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Farmfirst and Petfirst Veterinary Lincoln

Veterinarian · Lincoln, Christchurch

What your customers see when they look for you, and where that puts you among 64 Christchurch vets.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch vets · 64 businesses
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Executive summaryExclusive Marketbase business report

Farmfirst and Petfirst Veterinary Lincoln

Veterinarian · Lincoln, Christchurch

Where you stand#31of 64 vets
Overall health5.2/10across the eight areas

Going well

07Google search and traffic8.705Facebook page8.6

Where we can help

01Google listing5.708Opening hours4.904Listings and social4.602Reviews4.303Map positions3.306Your website-
How AI describes youMarketbase business report

What AI tells people about you

Farmfirst and Petfirst Veterinary Lincoln is a combined farm and companion animal veterinary clinic based in Lincoln. The team provides care for dairy, beef, deer, sheep, lifestyle farms and companion animals, drawing on shared resources within the Canterbury clinic group. Customers encounter an experienced veterinary team offering both farm services and routine pet care in a local practice.

Farmfirst and Petfirst Veterinary Lincoln is a veterinary clinic located in Lincoln that serves both farm animals and companion pets. The clinic is part of a Canterbury group of clinics and offers services for dairy, beef, deer, sheep, lifestyle farms and companion animals, with veterinarians chosen for their combined experience.

Services include farm-focused veterinary care alongside routine and urgent care for pets. The clinic describes resource sharing across its Canterbury group, which supports availability of veterinarians and enables delivery of services intended to provide value to clients and their animals.

Customers commonly report friendly, attentive staff and vets who listen to concerns. Reviews note prompt, compassionate handling of injured animals and a patient-centred approach from vets and veterinary nurses, alongside pets that respond positively to visits. These themes suggest a client experience focused on clear communication and hands-on care.

Locally, Farmfirst and Petfirst Veterinary Lincoln operates as a mixed-practice clinic serving both rural and lifestyle farm clients as well as companion animal owners. Its combination of farm services, companion animal care and shared group resources is a practical distinguishing feature within the Lincoln area.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

Farmfirst and Petfirst Veterinary Lincoln shows a moderate overall health for its Google Business Listing, with room for improvement. Key strengths include a claimed listing, an open-for-business status, a listed website link and a phone number, which support customer contact and trust. The main gaps involve adding a logo and continuing to refresh photos.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    LogoYour listing has no logo, so in a list of local results yours is the one with a blank space where every competitor has a mark.
  • 2
    Photos on the listingThere are more pictures on most listings around you than on yours, so a customer flicking between them gets a fuller look at the businesses either side of you.
  • 3
    Description lengthYour description gives a reader more than most listings here do, so a customer choosing between three of you gets more of your case than of theirs.
11 checks on your Google listing. You're seeing 6 of them.
5.7Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
Farmfirst and Petfirst Veterinary Lincoln
2
Farmfirst and Petfirst Veterinary Lincoln✓✓
4.8 ★★★★★ (88)
Veterinarian · Lincoln
Open 6 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

Farmfirst and Petfirst Veterinary Lincoln consists of a team of farm and pet vets servicing dairy, beef, deer, sheep, lifestyle farms and companion animals. As with all of our clinics, our vets are carefully chosen and have a combined experience spanning many years. The sharing of resources between our vet clinics in the Canterbury group allows veterinarians to be available to deliver services to clients that provide most value to you and your pet.

3
Google listingChristchurch vets · 64 businesses
You are #28 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Farmfirst and Petfirst Veterinary Lincoln shows an above-average health score of 6.2 out of 10. This indicates decent overall Google review performance with room for steady improvement. The business benefits from a solid rating trajectory and growing review volume, while engagement with reviewers remains the main improvement area.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 2
    Review countYour review count sits under the middle of this market, so you are readable to a customer without yet being convincing.
  • 3
    Review confidenceYour rating and your review count together sit ahead of half the field here, so a customer has enough to go on and no reason to hesitate.
4 checks on your reviews. You're seeing 3 of them.
4.3Room to grow
What customers seeWhere you rank
9:41
Farmfirst and Petfirst Veterinary Lincoln
OverviewReviewsPhotosAbout
4.8★★★★★88 reviews 2
5
4
3
2
1
friendly team 11appointment availability 3clear explanations 3relaxed vet 2thorough examination 2treatment plan 2
3How far your rating and your review count together can be trusted
Google reviewsChristchurch vets · 64 businesses
You are #37 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Farmfirst and Petfirst Veterinary Lincoln shows a below-average health score of 3.3/10 for Google Maps search visibility. The business already ranks in several relevant terms, with top positions for animal hospital and veterinarian services in Lincoln. Two key opportunities are sustaining momentum to improve aggregate visibility and further strengthening suburb-level performance to break into top performers.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou turn up across fewer of the surrounding suburbs than half the businesses here, so someone two suburbs over searching for your service is shown your competitors and never sees your name.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches more often than the middle of your suburb, so a customer searching nearby is likely to see you in the first handful.
2 checks on your map positions. You're seeing both.
3.3Room to grow
What customers seeWhere you rank
9:41
1234Tiles © Esri
veterinary pharmacy
1Top three for "veterinary pharmacy" in 2 suburbs, seen in 3
1
Lincoln Pharmacy5.0 ★ (22) · Veterinarian
2
Farmfirst and Petfirst Veterinary Lincoln24.8 ★ (88) · Veterinarian
3
Selwyn Community Pharmacy5.0 ★ (20) · Veterinarian
4
Lincoln Village Vets4.7 ★ (144) · Veterinarian
Map positionsChristchurch vets · 64 businesses
You are #43 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Farmfirst and Petfirst Veterinary Lincoln shows moderate overall health in Citations & Social Presence with a 4.4/10. The strongest current asset is the Facebook profile, rated very high for trust and reliability. Opportunities lie mainly in expanding presence across Instagram, TikTok, Neighbourly, LinkedIn and Yellow Pages to improve discoverability and trust among customers.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.

