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Family Eye Centre

Eye care center · Waltham, Christchurch

What your customers see when they look for you, and where that puts you among 49 Christchurch optometrists.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch optometrists · 49 businesses
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Executive summaryExclusive Marketbase business report

Family Eye Centre

Eye care center · Waltham, Christchurch

Where you stand#43of 49 optometrists
Overall health1.3/10across the eight areas
How AI describes youMarketbase business report

What AI tells people about you

Family Eye Centre in Waltham, Christchurch provides eye surgery and medical eye care, with a focus on paediatric services and retinal, glaucoma and neurological conditions. The clinic offers in‑clinic surgery, injections and laser, free screening for young children and myopia care options including low‑dose atropine, along with high quality glasses for 0-5 year olds.

Family Eye Centre is an eye surgery and medical care clinic located in Waltham, Christchurch. It is led by Dr Antony Bedggood, an experienced eye surgeon, and provides specialist care for a range of eye conditions across all ages.

The clinic lists specialisations that include cataract surgery, neurological eye conditions, paediatric care, retinal disease and glaucoma. Services delivered in clinic include eye surgery, injections and laser. Paediatric offerings include optometrist and orthoptist clinics, myopia care with low dose atropine, and provision of high quality glasses for infants and toddlers.

Reviews indicate customers commonly encounter a friendly, professional clinical team and welcoming reception staff, with several comments highlighting positive experiences with children's care and the surgeon's approach to young patients. A small number of reviews mention issues with receptionist interactions, while most feedback praises clinical professionalism and the team's ability to work well with children, including those with special needs.

Practical distinguishing features for local families include free screening tests for children up to age six, full free appointments and tests for families holding a Community Services Card, and in‑clinic surgical and therapeutic options. This mix of paediatric focus, surgical capability, and community access positions Family Eye Centre as a local provider for both routine child screening and specialist eye procedures in Christchurch.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

Family Eye Centre shows an overall health score of 3.8 out of 10 for its Google Business Listing, indicating below-average health. The listing has solid basics-claimed status and a website link, plus a visible phone number and open/closed status-yet key gaps remain. The most impactful find is the lack of a logo, which affects brand presence, and while the description is strong, it can still be enhanced.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    LogoYour listing has no logo, so in a list of local results yours is the one with a blank space where every competitor has a mark.
  • 2
    Photos on the listingYou have fewer photos than nearly every business here, so a customer comparing you against them builds a picture of their work and guesses at yours.
  • 3
    Category fitYour categories cover less of this market than nearly every competitor, so someone searching for a job you actually do is shown a list your listing was never entered into.
11 checks on your Google listing. You're seeing 6 of them.
3.5Room to grow
9:41
Tiles © Esri
2
Family Eye Centre✓✓
3.6 ★★★★★ (21)
Eye care center · Waltham3
Open 5 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

The Family Eye Centre provides eye surgery & medical care to Christchurch. Dr Antony Bedggood is an experienced eye surgeon, specialised in: Cataract surgery Neurological eye conditions Paediatric care Retinal disease Glaucoma Eye surgery, injections and laser in clinic. We offer excellence in children’s eye care, including Optometrist & Orthoptist clinics. All children can have free screening tests up to age 6. Full appointments & all tests are provided free of charge for children in families who have a Community Services Card. We can provide high quality glasses for children aged 0 to 5 years old, & myopia care, including low dose Atropine. Adults can access free tests, booked online. Full appointments may need referral

Google listingChristchurch optometrists · 49 businesses
You are #32 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Family Eye Centre's overall health on Google Reviews sits at 1.9 out of 10, indicating a low health level. The top opportunities focus on improving engagement and accumulating reviews. Notably, response rate is zero, while rating and total reviews show slow but steady progress. Addressing these areas can help build trust and grow the review base.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Review confidenceRating and review volume together sit well behind this market, which means a customer comparing you has both halves of the picture reading thin.
  • 2
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 3
    Star ratingYour rating sits well below what customers here are used to seeing, and it is the first number they compare when two businesses look otherwise equal.
4 checks on your reviews. You're seeing 3 of them.
2.3Room to grow
9:41
Family Eye Centre
OverviewReviewsPhotosAbout
3.6★★★★★21 reviews
5
4
3
2
13
friendly staff 7front desk staff 6children 3rude receptionist 2kind staff 2doctors 2
1How far your rating and your review count together can be trusted
Google reviewsChristchurch optometrists · 49 businesses
You are #38 for your Google reviews
See how to fix all 3 →
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Family Eye Centre shows a below-average health score of 3.0 out of 10 for Google Maps search performance. The business already ranks well for several location-based eye care keywords, including many in Christchurch suburbs, indicating strong local relevance. The top opportunities focus on improving aggregate visibility and consolidating borough presence to move toward the local middle band.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility in your own suburbYou show up in local Maps searches less often than half your suburb, so on a search from nearby you sit below businesses a customer would otherwise treat as equal.
  • 2
    Maps visibility across the city groupYou turn up across more of the surrounding suburbs than the middle of the field, so customers searching from outside your own patch are finding you.
2 checks on your map positions. You're seeing both.
7.1Good
9:41
1234Tiles © Esri
2Top three for "eye care center" in 32 suburbs, seen in 74
1
Family Eye Centre13.6 ★ (21) · Eye care center
2
Eyescreen at the Family Eye Centre0.0 ★ (0) · Eye care center
3
Southern Eye Specialists4.1 ★ (64) · Eye care center
4
Eye Outpatients Department3.6 ★ (21) · Eye care center
Map positionsChristchurch optometrists · 49 businesses
You are #15 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

The Family Eye Centre shows a low overall presence health, with opportunities mainly in social profiles and local directories. Key findings point to missing active Instagram and TikTok accounts and limited trust on Facebook, while Neighbourly and GrabOne listings are absent or weak. Addressing these areas could improve visibility among local customers.

