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Fiona Macpherson Architecture (FMA)

Architectural designer · Brookhaven-Ferrymead, Christchurch

What your customers see when they look for you, and where that puts you among 252 Christchurch architects.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch architects · 252 businesses
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Executive summaryExclusive Marketbase business report

Fiona Macpherson Architecture (FMA)

Architectural designer · Brookhaven-Ferrymead, Christchurch

Where you stand#224of 252 architects
Overall health1.1/10across the eight areas

Going well

08Opening hours9.205Facebook page6.6

Where we can help

03Map positions3.704Listings and social3.702Reviews3.501Google listing0.507Google search and traffic0.006Your website-
How AI describes youMarketbase business report

What AI tells people about you

Fiona Macpherson Architecture (FMA) is an architectural practice based in Ferrymead, Christchurch. FMA provides architectural design and project documentation for residential and small-scale projects. The practice emphasises local knowledge of Christchurch building contexts and works directly with clients through design and consenting stages to deliver considered architectural solutions.

Fiona Macpherson Architecture (FMA) is an architectural practice based in Ferrymead, Christchurch. The practice provides architectural design services rooted in local building contexts and project requirements.

FMA offers architectural design and project documentation for residential and small-scale projects, drawing on the technical and regulatory aspects of architecture. Services include concept design, detailed plans and consenting support where required by clients.

Clients engage FMA for hands-on design work and practical project documentation. The practice works through design stages and prepares the information needed for building consent and construction, keeping architectural intent aligned with site conditions and client needs.

Located in Ferrymead, Christchurch, FMA is a local architectural option for homeowners and small project teams seeking direct professional design and documentation support. The practice is positioned to respond to Christchurch-specific standards and consenting processes while maintaining a focus on client collaboration.

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01Google listingMarketbase business report

Your Google listing

FMA's Google Business Listing shows a very low health score of 1.3 out of 10. Overall health is weak, indicating significant gaps in listing completeness. The strongest found elements are a clear listing title, a visible phone number, a full street address, an open-for-business status, and a main image, which indicate basic presence and accessibility for customers.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.
  • ✓
    PhoneYour listing carries a phone number, so the call button is live for anyone who finds you on a phone.

Top three opportunities

  • 1
    ClaimedYour listing is not claimed, which means anyone can suggest an edit to it and you have no way to reply to a review or correct what is shown.
  • 2
    WebsiteYour listing has no website link, so a customer who wants to check your prices or your work before ringing has nowhere to go from Google.
  • 3
    Description lengthThere is no real description on your listing, so when someone finds you on Google there is nothing in your own words telling them what you do.
11 checks on your Google listing. You're seeing 6 of them.
0.5Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
Fiona Macpherson Architecture (FMA)
Fiona Macpherson Architecture (FMA)1✓
Own this business?
0.0 ★★★★★ (0)
Architectural designer · Brookhaven-Ferrymead
Open 5 days ✓
DirectionsCall No website ✓2
OverviewReviewsPhotosAbout
From the business
No description yet3
Google listingChristchurch architects · 252 businesses
You are #239 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

FMA shows a low health score for Google reviews, indicating limited trust among potential clients. The top findings are a very small review base and no responses to customer feedback, with no established star rating yet. Encouraging happy customers to leave reviews and starting timely replies can gradually build credibility and engagement.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Review confidenceYour rating and your review count together put you at the bottom of this market - either the rating is low, or there are too few reviews behind it for anyone to trust it.
  • 2
    Star ratingYou have no star rating yet, so a customer scanning results sees an empty space where every other business shows a number.
  • 3
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
4 checks on your reviews. You're seeing 3 of them.
3.5Room to grow
What customers seeWhere you rank
9:41
Fiona Macpherson Architecture (FMA)
OverviewReviewsPhotosAbout
–★★★★★0 reviews
5
4
3
2
12
No reviews yetBe the first to review1
Google reviewsChristchurch architects · 252 businesses
You are #163 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

FMA shows below-average health on Google Maps with a 3.7/10 score, indicating room for meaningful improvement in local visibility. The strongest findings are a solid position for architectural design queries in Brookhaven-Ferrymead (ranked 3) and credible performance for Mount Pleasant searches (ranked 11-18). Focus should be on expanding aggregate visibility while solidifying borough presence.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou turn up across fewer of the surrounding suburbs than half the businesses here, so someone two suburbs over searching for your service is shown your competitors and never sees your name.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches less often than half your suburb, so on a search from nearby you sit below businesses a customer would otherwise treat as equal.
2 checks on your map positions. You're seeing both.
3.7Room to grow
What customers seeWhere you rank
9:41
1234Tiles © Esri
architectural designer
1Top three for "architectural designer" in 1 suburb, seen in 3
1
M2 Architecture5.0 ★ (2) · Architectural designer
2
Chaplin Crooks Architects5.0 ★ (16) · Architectural designer
3
Fiona Macpherson Architecture (FMA)20.0 ★ (0) · Architectural designer
4
Urbanfunction4.9 ★ (10) · Architectural designer
Map positionsChristchurch architects · 252 businesses
You are #159 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

FMA shows a below-average health score of 3.8 out of 10 for Citations & Social Presence. Strengths include a very strong Facebook profile and a well-maintained LinkedIn listing, indicating credible social presence on two major platforms. Opportunities focus on establishing active profiles on Instagram, TikTok, Yellow Profile, LinkedIn Company, and a TikTok Directory to broaden reach and trust.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Cylex ListingWe can see your Cylex Listing listing (https://cylex.co.nz/fiona+macpherson+architecture+(fma)-18189070) found via: Google search results.

