marketbaseExclusive Marketbase Report
Prepared for

Foate Optometry Ferrymead

Optometrist · Brookhaven-Ferrymead, Christchurch

What your customers see when they look for you, and where that puts you among 49 Christchurch optometrists.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch optometrists · 49 businesses
Open your report ↓
Executive summaryExclusive Marketbase business report

Foate Optometry Ferrymead

Optometrist · Brookhaven-Ferrymead, Christchurch

Where you stand#24of 49 optometrists
Overall health5.2/10across the eight areas

Going well

04Listings and social8.301Google listing7.905Facebook page6.9

Where we can help

03Map positions4.807Google search and traffic4.002Reviews2.508Opening hours2.506Your website-
How AI describes youMarketbase business report

What AI tells people about you

Foate Optometry Ferrymead is a family-owned optometry practice in Ferrymead, Christchurch. They provide comprehensive eye health services including vision testing, glaucoma screening, cataract analysis and digital retinal imaging. The practice supplies prescription glasses, contact lenses and safety or sports eyewear, and is known locally for personalised, practical advice and prompt, helpful customer service.

Foate Optometry Ferrymead is a family-owned optometry practice located in Ferrymead, Christchurch. The clinic provides general eye health care and vision services from a local practice with connections to a second Foate site in Bishopdale.

Services listed by the practice include eye health examinations, vision testing, glaucoma screening, eye pressure measurement, cataract analysis and advice, plus digital retinal imaging. The practice also offers prescription glasses, contact lenses and prescription safety and sports glasses, and arranges specialist referrals when needed.

Customers commonly describe friendly, helpful reception and optometry staff, with several reviews noting quick and reasonable service for repairs and eyewear. Reviews also mention thorough eye testing and a reassuring, professional approach, with clients reporting they feel well looked after during appointments.

Locally, Foate Optometry Ferrymead presents as a full-service optometry clinic catering for routine vision needs and specific eye health concerns. Practical offerings such as on-site repairs, a range of corrective eyewear and specialist referral options, combined with a family-owned approach to patient care, are distinguishing features for customers seeking community-based eye care.

ChatGPTGeminiGooglePerplexityClaude
Not quite right? Let's sort it
01Google listingMarketbase business report

Your Google listing

Foate Optometry Ferrymead shows a solid overall health score on Google Business Listing health, indicating a well-optimised profile. The most notable findings are that the listing is claimed and verified, and that a website link and phone number are present for easy customer contact.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Description lengthYour description gives a reader more than most listings here do, so a customer choosing between three of you gets more of your case than of theirs.
  • 2
    Category fitYour category set covers less of this market than half the field, so there are jobs being searched for near you that your listing is not eligible to appear in.
  • 3
    Photos on the listingYou have more photos on your listing than half the businesses here, so a customer arriving has enough to look at that they stay on it.
11 checks on your Google listing. You're seeing 6 of them.
7.9Good
What customers seeWhere you rank
9:41
Tiles © Esri
Foate Optometry Ferrymead
3
Foate Optometry Ferrymead✓✓
4.4 ★★★★★ (7)
Optometrist · Brookhaven-Ferrymead2
Open 5 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

Foate Optometry is a family-owned optometry practice with locations in Christchurch's Bishopdale and Ferrymead. Dedicated to exceptional eye care, they offer comprehensive services including vision testing, glaucoma screening, cataract analysis, digital retinal imaging, and specialist referrals. They also provide tailored solutions such as prescription glasses, contact lenses, and prescription safety and sports glasses. Committed to personalised service, Foate Optometry ensures every patient receives quality care, honest advice, and products suited to their individual needs. Book an appointment today to experience professional eye health care in a welcoming environment.

1
Google listingChristchurch optometrists · 49 businesses
You are #11 for your Google listing
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google SearchGoogle MapsBusiness Profile
marketbase
02ReviewsMarketbase business report

Your reviews

Foate Optometry Ferrymead shows a low overall health score of 2.8 out of 10 in Google reviews, indicating significant room for improvement. The top findings point to engagement and volume: no owner responses yet and a solid start on review collection. Rating confidence and star rating have shown progress, but consistency and breadth of reviews remain key opportunities.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Review confidenceRating and review volume together sit well behind this market, which means a customer comparing you has both halves of the picture reading thin.
  • 2
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 3
    Review countYour review count sits well below what buyers here are used to seeing, which means a customer comparing options side by side reads you as the less proven choice.
4 checks on your reviews. You're seeing 3 of them.
2.5Room to grow
What customers seeWhere you rank
9:41
Foate Optometry Ferrymead
OverviewReviewsPhotosAbout
4.4★★★★★7 reviews 3
5
4
3
2
1
helpful staff 4opticians 2sunglasses 2
1How far your rating and your review count together can be trusted
Google reviewsChristchurch optometrists · 49 businesses
You are #37 for your Google reviews
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google reviewsBusiness Profile
marketbase
03Map positionsMarketbase business report