Strengths

  • ✓
    Healthpoint ListingWe can see your Healthpoint Listing listing (https://healthpoint.co.nz/family-eye-centre) found via: Google search results.

Top three opportunities

  • 1
    Having a Facebook page at allWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing.
  • 2
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 3
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
16 checks on your listings and social. You're seeing 4 of them.
1.0Room to grow
9:41
Gfamily eye centre waltham
AllImagesMapsNews
Healthpointfamily-eye-centreFamily Eye Centre | Healthpoint✓
MyHealth1stfamily-eye-centreFamily Eye Centre | MyHealth1st
FacebookNo account found1
InstagramNo account found2
TiktokNo account found3
Listings and socialChristchurch optometrists · 49 businesses
You are #44 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokHealthpointMyHealth1stYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Facebook pageCriticalWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing. Shown at a typical score for this market.
9 checks on your Facebook page. You're seeing 1 of them.
2.5Room to grow
9:41
facebook
family eye centre waltham
We didn't find any resultsMake sure everything is spelled correctly or try different keywords.1
Facebook pageChristchurch optometrists · 49 businesses
You are #37 for your Facebook page
See how to fix it →
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Facebook
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06Your websiteMarketbase business report

Your website

Family Eye Centre's on-page health is low, with a 1.7/10 health score. The top findings show missing meta description and title tag on the homepage, plus no detected on-page SEO score and missing favicon. Addressing these basics will improve visibility and click-through without changing content strategy yet.

Strengths

  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.

Top three opportunities

  • 1
    On-page scoreYour home page did not return anything we can measure, and a page that will not answer a scanner is usually the same page that keeps a customer waiting.
  • 2
    Separate sites linking to youNo separate website links to yours.
  • 3
    Meta descriptionYour pages carry no summary line of your own, so the two lines under your name in search results are whatever Google decides best fits the search.
23 checks on your website. You're seeing 4 of them.
-Room to grow
9:41
🔒familyeyecentre.nz✓
1On-page score
2Separate sites linking to you
3Meta description
Your websiteChristchurch optometrists · 49 businesses
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

The overall website traffic health for Family Eye Centre is very low, with a health score of 1.5 out of 10. This indicates limited visibility and traffic from organic and paid sources. The most important findings are that organic traffic value and total organic visitors are near zero, and there is no measurable paid traffic yet.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What that traffic is worthSearch is delivering you nothing you would otherwise have to pay for.
  • 2
    Monthly search visitsYour site draws no measurable visitors from search, so the only people reaching it are ones you sent yourself.
  • 3
    Search terms you rank forYour site does not appear in search results for any terms we can measure, so nobody is finding it by searching for what you do.
6 checks on your search and traffic. You're seeing 3 of them.
0.0Room to grow
9:41
Goptometrist hillsborough (christchurch city)
AllMapsImagesShopping
No ads from you on any search
www.curtisvision.co.nz#1 Christchurch Optometrist - Curtis Vision NZ
familyeyecentre.nzFamily Eye Centre for high quality care in adults & children

The Family Eye Centre, Christchurch, provides Specialist Ophthalmologist and Optometrist care. Our team will look after you. Free parking on 211 Ferry rd. Read more

3
www.healthpoint.co.nzEye Care Providers • Christchurch Central, Canterbury
Google search and trafficChristchurch optometrists · 49 businesses
You are #33 for Google search and traffic
See how to fix all 3 →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Family Eye Centre's published hours align with several weekday peaks but miss a substantial weekend demand window. Open times match Tuesday 10am-1pm and Thursday 11am, covering 35 well-aligned peak hours. However, the clinic is closed across much of Saturday midday when local searches are strong, creating missed revenue potential. No low-demand open hours were identified.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours cover more of the busy stretches than the middle of the field, so you are open for most of the searching that happens near you.
1 check on your opening hours. You're seeing it.
5.4Room to grow
9:41
Family Eye Centre
OverviewReviewsPhotosAbout
Hours 1
Monday9am-4pm
Tuesday9am-4pm
Wednesday9am-4pm
Thursday9am-4pm
Friday9am-4pm
SaturdayClosed
SundayClosed
Opening hoursChristchurch optometrists · 49 businesses
You are #23 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 19 opportunities, from the 72 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page1 opportunity

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#43of 49 Christchurch optometrists
9:41
Christchurch optometristsOverall · 49 businesses
You are #43 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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