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Fendalton Eye Clinic

Ophthalmology clinic · Ilam, Christchurch

What your customers see when they look for you, and where that puts you among 49 Christchurch optometrists.

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Checked12 October 2026
Your marketChristchurch optometrists · 49 businesses
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Executive summaryExclusive Marketbase business report

Fendalton Eye Clinic

Ophthalmology clinic · Ilam, Christchurch

Where you stand#9of 49 optometrists
Overall health8.3/10across the eight areas

Going well

02Reviews9.801Google listing9.404Listings and social8.105Facebook page6.707Google search and traffic6.0

Where we can help

08Opening hours4.203Map positions4.006Your website-
How AI describes youMarketbase business report

What AI tells people about you

Fendalton Eye Clinic is an ophthalmic eye surgery clinic in the Ilam suburb of Christchurch. Led by Dr David Kent and Dr Zea Munro, the clinic offers cataract and laser eye procedures including SMILEpro, LASIK, PRK and refractive lens exchange, with free laser assessments available across several New Zealand centres and an accredited South Island surgical facility.

Fendalton Eye Clinic is an ophthalmic eye surgery centre located in the Ilam suburb of Christchurch. It is led by Dr David Kent and Dr Zea Munro and presents itself as a specialist centre for surgical treatment of vision conditions.

The clinic lists a range of services including SMILEpro, LASIK, PRK and PTK laser procedures, keraring surgery, cataract surgery and refractive lens exchange. Treatment options are described for long sightedness, short sightedness and astigmatism. Free laser eye surgery assessments for SMILEpro, LASIK and PRK are offered in Christchurch, Invercargill, Dunedin, Queenstown and Nelson, and appointments can be booked online or by calling 0800 DR EYES.

Review themes indicate customers commonly find the staff helpful, patient and informative, and report feeling well supported before, during and after procedures. Several reviews single out positive experiences with both the clinical team and the results of SMILE and lens replacement procedures. The clinic's communications and owner replies also note personalised assessments that can determine whether laser or lens surgery is the better option for an individual.

Locally, Fendalton Eye Clinic is noted as the only fully accredited refractive laser eye surgery centre in the South Island. That accreditation, the roster of surgical options and the availability of free assessments across multiple centres are practical features that distinguish the clinic for patients considering refractive or cataract surgery.

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01Google listingMarketbase business report

Your Google listing

Fendalton Eye Clinic shows a very strong Google Business Listing health, with a 9.8 out of 10. The listing is claimed, has a website link and a phone number, and clearly displays open status. The main takeaway is that basic listing essentials are complete, making it easy for customers to learn about services and contact the clinic.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top opportunity

  • 1
    Category fitYour categories cover this market better than the middle of the field, so you appear in most of the searches your competitors appear in.
11 checks on your Google listing. You're seeing 4 of them.
9.4Strong
What customers seeWhere you rank
9:41
Tiles © Esri
Fendalton Eye Clinic
Fendalton Eye Clinic✓✓
4.6 ★★★★★ (62)
Ophthalmology clinic · Ilam1
Open 5 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

Dr David Kent and Dr Zea Munro are ophthalmologists (ophthalmic eye surgeons) leading the way in cataract and laser eye surgery. Offering a personalised customised treatment for every patient SMILEpro, LASIK, PRK and PTK eye laser procedures as well as keraring eye surgery, cataract surgery and refractive lens exchange eye surgery. Providing treatment solutions for long sightedness, short sightedness & astigmatism. Free laser eye surgery assessments for SMILE pro, LASIK and PRK are available in Christchurch, Invercargill, Dunedin, Queenstown & Nelson with a member of our team book online or call 0800 DR EYES. Fendalton Eye Clinic – Laser Eye Surgery Centre is the only fully accredited refractive laser eye surgery centre in the South Island

Google listingChristchurch optometrists · 49 businesses
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02ReviewsMarketbase business report

Your reviews

Fendalton Eye Clinic shows a very high Google review health score with strong engagement. Overall health is excellent, reflecting high customer satisfaction and active response to reviews. The top finding is an outstanding review response rate, while other metrics indicate solid ratings and review volume that support trust among potential patients.

Strengths

  • ✓
    Response rateYou answer virtually every review, which almost nobody in this market does, and the page reads as a business that is present.

