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Forge Physio

Physiotherapist · Addington-Middleton, Christchurch

What your customers see when they look for you, and where that puts you among 203 Christchurch physiotherapy businesses.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch physiotherapy · 203 businesses
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Executive summaryExclusive Marketbase business report

Forge Physio

Physiotherapist · Addington-Middleton, Christchurch

Where you stand#73of 203 physiotherapy businesses
Overall health6.4/10across the eight areas

Going well

02Reviews8.004Listings and social7.308Opening hours7.1

Where we can help

03Map positions5.805Facebook page4.507Google search and traffic3.901Google listing1.806Your website-
How AI describes youMarketbase business report

What AI tells people about you

Forge Physio is a Christchurch physiotherapy clinic in Riccarton led by founder Cam James. The clinic specialises in shoulder, knee and back rehabilitation and offers exercise and post-operative rehabilitation. Patients can expect evidence-based, personalised treatment aimed at restoring movement, reducing pain and supporting return to everyday activities or sport. Two parking spaces are available at the clinic.

Forge Physio is a physiotherapy clinic based in Riccarton, Christchurch, founded and led by Cam James. The practice presents as a locally owned clinic serving Christchurch and the wider Canterbury area with a focus on restoring movement and building resilience for everyday life and sport.

The clinic specialises in shoulder, knee and back rehabilitation and lists exercise rehabilitation and post-operative rehabilitation among its services. Treatments are described as evidence-based and personalised, with the team tailoring therapy to individual goals and needs.

Customer feedback indicates clients find the clinicians knowledgeable and responsive. Review themes include prompt identification of underlying issues, steady improvement in posture and pain, clear communication from staff, and a practical, realistic approach to recovery. One review highlights staff responsiveness when answering questions and keeping expectations realistic.

Locally, Forge Physio is characterised by its hands-on, tailored care led by a Christchurch-born practitioner and a small clinic environment. Practical details for clients include two dedicated parking spaces at the clinic and a focus on helping people get back to the activities they value through structured rehabilitation and performance-focused physio.

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01Google listingMarketbase business report

Your Google listing

Forge Physio shows a low overall health of 2.3 out of 10 for its Google Business Listing, indicating substantial room for improvement. The strongest current achievement is a well-detailed description in the listing, with the listing marked as claimed and the site link present, and its open-for-business status is accurate, which helps credibility with potential customers.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    PhoneYour listing has no phone number, so the call button a customer expects to tap is not there and the ones in a hurry ring someone else.
  • 2
    LogoYour listing has no logo, so in a list of local results yours is the one with a blank space where every competitor has a mark.
  • 3
    Photos on the listingYou have fewer photos than nearly every business here, so a customer comparing you against them builds a picture of their work and guesses at yours.
11 checks on your Google listing. You're seeing 6 of them.
1.8Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
Forge Physio
3
Forge Physio✓✓
5.0 ★★★★★ (19)
Physiotherapist · Addington-Middleton
Open 5 days · late Tue and Thu ✓
Directions Website 1
OverviewReviewsPhotosAbout
From the business

Forge Physio, founded by Cam James, empowers recovery and performance through expert, evidence-based care — helping you move better, feel stronger, and live pain-free. Welcome to Forge Physio – Christchurch Physio led by Cam James. At Forge Physio, we provide expert physiotherapy services across Christchurch and Canterbury, specialising in shoulder, knee, and back rehabilitation. Led by experienced physio Cam James, we focus on restoring movement, reducing pain, and helping you get back to the activities you love. Whether you're an athlete, performer, or managing everyday discomfort, our evidence-based, personalised care supports your recovery every step of the way. Looking for a trusted Shoulder Physio in Christchurch? Choose Forge Physio

Google listingChristchurch physiotherapy · 203 businesses
You are #167 for your Google listing
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02ReviewsMarketbase business report

Your reviews

Forge Physio shows a very high health score for Google reviews, indicating strong overall performance. The top finding is an excellent star rating in the top 10% and a solid average rating, with room to maintain that standard. A key improvement is responding to reviews to boost trust, since no responses have been made yet.