Top three opportunities

  • 1
    Instagram ProfileWe found your Instagram Profile page through search rather than through anything you own.
  • 2
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 3
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
16 checks on your listings and social. You're seeing 4 of them.
4.6Room to grow
What customers seeWhere you rank
9:41
Gfarmfirst and petfirst veterinary lincoln lincoln
AllImagesMapsNews
Instagrampetfirst_lincolnFarmfirst and Petfirst Veterinary Lincoln | Instagram1
FacebookvetentlincolnFarmfirst and Petfirst Veterinary Lincoln | Facebook✓
TiktokNo account found2
YellowNo listing found3
NeighbourlyNo listing found
Listings and socialChristchurch vets · 64 businesses
You are #35 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokYellowYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.

Top two opportunities

  • 1
    People following your pageFewer people follow your page than follow half the pages here.
  • 2
    Recommendations on your pageYou hold fewer recommendations than the middle of this market.
9 checks on your Facebook page. You're seeing 5 of them.
8.6Strong
What customers seeWhere you rank
9:41
facebook
vetentlincoln✓
858 followers 1
At Farmfirst & Petfirst Veterinary clinics, your animals are in safe hands. Our vets are not only great with animals, we’re great with people, too. We’re experts in listening, advising and supporting...
FollowMessage
★ 8 reviews · recommended 2
🌐 vetent.co.nz✓
☎ +64 3-325 2808✓
PostsAboutPhotosReviews
Facebook pageChristchurch vets · 64 businesses
You are #10 for your Facebook page
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Facebook
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06Your websiteMarketbase business report

Your website

Farmfirst and Petfirst Veterinary Lincoln shows an overall on-page health score of 5.1 out of 10, indicating average performance. Key strengths include an outstanding on-page SEO score and a valid favicon, plus adequate text content and HTTPS security. Notable gaps include missing meta description, title tag not in the ideal range, no H1 tag, frames, and render-blocking resources.

Strengths

  • ✓
    Domain HealthYour site answers cleanly over a secure connection, so a customer clicking through from Google lands where they expect with nothing in the way.
  • ✓
    On-page scoreFew sites in this market clear these checks as completely as yours: fast to open, readable, and accurate about itself to Google and to the person who lands on it.
  • ✓
    FaviconThe tab your site opens in carries your own icon, so a customer with a dozen tabs going can find their way back to you by sight.

Top three opportunities

  • 1
    Meta descriptionYour pages carry no summary line of your own, so the two lines under your name in search results are whatever Google decides best fits the search.
  • 2
    The shape of your link profileYour links are piled onto a small number of sites for a profile this size, so they are doing less for you than the count suggests.
  • 3
    Separate sites linking to youFewer separate websites link to you than half the businesses here, which means when someone searches for what you do, the businesses with a longer list of vouchers are the ones on the page they actually read.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
⚠mypetfirst.co.nz✓
✓On-page score
✓Favicon
1Meta description
2The shape of your link profile
3Separate sites linking to you
Your websiteChristchurch vets · 64 businesses
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

The Website Traffic health remains strong, with a health score of 8.1 out of 10, indicating solid performance relative to peers. The strongest finding is organic traffic value and total, placing the business in the local top decile for organic visibility. Paid traffic shows room for initial activity, though no measurable spend or paid clicks are yet observed.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 2
    Monthly ad visitsYour site receives no visitors from paid search, which for most local businesses in this market is the norm rather than a problem.
  • 3
    Search terms you advertise onYou are not covering any search terms with ads, which for most local businesses here is normal.
6 checks on your search and traffic. You're seeing 3 of them.
8.7Strong
What customers seeWhere you rank
9:41
Gvet lincoln
AllMapsImagesShopping
321No ads from you on any search
www.mypetfirst.co.nzPetfirst Lincoln

Welcome to our Petfirst Lincoln clinic! Contact 55 James St, Lincoln, 7608 03 325 2808 [email protected] … text us on 8628. Clinic Hours Mon, Wed & Fri: ...

www.vetent.co.nzVetEnt - Veterinary Care for Your Animals
About 4,721 visits a month from search, across 315 searches
Google search and trafficChristchurch vets · 64 businesses
You are #9 for Google search and traffic
See how to fix all 3 →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Farmfirst and Petfirst Veterinary Lincoln's opening hours largely match local demand during weekday afternoons, with all 56 well-aligned peak hours captured and no low-demand open hours. However the clinic is closed for several popular late-afternoon and early-evening windows. That creates missed opportunities on Tuesday and Thursday evenings and a small Saturday afternoon gap that could matter for convenience-driven customers.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours cover some of the busy stretches but fewer than half the businesses here, which means someone ringing round on a Saturday morning reaches your competitors and your voicemail.
1 check on your opening hours. You're seeing it.
4.9Room to grow
What customers seeWhere you rank
9:41
Farmfirst and Petfirst Veterinary Lincoln
OverviewReviewsPhotosAbout
Hours 1
Monday8am-6:30pm
Tuesday8am-5pm
Wednesday8am-6:30pm
Thursday8am-5pm
Friday8am-6:30pm
Saturday9am-2pm
SundayClosed
Popular times Monday · Lincoln
8a9a10a11a12p1p2p3p4p5p6p
When people in Lincoln look   You are shut
Opening hoursChristchurch vets · 64 businesses
You are #33 for opening hours
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 20 opportunities, from the 72 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page2 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#31of 64 Christchurch vets
9:41
Christchurch vetsOverall · 64 businesses
You are #31 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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