Top three opportunities

  • 1
    Review confidenceYour rating and your review count together sit behind half the businesses here, so a customer weighing three listings has slightly less reason to trust yours.
  • 2
    Star ratingYour rating sits below what half the businesses here carry, which gives a customer choosing between three of you a reason to pick one of the others.
  • 3
    Review countYour review count sits above the middle of this market, which puts you in the group customers read as established rather than untested.
4 checks on your reviews. You're seeing all of them.
9.8Strong
What customers seeWhere you rank
9:41
Fendalton Eye Clinic
OverviewReviewsPhotosAbout
4.6★★★★★62 reviews 3
5
4
3
2
12
vision 14SMILE 9LASIK 8result 8questions 7laser surgery 4
1How far your rating and your review count together can be trusted
N
Neil★★★★★ · 4 weeks ago

After going in for a free consultation to consider Laser surgery it became apparent through it that being older a Lens replacement would have a better outcome. This came at a higher cost and I did a bit of own research and decided it would...

Response from the owner✓

Thank you for such a wonderful review. It is fantastic feedback to hear that the free lens/laser assessment you had with one of the technical team helped uncover the right path for you, advising refra...

C
craig I.★ · 4 weeks ago

Long wait times. Was booked in for a time and waited an hour to be seen. Wasn’t the first time. But have to say great results from surgery

Response from the owner

Thank you for your feedback, and for your patience. We sincerely apologise that you were kept waiting for a prolonged period, and that this has happened before. We completely understand how frustratin...

Google reviewsChristchurch optometrists · 49 businesses
You are #2 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Fendalton Eye Clinic shows a low overall health score on Google Maps at 2.3 out of 10. The top findings indicate strong performance for several "eye care center" and related terms in Fendalton, Avonhead, Burnside, and Ilam, while suburb-level presence remains limited. There is room to grow both in city-wide visibility and in local borough rankings.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou turn up across fewer of the surrounding suburbs than half the businesses here, so someone two suburbs over searching for your service is shown your competitors and never sees your name.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches, but below most businesses in your suburb, so a customer looking from a nearby street is shown someone else first.
2 checks on your map positions. You're seeing both.
4.0Room to grow
What customers seeWhere you rank
9:41
1234Tiles © Esri
eye care center
1Top three for "eye care center" in 7 suburbs, seen in 72
1
Fendalton Eye Clinic24.6 ★ (62) · Ophthalmology clinic
2
Curtis Vision Optometrist Fendalton5.0 ★ (14) · Ophthalmology clinic
3
Anstice & Associates Optometrists4.6 ★ (46) · Ophthalmology clinic
4
WeCare Ilam4.5 ★ (137) · Ophthalmology clinic
Map positionsChristchurch optometrists · 49 businesses
You are #30 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Fendalton Eye Clinic shows a solid social presence with a health score of 7.5 out of 10. The strongest assets are Instagram and Facebook profiles, both rated outstanding, and a well-maintained LinkedIn Company listing. The main opportunities to focus on are adding TikTok, GrabOne, TikTok Directory, Yellow Profile and Yellow Directory to improve discovery among broader audiences and local directories.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Instagram ProfileWe found your Instagram Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.
  • ✓
    LinkedIn CompanyWe can see your LinkedIn Company listing (https://linkedin.com/company/fendalton-eye-clinic-laser-eye-surgery-centre) found via: Google search results.

Top three opportunities

  • 1
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 2
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
  • 3
    Neighbourly ProfileWe could not find an active Neighbourly Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
16 checks on your listings and social. You're seeing 6 of them.
8.1Strong
What customers seeWhere you rank
9:41
Gfendalton eye clinic ilam
AllImagesMapsNews
FacebookFendaltonEyeClinicFendalton Eye Clinic | Facebook✓
InstagramfendaltoneyeclinicFendalton Eye Clinic | Instagram✓
Healthpointfendalton-eye-clinicFendalton Eye Clinic | Healthpoint
Yelpfendalton-eye-clinic-christchurchFendalton Eye Clinic | Yelp
LinkedInfendalton-eye-clinic-laser-eye-surgery-centreFendalton Eye Clinic | LinkedIn✓
TiktokNo account found1
YellowNo listing found2
NeighbourlyNo listing found3
LinkedInNo listing found✓
Listings and socialChristchurch optometrists · 49 businesses
You are #10 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokHealthpointYelpLinkedInYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.

