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Figure & Ground

Architectural designer · Christchurch Centre, Christchurch

What your customers see when they look for you, and where that puts you among 252 Christchurch architects.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch architects · 252 businesses
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Executive summaryExclusive Marketbase business report

Figure & Ground

Architectural designer · Christchurch Centre, Christchurch

Where you stand#90of 252 architects
Overall health6.5/10across the eight areas
How AI describes youMarketbase business report

What AI tells people about you

Figure & Ground is an architectural design studio based in Christchurch Central City. The studio offers thoughtful, bespoke designs across residential, multi-residential, later living and commercial projects. The team combines local knowledge with international experience and provides professional, commercially minded advice. Clients can expect clear communication and creative, practical design solutions from an established local practice.

Figure & Ground is an architectural design studio located in Christchurch Central City. The practice describes itself as combining local expertise with international experience and focuses on creating thoughtful, bespoke spaces across private homes, multi-residential, later living and commercial work.

Services include architectural design and documentation for a range of sectors. The studio states it delivers creative and elegant designs and is commercially minded, translating concepts into reality. Project work ranges from single homes through to multi-unit developments and later living projects, with capability for resource consent and building consent documentation where required.

Clients tend to report practical outcomes and a positive experience with the studio's office environment. Reviews note delivered documentation such as RC and BC drawings for multi-lot developments and cite efficient handling of yields for a St Albans site. Another comment references the office setting, indicating a pleasant workplace atmosphere for client meetings.

Figure & Ground is positioned as an established Christchurch practice offering a mix of design creativity and commercial awareness. The combination of local knowledge, professional advice in plain language, and experience across multiple sectors is what distinguishes the firm for customers seeking considered architectural solutions in the city.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

Figure & Ground shows a solid overall health score with room to grow. The most important findings are the complete listing with a verified claimed status, a visible website link and a phone number, plus the open-for-business status kept up to date.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Photos on the listingYou have fewer photos than nearly every business here, so a customer comparing you against them builds a picture of their work and guesses at yours.
  • 2
    Description lengthYour description gives a reader more than most listings here do, so a customer choosing between three of you gets more of your case than of theirs.
  • 3
    Category fitYour category set covers less of this market than half the field, so there are jobs being searched for near you that your listing is not eligible to appear in.
11 checks on your Google listing. You're seeing 6 of them.
7.0Good
9:41
Tiles © Esri
1
Figure & Ground✓✓
5.0 ★★★★★ (2)
Architectural designer · Christchurch Centre3
Open 5 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

Figure & Ground deliver exceptional outcomes, coming from an established team and reputation. We are a unique combination of local expertise with international experience. You can expect professional advice, but in a language you understand. We deliver creative and elegant designs, across a variety of sectors including; residential, multi-residential and later living. We are commercially minded and creative thinkers, who translate your ideas into reality.

2
Google listingChristchurch architects · 252 businesses
You are #77 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Figure & Ground earns an above-average health score for Google reviews, indicating solid but not perfect performance. The strongest finding is a top-10% star rating, highlighting high customer satisfaction. The business should build on that by increasing engagement with reviews and growing total reviews to improve overall trust and visibility.

Strengths

  • ✓
    Star ratingYour rating is among the highest in this market and it does its own selling - a customer sees it before they read anything else.

Top three opportunities

  • 1
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 2
    Review countYour review count sits well below what buyers here are used to seeing, which means a customer comparing options side by side reads you as the less proven choice.
  • 3
    Review confidenceYour rating and your review count together sit behind half the businesses here, so a customer weighing three listings has slightly less reason to trust yours.
4 checks on your reviews. You're seeing all of them.
6.4Good
9:41
Figure & Ground
OverviewReviewsPhotosAbout
5.0★★★★★2 reviews 2
5
4
3
2
1✓
3How far your rating and your review count together can be trusted
Google reviewsChristchurch architects · 252 businesses
You are #92 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Figure & Ground shows a low health score of 2.2 out of 10 for Google Maps, indicating limited visibility overall. The top performers include rankings for architectural designer and building designer phrases in key Christchurch areas, with Christchurch Centre and Sydenham appearing in the top 15. The main opportunity is to lift both aggregate and borough visibility by building stronger local relevance and consistent rankings in the borough area.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou turn up across fewer of the surrounding suburbs than half the businesses here, so someone two suburbs over searching for your service is shown your competitors and never sees your name.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches, but below most businesses in your suburb, so a customer looking from a nearby street is shown someone else first.
2 checks on your map positions. You're seeing both.
2.3Room to grow
9:41
1234Tiles © Esri
1Seen in 4 searches across Christchurch, top three in none
1
CA Architecture4.9 ★ (22) · Architectural designer
2
Warren & Mahoney Architects4.7 ★ (14) · Architectural designer
3
SMC Design Studio5.0 ★ (44) · Architectural designer
4
Dalman Architects4.6 ★ (7) · Architectural designer
↓
Figure & Ground2Further down, below the first results
Map positionsChristchurch architects · 252 businesses
You are #194 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Figure & Ground shows average health on citations and social presence, with Facebook profile already strong. The key finding is that Facebook has a very high trust score, while other profiles (Instagram, TikTok, LinkedIn) lack consistent presence, limiting overall trust signals for new customers.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.

