areas of dentistry. Services described by the practice include helping patients who are in pain, creating new smiles, aesthetic dentistry, prosthodontics and oral surgery. The team also carries out routine dental cleaning and other family dental care.

Patients commonly describe the experience as gentle, thorough and professional. Review themes include comfortable appointments, care that helps people feel at ease, and positive experiences with dental cleaning and ongoing treatment. Some reviewers also mention returning to the practice over many years and feeling well looked after by the team.

Family Dentist Pakuranga stands out locally for combining family dental care with relaxed, face-to-face conversations before treatment. Its approach centres on discussing oral health and treatment choices in plain terms, while recognising that some patients may feel anxious about visiting the dentist. The practice serves East Auckland from its Pakuranga Road location.

ChatGPTGeminiGooglePerplexityClaude
Not quite right? Let's sort it
01Google listingMarketbase business report

Your Google listing

Family Dentist has an above average Google Business Listing health score of 7.1 out of 10. The listing includes core details such as the business name, website link, phone number, trading status and claimed ownership. The main gaps are a shorter-than-typical description and fewer photos than most nearby listings, which may leave customers with less information when comparing practices.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Description lengthYour description gives a reader less than half the listings here do, so someone reading yours and then a competitor's gets less to go on from you.
  • 2
    Photos on the listingThere are more pictures on most listings around you than on yours, so a customer flicking between them gets a fuller look at the businesses either side of you.
  • 3
    Category fitYour category set is one of the better-fitted in this market, so you are eligible for nearly every search happening around you.
11 checks on your Google listing. You're seeing 6 of them.
7.1Good
What customers seeWhere you rank
9:41
Tiles © Esri
Family Dentist
2
Family Dentist✓✓
4.8 ★★★★★ (213)
Dental clinic · Pakuranga3
Open 6 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

At Family Dentist Pakuranga, we care about you as a person. We want to help you learn about your oral health, help you understand your treatment solutions, help you make decisions that are best for you. Dr. Debbie understands what it’s like to be anxious about seeing the dentist, so she ensures every person who walks through the door feels at ease and comfortable before and during treatment.

1
Google listingCentral Auckland dentists · 277 businesses
You are #80 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Family Dentist has a very high Google Business review health score of 8.6 out of 10. Its strongest result is a deep review bank, providing substantial social proof for prospective customers. The main focus should be maintaining a steady flow of recent reviews, while continuing to monitor the star rating and respond promptly to new reviews so current performance remains stable.

Strengths

  • ✓
    Review countYou hold one of the deepest review banks in this market - social proof that does its own selling.

Top three opportunities

  • 1
    Review confidenceYour rating and your review count together sit ahead of half the field here, so a customer has enough to go on and no reason to hesitate.
  • 2
    Star ratingYour rating sits ahead of half the businesses here, so the number is not pushing anyone away.
  • 3
    Response rateYou answer more of your reviews than the middle of this market, so a customer scrolling your page mostly finds you there.
4 checks on your reviews. You're seeing all of them.
8.6Strong
What customers seeWhere you rank
9:41
Family Dentist
OverviewReviewsPhotosAbout
4.8★★★★★213 reviews ✓
5
4
3
2
12
friendly staff 61kind staff 10short notice appointments 6family dentist 5gentle dentist 5hygienist 5
1How far your rating and your review count together can be trusted
N
najma S.★★★★★ · 5 months ago

I had my clean done by MJ and honestly couldn’t be happier. MJ was so thorough, gentle, and professional throughout. She made the whole experience comfortable and did an amazing job. Highly recommend!

Response from the owner3

Dear Najma, Thank you very much for your lovely comments. We truly appreciate your feedback and will continue to provide high-quality care to all our patients. Have a wonderful day!

M
Matt A.★★★★★ · 6 months ago

Amazing Team, top notch care. I can't recommend them enough. So good!!!

