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Fleur by DK

Florist · St Albans, Christchurch

What your customers see when they look for you, and where that puts you among 83 Christchurch florists.

ReportLocal marketing report
Checked13 October 2026
Your marketChristchurch florists · 83 businesses
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Executive summaryExclusive Marketbase business report

Fleur by DK

Florist · St Albans, Christchurch

Where you stand#39of 83 florists
Overall health5.4/10across the eight areas

Going well

02Reviews9.101Google listing8.808Opening hours7.903Map positions7.705Facebook page6.1

Where we can help

04Listings and social3.907Google search and traffic0.006Your website-
How AI describes youMarketbase business report

What AI tells people about you

Fleur by DK Floral Design is a Merivale florist in Christchurch led by Florist of the Year winner Debra Kinnaird. The shop makes bespoke bouquets, wedding and funeral flowers, corporate designs, gifts and homewares using fresh seasonal blooms. Customers can order online for same-day delivery across Christchurch and Canterbury or visit the Merivale store for personalised service and creative arrangements.

Fleur by DK Floral Design is a florist based in Merivale, Christchurch, led by Florist of the Year winner Debra Kinnaird. The shop focuses on floral design using fresh seasonal blooms and offers a hands-on retail presence in Merivale where customers can see gifts, vases and homewares alongside flowers.

The business specialises in bespoke bouquets, wedding flowers, funeral arrangements and corporate designs. It offers online ordering and same-day delivery across Christchurch and Canterbury, and highlights personalised touches and creativity in each arrangement.

Customer feedback commonly mentions beautiful, carefully crafted bouquets and wedding flowers, with clients noting attention to colour and detail. Reviews also highlight reliable service and delivery when customers cannot collect in person, plus responsive communication from the team.

Locally, Fleur by DK presents itself as a design-focused Merivale florist with a long-established owner and a focus on personalised arrangements, seasonal blooms and convenient delivery options for Christchurch and Canterbury customers.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

Fleur by DK shows solid Google Business Listing health with a score of 8.0 out of 10, indicating strong presence and control. The most notable findings are an active claimed listing with a direct phone number and a website link, plus an accurate open-for-business status. The existing description is already performing well, supporting local relevance.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top two opportunities

  • 1
    Category fitYour categories cover less of this market than nearly every competitor, so someone searching for a job you actually do is shown a list your listing was never entered into.
  • 2
    Description lengthYour description gives a reader more than most listings here do, so a customer choosing between three of you gets more of your case than of theirs.
11 checks on your Google listing. You're seeing 5 of them.
8.8Strong
What customers seeWhere you rank
9:41
Tiles © Esri
Fleur by DK
Fleur by DK✓✓
5.0 ★★★★★ (81)
Florist · St Albans1
Open 6 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

Fleur by DK Floral Design is an award-winning florist in Merivale, Christchurch, led by Florist of the Year winner Debra Kinnaird. With over 40 years’ experience, we create bespoke bouquets, wedding flowers, funeral arrangements, and corporate designs, using fresh seasonal blooms. Order online for same-day flower delivery across Christchurch and Canterbury, or visit our Merivale shop for beautiful gifts, vases, and homewares. Every arrangement is crafted with care, creativity, and a personal touch.

2
Google listingChristchurch florists · 83 businesses
You are #11 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Fleur by DK shows a very healthy Google review profile with a 9.1/10 health score. The business enjoys high ratings and strong engagement, with top-10% star rating and review confidence. The standout findings are stellar customer satisfaction and excellent rating consistency, alongside solid engagement with responses. Opportunities lie in pushing response rate further and edging into the top 10% for total reviews.

Strengths

  • ✓
    Review confidenceRating and volume together put you at the head of this market: well rated, with enough reviews behind it that a customer takes the number seriously.
  • ✓
    Star ratingYour rating is among the highest in this market and it does its own selling - a customer sees it before they read anything else.

