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Fitzroy Of Merivale

Rest Home · St Albans, Christchurch

What your customers see when they look for you, and where that puts you among 96 Christchurch retirement villages.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch retirement villages · 96 businesses
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Executive summaryExclusive Marketbase business report

Fitzroy Of Merivale

Rest Home · St Albans, Christchurch

Where you stand#56of 96 retirement villages
Overall health4.2/10across the eight areas

Going well

03Map positions9.208Opening hours8.604Listings and social8.3

Where we can help

02Reviews3.405Facebook page3.307Google search and traffic2.201Google listing0.906Your website-
How AI describes youMarketbase business report

What AI tells people about you

Fitzroy Of Merivale is a small retirement village and rest home located in the Merivale precinct of Saint Albans, Christchurch. It provides personalised rest home care in a beautifully presented private home setting with a maximum of 30 residents. The location gives easy access to local shops, cafés, supermarkets and health services in Merivale.

Fitzroy Of Merivale is a retirement village and rest home in the Merivale precinct of Saint Albans, Christchurch. It occupies a private, residential setting close to the Merivale mall and local amenities, described by the provider as a stylish area with shops, cafés, a supermarket and easy public transport links.

The facility describes personalised rest home care as its focus and states it operates with a maximum of 30 residents. Services promoted on the website include a homely environment, close proximity to personal and business services such as pharmacies, medical clinics and banks, and access to local dining and shopping options in Merivale.

Customers tend to rate their experience positively; the available review snapshot shows an average rating of 4.7. Recent comments emphasise a small, personal atmosphere and care delivered in a homelike setting. Families and residents commonly note the convenience of being near local services and the sheltered, private character of the property.

Locally, Fitzroy Of Merivale is positioned as a small-scale rest home option in central Merivale, suited to customers seeking personalised care in a neighbourhood setting with easy access to shops, transport and health services.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

Fitzroy Of Merivale shows a low overall health for its Google Business Listing at 1.7 out of 10. The profile has essential contact details and location in place, but key gaps remain. The most important findings are that the listing is not claimed and lacks a meaningful description, logo and sufficient photo variety, which limits visibility and engagement for potential customers.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.
  • ✓
    WebsiteYour listing links to your website, so a customer can move from Google to your own pages in one tap and read your account of the work before they ring.

Top three opportunities

  • 1
    ClaimedYour listing is not claimed, which means anyone can suggest an edit to it and you have no way to reply to a review or correct what is shown.
  • 2
    Description lengthThere is no real description on your listing, so when someone finds you on Google there is nothing in your own words telling them what you do.
  • 3
    LogoYour listing has no logo, so in a list of local results yours is the one with a blank space where every competitor has a mark.
11 checks on your Google listing. You're seeing 6 of them.
0.9Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
Fitzroy Of Merivale
Fitzroy Of Merivale1✓
Own this business?
4.7 ★★★★★ (3)
Rest Home · St Albans
Open 7 days ✓
DirectionsCall Website ✓
OverviewReviewsPhotosAbout
From the business
No description yet2
Google listingChristchurch retirement villages · 96 businesses
You are #87 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Fitzroy Of Merivale shows a below-average health score of 4.1 out of 10 for Google review performance. The business has started collecting reviews but currently has no responses to any reviews, which limits customer trust. Ratings are solid and the review base is growing, with room to push toward higher authority among peers.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 2
    Review countYour review count sits well below what buyers here are used to seeing, which means a customer comparing options side by side reads you as the less proven choice.
  • 3
    Review confidenceYour rating and your review count together sit behind half the businesses here, so a customer weighing three listings has slightly less reason to trust yours.
4 checks on your reviews. You're seeing 3 of them.
3.4Room to grow
What customers seeWhere you rank
9:41
Fitzroy Of Merivale
OverviewReviewsPhotosAbout
4.7★★★★★3 reviews 2
5
4
3
2
1
3How far your rating and your review count together can be trusted
Google reviewsChristchurch retirement villages · 96 businesses
You are #64 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Fitzroy Of Merivale shows a healthy overall Google Maps presence with a health score of 7.8 out of 10. This indicates solid visibility and steady growth, especially in the borough area. The strongest opportunities lie in maintaining the high rankings for key local terms while nudging aggregate visibility higher across more local suburbs.

