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Ferry Road Dental Centre

Dental clinic · Waltham, Christchurch

What your customers see when they look for you, and where that puts you among 210 Christchurch dentists.

ReportLocal marketing report
Checked13 October 2026
Your marketChristchurch dentists · 210 businesses
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Executive summaryExclusive Marketbase business report

Ferry Road Dental Centre

Dental clinic · Waltham, Christchurch

Where you stand#52of 210 dentists
Overall health7.6/10across the eight areas

Going well

05Facebook page9.807Google search and traffic8.9

Where we can help

03Map positions5.908Opening hours5.401Google listing5.104Listings and social3.802Reviews3.106Your website-
How AI describes youMarketbase business report

What AI tells people about you

Ferry Road Dental Centre is a dentist located at 276 Ferry Rd, Phillipstown, Christchurch. Since 1995 the practice has offered general and cosmetic dentistry, including crowns, veneers and white fillings, with an experienced team led by Christopher Quick. Clients can expect individualised treatment options and a focus on routine and more complex dental care.

Ferry Road Dental Centre is a dental practice at 276 Ferry Rd in Phillipstown, Christchurch, founded in 1995 by Christopher Quick alongside GPs from the Ferry Road Medical Centre. The practice describes itself as providing high-quality dental care and personal, friendly service to local patients.

Services listed on the website include general and cosmetic dentistry for families, with treatments such as dental crowns, veneers, white fillings, routine check-ups and professional cleanings. The practice also notes it provides cost-effective options and individualised treatment plans for routine and more complicated procedures.

Customer reviews reflect themes of caring, friendly and professional staff, with mentions of punctuality, skill and reasonable fees. Reviewers refer to positive experiences with dental cleanings, check-ups and clinical work by Christopher Quick and the team, noting patients felt at ease and well looked after.

Locally, Ferry Road Dental Centre positions itself as a family-friendly Christchurch dentist offering both everyday care and cosmetic treatments. The combination of an experienced principal dentist, a stable team and a long-standing location in Phillipstown is presented as the practice's practical local character.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

Ferry Road Dental Centre shows solid basic grounding on Google Business, with claimed status, a listed phone and website, and an open status that helps patients find timely access. The health score sits at 4.8/10, indicating room for improvement. The two strongest recent findings are the claimed listing and the live open/closed status, while descriptions and imagery have more work to do.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    LogoYour listing has no logo, so in a list of local results yours is the one with a blank space where every competitor has a mark.
  • 2
    Description lengthYour description gives a reader less than half the listings here do, so someone reading yours and then a competitor's gets less to go on from you.
  • 3
    Category fitYour category set covers less of this market than half the field, so there are jobs being searched for near you that your listing is not eligible to appear in.
11 checks on your Google listing. You're seeing 6 of them.
5.1Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
Ferry Road Dental Centre
Ferry Road Dental Centre✓✓
3.9 ★★★★★ (26)
Dental clinic · Waltham3
Open 5 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

Christopher Quick founded Ferry Road Dental in 1995 alongside five medical GP's in the Ferry Road Medical Centre. Today Chris’ dental practice continues to provide high-quality dental care combined with personal, friendly service. You can trust Ferry Road Dental to provide individualised treatment options for routine and more complicated procedures. With Chris and his experienced dental team on your side, your oral health is in safe hands.

2
Google listingChristchurch dentists · 210 businesses
You are #104 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Ferry Road Dental Centre shows a low overall health score for Google reviews, indicating limited customer engagement and review momentum. The key findings are improving the rating confidence and the total number of reviews, while a response rate remains zero but has clear growth potential. Ongoing focus on gathering more reviews will help move into higher brackets and strengthen trust.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Review confidenceRating and review volume together sit well behind this market, which means a customer comparing you has both halves of the picture reading thin.
  • 2
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 3
    Star ratingYour rating sits well below what customers here are used to seeing, and it is the first number they compare when two businesses look otherwise equal.
4 checks on your reviews. You're seeing 3 of them.
3.1Room to grow
What customers seeWhere you rank
9:41
Ferry Road Dental Centre
OverviewReviewsPhotosAbout
3.9★★★★★26 reviews
5
4
3
2
13
cost 5receptionist 3competent dentist 2punctual 2dental care 2
1How far your rating and your review count together can be trusted
Google reviewsChristchurch dentists · 210 businesses
You are #146 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