Response from the owner

Dear Matt, Thank you for your kind words. Wishing you a wonderful Easter holiday ahead!

Google reviewsCentral Auckland dentists · 277 businesses
You are #40 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Family Dentist has Very high Maps search health at 9.6 out of 10. It ranks first for key searches including dentist, dental clinic, dental hygienist, pediatric dentist and teeth whitening service in Pakuranga, with first-place results also extending to Sunnyhills and Pakuranga Heights. Visibility is strong both locally and across surrounding suburbs, with regular checks helping identify any movement early.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou turn up across more of the surrounding suburbs than nearly everyone here, so a customer searching well outside your own patch still sees you.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches more often than nearly every business in your suburb, so a customer searching nearby sees you before most of your competition.
2 checks on your map positions. You're seeing both.
9.6Strong
What customers seeWhere you rank
9:41
1234Tiles © Esri
dental hygienist
1Top three for "dental hygienist" in 4 suburbs, seen in 9
1
Family Dentist24.8 ★ (213) · Dental clinic
2
Dentalcare4.8 ★ (14) · Dental clinic
3
My Dentist4.7 ★ (100) · Dental clinic
4
Pakuranga Dental Surgery4.6 ★ (9) · Dental clinic
Map positionsCentral Auckland dentists · 277 businesses
You are #13 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Family Dentist Pakuranga has a very high Citations & Social Presence health level, scoring 9.8 out of 10. Facebook and Instagram profiles have strong, clear links to the business, while Healthpoint, LinkedIn and Yelp listings are also visible. The main gaps are the missing TikTok, OpenLocally, ServiceFinder, Yellow and Neighbourly profiles, which may reduce visibility on those platforms.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Instagram ProfileWe found your Instagram Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.
  • ✓
    LinkedIn ProfileWe can see your LinkedIn Profile listing (https://linkedin.com/in/family-dentist-pakuranga-ba39a728a) found via: Google search results.

Top three opportunities

  • 1
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 2
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
  • 3
    Neighbourly ProfileWe could not find an active Neighbourly Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
15 checks on your listings and social. You're seeing 6 of them.
9.7Strong
What customers seeWhere you rank
9:41
Gfamily dentist pakuranga
AllImagesMapsNews
Healthpointfamily-dentist-pakurangaFamily Dentist | Healthpoint
Yelpfamily-dentist-pakuranga-pakurangaFamily Dentist | Yelp
FacebookFamilyDentistPakurangaFamily Dentist | Facebook✓
InstagramfamilydentistpakurangaFamily Dentist | Instagram✓
LinkedInfamily-dentist-pakuranga-ba39a728aFamily Dentist | LinkedIn✓
TiktokNo account found1
YellowNo listing found2
NeighbourlyNo listing found3
LinkedInNo listing found✓
Listings and socialCentral Auckland dentists · 277 businesses
You are #9 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokHealthpointYelpLinkedInYour website
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05Facebook pageMarketbase business report

Your Facebook page

Family Dentist Pakuranga's Facebook page has Very high overall health at 8.8 out of 10. It provides customers with a chosen page address, phone number, email address, street address and a link to the business's own website. The page has 542 followers, creating a real local audience without paid reach, while ongoing posting and keeping recommendations recent remain important.

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.

Top three opportunities

  • 1
    Recommendations on your pageYou hold fewer recommendations than the middle of this market.
  • 2
    People following your pageYour following sits ahead of half the pages here, so an ordinary post reaches a real local audience without you paying for it.
  • 3
    What your page says about youYour intro carries more detail than most pages in this market and is doing the work of a short landing page for the visitors who never reach your website.
9 checks on your Facebook page. You're seeing 6 of them.
8.6Strong
What customers seeWhere you rank
9:41
facebook
Family Dentist Pakuranga | Auckland✓
542 followers 2
Professional & Affordable Quality Dentistry Catering for Families by Experienced NZ Trained Dentists • General Dentistry • Family Dentistry • Cosmetic Dentistry • Tooth Replacement • Orthodontic Tre...3
FollowMessage
★ 7 reviews · recommended 1
🌐 familydentistpakuranga.co.nz✓
☎ +64 9-576 7088✓
PostsAboutPhotosReviews
Facebook pageCentral Auckland dentists · 277 businesses
You are #40 for your Facebook page
See how to fix all 3 →
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Facebook
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06Your websiteMarketbase business report