Top two opportunities

  • 1
    Response rateYou answer more of your reviews than the middle of this market, so a customer scrolling your page mostly finds you there.
  • 2
    Review countYou hold more reviews than most of this market - depth buyers read as proof.
4 checks on your reviews. You're seeing all of them.
9.1Strong
What customers seeWhere you rank
9:41
Fleur by DK
OverviewReviewsPhotosAbout
5.0★★★★★81 reviews 2
5
4
3
2
1✓
bouquet 18flower arrangements 6roses 4custom bouquets 3online ordering 3wedding flowers 2
✓How far your rating and your review count together can be trusted
K
Kuini A.★★★★★ · a month ago

Debra and the team did an incredible job with our bridal and groomsmen flowers! They really brought my vision to life beautifully!! Our jaws almost dropped to the floor when we saw the flowers arrive via delivery - they were absolutely stun...

Response from the owner1

Thank you so much for your review it was our pleasure to make your day a very special one

M
MedCare M.★★★★★ · 2 months ago

Exceptional service and delivery when unable to collect.... response received, "Amaaaaaaaaaaaazing ✨️💚😊😊😊😊😊💚✨️ Just Divine" Thank you once again for going above and beyond! It makes all the difference and it is appreciated

Response from the owner

Thank you for your review So pleased you were happy with the service and flowers

Google reviewsChristchurch florists · 83 businesses
You are #8 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Fleur by DK shows a healthy overall presence in Google Maps with a health score of 4.8 out of 10. The top opportunities focus on strengthening local maps presence in the borough and continuing momentum across multiple suburbs. Strong rankings for several key local terms indicate solid brand visibility in Merivale, Northcote-Papanui and Strowan.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility in your own suburbYou show up in local Maps searches, but below most businesses in your suburb, so a customer looking from a nearby street is shown someone else first.
  • 2
    Maps visibility across the city groupYou turn up across more of the surrounding suburbs than nearly everyone here, so a customer searching well outside your own patch still sees you.
2 checks on your map positions. You're seeing both.
7.7Good
What customers seeWhere you rank
9:41
1234Tiles © Esri
flower designer
2Top three for "flower designer" in 5 suburbs, seen in 48
1
Fleur by DK15.0 ★ (81) · Florist
2
Victoria Florists4.8 ★ (153) · Florist
3
Flowers Across Christchurch4.9 ★ (140) · Florist
4
Jenny Burtt Florist and Gifts4.9 ★ (79) · Florist
Map positionsChristchurch florists · 83 businesses
You are #20 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

This executive summary evaluates Fleur by DK's presence in citations and social profiles, noting a below-average health score and key strengths from completed achievements, with opportunities focused on building profiles on Instagram, TikTok, LinkedIn, Neighbourly and Yellow to improve visibility and trust.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Infobel ListingWe can see your Infobel Listing listing (https://infobel.com/fleur_by_dk) found via: Google search results.
  • ✓
    Direct2Florist ListingWe can see your Direct2Florist Listing listing (https://direct2florist.co.nz/fleur-by-d-k-floral-design-f805506) found via: Google search results.

Top three opportunities

  • 1
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 2
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 3
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
15 checks on your listings and social. You're seeing 6 of them.
3.9Room to grow
What customers seeWhere you rank
9:41
Gfleur by dk st albans
AllImagesMapsNews
Family Company Studiofleur-by-dkFleur by DK | Family Company Studio
Wedding Guidefleur-by-d-k-floral-designFleur by DK | Wedding Guide
Infobelfleur_by_dkFleur by DK | Infobel✓
Direct2Floristfleur-by-d-k-floral-design-f805506Fleur by DK | Direct2Florist✓
FacebookfleurbydkdesignFleur by DK | Facebook✓
Neighbourlyflorists/canterbury-region/christchurch/merivaleFleur by DK | Neighbourly
InstagramNo account found1
TiktokNo account found2
YellowNo listing found3
Listings and socialChristchurch florists · 83 businesses
You are #51 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokFamily Company StudioWedding GuideInfobelYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.

