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finPOWER Connect

Name: finPOWER Connect
Address: 63A Pah Rd, Cockle Bay, central-auckland, 2014, NZ
Telephone: +6495334351
Rating: 1.3

Loan agency · Cockle Bay, Central Auckland

What your customers see when they look for you, and where that puts you among 106 Central Auckland finance businesses.

ReportLocal marketing report

Checked12 October 2026

Your marketCentral Auckland personal & business finance · 106 businesses

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Executive summaryExclusive Marketbase business report

finPOWER Connect

Loan agency · Cockle Bay, Central Auckland

Where you stand#90of 106 finance businesses

Overall health1.5/10across the eight areas

What you have

01Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.01NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.01WebsiteYour listing links to your website, so a customer can move from Google to your own pages in one tap and read your account of the work before they ring.

Where we can help

07Google search and traffic5.0 03Map positions3.0 05Facebook page3.0 04Listings and social1.8 02Reviews1.3 01Google listing1.0 08Opening hours0.7 06Your website-

How AI describes youMarketbase business report

What AI tells people about you

finPOWER Connect is a finance software system for the lending and finance industry based in Cockle Bay, Auckland. It is sold through authorised reseller AMTRAX Ltd, which provides a demo option and contact details for purchase. The product is positioned for finance businesses seeking industry-specific lending and finance software and requires direct contact to arrange a demo or purchase.

finPOWER Connect is a finance software system aimed at the lending and finance industry, based in Cockle Bay, Auckland. The offering is presented under the finPOWER Connect name and is available through authorised channels in New Zealand.

The product is described as finance software designed specifically for lending and finance. The website invites organisations to start with finPOWER Connect and to order a demo, indicating a focus on demonstrating the platform before purchase. Sales and enquiries are routed via an authorised reseller.

Purchase and demo arrangements are handled by AMTRAX Ltd, the authorised finPOWER Connect reseller. AMTRAX Ltd lists a PO Box in Highland Park as its contact address and requests that interested parties make a phone call to arrange purchase or a demonstration. The site includes prompts to order a demo and to contact the reseller for further steps.

Locally, finPOWER Connect is represented through AMTRAX Ltd in the Auckland area, with demo availability and direct reseller contact as the primary customer touchpoints. That combination of finance-focused software and an authorised local reseller is the stated way customers engage with the product in the Cockle Bay and wider Auckland area.

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01Google listingMarketbase business report

Your Google listing

FinPOWER Connect shows a strong basic listing setup but faces low overall health, with key gaps in hours, claim status, description, photos and logo. The health score is 0.9 out of 10, indicating significant room for improvement. Current positives include consistent listing title, active website link, phone number, full address and a main image.

Strengths

✓
Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
✓
NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.
✓
WebsiteYour listing links to your website, so a customer can move from Google to your own pages in one tap and read your account of the work before they ring.

Top three opportunities

1
ClaimedYour listing is not claimed, which means anyone can suggest an edit to it and you have no way to reply to a review or correct what is shown.
2
Description lengthThere is no real description on your listing, so when someone finds you on Google there is nothing in your own words telling them what you do.
3
Photos on the listingYou have no photos on your listing, or close to none, so a customer scrolling past sees a blank where every other business shows their work.

11 checks on your Google listing. You're seeing 6 of them.

Room to grow

What customers see Where you rank

9:41

Tiles © Esri

finPOWER Connect

finPOWER Connect1✓

Own this business?

0.0 ★★★★★ (0)

Loan agency · Cockle Bay

DirectionsCall Website ✓

OverviewReviewsPhotosAbout

From the business

No description yet2

Google listingCentral Auckland personal & business finance · 106 businesses

You are #96 for your Google listing

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Google SearchGoogle MapsBusiness Profile

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02ReviewsMarketbase business report

Your reviews

finPOWER Connect shows a very low Google Business Health score of 1.3 out of 10, indicating poor overall performance on reviews. The top findings are a missing star rating and zero reviews, which reduces trust with prospective customers, and a low review response rate that leaves the listing looking inactive. Addressing these areas can improve credibility and engagement.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

1
Review confidenceYour rating and your review count together put you at the bottom of this market - either the rating is low, or there are too few reviews behind it for anyone to trust it.
2
Star ratingYou have no star rating yet, so a customer scanning results sees an empty space where every other business shows a number.
3
Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.

4 checks on your reviews. You're seeing 3 of them.

Room to grow

What customers see Where you rank

9:41

finPOWER Connect

OverviewReviewsPhotosAbout

–★★★★★0 reviews

No reviews yetBe the first to review1

Google reviewsCentral Auckland personal & business finance · 106 businesses

You are #92 for your Google reviews

See how to fix all 3 →

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Google reviewsBusiness Profile

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03Map positionsMarketbase business report

Where you show up on the map

The Maps performance for finPOWER Connect shows a below-average health score of 3.0 out of 10, indicating limited visibility on Google Maps outside its local suburb. The strongest themes focus on being a loan agency in Cockle Bay and Shelly Park, suggesting these areas are performing relatively better among a small set of top results.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

1
Maps visibility across the city groupYou appear in a handful of Maps searches across the suburbs around you, far fewer than most businesses here.
2
Maps visibility in your own suburbYou show up in local Maps searches less often than half your suburb, so on a search from nearby you sit below businesses a customer would otherwise treat as equal.

2 checks on your map positions. You're seeing both.

