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Findex

Accounting firm · Addington-Middleton, Christchurch

What your customers see when they look for you, and where that puts you among 245 Christchurch accountants.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch accountants · 245 businesses
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Executive summaryExclusive Marketbase business report

Findex

Accounting firm · Addington-Middleton, Christchurch

Where you stand#97of 245 accountants
Overall health6.1/10across the eight areas

Going well

08Opening hours9.801Google listing9.207Google search and traffic9.102Reviews7.4

Where we can help

03Map positions5.005Facebook page4.304Listings and social2.206Your website-
How AI describes youMarketbase business report

What AI tells people about you

Findex is an accounting and financial services firm based in Addington, Christchurch. The local office offers accounting, financial planning, auditing and tax advisory, plus mortgage and insurance brokering, superannuation advice and business management consultancy. Customers report friendly, prompt and thorough service, with clear communication and helpful follow-up from the Christchurch team.

Findex is an accounting and financial services firm located in Addington, Christchurch. The local office provides a broad suite of services for businesses and individuals, with an emphasis on accounting, financial planning, auditing and strategic tax advice.

The Christchurch team also offers specialised services including mortgage brokerage, insurance brokering, superannuation advice and business management consultancy. Client-facing activities described by the firm include financial planning and business advisory work alongside compliance tasks such as annual accounts and tax returns.

Customers tend to describe interactions with Findex Christchurch as friendly and prompt, noting straightforward processes, clear instructions about required information and useful follow-up prompts. Reviews mention that staff are thorough and positive when handling family tax returns and annual accounts, and that communications make routine tasks, such as preparing documentation, easier to manage.

Locally, Findex positions itself as a full-service accounting and financial advice provider in Christchurch with a range of advisory and broking options. The Addington office combines compliance work with broader financial services, and clients commonly cite reliable communication and a helpful local team as distinguishing features.

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01Google listingMarketbase business report

Your Google listing

Findex shows a very healthy Google Business Listing, with a score of 8.9 out of 10. The listing has essential elements in place and is claimed, which supports consistent customer contact. The two most notable findings are the solid phone number and website link, alongside ongoing progress on photos and a well-optimised description.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top two opportunities

  • 1
    Photos on the listingYou have fewer photos than nearly every business here, so a customer comparing you against them builds a picture of their work and guesses at yours.
  • 2
    Description lengthYour description gives a reader more than most listings here do, so a customer choosing between three of you gets more of your case than of theirs.
11 checks on your Google listing. You're seeing 5 of them.
9.2Strong
What customers seeWhere you rank
9:41
Tiles © Esri
Findex
1
Findex✓✓
5.0 ★★★★★ (3)
Accounting firm · Addington-Middleton
Open 5 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

Findex offers unparalleled financial advice in Christchurch. With a suite of services tailored to meet diverse needs, businesses and individuals alike benefit from expert accounting, financial planning, auditing, and strategic tax advisory solutions. Additionally, access specialised services including mortgage brokerage, insurance brokering, superannuation advice, and business management consultancy. Findex helps ensure clients receive the highest standard of financial support. Discover the difference Findex can make and visit the local team in Christchurch.

2
Google listingChristchurch accountants · 245 businesses
You are #20 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Findex shows an above-average health score for Google reviews with a 6.9 out of 10. The top achievement is a stellar Google star rating, placing it in the top 10% for customer satisfaction. The current opportunity to improve is the lack of responses to reviews, which can erode trust if not addressed, and steady momentum on total reviews.

Strengths

  • ✓
    Star ratingYour rating is among the highest in this market and it does its own selling - a customer sees it before they read anything else.

Top three opportunities

  • 1
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 2
    Review confidenceYour rating and your review count together sit behind half the businesses here, so a customer weighing three listings has slightly less reason to trust yours.
  • 3
    Review countYour review count sits under the middle of this market, so you are readable to a customer without yet being convincing.
4 checks on your reviews. You're seeing all of them.
7.4Good
What customers seeWhere you rank
9:41
Findex
OverviewReviewsPhotosAbout
5.0★★★★★3 reviews 3
5
4
3
2
1✓
friendly staff 2
2How far your rating and your review count together can be trusted
Google reviewsChristchurch accountants · 245 businesses
You are #64 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

The Maps search health for Findex sits at 5.6 out of 10, indicating average visibility in Google Maps results. Notable gains include a borough presence rising above the bottom quartile, with potential to improve further. Top opportunities focus on strengthening aggregate maps rankings and nudging the Addington-focused borough score toward the local midpoint.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility in your own suburbYou show up in local Maps searches less often than half your suburb, so on a search from nearby you sit below businesses a customer would otherwise treat as equal.
  • 2
    Maps visibility across the city groupYou turn up across more of the surrounding suburbs than the middle of the field, so customers searching from outside your own patch are finding you.
2 checks on your map positions. You're seeing both.
5.0Room to grow
What customers seeWhere you rank
9:41
1234Tiles © Esri
auditor
2Top three for "auditor" in 1 suburb, seen in 25
1
Audit New Zealand5.0 ★ (3) · Accounting firm
2
Findex15.0 ★ (3) · Accounting firm
3
Shield Accountancy Consult & Services4.8 ★ (12) · Accounting firm
4
HP Hanna Ltd4.8 ★ (4) · Accounting firm
Map positionsChristchurch accountants · 245 businesses
You are #124 for map positions
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Findex shows a below-average health score for Citations & Social Presence with room for growth in multiple social and directory profiles. The strongest recent achievement is a LinkedIn profile that accurately reflects the business and supports credibility with customers.

