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FlexiBeauty

Beauty salon · Lincoln, Christchurch

What your customers see when they look for you, and where that puts you among 570 Christchurch beauty businesses.

ReportLocal marketing report
Checked13 October 2026
Your marketChristchurch beauty · 570 businesses
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Executive summaryExclusive Marketbase business report

FlexiBeauty

Beauty salon · Lincoln, Christchurch

Where you stand#233of 570 beauty businesses
Overall health5.9/10across the eight areas

Going well

04Listings and social8.003Map positions7.207Google search and traffic6.3

Where we can help

08Opening hours4.201Google listing3.202Reviews2.705Facebook page2.506Your website-
How AI describes youMarketbase business report

What AI tells people about you

FlexiBeauty is a beauty salon in Lincoln, Christchurch, operating inside the Flex Fitness gym. It offers professional, affordable treatments scheduled around clients' lives, with a focus on brow and lash work and personalised, friendly service from a qualified therapist.

FlexiBeauty is a beauty salon based in Lincoln, Christchurch, located inside the Flex Fitness gym. The salon is run by Lisa Edmonds, a qualified beauty therapist who trained at the National School of Aesthetics / ITEC.

The salon offers a range of beauty therapy treatments including waxing and tinting, facials and peels, microdermabrasion, spray tanning and Dermapen microneedling. The website presents the offering as professional and affordable, with services scheduled around clients' lives.

Customers commonly describe friendly, approachable service and strong eyebrow and lash work. Reviews also reference massage and eyebrow waxing, and multiple clients describe Lisa as professional and easy to work with, with several recommending the salon to others.

Locally, FlexiBeauty positions itself as a convenient, accessible option for Lincoln clients by operating inside a gym and emphasising flexible scheduling. The combination of a qualified therapist, a compact treatment list focused on skin and brow services, and regular positive feedback from clients helps define its local character.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

FlexiBeauty shows a below-average health of 3.8/10 for its Google Business Listing, indicating room for improvement in discovery and engagement. The listing actioned items include a claimed listing, a website link, a visible phone number, and open-for-business status, which support easy contact and visibility. Key opportunities focus on adding a detailed description and more visuals to boost attractiveness and trust.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Description lengthThere is no real description on your listing, so when someone finds you on Google there is nothing in your own words telling them what you do.
  • 2
    Photos on the listingYou have no photos on your listing, or close to none, so a customer scrolling past sees a blank where every other business shows their work.
  • 3
    LogoYour listing has no logo, so in a list of local results yours is the one with a blank space where every competitor has a mark.
11 checks on your Google listing. You're seeing 6 of them.
3.2Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
FlexiBeauty
2
FlexiBeauty✓✓
5.0 ★★★★★ (4)
Beauty salon · Lincoln
Open 5 days · late Tue and Thu ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business
No description yet1
Google listingChristchurch beauty · 570 businesses
You are #387 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Placeholder

Strengths

  • ✓
    Star ratingYour rating is among the highest in this market and it does its own selling - a customer sees it before they read anything else.

Top three opportunities

  • 1
    Review confidenceRating and review volume together sit well behind this market, which means a customer comparing you has both halves of the picture reading thin.
  • 2
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 3
    Review countYour review count sits well below what buyers here are used to seeing, which means a customer comparing options side by side reads you as the less proven choice.
4 checks on your reviews. You're seeing all of them.
2.7Room to grow
What customers seeWhere you rank
9:41
FlexiBeauty
OverviewReviewsPhotosAbout
5.0★★★★★4 reviews 3
5
4
3
2
1✓
1How far your rating and your review count together can be trusted
Google reviewsChristchurch beauty · 570 businesses
You are #418 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

FlexiBeauty shows an above-average overall health score of 6.6 out of 10 for Maps search, indicating solid visibility with room to grow. The strongest result is borough-specific visibility, placing FlexiBeauty in the top 10% for its area. The business ranks well for several beauty-related terms in Lincoln, reflecting steady local demand and relevant services.

Strengths

  • ✓
    Maps visibility in your own suburbNo business in your suburb turns up in local Maps searches more often than you do - for a customer searching nearby, you are among the first names on the screen.

Top opportunity

  • 1
    Maps visibility across the city groupYou turn up across fewer of the surrounding suburbs than half the businesses here, so someone two suburbs over searching for your service is shown your competitors and never sees your name.
2 checks on your map positions. You're seeing both.
7.2Good
What customers seeWhere you rank
9:41
1234Tiles © Esri
beautician
1Top three for "beautician" in 1 suburb, seen in 1
1
Beauty at Lincoln4.6 ★ (55) · Beauty salon
2
Radiant Beauty5.0 ★ (47) · Beauty salon
3
FlexiBeauty✓5.0 ★ (4) · Beauty salon
4
Spa Paradise Lincoln5.0 ★ (179) · Beauty salon
Map positionsChristchurch beauty · 570 businesses
You are #162 for map positions
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

FlexiBeauty shows a below-average health in Citations & Social Presence, with a 3.1 out of 10. The most important findings are strong Facebook activity and a listed Fresha profile, which helps local visibility, alongside gaps in TikTok and LinkedIn presence that limit reach with younger audiences and professional networks.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Instagram ProfileWe found your Instagram Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Fresha ProfileWe can see your Fresha Profile listing (https://fresha.com/flexibeauty-eastfield-drive-christchurch-MxE0nb) found via: Google search results.