The Maps search performance for Ferry Road Dental Centre shows a healthy overall health score of 8.3 out of 10, indicating strong visibility in Google Maps. Top opportunities include continuing momentum to improve the aggregate Maps search results score and maintaining the current borough presence, which is at or above the local median.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou turn up across more of the surrounding suburbs than the middle of the field, so customers searching from outside your own patch are finding you.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches more often than the middle of your suburb, so a customer searching nearby is likely to see you in the first handful.
2 checks on your map positions. You're seeing both.
5.9Room to grow
What customers seeWhere you rank
9:41
1234Tiles © Esri
dental hygienist
1Top three for "dental hygienist" in 4 suburbs, seen in 9
1
Waltham Dental Centre4.6 ★ (37) · Dental clinic
2
Ferry Road Dental Centre23.9 ★ (26) · Dental clinic
3
Dana Dental Ltd5.0 ★ (7) · Dental clinic
4
Sydenham Dental Centre4.1 ★ (194) · Dental clinic
Map positionsChristchurch dentists · 210 businesses
You are #86 for map positions
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Ferry Road Dental Centre shows a below-average health score with room for growth in social and directory profiles. The top findings indicate an active Facebook presence with high trust, but missing or weak Instagram, TikTok, GrabOne and Neighbourly profiles limit reach and local discovery.

Strengths

  • ✓
    Healthpoint ListingWe can see your Healthpoint Listing listing (https://healthpoint.co.nz/ferry-road-dental-centre) found via: Google search results.
  • ✓
    White Pages ListingWe can see your White Pages Listing listing (https://whitepages.co.nz/ferry-road-dental) found via: Google search results.
  • ✓
    Dentist NZ ListingWe can see your Dentist NZ Listing listing (https://dentist.co.nz/ferry-road-dental-centre) found via: Google search results.

Top three opportunities

  • 1
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 2
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 3
    Having a Facebook page at allyour Facebook Profile page surfaces strongly in search, which is how we found it - but nothing you control points at it.
15 checks on your listings and social. You're seeing 6 of them.
3.8Room to grow
What customers seeWhere you rank
9:41
Gferry road dental centre waltham
AllImagesMapsNews
Healthpointferry-road-dental-centreFerry Road Dental Centre | Healthpoint✓
White Pagesferry-road-dentalFerry Road Dental Centre | White Pages✓
FacebookferryrddentalFerry Road Dental Centre | Facebook3
Dentist NZferry-road-dental-centreFerry Road Dental Centre | Dentist NZ✓
Healthpagesgeneral-practices-ferry-road-medical-centreFerry Road Dental Centre | Healthpages
InstagramNo account found1
TiktokNo account found2
Listings and socialChristchurch dentists · 210 businesses
You are #130 for listings and social
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GoogleFacebookInstagramTikTokHealthpointWhite PagesDentist NZYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.

Top opportunity

  • 1
    People following your pageFewer people follow your page than most in this market, which means a post reaches people who already know you rather than anyone still deciding.
7 checks on your Facebook page. You're seeing 4 of them.
9.8Strong
What customers seeWhere you rank
9:41
facebook
ferryrddental✓
15 followers 1
FollowMessage
🌐 ferryrddental.co.nz✓
☎ +64 3-381 1504✓
PostsAboutPhotosReviews
Facebook pageChristchurch dentists · 210 businesses
You are #5 for your Facebook page
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Facebook
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06Your websiteMarketbase business report

Your website

Ferry Road Dental Centre shows a very strong on-page health with a 9.3/10 score. Key strengths include a perfect title tag within 50-60 characters and a valid favicon, plus a relevant meta description and no use of frames. The top opportunities focus on refining the meta description to the ideal 130-150 characters, addressing render-blocking resources, adding an H1 tag, and ensuring the text-to-page size ratio remains efficient.

