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Flowers in the City

Florist · Spreydon, Christchurch

What your customers see when they look for you, and where that puts you among 83 Christchurch florists.

ReportLocal marketing report
Checked13 October 2026
Your marketChristchurch florists · 83 businesses
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Executive summaryExclusive Marketbase business report

Flowers in the City

Florist · Spreydon, Christchurch

Where you stand#31of 83 florists
Overall health6.3/10across the eight areas

Going well

08Opening hours9.401Google listing8.707Google search and traffic7.103Map positions7.0

Where we can help

05Facebook page4.004Listings and social2.902Reviews2.706Your website-
How AI describes youMarketbase business report

What AI tells people about you

Flowers in the City is a florist located in Barrington Mall, Spreydon, Christchurch. They state they offer floral arrangements and gifts for any occasion, with a professional team of qualified florists and over 35 years of experience. Customers note friendly service, clear communication and convenient parking at the mall location.

Flowers in the City is a florist based in Barrington Mall, 256 Barrington Street, Spreydon, Christchurch. They state they are committed to offering floral arrangements and gifts suitable for any occasion and operate from a busy mall location following the Christchurch earthquakes.

The shop describes a professional and friendly team of qualified florists with over 35 years of in-store experience. Services referenced on their website include fresh flower arrangements, occasion-based categories and a range of gifts, with online ordering and local delivery options noted in their site content.

Customer feedback highlights friendly, helpful staff and clear communication from the team. Review themes point to a variety of floral options, attentive listening to customer requests and arrangements that matched or exceeded expectations. Several customers also mentioned easy parking and the convenience of the mall setting.

Locally, Flowers in the City presents as a neighbourhood florist offering a familiar in-store experience backed by decades of staff experience, a focus on occasion arrangements and practical access for customers visiting Barrington Mall.

ChatGPTGeminiGooglePerplexityClaude
Not quite right? Let's sort it
01Google listingMarketbase business report

Your Google listing

Flowers in the City shows strong overall health on Google Business Listing with a clear profile and accessible contact options. The listing already includes a website link, claimed status, open-for-business status, a visible title and phone number, contributing to reliable customers' first impressions and easy inquiries.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top two opportunities

  • 1
    Description lengthYour description gives a reader more than most listings here do, so a customer choosing between three of you gets more of your case than of theirs.
  • 2
    Photos on the listingYou carry more photos than most of this market, which gives a customer a real look at the work before they ring.
11 checks on your Google listing. You're seeing 5 of them.
8.7Strong
What customers seeWhere you rank
9:41
Tiles © Esri
Flowers in the City
2
Flowers in the City✓✓
3.0 ★★★★★ (36)
Florist · Spreydon
Open 7 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

Flowers in the city are committed to offering only the finest floral arrangements and gifts suitable for any occasion, backed by service that is friendly and very prompt. We always go the extra mile to make your floral gift perfect. Let Flowers in the city be your first choice for flowers. We have a professional and friendly team of qualified florists with over 35 years experience working in store. Due to the Christchurch earthquakes we are now based in the busy location of Barrington Mall 256 Barrington Street, Christchurch Central.

1
Google listingChristchurch florists · 83 businesses
You are #12 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Flowers in the City shows a low overall health score on Google reviews (2.2/10), indicating significant improvement potential. The largest takeaway is steady gains in rating confidence and listing visibility, but the business still sits below peers in total reviews and engagement. Customer experience remains positive in service and communication, yet more review volume and consistent responses are needed to raise trust and ranking.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Review confidenceRating and review volume together sit well behind this market, which means a customer comparing you has both halves of the picture reading thin.
  • 2
    Star ratingYour rating sits well below what customers here are used to seeing, and it is the first number they compare when two businesses look otherwise equal.
  • 3
    Review countYour review count sits under the middle of this market, so you are readable to a customer without yet being convincing.
4 checks on your reviews. You're seeing 3 of them.
2.7Room to grow
What customers seeWhere you rank
9:41
Flowers in the City
OverviewReviewsPhotosAbout
3.0★★★★★36 reviews 3
5
4
3
2
12
valentine's day 6cost 5emails 3company 3roses 2communication 2
1How far your rating and your review count together can be trusted
P
prem B.★★★★★ · 4 months ago

Variety of Options in Flowers.Friendly staff and easy to get parking.