Top three opportunities

  • 1
    What your page says about youYour intro runs to a line, shorter than most pages here, so it names the business without settling whether you do the particular job the reader came about or cover the suburb they live in.
  • 2
    A street addressYour page publishes no street address, so someone deciding whether you are near enough to bother with has nothing to check and moves on to a page that tells them.
  • 3
    Recommendations on your pageYour count sits above the middle of this market, so a visitor reading the page finds enough written by other people to stop needing anything written by you.
9 checks on your Facebook page. You're seeing 6 of them.
6.7Good
What customers seeWhere you rank
9:41
facebook
FendaltonEyeClinic✓
2.4K followers
http://www.lasik.co.nz Fendalton Eye Clinic Laser Eye Surgery Centre correcting long sightedness, sh1
FollowMessage
★ 10 reviews · recommended 3
🌐 lasik.co.nz✓
☎ +64 800 373 937✓
PostsAboutPhotosReviews
Facebook pageChristchurch optometrists · 49 businesses
You are #17 for your Facebook page
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Facebook
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06Your websiteMarketbase business report

Your website

Fendalton Eye Clinic shows strong on-page SEO health with a score of 8.3 out of 10. The most notable strengths include a well-optimised title tag in the ideal length, a valid favicon, adequate page text, a properly structured page with an H1 tag, and a compact page size that aids fast loading for visitors and search engines.

Strengths

  • ✓
    Domain HealthYour site answers cleanly over a secure connection, so a customer clicking through from Google lands where they expect with nothing in the way.
  • ✓
    Page titleYour home page headline fits a search result exactly, so the whole line reads to someone scanning a page of results rather than cutting off mid-phrase.
  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.

Top three opportunities

  • 1
    The shape of your link profileYour links are piled onto a small number of sites for a profile this size, so they are doing less for you than the count suggests.
  • 2
    On-page scoreThe basics on your home page are half in place: it opens and it reads, but enough checks still fail that a customer on a phone away from wifi notices the wait before they notice the business.
  • 3
    Separate sites linking to youMore separate websites link to you than half the businesses here, so a reasonable spread of places vouch for you.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒lasik.co.nz✓✓
✓Page title
1The shape of your link profile
2On-page score
3Separate sites linking to you
Your websiteChristchurch optometrists · 49 businesses
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Fendalton Eye Clinic's website shows a health score of 6.0 out of 10, indicating above-average traffic health. The strongest findings point to mid-range organic value and local ranking, with notable room to grow paid traffic. There is no measurable paid traffic yet, suggesting small, targeted campaigns could help capture potential customers.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 2
    Monthly ad visitsYour site receives no visitors from paid search, which for most local businesses in this market is the norm rather than a problem.
  • 3
    What that traffic is worthThe search visitors reaching your site are worth less than half the businesses here, so the people arriving are browsing rather than buying.
6 checks on your search and traffic. You're seeing 3 of them.
6.0Good
What customers seeWhere you rank
9:41
Goptometrist fendalton
AllMapsImagesShopping
21No ads from you on any search
www.curtisvision.co.nzOptometrist Fendalton
www.curtisvision.co.nz#1 Christchurch Optometrist - Curtis Vision NZ
lasik.co.nzFendalton Eye Clinic: Laser Eye Surgery In Christchurch

Fendalton Eye Clinic provides modern state-of-the-art laser eye surgery specialising in LASIK, SMILE eye laser, PRK laser eye surgery and cataract surgery.

www.healthpoint.co.nzFendalton Eye Clinic - Christchurch
3About 1,569 visits a month from search, across 149 searches
Google search and trafficChristchurch optometrists · 49 businesses
You are #20 for Google search and traffic
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Fendalton Eye Clinic's opening hours partially align with local demand: several weekday mid-mornings and early afternoons match high-search times, but the clinic is closed during several Saturday midday peaks. Strongly aligned windows include Tuesday 10-1 and Thursday 11am. Missed opportunities occur across Saturday 11am-3pm when interest is high. Consider adding limited Saturday lunchtime cover or a Saturday half-day to capture unmet demand.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours cover some of the busy stretches but fewer than half the businesses here, which means someone ringing round on a Saturday morning reaches your competitors and your voicemail.
1 check on your opening hours. You're seeing it.
4.2Room to grow
What customers seeWhere you rank
9:41
Fendalton Eye Clinic
OverviewReviewsPhotosAbout
Hours 1
Monday8:30am-5pm
Tuesday8:30am-5pm
Wednesday8:30am-5pm
Thursday8am-5pm
Friday8am-5pm
SaturdayClosed
SundayClosed
Opening hoursChristchurch optometrists · 49 businesses
You are #29 for opening hours
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 19 opportunities, from the 72 checks we run on every business. Tick any of them to see where it takes you.

01Google listing1 opportunity

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#9of 49 Christchurch optometrists
9:41
Christchurch optometristsOverall · 49 businesses
You are #9 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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