Strengths

  • ✓
    Infobel ListingWe can see your Infobel Listing listing (https://infobel.com/findex_christchurch) found via: Google search results.

Top three opportunities

  • 1
    Having a Facebook page at allWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing.
  • 2
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 3
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
15 checks on your listings and social. You're seeing 4 of them.
2.2Room to grow
What customers seeWhere you rank
9:41
Gfindex addington-middleton
AllImagesMapsNews
Infobelfindex_christchurchFindex | Infobel✓
LinkedInerina-jones-a2462a113Findex | LinkedIn
FacebookfindexnewzealandFindex | Facebook1
InstagramNo account found2
TiktokNo account found3
Listings and socialChristchurch accountants · 245 businesses
You are #192 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokInfobelLinkedInYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Facebook pageCriticalWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing. Shown at a typical score for this market.
9 checks on your Facebook page. You're seeing 1 of them.
4.3Room to grow
What customers seeWhere you rank
9:41
facebook
findex addington-middleton
We didn't find any resultsMake sure everything is spelled correctly or try different keywords.1
Facebook pageChristchurch accountants · 245 businesses
You are #140 for your Facebook page
See how to fix it →
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Facebook
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06Your websiteMarketbase business report

Your website

Findex shows a below-average overall health for on-page SEO (3.3/10). The page load time is strong, under 3 seconds, but critical gaps exist in core elements: a missing on-page SEO score, no detectable title tag, no meta description, no favicon, and no H1 tag. Addressing these five items will lay a foundation for improvements and better search visibility.

Strengths

  • ✓
    Domain HealthYour site answers cleanly over a secure connection, so a customer clicking through from Google lands where they expect with nothing in the way.
  • ✓
    Separate sites linking to youMore separate websites link to you than almost any business in this market - a spread built over years that a competitor cannot buy their way into.
  • ✓
    The shape of your link profileYour links come from about as wide a range of sites as anything in this market, and the mix of link types looks entirely natural.

Top three opportunities

  • 1
    On-page scoreYour home page did not return anything we can measure, and a page that will not answer a scanner is usually the same page that keeps a customer waiting.
  • 2
    Meta descriptionYour pages carry no summary line of your own, so the two lines under your name in search results are whatever Google decides best fits the search.
  • 3
    Page titleThere is no headline set on your home page, so the clickable blue line in a search result falls back to your domain name or a scrap of code.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒findex.co.nz✓
✓Separate sites linking to you
✓The shape of your link profile
1On-page score
2Meta description
3Page title
Your websiteChristchurch accountants · 245 businesses
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Findex shows a very high health score for Website Traffic, indicating strong overall performance. The greatest strength lies in organic traffic, with top-10 percentile performance in total organic visitors, value and SERP coverage. Paid traffic metrics are solid but show room for gradual improvement through continued testing and optimisation.

Strengths

  • ✓
    Search terms you rank forYour site appears for more search terms than almost any business in this market, so there are more ways to find you than to find anyone else here.
  • ✓
    Search terms you advertise onYour ads cover more search terms than almost any business in this market.

Top three opportunities

  • 1
    Monthly ad visitsYou are getting a small number of visitors from paid search, fewer than most businesses advertising here.
  • 2
    What you spend on adsYour paid search activity is larger than the middle of the businesses advertising here, so ads are a real line in your marketing rather than a trial.
  • 3
    What that traffic is worthThe search visitors reaching your site are worth more than most businesses here, which means a meaningful part of your enquiry flow arrives at no cost per visit.
6 checks on your search and traffic. You're seeing 5 of them.
9.1Strong
What customers seeWhere you rank
9:41
G
AllMapsImagesShopping
FindexNot in these results✓
3About 2,182 visits a month from search, across 490 searches
Google search and trafficChristchurch accountants · 245 businesses
You are #23 for Google search and traffic
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Findex's opening hours show focused alignment with Thursday daytime demand: the Addington office is open during several high-demand Thursday slots (9am, 10am, 1-3pm). However, the firm is closed during multiple popular weekend windows, notably Sunday mornings and Saturday late afternoon, which creates missed opportunities. No low-demand open hours were found, so current hours are not wasteful but could be tweaked to capture more weekend enquiries.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours cover more of the busy stretches than the middle of the field, so you are open for most of the searching that happens near you.
1 check on your opening hours. You're seeing it.
9.8Strong
What customers seeWhere you rank
9:41
Findex
OverviewReviewsPhotosAbout
Hours 1
Monday8:30am-5pm
Tuesday8:30am-5pm
Wednesday8:30am-5pm
Thursday8:30am-5pm
Friday8:30am-5pm
SaturdayClosed
SundayClosed
Popular times Thursday · Addington-Middleton
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When people in Addington-Middleton look   You are shut
Opening hoursChristchurch accountants · 245 businesses
You are #5 for opening hours
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 18 opportunities, from the 71 checks we run on every business. Tick any of them to see where it takes you.

01Google listing2 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page1 opportunity

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#97of 245 Christchurch accountants
9:41
Christchurch accountantsOverall · 245 businesses
You are #97 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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Jeremy GrayFounder, Marketbase

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