Response from the owner

Thank you for kind review we are pleased you had a great experience with selecting from our great range of flowers

K
Kerry H.★★★★★ · Edited 6 months ago

Nice people. Good communicators

Response from the owner

Thank you for your review . most appreciated.

Google reviewsChristchurch florists · 83 businesses
You are #61 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

The Maps search health for Flowers in the City is 7.0 out of 10, indicating above-average visibility with room to grow. Top findings show strength in rankings for flower and florist searches in Spreydon and Somerfield, including flower designer in Spreydon and florist in Spreydon, with solid delivery-related terms. Opportunities focus on expanding aggregate presence and consolidating borough reach.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou turn up across more of the surrounding suburbs than the middle of the field, so customers searching from outside your own patch are finding you.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches more often than the middle of your suburb, so a customer searching nearby is likely to see you in the first handful.
2 checks on your map positions. You're seeing both.
7.0Good
What customers seeWhere you rank
9:41
1234Tiles © Esri
flower designer
1Top three for "flower designer" in 2 suburbs, seen in 9
1
Riccarton Florist4.7 ★ (7) · Florist
2
Flowers in the City23.0 ★ (36) · Florist
3
The Palms Florist5.0 ★ (1) · Florist
4
Bunch Floral5.0 ★ (38) · Florist
Map positionsChristchurch florists · 83 businesses
You are #26 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Flowers in the City in Christchurch shows a low social presence health score of 2.8 out of 10, indicating limited visibility across social platforms and directories. The strongest recent finding is a very high-trust Facebook profile, suggesting reliable engagement there. Key opportunities focus on establishing active profiles on Instagram, TikTok, Neighbourly, Yellow, and LinkedIn to widen reach and build trust.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.

Top three opportunities

  • 1
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 2
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 3
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
15 checks on your listings and social. You're seeing 4 of them.
2.9Room to grow
What customers seeWhere you rank
9:41
Gflowers in the city spreydon
AllImagesMapsNews
FacebookFlowers-in-the-City-Barrington-Florist-100065052421803Flowers in the City | Facebook✓
InstagramNo account found1
TiktokNo account found2
YellowNo listing found3
NeighbourlyNo listing found
Listings and socialChristchurch florists · 83 businesses
You are #59 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.

Top three opportunities

  • 1
    Recommendations on your pageNo recommendations sit on your page, so a stranger who came to see whether anyone else has used you leaves with only your own posts to go on.
  • 2
    People following your pageFewer people follow your page than most in this market, which means a post reaches people who already know you rather than anyone still deciding.
  • 3
    An email addressA customer who would rather put a request in writing at ten at night has only Messenger to work with, because the page carries no email address.
9 checks on your Facebook page. You're seeing 6 of them.
4.0Room to grow
What customers seeWhere you rank
9:41
facebook
Riccarton Florist | Christchurch✓
23 followers 2
Riccarton Florist have been proudly serving Christchurch for over 35 years. Our professional & friendly florists can create an arrangement for any occasion
FollowMessage
🌐 riccartonflorist.nz✓
☎ +64 3-348 7933✓
PostsAboutPhotosReviews
Facebook pageChristchurch florists · 83 businesses
You are #50 for your Facebook page
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Facebook
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06Your websiteMarketbase business report

Your website

Flowers in the City shows an above-average on-page health with a 6.3/10, indicating solid fundamentals but room for improvement. Notable strengths include a valid favicon, a precise and relevant title tag, an SEO-friendly URL, fast page load under 3 seconds, and a relevant meta description. The main gaps are lack of a meta description currently and absence of an H1 tag, which limits clarity for visitors and search engines.

