marketbaseExclusive Marketbase Report
Prepared for

Flowers on Carlton

Florist · Merivale, Christchurch

What your customers see when they look for you, and where that puts you among 83 Christchurch florists.

ReportLocal marketing report
Checked13 October 2026
Your marketChristchurch florists · 83 businesses
Open your report ↓
Executive summaryExclusive Marketbase business report

Flowers on Carlton

Florist · Merivale, Christchurch

Where you stand#37of 83 florists
Overall health5.6/10across the eight areas

Going well

07Google search and traffic7.402Reviews7.304Listings and social7.1

Where we can help

03Map positions5.608Opening hours5.105Facebook page4.101Google listing3.306Your website-
How AI describes youMarketbase business report

What AI tells people about you

Flowers on Carlton is a florist located on Carlton Mill Road in Merivale, Christchurch. The shop offers bouquets and floral arrangements for occasions such as graduations and sympathy, with set opening hours and local delivery options. Customers note fresh flowers, careful presentation and quick delivery as recurring features of buying from this central Christchurch florist.

Flowers on Carlton is a florist based at 65 Carlton Mill Road in Merivale, Christchurch. The shop lists opening hours through the week and provides contact details for phone and email enquiries. It operates a physical store where customers can shop during advertised hours and arrange deliveries locally.

The business offers a range of bouquets and arranged flowers with products shown at different price points. Website listings indicate featured products with prices from around $20 to $75, suggesting a mix of simpler items and more substantial arrangements. Contact information and opening hours are provided for customers who prefer to call or visit in person.

Customer reviews commonly highlight the freshness and presentation of the flowers, along with prompt delivery and helpful service. Reviewers mention purchases for events such as graduations and for sympathy, noting that items arrived quickly and were packaged to stay fresh. Staff responsiveness and ease of dealing with the shop appear in customer comments as part of the buying experience.

Locally, Flowers on Carlton presents as a Merivale florist with set trading hours, clear contact details and a product range covering everyday to occasion-focused arrangements. Customers looking for fresh, well-presented bouquets with delivery options in Christchurch are the typical audience for this shop.

ChatGPTGeminiGooglePerplexityClaude
Not quite right? Let's sort it
01Google listingMarketbase business report

Your Google listing

Flowers on Carlton shows a below-average Google Business Listing health, with a 3.3 out of 10. The listing has essential basics in place, including a title, website link, claimed status, operation status, and a phone number, but lacks a formal description and a logo. Strengths lie in accessibility and claimed control; opportunities focus on improving description, adding a logo, and growing photos to reach the local midpoint.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Description lengthThere is no real description on your listing, so when someone finds you on Google there is nothing in your own words telling them what you do.
  • 2
    LogoYour listing has no logo, so in a list of local results yours is the one with a blank space where every competitor has a mark.
  • 3
    Category fitYour categories cover less of this market than nearly every competitor, so someone searching for a job you actually do is shown a list your listing was never entered into.
11 checks on your Google listing. You're seeing 6 of them.
3.3Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
Flowers on Carlton
Flowers on Carlton✓✓
4.9 ★★★★★ (60)
Florist · Merivale3
Open 6 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business
No description yet1
Google listingChristchurch florists · 83 businesses
You are #56 for your Google listing
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google SearchGoogle MapsBusiness Profile
marketbase
02ReviewsMarketbase business report

Your reviews

Flowers on Carlton shows a solid overall health with a 7.1 out of 10, indicating above-average performance in Google Business reviews. The strongest signals are the high rating confidence and a favourable star rating, backed by steady review volume and active engagement from the business. There is room to push for higher engagement and more reviews to move toward top-tier standing.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Response rateYou reply to some of your reviews but not most, so a customer scrolling your page finds long stretches where nobody answered.
  • 2
    Review countYour review count sits above the middle of this market, which puts you in the group customers read as established rather than untested.
  • 3
    Review confidenceRating and volume together put you ahead of most of this market, which means a customer sees a well-rated business with enough reviews behind it to be believed.
4 checks on your reviews. You're seeing 3 of them.
7.3Good
What customers seeWhere you rank
9:41
Flowers on Carlton
OverviewReviewsPhotosAbout
4.9★★★★★60 reviews 2
5
4
3
2
1
flowers 16flower arrangements 7birthday 5flower longevity 4bouquets 4last minute flowers 2
3How far your rating and your review count together can be trusted
K
Kirsty H.★★★★★ · 3 months ago

Absolutely thrilled with graduation flowers from here- super easy and lovely to deal with and flowers were exactly as pics we had sent through - all wrapped beautifully so they would stay fresh and last the day Would highly recommend!!!