Top three opportunities

  • 1
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 2
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
  • 3
    Neighbourly ProfileWe could not find an active Neighbourly Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
14 checks on your listings and social. You're seeing 6 of them.
8.0Strong
What customers seeWhere you rank
9:41
Gflexibeauty lincoln
AllImagesMapsNews
Freshalp/en/bt/beauty-salons/in/nz-lincolnFlexiBeauty | Fresha✓
Facebook100063821972028FlexiBeauty | Facebook✓
InstagramflexibeautyatlincolnFlexiBeauty | Instagram✓
Mindbody Locationlincoln-loftFound through search, not linked from anything you own
TiktokNo account found1
YellowNo listing found2
NeighbourlyNo listing found3
Listings and socialChristchurch beauty · 570 businesses
You are #113 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokFreshaMindbody LocationYellowYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.
  • ✓
    A street addressA street address sits in your page details, so someone deciding between you and a business two suburbs over can see which of you is closer.

Top three opportunities

  • 1
    A page address you choseYour page address is one Facebook generated rather than one you chose - your business name with a long number bolted on, or just the number.
  • 2
    Recommendations on your pageA couple of recommendations have landed on the page, fewer than most here.
  • 3
    People following your pageYour following sits ahead of half the pages here, so an ordinary post reaches a real local audience without you paying for it.
9 checks on your Facebook page. You're seeing 6 of them.
2.5Room to grow
What customers seeWhere you rank
9:41
facebook
people1
575 followers 3
Beauty Therapy and Dermal Needling. Diploma National School of Aesthetic, Diploma ITEC
FollowMessage
★ 3 reviews · recommended 2
🌐 flexibeauty.co.nz✓
☎ +64 27 228 0993✓
PostsAboutPhotosReviews
Facebook pageChristchurch beauty · 570 businesses
You are #429 for your Facebook page
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Facebook
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06Your websiteMarketbase business report

Your website

FlexiBeauty shows strong on-page SEO health with a score of 8.1 out of 10. The site loads quickly and uses a secure HTTPS setup, while the title tag and favicon are solid. The main opportunity is to extend the meta description and content length to improve discoverability without altering the current top marks.

Strengths

  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.
  • ✓
    FaviconThe tab your site opens in carries your own icon, so a customer with a dozen tabs going can find their way back to you by sight.
  • ✓
    Page load speedYour home page appears in under three seconds, so someone tapping through from a search result meets your business rather than a blank screen while they decide whether to wait.

Top three opportunities

  • 1
    Separate sites linking to youOnly a handful of separate websites link to yours, well behind most of this market.
  • 2
    Meta descriptionThe summary under your name in search results is either too brief to say anything or long enough that Google cuts it mid-sentence.
  • 3
    On-page scoreThe basics on your home page are half in place: it opens and it reads, but enough checks still fail that a customer on a phone away from wifi notices the wait before they notice the business.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒flexibeauty.co.nz✓
✓Favicon
✓Page load speed
1Separate sites linking to you
2Meta description
3On-page score
Your websiteChristchurch beauty · 570 businesses
See how to fix all 3 →
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

FlexiBeauty shows an above-average health score for website traffic at 6.4/10, indicating solid performance with room to improve paid and organic visibility. The strongest finding is that organic traffic value is above the 25th percentile, while paid traffic lacks measurable spend and traffic. The business should start targeted paid campaigns and refine SEO fundamentals to sustain growth.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What that traffic is worthThe search visitors reaching your site are worth less than most businesses here, which means the work coming in arrives through word of mouth and repeat customers rather than through people searching for what you do.
  • 2
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 3
    Monthly search visitsYour site draws fewer visitors from search than most businesses here, so most people looking for what you do are landing somewhere else.
6 checks on your search and traffic. You're seeing 3 of them.
6.3Good
What customers seeWhere you rank
9:41
Gbeautician lincoln
AllMapsImagesShopping
2No ads from you on any search
beautylincoln.comBeauty@Lincoln in Lincoln, Canterbury Region
www.flexibeauty.co.nzFlexiBeauty Lincoln - Professional Beauty Therapy & Salon ...

FlexiBeauty in Lincoln offer a range of beauty therapy treatments such as: Waxing/tinting. Facials & peels. Microdermabrasion. Spray tanning. Read more

blossombeauty.co.nzBlossom Beauty Therapy | Blossom into a new you
31About 27 visits a month from search, across 20 searches
Google search and trafficChristchurch beauty · 570 businesses
You are #211 for Google search and traffic
See how to fix all 3 →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

FlexiBeauty's opening hours partly match local demand: all 36 well-aligned peak hours fall on weekday mid-mornings and late afternoons, notably Tuesday and Thursday. However the salon is closed for several Saturday peak windows and Wednesday late afternoon when demand is high. There are no low-demand open hours, so the gap is missed revenue rather than wasted time.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours cover some of the busy stretches but fewer than half the businesses here, which means someone ringing round on a Saturday morning reaches your competitors and your voicemail.
1 check on your opening hours. You're seeing it.
4.2Room to grow
What customers seeWhere you rank
9:41
FlexiBeauty
OverviewReviewsPhotosAbout
Hours 1
MondayClosed
Tuesday9:30am-7pm
Wednesday10am-5pm
Thursday10am-8pm
Friday9am-3pm
Saturday9am-1pm
SundayClosed
Opening hoursChristchurch beauty · 570 businesses
You are #329 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 20 opportunities, from the 70 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions1 opportunity

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#233of 570 Christchurch beauty businesses
9:41
Christchurch beautyOverall · 570 businesses
You are #233 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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  • Real New Zealand data.Every one of the 570 beauty businesses in Christchurch, checked - not a guess from overseas.
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Jeremy GrayFounder, Marketbase

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