Top three opportunities

  • 1
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 2
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 3
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
18 checks on your listings and social. You're seeing 5 of them.
3.7Room to grow
What customers seeWhere you rank
9:41
Gfiona macpherson architecture (fma) brookhaven-ferrymead
AllImagesMapsNews
Cylexfiona+macpherson+architecture+(fma)-18189070Fiona Macpherson Architecture (FMA) | Cylex✓
Family Company Studiofiona-macpherson-architecture-Fiona Macpherson Architecture (FMA) | Family Company Studio
FacebookFionaMacphersonArchitectureFiona Macpherson Architecture (FMA) | Facebook✓
ArchiPro Professionalfiona-macpherson-architectureFiona Macpherson Architecture (FMA) | ArchiPro Professional
LinkedInfiona-macpherson-15730532Fiona Macpherson Architecture (FMA) | LinkedIn
InstagramNo account found1
TiktokNo account found2
YellowNo listing found3
Listings and socialChristchurch architects · 252 businesses
You are #158 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokCylexFamily Company StudioArchiPro ProfessionalYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.

Top three opportunities

  • 1
    Recommendations on your pageNo recommendations sit on your page, so a stranger who came to see whether anyone else has used you leaves with only your own posts to go on.
  • 2
    People following your pageFewer people follow your page than follow half the pages here.
  • 3
    What your page says about youYour intro is shorter than half the pages here.
9 checks on your Facebook page. You're seeing 6 of them.
6.6Good
What customers seeWhere you rank
9:41
facebook
FionaMacphersonArchitecture✓
290 followers 2
At FMA we design high performance homes, carry out renovations and additions to Commercial and Resid3
FollowMessage
🌐 fma.net.nz✓
☎ +64 21 365 620✓
PostsAboutPhotosReviews
Facebook pageChristchurch architects · 252 businesses
You are #86 for your Facebook page
See how to fix all 3 →
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Facebook
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06Your websiteMarketbase business report

Your website

FMA shows a low on-page SEO health score of 1.5/10, indicating significant room for improvement. The most important findings are the absence of a detected on-page SEO score baseline and missing critical meta elements, notably the homepage title tag and meta description, along with no valid favicon. Addressing these fundamentals will establish a clear baseline and improve brand visibility and click-through potential.

Strengths

  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.

Top three opportunities

  • 1
    Domain HealthYour website did not come back healthy when we tried it, and anyone clicking through from your Google listing is meeting whatever we met.
  • 2
    On-page scoreYour home page did not return anything we can measure, and a page that will not answer a scanner is usually the same page that keeps a customer waiting.
  • 3
    Separate sites linking to youNo separate website links to yours.
23 checks on your website. You're seeing 4 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒fma.net.nz✓1
2On-page score
3Separate sites linking to you
Your websiteChristchurch architects · 252 businesses
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

FMA's Website Traffic health is low, with a score of 1.9 out of 10. Key findings show no meaningful organic or paid traffic yet. The top opportunities focus on building organic visibility-adding local, search-friendly content, improving on-page SEO, and establishing basic backlinks-along with initiating a small paid effort and tracking results.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What that traffic is worthSearch is delivering you nothing you would otherwise have to pay for.
  • 2
    Monthly search visitsYour site draws no measurable visitors from search, so the only people reaching it are ones you sent yourself.
  • 3
    Search terms you rank forYour site does not appear in search results for any terms we can measure, so nobody is finding it by searching for what you do.
6 checks on your search and traffic. You're seeing 3 of them.
0.0Room to grow
What customers seeWhere you rank
9:41
G
AllMapsImagesShopping
No ads from you on any search
Fiona Macpherson Architecture (FMA)Not in these results3
Google search and trafficChristchurch architects · 252 businesses
You are #175 for Google search and traffic
See how to fix all 3 →
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08Opening hoursMarketbase business report

Your hours against demand

Fiona Macpherson Architecture's published hours match some weekday midday demand but miss notable weekend peaks. Open windows on Tuesday 12pm, Wednesday 11-12pm and Thursday 12-1pm align with search activity, so staff availability then meets client interest. However the practice is closed across strong Saturday and some Sunday lunchtime demand, representing clear lost enquiries. No open hours fall in low-demand periods.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours line up with demand worse than nearly every business here, which means a good share of your open time passes with nobody looking for what you do.
1 check on your opening hours. You're seeing it.
9.2Strong
What customers seeWhere you rank
9:41
Fiona Macpherson Architecture (FMA)
OverviewReviewsPhotosAbout
Hours 1
Monday8:30am-5pm
Tuesday8:30am-5pm
Wednesday8:30am-5pm
Thursday8:30am-5pm
Friday8:30am-5pm
SaturdayClosed
SundayClosed
Opening hoursChristchurch architects · 252 businesses
You are #22 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 21 opportunities, from the 74 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#224of 252 Christchurch architects
9:41
Christchurch architectsOverall · 252 businesses
You are #224 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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