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First Place Mortgages

Name: First Place Mortgages
Address: Level 1/359 Lincoln Rd, Addington-Middleton, christchurch, 8024, NZ
Telephone: +6433729153
Rating: 2

Mortgage broker · Addington-Middleton, Christchurch

What your customers see when they look for you, and where that puts you among 123 Christchurch mortgage brokers.

ReportLocal marketing report

Checked12 October 2026

Your marketChristchurch mortgage brokers · 123 businesses

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Executive summaryExclusive Marketbase business report

First Place Mortgages

Mortgage broker · Addington-Middleton, Christchurch

Where you stand#99of 123 mortgage brokers

Overall health2.0/10across the eight areas

Going well

08Opening hours10.0

Where we can help

07Google search and traffic4.2 03Map positions2.5 02Reviews2.0 05Facebook page2.0 01Google listing1.1 04Listings and social0.5 06Your website-

How AI describes youMarketbase business report

What AI tells people about you

First Place Mortgages is a mortgage broking firm based in Addington, Christchurch. They match people with home finance products, carry out daily market research, and state they explain options in plain language. Their service is free to clients and paid by lenders, with a focus on guiding customers through home finance decisions.

First Place Mortgages is a mortgage broking firm located in Addington, Christchurch. They describe themselves as a first port of call for home finance, matching people with suitable loan products and guiding clients through the application process.

The practice highlights a focus on market research and keeping in touch with the finance market daily. They state they do the homework, research and analysis that could otherwise take clients weeks, and that arranging home finance themselves can be a daunting experience.

They say everything will be fully explained in plain language so clients understand their options and responsibilities. The business notes that its mortgage advising service is free to clients and that lenders pay for introductions, which they present as part of their approach to arranging home finance.

Clients tend to report helpful, problem-free interactions and strong recommendations. Locally, First Place Mortgages is positioned as a practical, research-focused mortgage broker in Addington that aims to simplify the process of finding and arranging home finance for a varied clientele.

ChatGPTGeminiGooglePerplexityClaude

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01Google listingMarketbase business report

Your Google listing

First Place Mortgages shows a very low health score on Google Business Listing, indicating substantial room for improvement in profile completeness. The two most important findings are the lack of a meaningful listing description and the absence of photos and a logo, which limits engagement and brand recognition.

Strengths

✓
Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
✓
ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
✓
NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

1
Description lengthThere is no real description on your listing, so when someone finds you on Google there is nothing in your own words telling them what you do.
2
Photos on the listingYou have no photos on your listing, or close to none, so a customer scrolling past sees a blank where every other business shows their work.
3
LogoYour listing has no logo, so in a list of local results yours is the one with a blank space where every competitor has a mark.

11 checks on your Google listing. You're seeing 6 of them.

Room to grow

What customers see Where you rank

9:41

Tiles © Esri

First Place Mortgages

First Place Mortgages✓✓

5.0 ★★★★★ (2)

Mortgage broker · Addington-Middleton

Open 5 days ✓

DirectionsCall Website

OverviewReviewsPhotosAbout

From the business

No description yet1

Google listingChristchurch mortgage brokers · 123 businesses

You are #110 for your Google listing

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Google SearchGoogle MapsBusiness Profile

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02ReviewsMarketbase business report

Your reviews

First Place Mortgages shows a low overall health on Google reviews, with a health score of 2.0 out of 10. This indicates significant potential for improvement in customer engagement and feedback volume. Strength comes from a top-tier star rating, while opportunities lie in responding to reviews and increasing total review count.

Strengths

✓
Star ratingYour rating is among the highest in this market and it does its own selling - a customer sees it before they read anything else.

Top three opportunities

1
Review confidenceRating and review volume together sit well behind this market, which means a customer comparing you has both halves of the picture reading thin.
2
Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
3
Review countYour review count sits well below what buyers here are used to seeing, which means a customer comparing options side by side reads you as the less proven choice.

4 checks on your reviews. You're seeing all of them.

Room to grow

What customers see Where you rank

9:41

First Place Mortgages

OverviewReviewsPhotosAbout

5.0★★★★★2 reviews 3

1✓

1How far your rating and your review count together can be trusted

Google reviewsChristchurch mortgage brokers · 123 businesses

You are #99 for your Google reviews

See how to fix all 3 →

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Google reviewsBusiness Profile

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03Map positionsMarketbase business report

Where you show up on the map

First Place Mortgages shows very low overall health in Google Maps search, with a score of 1.3 out of 10. The business yet ranks in a few broader maps queries and holds a small presence in local results. Key opportunities lie in improving aggregate visibility and strengthening borough searches, using the top performing keywords as anchors.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

1
Maps visibility across the city groupYou appear in a handful of Maps searches across the suburbs around you, far fewer than most businesses here.
2
Maps visibility in your own suburbYou show up in local Maps searches, but below most businesses in your suburb, so a customer looking from a nearby street is shown someone else first.

2 checks on your map positions. You're seeing both.

Room to grow

What customers see Where you rank

9:41

1234Tiles © Esri

mortgage broker

1Seen in 2 searches across Christchurch, top three in none

Better Choice Home Loans5.0 ★ (229) · Mortgage broker

Genesis Mortgages5.0 ★ (126) · Mortgage broker

Canterbury Home Loans5.0 ★ (127) · Mortgage broker

Keystone Mortgages Gary Singh4.9 ★ (47) · Mortgage broker

↓

First Place Mortgages2Further down, below the first results

Map positionsChristchurch mortgage brokers · 123 businesses

You are #92 for map positions

See how to fix both →

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Google Maps

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04Listings and socialMarketbase business report

Where customers find you

First Place Mortgages shows very low health in Marketbase's social presence scoring, reflecting limited activity across key platforms. The strongest signal is a need to establish consistent profiles on Instagram, Facebook, and TikTok, plus directory listings like TikTok Directory and Neighbourly. Implementing a unified, profile-consistent approach will improve visibility and trust with local customers.