Strengths

  • ✓
    Maps visibility across the city groupThere is no wider Maps reach available to a business at your address - you appear across more of the surrounding suburbs than anyone in this market.

Top opportunity

  • 1
    Maps visibility in your own suburbYou show up in local Maps searches less often than half your suburb, so on a search from nearby you sit below businesses a customer would otherwise treat as equal.
2 checks on your map positions. You're seeing both.
9.2Strong
What customers seeWhere you rank
9:41
1234Tiles © Esri
retirement home
✓Top three for "retirement home" in 7 suburbs, seen in 32
1
Arvida St Albans4.1 ★ (23) · Rest Home
2
Fitzroy Of Merivale14.7 ★ (3) · Rest Home
3
Maranatha Homes5.0 ★ (2) · Rest Home
4
Merivale Retirement Village - Metlifecare Retirement Village4.4 ★ (5) · Rest Home
Map positionsChristchurch retirement villages · 96 businesses
You are #9 for map positions
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Fitzroy Of Merivale shows an above-average health score of 6.8 out of 10 for social presence and directories, indicating solid overall visibility but room for improvement. The strongest achievement is a highly trusted Facebook profile, with ongoing value from engagement and consistent branding. The business should maintain that core presence while addressing gaps in other platforms.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Eldernet ProviderWe can see your Eldernet Provider listing (https://eldernet.co.nz/fitzroy-of-merivale-family-owned) found via: Google search results.
  • ✓
    Aged Advisor ListingWe can see your Aged Advisor Listing listing (https://agedadvisor.nz/Fitzroy-Of-Merivale-Resthome-Saint-Albans-Christchurch) found via: Google search results.

Top three opportunities

  • 1
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 2
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 3
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
20 checks on your listings and social. You're seeing 6 of them.
8.3Strong
What customers seeWhere you rank
9:41
Gfitzroy of merivale st albans
AllImagesMapsNews
FacebookFitzroy-Of-Merivale-1873066746268662Fitzroy Of Merivale | Facebook✓
Healthpointfitzroy-of-merivaleFitzroy Of Merivale | Healthpoint
Age Concernfitzroy-of-merivale-retirement-livingFitzroy Of Merivale | Age Concern
Eldernet Providerfitzroy-of-merivale-family-ownedFitzroy Of Merivale | Eldernet Provider✓
Aged AdvisorFitzroy-Of-Merivale-Resthome-Saint-Albans-ChristchurchFitzroy Of Merivale | Aged Advisor✓
Village Guidefitzroy-of-merivaleFitzroy Of Merivale | Village Guide
The Community Venueinsight-into-merivale-retirement-village-christchurchFound through search, not linked from anything you own
InstagramNo account found1
TiktokNo account found2
YellowNo listing found3
Listings and socialChristchurch retirement villages · 96 businesses
You are #17 for listings and social
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GoogleFacebookInstagramTikTokHealthpointAge ConcernEldernet ProviderYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.
  • ✓
    A street addressA street address sits in your page details, so someone deciding between you and a business two suburbs over can see which of you is closer.

Top three opportunities

  • 1
    People following your pageFewer people follow your page than most in this market, which means a post reaches people who already know you rather than anyone still deciding.
  • 2
    A page address you choseYour page address is one Facebook generated rather than one you chose - your business name with a long number bolted on, or just the number.
  • 3
    Recommendations on your pageA couple of recommendations have landed on the page, fewer than most here.
9 checks on your Facebook page. You're seeing 6 of them.
3.3Room to grow
What customers seeWhere you rank
9:41
facebook
people2
153 followers 1
Fitzroy of Merivale is a boutique Rest Home in the heart of Merivale, Christchurch.
FollowMessage
★ 1 reviews · recommended 3
🌐 fitzroyofmerivale.co.nz✓
☎ +64 3-355 5888✓
PostsAboutPhotosReviews
Facebook pageChristchurch retirement villages · 96 businesses
You are #65 for your Facebook page
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Facebook
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06Your websiteMarketbase business report

Your website

Fitzroy Of Merivale shows a solid on-page SEO health with a score of 7.6 out of 10. Strengths include a valid favicon, secure HTTPS content, adequate text length, a relevant title tag, and a compact page size under 256KB. The main opportunities lie in reducing render-blocking resources, speeding load time, and fine-tuning meta tags, headings, and content structure.