Top three opportunities

  • 1
    People following your pageFewer people follow your page than follow half the pages here.
  • 2
    Recommendations on your pageYou hold fewer recommendations than the middle of this market.
  • 3
    What your page says about youYour intro is shorter than half the pages here.
9 checks on your Facebook page. You're seeing 6 of them.
6.1Good
What customers seeWhere you rank
9:41
facebook
fleurbydkdesign✓
380 followers 1
Debra Kinnaird a qualified florist Specialising in weddings and events. Bouquets created especially3
FollowMessage
★ 4 reviews · recommended 2
🌐 fleurdk.co.nz✓
☎ +64 27 275 5332✓
PostsAboutPhotosReviews
Facebook pageChristchurch florists · 83 businesses
You are #33 for your Facebook page
See how to fix all 3 →
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Facebook
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06Your websiteMarketbase business report

Your website

Fleur by DK's on-page SEO health is low, with a 2.3 out of 10 score. The top findings point to missing baseline elements such as an detected on-page SEO score, a homepage title tag, and a meta description, plus a missing favicon. Addressing these fundamentals will improve crawlability, branding and click-through potential for local Christchurch customers.

Strengths

  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.

Top three opportunities

  • 1
    On-page scoreYour home page did not return anything we can measure, and a page that will not answer a scanner is usually the same page that keeps a customer waiting.
  • 2
    Separate sites linking to youNo separate website links to yours.
  • 3
    Meta descriptionYour pages carry no summary line of your own, so the two lines under your name in search results are whatever Google decides best fits the search.
23 checks on your website. You're seeing 4 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒fleurdk.co.nz✓
1On-page score
2Separate sites linking to you
3Meta description
Your websiteChristchurch florists · 83 businesses
See how to fix all 3 →
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Fleur by DK shows a low overall health for Website Traffic, highlighting minimal organic and paid activity. Key findings are near-zero organic traffic value and no visible organic or paid traffic spend. Opportunities focus on publishing local content, improving on-page SEO, building backlinks, and launching small paid campaigns with tracked conversions.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What that traffic is worthSearch is delivering you nothing you would otherwise have to pay for.
  • 2
    Monthly search visitsYour site draws no measurable visitors from search, so the only people reaching it are ones you sent yourself.
  • 3
    Search terms you rank forYour site does not appear in search results for any terms we can measure, so nobody is finding it by searching for what you do.
6 checks on your search and traffic. You're seeing 3 of them.
0.0Room to grow
What customers seeWhere you rank
9:41
Gflorist burnside
AllMapsImagesShopping
No ads from you on any search
www.fleurdk.co.nzFlorist Avonhead & Burnside | Same Day Flower Delivery

Daily flower delivery to Avonhead, Burnside, Russley & Ilam. Send award-winning fresh bouquets from our Merivale studio. Order by 2pm for same-day delivery.

3
www.missfeaverflorist.co.nzBurnside Christchurch Florist
Google search and trafficChristchurch florists · 83 businesses
You are #46 for Google search and traffic
See how to fix all 3 →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Fleur by DK's hours show clear alignment during midweek lunchtime and a Saturday afternoon slot, notably Thursday 11am-3pm and Saturday 2pm when local search demand is high. However, several popular windows are missed: Sunday early afternoon (2pm-4pm) and Saturday 3pm. Total weekly open hours are 48 with 41 high-demand hours missed, suggesting schedule tweaks could raise commercial return.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours line up with demand better than nearly every business here, so most of the time you are open, people are actually looking.
1 check on your opening hours. You're seeing it.
7.9Good
What customers seeWhere you rank
9:41
Fleur by DK
OverviewReviewsPhotosAbout
Hours 1
Monday9am-5pm
Tuesday9am-5pm
Wednesday9am-5:30pm
Thursday9am-5:30pm
Friday9am-5:30pm
Saturday10am-3pm
SundayClosed
Popular times Sunday · St Albans
8a9a10a11a12p1p2p3p4p5p6p7p
When people in St Albans look   You are shut
Opening hoursChristchurch florists · 83 businesses
You are #18 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 19 opportunities, from the 71 checks we run on every business. Tick any of them to see where it takes you.

01Google listing2 opportunities

02Reviews2 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#39of 83 Christchurch florists
9:41
Christchurch floristsOverall · 83 businesses
You are #39 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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  • Real New Zealand data.Every one of the 83 florists in Christchurch, checked - not a guess from overseas.
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