Where you show up on the map

Foate Optometry Ferrymead shows a very high overall health on Google Maps at 8.9/10, signalling strong visibility across searches with good local presence. The top opportunities focus on further improving aggregate maps results and pushing the suburb/borough score into the top quartile. Top keywords indicate strength in optometry and eyewear services in Brookhaven-Ferrymead and Mount Pleasant.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou turn up across fewer of the surrounding suburbs than half the businesses here, so someone two suburbs over searching for your service is shown your competitors and never sees your name.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches more often than nearly every business in your suburb, so a customer searching nearby sees you before most of your competition.
2 checks on your map positions. You're seeing both.
4.8Room to grow
What customers seeWhere you rank
9:41
12Tiles © Esri
optometrist
1Top three for "optometrist" in 7 suburbs, seen in 19
1
Foate Optometry Ferrymead24.4 ★ (7) · Optometrist
2
Matthews Eyecare5.0 ★ (32) · Optometrist
Map positionsChristchurch optometrists · 49 businesses
You are #26 for map positions
See how to fix both →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google Maps
marketbase
04Listings and socialMarketbase business report

Where customers find you

Foate Optometry Ferrymead shows an above-average health score of 7.0, indicating solid social presence but room to strengthen some directories. The strongest current proof points are outstanding Facebook and Instagram profiles, with high trust signals and active engagement expectations. Key opportunity areas include adding presence on TikTok, GrabOne, Yellow and LinkedIn profiles to broaden reach while maintaining brand consistency.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Instagram ProfileWe found your Instagram Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Yelp ListingWe can see your Yelp Listing listing (https://yelp.com/foate-optometry-ferrymead-christchurch) found via: Google search results.

Top three opportunities

  • 1
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 2
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
  • 3
    Neighbourly ProfileWe could not find an active Neighbourly Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
16 checks on your listings and social. You're seeing 6 of them.
8.3Strong
What customers seeWhere you rank
9:41
Gfoate optometry ferrymead brookhaven-ferrymead
AllImagesMapsNews
OpenLocallyfoate-optometry-ferrymead-heathcoteFoate Optometry Ferrymead | OpenLocally
Healthpagesoptometrists-ferrymead-foate-optometryFoate Optometry Ferrymead | Healthpages
Yelpfoate-optometry-ferrymead-christchurchFoate Optometry Ferrymead | Yelp✓
Infobelfoate_optometry_ferrymeadFoate Optometry Ferrymead | Infobel
MyHealth1stfoate-optometry-ferrymeadFoate Optometry Ferrymead | MyHealth1st
Cylexfoate+optometry+-+ferrymead-17928313Foate Optometry Ferrymead | Cylex
InstagramfoateoptometryFoate Optometry Ferrymead | Instagram✓
FacebookOptometristFerrymeadFoate Optometry Ferrymead | Facebook✓
Healthpointfoate-optometristsFound through search, not linked from anything you own
TiktokNo account found1
YellowNo listing found2
NeighbourlyNo listing found3
Listings and socialChristchurch optometrists · 49 businesses
You are #9 for listings and social
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
GoogleFacebookInstagramTikTokOpenLocallyHealthpagesYelpYour website
marketbase
05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.

Top three opportunities

  • 1
    Recommendations on your pageNo recommendations sit on your page, so a stranger who came to see whether anyone else has used you leaves with only your own posts to go on.
  • 2
    People following your pageFewer people follow your page than most in this market, which means a post reaches people who already know you rather than anyone still deciding.
  • 3
    What your page says about youYour intro carries more detail than most pages in this market and is doing the work of a short landing page for the visitors who never reach your website.
9 checks on your Facebook page. You're seeing 6 of them.
6.9Good
What customers seeWhere you rank
9:41
facebook
OptometristFerrymead✓
6 followers 2
Foate Optometry is a true Canterbury family owned and operated business which has been a part of the Christchurch community for over 30 years. We believe Kiwis deserve great vision, healthy eyes, qua...3
FollowMessage
🌐 foate.co.nz✓
☎ +64 3-384 2224✓
PostsAboutPhotosReviews
Facebook pageChristchurch optometrists · 49 businesses
You are #16 for your Facebook page
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Facebook
marketbase
06Your websiteMarketbase business report

Your website

Foate Optometry Ferrymead shows a solid on-page health with key strengths in a valid favicon, SEO-friendly URL and clear H1 tag. The biggest improvement is the missing meta description, which limits click-through potential, and the overall health score sits low at 4.9/10, underscoring scope to fix technical gaps and raise the page's relevance and performance.