Strengths

  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.
  • ✓
    FaviconThe tab your site opens in carries your own icon, so a customer with a dozen tabs going can find their way back to you by sight.
  • ✓
    Page file sizeYour home page is light enough to open quickly on a phone with a weak signal, which is where most people meet a local business for the first time.

Top three opportunities

  • 1
    Separate sites linking to youOnly a handful of separate websites link to yours, well behind most of this market.
  • 2
    On-page scoreThe basics on your home page are half in place: it opens and it reads, but enough checks still fail that a customer on a phone away from wifi notices the wait before they notice the business.
  • 3
    Domain HealthYour site answers, but something did not check out - an insecure link, a redirect chain, a domain shared with other businesses, or a listing pointing at a social page.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒fitzroyofmerivale.co.nz✓3
✓Favicon
✓Page file size
1Separate sites linking to you
2On-page score
Your websiteChristchurch retirement villages · 96 businesses
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Fitzroy Of Merivale's website shows a low overall health for traffic, with room to improve paid activity while organic traffic already ranks above the bottom quartile. The strongest immediate opportunity is to start a small, targeted paid campaign with measured landing pages and keyword tracking, alongside refining organic fundamentals to maintain momentum.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What that traffic is worthThe search visitors reaching your site are worth less than most businesses here, which means the work coming in arrives through word of mouth and repeat customers rather than through people searching for what you do.
  • 2
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 3
    Monthly search visitsYour site draws fewer visitors from search than most businesses here, so most people looking for what you do are landing somewhere else.
6 checks on your search and traffic. You're seeing 3 of them.
2.2Room to grow
What customers seeWhere you rank
9:41
Gretirement village merivale
AllMapsImagesShopping
2No ads from you on any search
www.health.govt.nzMerivale Retirement Village
www.villageguide.co.nzMerivale Retirement Village - Metlifecare
fitzroyofmerivale.co.nzFitzroy of Merivale: Personalised Rest Home Care Christchurch

With a maximum of 30 residents, “Fitzroy of Merivale” offers a unique environment providing personalised resthome care in a beautifully presented private home, ... Read more

www.eldernet.co.nzMerivale Retirement Village - Christchurch - Residential Care
31About 144 visits a month from search, across 53 searches
Google search and trafficChristchurch retirement villages · 96 businesses
You are #75 for Google search and traffic
See how to fix all 3 →
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08Opening hoursMarketbase business report

Your hours against demand

Fitzroy Of Merivale's opening hours generally align well with local demand, with notably strong coverage midweek afternoons (Tuesday 2pm; Wednesday 1-3pm; Thursday 1pm). There are a few missed peak windows in early evenings and late nights (Tues/Wed/Thu 6pm and Wed/Thu 10pm) where the facility is closed while searches are still active. No low-demand open hours were identified.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours line up with demand better than nearly every business here, so most of the time you are open, people are actually looking.
1 check on your opening hours. You're seeing it.
8.6Strong
What customers seeWhere you rank
9:41
Fitzroy Of Merivale
OverviewReviewsPhotosAbout
Hours 1
Monday8am-6pm
Tuesday8am-6pm
Wednesday8am-6pm
Thursday8am-6pm
Friday8am-6pm
Saturday8am-6pm
Sunday8am-6pm
Popular times Wednesday · St Albans
12a1a2a3a4a5a6a7a8a9a10a11a12p1p2p3p4p5p6p7p8p9p10p11p
When people in St Albans look   You are shut
Opening hoursChristchurch retirement villages · 96 businesses
You are #14 for opening hours
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 20 opportunities, from the 76 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions1 opportunity

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#56of 96 Christchurch retirement villages
9:41
Christchurch retirement villagesOverall · 96 businesses
You are #56 overall
Open my free 7 days →
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