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Fern Law

Law firm · Wigram, Christchurch

What your customers see when they look for you, and where that puts you among 216 Christchurch lawyers.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch lawyers · 216 businesses
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Executive summaryExclusive Marketbase business report

Fern Law

Law firm · Wigram, Christchurch

Where you stand#31of 216 lawyers
Overall health8.6/10across the eight areas

Going well

08Opening hours9.405Facebook page9.002Reviews8.903Map positions8.604Listings and social7.3

Where we can help

01Google listing4.507Google search and traffic4.406Your website-
How AI describes youMarketbase business report

What AI tells people about you

Fern Law is a boutique law firm in Wigram, Christchurch, specialising in immigration, conveyancing, employment, wills and estates, and commercial matters. Established in 2015, the firm emphasises trust, integrity and client confidence. It offers personalised legal support for individuals and small businesses, with clients noting attentive communication and practical assistance through complex processes.

Fern Law is a boutique law firm based in Wigram, Christchurch, established in 2015. The firm presents itself as client-focused and built on trust, integrity and client confidence, aiming to provide clear legal guidance across common personal and business matters.

The firm specialises in immigration, conveyancing and property work, employment law, wills and estates, and commercial matters. Services are described in practical terms around these practice areas, with an emphasis on guiding clients through legal processes and maintaining respectful professional relationships.

Clients tend to report professional, knowledgeable and supportive interactions. Review themes highlight staff patience, clear communication, dedication during application processes and responsiveness. Several reviews emphasise a smooth, reassuring experience, while others note timely service and commitment from staff handling complex matters.

Locally, Fern Law positions itself as a compact, relationship-driven practice serving Christchurch clients. Its stated priorities of client confidence and integrity, combined with a focus on immigration, property and personal legal matters, make it a neighbourhood option for people and small businesses seeking hands-on support in those areas.

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01Google listingMarketbase business report

Your Google listing

Fern Law has a moderate overall health score on Google Business Listing, with room to strengthen visual assets and description. The most important findings are that the listing is claimed and shows key contact details, and that the description is basic and could be improved. Addressing imagery and branding can help attract more local clients.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Description lengthYour description is far shorter than what most businesses here have written, which means a customer comparing listings gets a line from you and three paragraphs from the business beside you.
  • 2
    Photos on the listingYou have no photos on your listing, or close to none, so a customer scrolling past sees a blank where every other business shows their work.
  • 3
    LogoYour listing has no logo, so in a list of local results yours is the one with a blank space where every competitor has a mark.
11 checks on your Google listing. You're seeing 6 of them.
4.5Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
Fern Law
2
Fern Law✓✓
4.9 ★★★★★ (46)
Law firm · Wigram
Open 5 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

Boutique law firm specialising in immigration, employment, property, wills, estates & commercial.

1
Google listingChristchurch lawyers · 216 businesses
You are #119 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Fern Law shows a very high Google review health score of 9.2 out of 10, indicating strong overall performance. Key strengths include outstanding Google rating confidence and a top 10% star rating, reflecting high customer satisfaction. The main area for improvement is engaging with customers by responding to reviews, which can build trust and credibility.

Strengths

  • ✓
    Review confidenceRating and volume together put you at the head of this market: well rated, with enough reviews behind it that a customer takes the number seriously.
  • ✓
    Star ratingYour rating is among the highest in this market and it does its own selling - a customer sees it before they read anything else.

Top two opportunities

  • 1
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 2
    Review countYou hold more reviews than most of this market - depth buyers read as proof.
4 checks on your reviews. You're seeing all of them.
8.9Strong
What customers seeWhere you rank
9:41
Fern Law
OverviewReviewsPhotosAbout
4.9★★★★★46 reviews 2
5
4
3
2
1✓
helpful staff 10visa application 8visa application assistance 4professional team 4residency approval 3application process 3
✓How far your rating and your review count together can be trusted
Google reviewsChristchurch lawyers · 216 businesses
You are #24 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Fern Law shows a very high overall health in Maps Search, indicating strong visibility across local searches. The top finding is solid performance for key practice areas, particularly estate planning and law firm terms across Aidanfield, Hillmorton and Hoons Hay, with first-page rankings. There is steady borough presence and room to advance, especially outside the core suburbs.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility in your own suburbYou show up in local Maps searches more often than the middle of your suburb, so a customer searching nearby is likely to see you in the first handful.
  • 2
    Maps visibility across the city groupYou turn up across more of the surrounding suburbs than nearly everyone here, so a customer searching well outside your own patch still sees you.
2 checks on your map positions. You're seeing both.
8.6Strong
What customers seeWhere you rank
9:41
1234Tiles © Esri
estate planning attorney
2Top three for "estate planning attorney" in 6 suburbs, seen in 15
1
Saunders & Co Wigram4.2 ★ (23) · Law firm
2
Fern Law14.9 ★ (46) · Law firm
3
Absolut Legal5.0 ★ (219) · Law firm
4
Simply Probate5.0 ★ (53) · Law firm
Map positionsChristchurch lawyers · 216 businesses
You are #32 for map positions
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Fern Law shows an average health score for social presence, with notable strength in Facebook activity. The Facebook profile is outstanding and highly trusted, supporting ongoing engagement. Key opportunity areas include expanding Instagram, TikTok, LinkedIn company listings, TikTok Directory, and GrabOne to improve discovery and trust across platforms.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Lawzana LawyerWe can see your Lawzana Lawyer listing (https://lawzana.com/fern-law) found via: Google search results.
  • ✓
    Find A Lawyer FirmWe can see your Find A Lawyer Firm listing (https://findalawyer.co.nz/fern-law-limited) found via: Google search results.