Room to grow

What customers see Where you rank

9:41

1234Tiles © Esri

loan agency

1Top three for "loan agency" in 1 suburb, seen in 2

MTF Howick Pakuranga5.0 ★ (108) · Loan agency

Loan Market Compass - Howick Office5.0 ★ (275) · Loan agency

finPOWER Connect20.0 ★ (0) · Loan agency

South Pacific Loans5.0 ★ (10) · Loan agency

Map positionsCentral Auckland personal & business finance · 106 businesses

You are #75 for map positions

See how to fix both →

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Google Maps

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04Listings and socialMarketbase business report

Where customers find you

This executive summary assesses finPOWER Connect's presence on social and local directories, based on the health score of 2.1 out of 10 (low). The strongest confirmed achievement is a LinkedIn Company listing that matches Google listing details, which helps credibility. The biggest immediate opportunities include establishing active profiles on Facebook and Instagram, and claiming Yellow Directory, Yellow Profile, and LinkedIn entries to raise discoverability.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

1
Having a Facebook page at allWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing.
2
Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
3
Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.

5 checks on your listings and social. You're seeing 3 of them.

Room to grow

What customers see Where you rank

9:41

Gfinpower connect cockle bay

AllImagesMapsNews

ServiceFinderfinPower-Connect-238170finPOWER Connect | ServiceFinder

LinkedInintersoft-systems-limitedfinPOWER Connect | LinkedIn

FacebookNo account found1

InstagramNo account found2

YellowNo listing found3

Listings and socialCentral Auckland personal & business finance · 106 businesses

You are #87 for listings and social

See how to fix all 3 →

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GoogleFacebookInstagramTikTokServiceFinderLinkedInYour website

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05Facebook pageMarketbase business report

Your Facebook page

A business with no findable Facebook page misses a common customer check: people use Facebook to confirm a business is real, see recent work and send a message. In this market 79 of 106 local businesses have a page Marketbase could find, so not being findable is uncommon and means customers run into uncertainty when trying to contact or confirm the business.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

1
Facebook pageCriticalWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing. Shown at a typical score for this market.

9 checks on your Facebook page. You're seeing 1 of them.

Room to grow

What customers see Where you rank

9:41

facebook

finpower connect cockle bay

We didn't find any resultsMake sure everything is spelled correctly or try different keywords.1

Facebook pageCentral Auckland personal & business finance · 106 businesses

You are #75 for your Facebook page

See how to fix it →

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Facebook

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06Your websiteMarketbase business report

Your website

Strengths

✓
Domain HealthYour site answers cleanly over a secure connection, so a customer clicking through from Google lands where they expect with nothing in the way.
✓
Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.
✓
FaviconThe tab your site opens in carries your own icon, so a customer with a dozen tabs going can find their way back to you by sight.

Top three opportunities

1
Separate sites linking to youOnly a handful of separate websites link to yours, well behind most of this market.
2
On-page scoreThe basics on your home page are half in place: it opens and it reads, but enough checks still fail that a customer on a phone away from wifi notices the wait before they notice the business.
3
The shape of your link profileYour links come from fewer separate sites than most profiles the size of yours.

23 checks on your website. You're seeing 6 of them.

Room to grow

What customers see Where you rank

9:41

🔒finpowerconnect.kiwi✓✓

✓Favicon

1Separate sites linking to you

2On-page score

3The shape of your link profile

Your websiteCentral Auckland personal & business finance · 106 businesses

See how to fix all 3 →

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Your websiteGoogle Search

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07Google search and trafficMarketbase business report

How people find you on Google

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

1
What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
2
Monthly search visitsYour site draws fewer visitors from search than most businesses here, so most people looking for what you do are landing somewhere else.
3
Monthly ad visitsYour site receives no visitors from paid search, which for most local businesses in this market is the norm rather than a problem.

6 checks on your search and traffic. You're seeing 3 of them.

Room to grow

What customers see Where you rank

9:41

AllMapsImagesShopping

31No ads from you on any search

finPOWER ConnectNot in these results

2About 26 visits a month from search, across 8 searches

Google search and trafficCentral Auckland personal & business finance · 106 businesses

You are #53 for Google search and traffic

See how to fix all 3 →

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Google SearchGoogle Maps

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08Opening hoursMarketbase business report

Your hours against demand

Customers in this market are most active around mid-morning to late afternoon, with Thursday the busiest day and the week carried by roughly 10am to 5pm demand. Not listing opening hours leaves customers facing closed doors or unanswered phones during those busy windows. Publishing clear hours on the Google listing lets customers see when the business can respond and reduces lost enquiries to competitors.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

1
Hours aligned with demandWe could not measure your hours against local demand, which almost always means your listing shows no opening hours at all.

1 check on your opening hours. You're seeing it.

Room to grow

What customers see Where you rank

9:41

finPOWER Connect

OverviewReviewsPhotosAbout

Hours

No opening hours listed1

Opening hoursCentral Auckland personal & business finance · 106 businesses

You are #99 for opening hours

See how to fix it →

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Your listed hoursWhen people search

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The next step

Your top opportunities, in one place.

These are your top 19 opportunities, from the 61 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page1 opportunity

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#90of 106 Central Auckland finance businesses

9:41

Central Auckland personal & business financeOverall · 106 businesses

You are #90 overall

Open my free 7 days →

The how for every one of these, and everything else we found, in the order that moves you fastest.
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