Strengths

  • ✓
    Page titleYour home page headline fits a search result exactly, so the whole line reads to someone scanning a page of results rather than cutting off mid-phrase.
  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.
  • ✓
    FaviconThe tab your site opens in carries your own icon, so a customer with a dozen tabs going can find their way back to you by sight.

Top three opportunities

  • 1
    Domain HealthYour site answers, but something did not check out - an insecure link, a redirect chain, a domain shared with other businesses, or a listing pointing at a social page.
  • 2
    On-page scoreMost checks on your home page pass, so someone clicking through from a search gets a page that opens quickly and says what it is.
  • 3
    Separate sites linking to youMore separate websites link to you than half the businesses here, so a reasonable spread of places vouch for you.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒ferryrddental.co.nz✓1
✓Page title
✓Favicon
2On-page score
3Separate sites linking to you
Your websiteChristchurch dentists · 210 businesses
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Ferry Road Dental Centre shows a very healthy website traffic position with an overall health score of 8.8 out of 10. The business has strong organic traffic value and top local rankings, indicating solid SEO and content foundations. No paid traffic is currently measured, suggesting potential growth from focused paid campaigns.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 2
    Monthly ad visitsYour site receives no visitors from paid search, which for most local businesses in this market is the norm rather than a problem.
  • 3
    Search terms you advertise onYou are not covering any search terms with ads, which for most local businesses here is normal.
6 checks on your search and traffic. You're seeing 3 of them.
8.9Strong
What customers seeWhere you rank
9:41
Gdentist phillipstown
AllMapsImagesShopping
321No ads from you on any search
www.ferryrddental.co.nzDental care Chch Emergency Dentist Christchurch

276 Ferry Rd, Phillipstown, Christchurch. Phone: 03 381 1504. Monday-Friday 8:30am 5:15pm Appointments: Monday-Thursday 9:00am-4:30pm, - Friday 9:00am-3:30pm. ...

www.ferryrddental.co.nzAffordable dentist Christchurch Wisdom teeth removal Chch

General and Cosmetic Dentistry. 276 Ferry Rd, Phillipstown, Christchurch. 03 381 1504. General and Cosmetic Dentistry. 276 Ferry Rd, Phillipstown, Christchurch. Read more

About 1,242 visits a month from search, across 288 searches
Google search and trafficChristchurch dentists · 210 businesses
You are #24 for Google search and traffic
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08Opening hoursMarketbase business report

Your hours against demand

Ferry Road Dental Centre's hours align well with several high-demand weekday slots, especially mid-morning and mid-afternoon on Tuesday and Wednesday. Notable gaps occur on Saturday mornings and midday, and an early Tuesday opening at 8am is missed. There are no open hours during low-demand periods, so adjusting a few closed high-demand windows - particularly Saturdays and early Tuesday - could capture additional patient bookings.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours cover some of the busy stretches but fewer than half the businesses here, which means someone ringing round on a Saturday morning reaches your competitors and your voicemail.
1 check on your opening hours. You're seeing it.
5.4Room to grow
What customers seeWhere you rank
9:41
Ferry Road Dental Centre
OverviewReviewsPhotosAbout
Hours 1
Monday8:30am-5:15pm
Tuesday8:30am-5:15pm
Wednesday8:30am-5:15pm
Thursday8:30am-5:15pm
Friday8:30am-5:15pm
SaturdayClosed
SundayClosed
Opening hoursChristchurch dentists · 210 businesses
You are #98 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 19 opportunities, from the 69 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page1 opportunity

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#52of 210 Christchurch dentists
9:41
Christchurch dentistsOverall · 210 businesses
You are #52 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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