Top three opportunities

  • 1
    Instagram ProfileWe found your Instagram Profile page through search rather than through anything you own.
  • 2
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 3
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
18 checks on your listings and social. You're seeing 4 of them.
5.3Room to grow
9:41
Gfigure & ground christchurch centre
AllImagesMapsNews
Facebookfigureandground.nzFigure & Ground | Facebook✓
ArchiPro Professionalfigure-and-groundFigure & Ground | ArchiPro Professional
Instagramfigureandground_nzFigure & Ground | Instagram1
TiktokNo account found2
YellowNo listing found3
Listings and socialChristchurch architects · 252 businesses
You are #120 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokArchiPro ProfessionalYellowYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.

Top three opportunities

  • 1
    Recommendations on your pageNo recommendations sit on your page, so a stranger who came to see whether anyone else has used you leaves with only your own posts to go on.
  • 2
    People following your pageFewer people follow your page than follow half the pages here.
  • 3
    What your page says about youYour intro is shorter than half the pages here.
9 checks on your Facebook page. You're seeing 6 of them.
6.6Good
9:41
facebook
figureandground.nz✓
274 followers 2
We deliver exceptional outcomes coming from an established team and reputation. We are a unique com3
FollowMessage
🌐 figureandground.co.nz✓
☎ +64 3-352 4333✓
PostsAboutPhotosReviews
Facebook pageChristchurch architects · 252 businesses
You are #87 for your Facebook page
See how to fix all 3 →
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Facebook
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06Your websiteMarketbase business report

Your website

Figure & Ground shows a very high on-page SEO health score of 9.4/10, indicating solid technical foundations for the homepage. The most notable findings are a perfect meta description within 130-150 characters, a valid favicon, a page under 256KB, a precise and relevant title tag, and a sub-3-second page load time.

Strengths

  • ✓
    Meta descriptionYour search summary sits in the length that reads in full on most screens, which is as far as length alone can take it - a narrow phone still cuts the tail off a line this size.
  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.
  • ✓
    FaviconThe tab your site opens in carries your own icon, so a customer with a dozen tabs going can find their way back to you by sight.

Top three opportunities

  • 1
    Separate sites linking to youNo separate website links to yours.
  • 2
    The shape of your link profileNo links to your site were found, so there is no shape to read yet.
  • 3
    Pages linking to youVery few individual pages anywhere on the web link to yours, so there is almost nothing for search engines to follow back to you.
23 checks on your website. You're seeing 6 of them.
-Room to grow
9:41
🔒figureandground.co.nz✓
✓Meta description
✓Favicon
1Separate sites linking to you
2The shape of your link profile
3Pages linking to you
Your websiteChristchurch architects · 252 businesses
Checked on
Your websiteGoogle Search
marketbase
07Google search and trafficMarketbase business report

How people find you on Google

Figure & Ground shows a healthy website traffic profile, with a strong organic presence and high local ranking. The business holds a top local position for organic traffic and organic SERP coverage, indicating steady audience discovery and credible search visibility. The main opportunity is to begin targeted paid activity to complement organic gains and attract paid visitors.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 2
    Monthly ad visitsYour site receives no visitors from paid search, which for most local businesses in this market is the norm rather than a problem.
  • 3
    Search terms you advertise onYou are not covering any search terms with ads, which for most local businesses here is normal.
6 checks on your search and traffic. You're seeing 3 of them.
8.4Strong
9:41
G
AllMapsImagesShopping
321No ads from you on any search
Figure & GroundNot in these results
About 535 visits a month from search, across 75 searches
Google search and trafficChristchurch architects · 252 businesses
You are #42 for Google search and traffic
See how to fix all 3 →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Figure & Ground's published hours match several weekday lunch peaks, notably midday on Tuesday, Wednesday and Thursday and Wednesday 11am, which aligns with local demand. However the studio remains closed during strong weekend search peaks, especially Saturday midday and early afternoon and Sunday midday, representing significant missed demand. There are no low-demand open hours, so current schedule is not wasting published time slots.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours line up with demand worse than nearly every business here, which means a good share of your open time passes with nobody looking for what you do.
1 check on your opening hours. You're seeing it.
9.2Strong
9:41
Figure & Ground
OverviewReviewsPhotosAbout
Hours 1
Monday9am-5pm
Tuesday9am-5pm
Wednesday9am-5pm
Thursday9am-5pm
Friday9am-5pm
SaturdayClosed
SundayClosed
Opening hoursChristchurch architects · 252 businesses
You are #22 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 21 opportunities, from the 74 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#90of 252 Christchurch architects
9:41
Christchurch architectsOverall · 252 businesses
You are #90 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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  • We don't need anything from you.No logins, no card, no setup. Built from what your customers can already see.
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  • Real New Zealand data.Every one of the 252 architects in Christchurch, checked - not a guess from overseas.
  • Built and run in Christchurch.A Kiwi business, not an offshore call centre.
  • A real person on the phone.Call us on 0800 747 901.
Jeremy GrayFounder, Marketbase

"I spent 20 years growing some of the biggest online marketplaces in New Zealand, Australia and the UK. Marketbase gives local businesses the same edge."

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