Response from the owner1

Thank you so much and hope to see you again

S
Shirley C.★★★★★ · 3 months ago

Response from the owner

Thank you , hope to see you again soon

Google reviewsChristchurch florists · 83 businesses
You are #23 for your Google reviews
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google reviewsBusiness Profile
marketbase
03Map positionsMarketbase business report

Where you show up on the map

Flowers on Carlton shows high health in Google Maps search with an 8.0 out of 10. The top findings highlight strong ranking for key phrases like "dried flower shop in merivale" and "florist in merivale," indicating solid visibility in its core areas. Opportunities lie in sustaining aggregate scores and maintaining borough presence to move into top performers.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou turn up across more of the surrounding suburbs than the middle of the field, so customers searching from outside your own patch are finding you.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches more often than the middle of your suburb, so a customer searching nearby is likely to see you in the first handful.
2 checks on your map positions. You're seeing both.
5.6Room to grow
What customers seeWhere you rank
9:41
1234Tiles © Esri
dried flower shop
1Top three for "dried flower shop" in 4 suburbs, seen in 7
1
Flowers on Carlton24.9 ★ (60) · Florist
2
The Dried Flower Room5.0 ★ (3) · Florist
3
Victoria Florists4.8 ★ (153) · Florist
4
Fleur by DK5.0 ★ (81) · Florist
Map positionsChristchurch florists · 83 businesses
You are #37 for map positions
See how to fix both →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google Maps
marketbase
04Listings and socialMarketbase business report

Where customers find you

Flowers on Carlton shows overall stable social presence with an health score of 5.1 out of 10. Key strengths are strong Facebook and Instagram accounts with very high trust scores, indicating reliable, well-presented profiles. The business should maintain posting quality and consistent branding to protect these assets while addressing gaps in other platforms.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Instagram ProfileWe found your Instagram Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.

Top three opportunities

  • 1
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 2
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
  • 3
    Neighbourly ProfileWe could not find an active Neighbourly Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
15 checks on your listings and social. You're seeing 5 of them.
7.1Good
What customers seeWhere you rank
9:41
Gflowers on carlton merivale
AllImagesMapsNews
FacebookFlowers-On-Carlton-61573313788158Flowers on Carlton | Facebook✓
Instagramflowersoncarlton_Flowers on Carlton | Instagram✓
Family Company Studiocarlton-flowersFlowers on Carlton | Family Company Studio
TiktokNo account found1
YellowNo listing found2
NeighbourlyNo listing found3
Listings and socialChristchurch florists · 83 businesses
You are #25 for listings and social
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
GoogleFacebookInstagramTikTokFamily Company StudioYellowYour website
marketbase
05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.
  • ✓
    What your page says about youFew intros in this market run as full as yours, and it sits close to the limit that length has stopped being a lever.

Top three opportunities

  • 1
    People following your pageFewer people follow your page than most in this market, which means a post reaches people who already know you rather than anyone still deciding.
  • 2
    A page address you choseYour page address is one Facebook generated rather than one you chose - your business name with a long number bolted on, or just the number.
  • 3
    Recommendations on your pageA couple of recommendations have landed on the page, fewer than most here.
9 checks on your Facebook page. You're seeing 6 of them.
4.1Room to grow
What customers seeWhere you rank
9:41
facebook
people2
367 followers 1
Flowers on Carlton is a charming, locally loved florist shop known for its fresh, beautifully arranged blooms and friendly, down-to-earth service. The store offers a wide range of floral designs, and...✓
FollowMessage
★ 1 reviews · recommended 3
🌐 flowersoncarlton.co.nz✓
☎ +64 3-379 3618✓
PostsAboutPhotosReviews
Facebook pageChristchurch florists · 83 businesses
You are #49 for your Facebook page
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Facebook
marketbase
06Your websiteMarketbase business report

Your website

Flowers on Carlton shows a below-average on-page SEO health score of 3.9/10. The site already delivers fast page loads (under 3 seconds) but key areas like the title tag, meta description, favicon and overall on-page structure are either missing or need alignment. The most important findings are the missing title tag and meta description, which affect visibility and click-through, and the absence of a favicon that weakens brand presence.

Strengths

  • ✓
    Domain HealthYour site answers cleanly over a secure connection, so a customer clicking through from Google lands where they expect with nothing in the way.
  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.
  • ✓
    Page load speedYour home page appears in under three seconds, so someone tapping through from a search result meets your business rather than a blank screen while they decide whether to wait.