Strengths

  • ✓
    Domain HealthYour site answers cleanly over a secure connection, so a customer clicking through from Google lands where they expect with nothing in the way.
  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.
  • ✓
    FaviconThe tab your site opens in carries your own icon, so a customer with a dozen tabs going can find their way back to you by sight.

Top three opportunities

  • 1
    Meta descriptionYour pages carry no summary line of your own, so the two lines under your name in search results are whatever Google decides best fits the search.
  • 2
    Separate sites linking to youOnly a handful of separate websites link to yours, well behind most of this market.
  • 3
    The shape of your link profileYour links come from fewer separate sites than most profiles the size of yours.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒flowersinthecity.co.nz✓✓
✓Favicon
1Meta description
2Separate sites linking to you
3The shape of your link profile
Your websiteChristchurch florists · 83 businesses
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Flowers in the City shows an above-average health for website traffic with a 7.0 out of 10. The strongest takeaway is solid organic traffic value and mid-range organic traffic total, while paid activity remains unclear and underdeveloped. Focus clear paid spend and targeted campaigns, and maintain steady organic improvements to lift rankings.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 2
    Monthly ad visitsYour site receives no visitors from paid search, which for most local businesses in this market is the norm rather than a problem.
  • 3
    What that traffic is worthThe search visitors reaching your site are worth less than half the businesses here, so the people arriving are browsing rather than buying.
6 checks on your search and traffic. You're seeing 3 of them.
7.1Good
What customers seeWhere you rank
9:41
Gflorist spreydon
AllMapsImagesShopping
21No ads from you on any search
florist.co.nzSpreydon Flowers | Same-Day Spreydon Florist Delivery
www.fleurdk.co.nzBest Florist Christchurch | Merivale Florists | 186 Papanui Rd
flowersinthecity.co.nzFlowers in the City – Affordable Fresh Flowers Delivered ...

Affordable Fresh Flowers Delivered. Phone: +64 3348 7933 ・ 256 Barrington Street Barrington Mall Spreydon Christchurch 8024 New Zealand +64 3 348 7933 ・ d to ...

flowersacrosschristchurch.co.nzFlowers Across Christchurch | Same Day Flower Delivery ...
3About 504 visits a month from search, across 143 searches
Google search and trafficChristchurch florists · 83 businesses
You are #25 for Google search and traffic
See how to fix all 3 →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Flowers in the City's opening hours mostly align with local demand, covering key weekend and midweek peaks such as Sunday 2-4pm, Saturday 2pm and Thursday 11am. There are missed opportunities on weekday early mornings (Tuesday, Wednesday, Thursday 8am) and Sunday evenings (5-6pm) when demand is still relatively high. No low-demand open hours were identified, suggesting efficient scheduling.

Strengths

  • ✓
    Hours aligned with demandNo business here matches the demand around it more closely than you do - you are open when people are looking and shut when they are not.

Where we can help

Nothing to sort here. Your hours already line up with when people are looking.
1 check on your opening hours. You're seeing it.
9.4Strong
What customers seeWhere you rank
9:41
Flowers in the City
OverviewReviewsPhotosAbout
Hours ✓
Monday8:30am-6pm
Tuesday8:30am-6pm
Wednesday8:30am-6pm
Thursday8:30am-6pm
Friday8:30am-6pm
Saturday9am-6pm
Sunday10am-5pm
Opening hoursChristchurch florists · 83 businesses
You are #6 for opening hours
See how to keep it that way →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 19 opportunities, from the 71 checks we run on every business. Tick any of them to see where it takes you.

01Google listing2 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

Where you'd stand#31of 83 Christchurch florists
9:41
Christchurch floristsOverall · 83 businesses
You are #31 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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  • Real New Zealand data.Every one of the 83 florists in Christchurch, checked - not a guess from overseas.
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Jeremy GrayFounder, Marketbase

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