Strengths

✓
Finance Advisers ProviderWe can see your Finance Advisers Provider listing (https://financeadvisers.co.nz/first-place-mortgages-limited-christchurch-FSP769953) found via: Google search results.

Top three opportunities

1
Having a Facebook page at allWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing.
2
Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
3
Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.

14 checks on your listings and social. You're seeing 4 of them.

Room to grow

What customers see Where you rank

9:41

Gfirst place mortgages addington-middleton

AllImagesMapsNews

Finance Advisers Providerfirst-place-mortgages-limited-christchurch-FSP769953First Place Mortgages | Finance Advisers Provider✓

FacebookNo account found1

InstagramNo account found2

TiktokNo account found3

YellowNo listing found

Listings and socialChristchurch mortgage brokers · 123 businesses

You are #117 for listings and social

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GoogleFacebookInstagramTikTokFinance Advisers ProviderYour website

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05Facebook pageMarketbase business report

Your Facebook page

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

1
Facebook pageCriticalWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing. Shown at a typical score for this market.

9 checks on your Facebook page. You're seeing 1 of them.

Room to grow

What customers see Where you rank

9:41

facebook

first place mortgages addington-middleton

We didn't find any resultsMake sure everything is spelled correctly or try different keywords.1

Facebook pageChristchurch mortgage brokers · 123 businesses

You are #98 for your Facebook page

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Facebook

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06Your websiteMarketbase business report

Your website

First Place Mortgages shows an average on-page SEO health of 5.6 out of 10, meaning there is room for improvement to support better visibility. Notable strengths include a valid favicon, a clear H1 tag, a secure HTTPS setup, and no frames, which helps crawlers and users. Key opportunities focus on meta description length, on-page score, and title tag balance.

Strengths

✓
Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.
✓
Domain Age ScoreYour domain has been registered longer than almost any business in this market.
✓
FaviconThe tab your site opens in carries your own icon, so a customer with a dozen tabs going can find their way back to you by sight.

Top three opportunities

1
Meta descriptionThe summary under your name in search results is either too brief to say anything or long enough that Google cuts it mid-sentence.
2
The shape of your link profileYour links are piled onto a small number of sites for a profile this size, so they are doing less for you than the count suggests.
3
On-page scoreThe basics on your home page are half in place: it opens and it reads, but enough checks still fail that a customer on a phone away from wifi notices the wait before they notice the business.

23 checks on your website. You're seeing 6 of them.

Room to grow

What customers see Where you rank

9:41

🔒fpm.co.nz✓✓

✓Favicon

1Meta description

2The shape of your link profile

3On-page score

Your websiteChristchurch mortgage brokers · 123 businesses

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Your websiteGoogle Search

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07Google search and trafficMarketbase business report

How people find you on Google

First Place Mortgages shows below-average website traffic health with a 3.7 out of 10. The most notable opportunities are to initiate a small paid search campaign with careful targeting and landing pages, and to sustain improvements in organic traffic through ongoing SEO refinements, mobile performance, and keyword focus.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

1
What that traffic is worthThe search visitors reaching your site are worth less than most businesses here, which means the work coming in arrives through word of mouth and repeat customers rather than through people searching for what you do.
2
What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
3
Monthly search visitsYour site draws fewer visitors from search than most businesses here, so most people looking for what you do are landing somewhere else.

6 checks on your search and traffic. You're seeing 3 of them.

Room to grow

What customers see Where you rank

9:41

AllMapsImagesShopping

2No ads from you on any search

First Place MortgagesNot in these results

31About 0 visits a month from search, across 2 searches

Google search and trafficChristchurch mortgage brokers · 123 businesses

You are #72 for Google search and traffic

See how to fix all 3 →

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Google SearchGoogle Maps

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08Opening hoursMarketbase business report

Your hours against demand

First Place Mortgages has a low temporal alignment score (2.4/10) and city-level demand data is unavailable, so specific hour-level matches cannot be identified. Because the algorithm lacks local popularity inputs, no clear strong alignments or precise missed-peak closures can be confirmed. Practical action should focus on collecting local enquiry patterns and testing modest evening or weekend openings to better match customer demand.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

1
Hours aligned with demandWe could not measure your hours against local demand, which almost always means your listing shows no opening hours at all.

1 check on your opening hours. You're seeing it.

Strong

What customers see Where you rank

9:41

First Place Mortgages

OverviewReviewsPhotosAbout

Hours 1

Monday9am-5:30pm

Tuesday9am-5:30pm

Wednesday9am-5:30pm

Thursday9am-5:30pm

Friday9am-5:30pm

SaturdayClosed

SundayClosed

Opening hoursChristchurch mortgage brokers · 123 businesses

You are #1 for opening hours

See how to fix it →

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Your listed hoursWhen people search

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The next step

Your top opportunities, in one place.

These are your top 19 opportunities, from the 70 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page1 opportunity

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#99of 123 Christchurch mortgage brokers

9:41

Christchurch mortgage brokersOverall · 123 businesses

You are #99 overall

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