Top three opportunities

  • 1
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 2
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 3
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
16 checks on your listings and social. You're seeing 6 of them.
7.3Good
What customers seeWhere you rank
9:41
Gfern law wigram
AllImagesMapsNews
FacebookfernlawnzFern Law | Facebook✓
Lawzana Lawyerfern-lawFern Law | Lawzana Lawyer✓
ChristchurchLawyerfern-lawFern Law | ChristchurchLawyer
Find A Lawyer Firmfern-law-limitedFern Law | Find A Lawyer Firm✓
InstagramNo account found1
TiktokNo account found2
YellowNo listing found3
Listings and socialChristchurch lawyers · 216 businesses
You are #58 for listings and social
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GoogleFacebookInstagramTikTokLawzana LawyerChristchurchLawyerFind A Lawyer FirmYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    People following your pageYours is one of the largest local followings in this market.
  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.

Top two opportunities

  • 1
    What your page says about youYour intro is shorter than half the pages here.
  • 2
    Recommendations on your pageMore customers have recommended you than at most pages in this market, and depth like that reads as a business that has been doing this a while.
9 checks on your Facebook page. You're seeing 5 of them.
9.0Strong
What customers seeWhere you rank
9:41
facebook
fernlawnz✓
3K followers ✓
A boutique law firm specialising in immigration, residential & commercial conveyancing and wills.1
FollowMessage
★ 6 reviews · recommended 2
🌐 fernlaw.co.nz✓
☎ +64 3-365 1013
PostsAboutPhotosReviews
Facebook pageChristchurch lawyers · 216 businesses
You are #23 for your Facebook page
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Facebook
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06Your websiteMarketbase business report

Your website

Fern Law's on-page SEO health is average, scoring 5.5 out of 10. This indicates reasonable technical setup but notable room for improvement that could lift visibility and click-through. Two key findings are the meta description and title tag near the lower performance thresholds, which influence how the page appears in search results, plus render-blocking resources that slow perceived load time.

Strengths

  • ✓
    Domain HealthYour site answers cleanly over a secure connection, so a customer clicking through from Google lands where they expect with nothing in the way.
  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.
  • ✓
    FaviconThe tab your site opens in carries your own icon, so a customer with a dozen tabs going can find their way back to you by sight.

Top three opportunities

  • 1
    Separate sites linking to youOnly a handful of separate websites link to yours, well behind most of this market.
  • 2
    Meta descriptionThe summary under your name in search results is either too brief to say anything or long enough that Google cuts it mid-sentence.
  • 3
    Pages linking to youFewer pages link to yours than most of this market, so search engines have few routes into your site.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒fernlaw.co.nz✓✓
✓Favicon
1Separate sites linking to you
2Meta description
3Pages linking to you
Your websiteChristchurch lawyers · 216 businesses
See how to fix all 3 →
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Fern Law shows a fair level of website traffic health with a 4.6/10 health score, indicating there is room for improvement in visibility and paid activity. The strongest takeaways are that organic traffic value is above the 25th percentile and organic total sits between the 25th and 50th percentile, while paid indicators show no measurable spend or paid traffic yet. Targeted paid campaigns and stronger keyword coverage could boost results.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What that traffic is worthThe search visitors reaching your site are worth less than most businesses here, which means the work coming in arrives through word of mouth and repeat customers rather than through people searching for what you do.
  • 2
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 3
    Monthly ad visitsYour site receives no visitors from paid search, which for most local businesses in this market is the norm rather than a problem.
6 checks on your search and traffic. You're seeing 3 of them.
4.4Room to grow
What customers seeWhere you rank
9:41
Glawyer hillmorton
AllMapsImagesShopping
32No ads from you on any search
www.absolutlegal.co.nzAbsolut Legal: Fixed Fee Property Lawyers Christchurch
www.meareswilliams.co.nzMeares Williams: Canterbury & Christchurch Lawyers New ...
www.fernlaw.co.nzFern Law | Christchurch Lawyers

We are a Christchurch-based boutique law firm that specialises in helping clients in immigration, conveyancing, employment, and wills & estates. Read more

www.canterburylegal.co.nzCanterbury Legal: Christchurch Lawyers
1About 73 visits a month from search, across 18 searches
Google search and trafficChristchurch lawyers · 216 businesses
You are #121 for Google search and traffic
See how to fix all 3 →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Fern Law's opening hours mostly align with weekday lunchtime demand, with all well-aligned peak slots during midweek business hours. Key matches include Tuesday and Thursday late mornings and Tuesday-Wednesday lunchtimes. However, the firm is closed during several popular weekend and early-morning windows. No open hours fall in low-demand periods, which keeps operating time efficient relative to local search patterns.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours cover more of the busy stretches than the middle of the field, so you are open for most of the searching that happens near you.
1 check on your opening hours. You're seeing it.
9.4Strong
What customers seeWhere you rank
9:41
Fern Law
OverviewReviewsPhotosAbout
Hours 1
Monday8:30am-5pm
Tuesday8:30am-5pm
Wednesday8:30am-5pm
Thursday8:30am-5pm
Friday8:30am-5pm
SaturdayClosed
SundayClosed
Opening hoursChristchurch lawyers · 216 businesses
You are #14 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 19 opportunities, from the 72 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews2 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page2 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#31of 216 Christchurch lawyers
9:41
Christchurch lawyersOverall · 216 businesses
You are #31 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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