Strengths

  • ✓
    Domain Age ScoreYour domain has been registered longer than almost any business in this market.
  • ✓
    FaviconThe tab your site opens in carries your own icon, so a customer with a dozen tabs going can find their way back to you by sight.
  • ✓
    Page file sizeYour home page is light enough to open quickly on a phone with a weak signal, which is where most people meet a local business for the first time.

Top three opportunities

  • 1
    Meta descriptionYour pages carry no summary line of your own, so the two lines under your name in search results are whatever Google decides best fits the search.
  • 2
    On-page scoreSeveral checks on your home page fail at once, and a visitor meets all of them in the first few seconds: a slow open, no clear heading, nothing under your name in search that says what you do.
  • 3
    The shape of your link profileYour links are piled onto a small number of sites for a profile this size, so they are doing less for you than the count suggests.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
⚠foate.co.nz✓
✓Favicon
✓Page file size
1Meta description
2On-page score
3The shape of your link profile
Your websiteChristchurch optometrists · 49 businesses
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
See the full website report
Checked on
Your websiteGoogle Search
marketbase
07Google search and trafficMarketbase business report

How people find you on Google

Foate Optometry Ferrymead shows below-average website traffic health, with a 4.0/10 health score. Organic traffic value is above the 25th percentile, while total paid traffic remains unmeasured and indicates a need to establish a small paid campaign. Key opportunities focus on starting targeted paid campaigns and improving organic momentum through SEO fundamentals and navigation.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What that traffic is worthThe search visitors reaching your site are worth less than most businesses here, which means the work coming in arrives through word of mouth and repeat customers rather than through people searching for what you do.
  • 2
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 3
    Monthly search visitsYour site draws fewer visitors from search than most businesses here, so most people looking for what you do are landing somewhere else.
6 checks on your search and traffic. You're seeing 3 of them.
4.0Room to grow
What customers seeWhere you rank
9:41
Goptometrist brookhaven-ferrymead
AllMapsImagesShopping
2No ads from you on any search
www.myhealth1st.com.auFoate Optometry *Ferrymead | Optometrist in ...
foate.co.nzFoate Optometrists Christchurch

Optometrist / 1025 Ferry Road Ferrymead Christchurch [email protected] 03 384 2224 Opening Hours

familyeyecentre.nzFamily Eye Centre for high quality care in adults & children
31About 47 visits a month from search, across 28 searches
Google search and trafficChristchurch optometrists · 49 businesses
You are #30 for Google search and traffic
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google SearchGoogle Maps
marketbase
08Opening hoursMarketbase business report

Your hours against demand

Foate Optometry Ferrymead's published hours show partial alignment with local demand: 45 weekly hours match peak search times, but 75 high-demand hours remain closed. Strong alignment is concentrated on weekday late-morning to early-afternoon slots, especially Tuesday and Thursday. The practice currently has no low-demand open hours, so the main opportunity is extending availability into Saturday midday when customer searches are highest.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours line up with demand worse than nearly every business here, which means a good share of your open time passes with nobody looking for what you do.
1 check on your opening hours. You're seeing it.
2.5Room to grow
What customers seeWhere you rank
9:41
Foate Optometry Ferrymead
OverviewReviewsPhotosAbout
Hours 1
Monday8:30am-5:30pm
Tuesday8:30am-5:30pm
Wednesday8:30am-5:30pm
Thursday8:30am-5:30pm
Friday8:30am-5:30pm
SaturdayClosed
SundayClosed
Opening hoursChristchurch optometrists · 49 businesses
You are #37 for opening hours
See how to fix it →
Free for 7 days. Rather we did it? Do it for me
Checked on
Your listed hoursWhen people search
marketbase
The next step

Your top opportunities, in one place.

These are your top 21 opportunities, from the 72 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#24of 49 Christchurch optometrists
9:41
Christchurch optometristsOverall · 49 businesses
You are #24 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
Just your name and email. No card. Or have us do it for you

Sounds like another marketing outfit?

We're not. Here's how we're different →

  • You see everything first. Free.Your position, your competitors, your fixes - before you spend a cent.
  • We don't need anything from you.No logins, no card, no setup. Built from what your customers can already see.
  • You watch it work.Your position in the market, every month. If it's not moving, you'll know.
  • Real New Zealand data.Every one of the 49 optometrists in Christchurch, checked - not a guess from overseas.
  • Built and run in Christchurch.A Kiwi business, not an offshore call centre.
  • A real person on the phone.Call us on 0800 747 901.
Jeremy GrayFounder, Marketbase

"I spent 20 years growing some of the biggest online marketplaces in New Zealand, Australia and the UK. Marketbase gives local businesses the same edge."

Jeremy has grown marketing for