Your website

Strengths

  • ✓
    Domain HealthYour site answers cleanly over a secure connection, so a customer clicking through from Google lands where they expect with nothing in the way.
  • ✓
    The shape of your link profileYour links come from about as wide a range of sites as anything in this market, and the mix of link types looks entirely natural.
  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.

Top three opportunities

  • 1
    On-page scoreSeveral checks on your home page fail at once, and a visitor meets all of them in the first few seconds: a slow open, no clear heading, nothing under your name in search that says what you do.
  • 2
    Separate sites linking to youMore separate websites link to you than half the businesses here, so a reasonable spread of places vouch for you.
  • 3
    Pages linking to youFewer pages link to you than half the businesses here, which means a customer researching your trade reads someone else's explanation of it rather than yours.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒familydentistpakuranga.co.nz✓✓
✓The shape of your link profile
1On-page score
2Separate sites linking to you
3Pages linking to you
Your websiteCentral Auckland dentists · 277 businesses
See how to fix all 3 →
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 2
    Monthly ad visitsYour site receives no visitors from paid search, which for most local businesses in this market is the norm rather than a problem.
  • 3
    Search terms you advertise onYou are not covering any search terms with ads, which for most local businesses here is normal.
6 checks on your search and traffic. You're seeing 3 of them.
7.6Good
What customers seeWhere you rank
9:41
Gdentist pakuranga
AllMapsImagesShopping
321No ads from you on any search
mydentist.nzDental Clinic | Affordable, High Quality Dentistry In Pakuranga ...
www.familydentistpakuranga.co.nzFamily Dentist Pakuranga | 20+ Years of Experience | East ...

Dr.Debbie Chiu and the team at Family Dentist Pakuranga provide quality caring dentisty in East Auckland. Schedule an appointment online or give us a call!

www.frasersmithlowe.co.nzFraser Smith Lowe Dentists | Pakuranga Howick East Auckland
About 847 visits a month from search, across 110 searches
Google search and trafficCentral Auckland dentists · 277 businesses
You are #68 for Google search and traffic
See how to fix all 3 →
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08Opening hoursMarketbase business report

Your hours against demand

Family Dentist's hours cover 83% of the week's customer traffic, with closures largely falling in quiet periods, so the current hours are well aimed and one busy gap remains. On Sunday from 1pm to 4pm, customers find the practice closed while demand is busy. Opening on Sunday from 1pm to 4pm, especially 1pm to 4pm, would let customers arrive and be served when they are looking for care.

Strengths

  • ✓
    Hours aligned with demandNo business here matches the demand around it more closely than you do - you are open when people are looking and shut when they are not.

Where we can help

Nothing to sort here. Your hours already line up with when people are looking.
1 check on your opening hours. You're seeing it.
10.0Strong
What customers seeWhere you rank
9:41
Family Dentist
OverviewReviewsPhotosAbout
Hours ✓
Monday9am-6pm
Tuesday9am-6pm
Wednesday9am-6pm
Thursday9am-6pm
Friday9am-6pm
Saturday9am-4pm
SundayClosed
Popular times Thursday · Pakuranga
9a10a11a12p1p2p3p4p5p
When people in Pakuranga look   You are shut
Opening hoursCentral Auckland dentists · 277 businesses
You are #2 for opening hours
See how to keep it that way →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 20 opportunities, from the 71 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

Where you'd stand#22of 277 Central Auckland dentists
9:41
Central Auckland dentistsOverall · 277 businesses
You are #22 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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