Top three opportunities

  • 1
    On-page scoreYour home page did not return anything we can measure, and a page that will not answer a scanner is usually the same page that keeps a customer waiting.
  • 2
    Meta descriptionYour pages carry no summary line of your own, so the two lines under your name in search results are whatever Google decides best fits the search.
  • 3
    Page titleThere is no headline set on your home page, so the clickable blue line in a search result falls back to your domain name or a scrap of code.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒flowersoncarlton.co.nz✓✓
✓Page load speed
1On-page score
2Meta description
3Page title
Your websiteChristchurch florists · 83 businesses
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
See the full website report
Checked on
Your websiteGoogle Search
marketbase
07Google search and trafficMarketbase business report

How people find you on Google

Flowers on Carlton shows healthy website traffic with an above-average health score of 7.1, indicating solid traffic and keyword visibility. The top findings highlight the need to initiate paid traffic and improve paid coverage, while organic performance is already within the 50-75% value range and supported by ongoing content and backlinks.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 2
    Monthly ad visitsYour site receives no visitors from paid search, which for most local businesses in this market is the norm rather than a problem.
  • 3
    Search terms you advertise onYou are not covering any search terms with ads, which for most local businesses here is normal.
6 checks on your search and traffic. You're seeing 3 of them.
7.4Good
What customers seeWhere you rank
9:41
Gflorist merivale
AllMapsImagesShopping
321No ads from you on any search
www.fleurdk.co.nzBest Florist Christchurch | Merivale Florists | 186 Papanui Rd
www.merivaleflowertrader.co.nzMerivale Flower Trader | florist | 189 Papanui Road, Merivale ...
flowersoncarlton.co.nzFlowers on Carlton – Flowers on Carlton

Gorgeous flower shop in the heart of Merivale, Christchurch, New Zealand. Hours: Monday - Friday 8am til 6pm Saturday 9am til 5pm Sunday - Closed 65 Carlton ...

www.jennyburtt.co.nzJenny Burtt Florist - Christchurch's leading florist in the heart of ...
About 598 visits a month from search, across 133 searches
Google search and trafficChristchurch florists · 83 businesses
You are #22 for Google search and traffic
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google SearchGoogle Maps
marketbase
08Opening hoursMarketbase business report

Your hours against demand

Flowers on Carlton's hours align well with weekday and Saturday demand, especially Thursday midday and Saturday afternoon peaks. The shop is closed during several busy Sunday windows (11am-4pm), representing the main missed opportunity. There are no low-demand open hours, so published hours are efficient overall. Consider opening for core Sunday hours or offering targeted Sunday delivery to capture unmet demand.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours cover some of the busy stretches but fewer than half the businesses here, which means someone ringing round on a Saturday morning reaches your competitors and your voicemail.
1 check on your opening hours. You're seeing it.
5.1Room to grow
What customers seeWhere you rank
9:41
Flowers on Carlton
OverviewReviewsPhotosAbout
Hours 1
Monday8am-6pm
Tuesday8am-6pm
Wednesday8am-6pm
Thursday8am-6pm
Friday8am-6pm
Saturday9am-5pm
SundayClosed
Opening hoursChristchurch florists · 83 businesses
You are #41 for opening hours
See how to fix it →
Free for 7 days. Rather we did it? Do it for me
Checked on
Your listed hoursWhen people search
marketbase
The next step

Your top opportunities, in one place.

These are your top 21 opportunities, from the 71 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#37of 83 Christchurch florists
9:41
Christchurch floristsOverall · 83 businesses
You are #37 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
Just your name and email. No card. Or have us do it for you

Sounds like another marketing outfit?

We're not. Here's how we're different →

  • You see everything first. Free.Your position, your competitors, your fixes - before you spend a cent.
  • We don't need anything from you.No logins, no card, no setup. Built from what your customers can already see.
  • You watch it work.Your position in the market, every month. If it's not moving, you'll know.
  • Real New Zealand data.Every one of the 83 florists in Christchurch, checked - not a guess from overseas.
  • Built and run in Christchurch.A Kiwi business, not an offshore call centre.
  • A real person on the phone.Call us on 0800 747 901.
Jeremy GrayFounder, Marketbase

"I spent 20 years growing some of the biggest online marketplaces in New Zealand, Australia and the UK. Marketbase gives local businesses the same edge."

Jeremy has grown marketing for