Strengths

  • ✓
    Star ratingYour rating is among the highest in this market and it does its own selling - a customer sees it before they read anything else.

Top three opportunities

  • 1
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 2
    Review countYour review count sits above the middle of this market, which puts you in the group customers read as established rather than untested.
  • 3
    Review confidenceRating and volume together put you ahead of most of this market, which means a customer sees a well-rated business with enough reviews behind it to be believed.
4 checks on your reviews. You're seeing all of them.
8.0Strong
What customers seeWhere you rank
9:41
Forge Physio
OverviewReviewsPhotosAbout
5.0★★★★★19 reviews 2
5
4
3
2
1✓
work injury 7personalized care 4patient care 3expertise 3sports 3physiotherapy 3
3How far your rating and your review count together can be trusted
Google reviewsChristchurch physiotherapy · 203 businesses
You are #42 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Forge Physio shows an average health score of 5.5 out of 10 for Google Maps search results, indicating moderate visibility. The strongest findings show consistent top rankings for several core keywords in Riccarton and Upper Riccarton, suggesting solid relevance in those areas. However, local borough searches remain limited and overall presence could improve locally.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility in your own suburbYou show up in local Maps searches, but below most businesses in your suburb, so a customer looking from a nearby street is shown someone else first.
  • 2
    Maps visibility across the city groupYou turn up across more of the surrounding suburbs than nearly everyone here, so a customer searching well outside your own patch still sees you.
2 checks on your map positions. You're seeing both.
5.8Room to grow
What customers seeWhere you rank
9:41
1234Tiles © Esri
physiotherapy center
2Seen in 18 searches across Christchurch, top three in none
1
Habit Health Addington4.6 ★ (19) · Physiotherapist
2
Tower Junction Physio5.0 ★ (14) · Physiotherapist
3
Christchurch Physiotherapy & Sports Clinic5.0 ★ (21) · Physiotherapist
4
Performance Plus Physio Christchurch5.0 ★ (35) · Physiotherapist
↓
Forge Physio1Further down, below the first results
Map positionsChristchurch physiotherapy · 203 businesses
You are #85 for map positions
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Forge Physio shows strong social presence with Instagram and Facebook profiles rated as outstanding, contributing to a high overall health score of 7.9. The most important finding is the solid, trusted social channels, while opportunities include expanding listings on several local directories such as TikTok, Yellow Directory, Yellow Profile and GrabOne to improve discoverability.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Instagram ProfileWe found your Instagram Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.

Top three opportunities

  • 1
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 2
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
  • 3
    Neighbourly ProfileWe could not find an active Neighbourly Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
15 checks on your listings and social. You're seeing 5 of them.
7.3Good
What customers seeWhere you rank
9:41
Gforge physio addington-middleton
AllImagesMapsNews
Facebook648688044993128Forge Physio | Facebook✓
InstagramforgephysionzForge Physio | Instagram✓
Healthpagesphysiotherapists-riccarton-physioFound through search, not linked from anything you own
Healthpointyou-first-physioFound through search, not linked from anything you own
Physio NZ Member1130Found through search, not linked from anything you own
TiktokNo account found1
YellowNo listing found2
NeighbourlyNo listing found3
Listings and socialChristchurch physiotherapy · 203 businesses
You are #56 for listings and social
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GoogleFacebookInstagramTikTokHealthpagesHealthpointPhysio NZ MemberYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.
  • ✓
    What your page says about youFew intros in this market run as full as yours, and it sits close to the limit that length has stopped being a lever.

Top three opportunities

  • 1
    Recommendations on your pageNo recommendations sit on your page, so a stranger who came to see whether anyone else has used you leaves with only your own posts to go on.
  • 2
    People following your pageFewer people follow your page than most in this market, which means a post reaches people who already know you rather than anyone still deciding.
  • 3
    A page address you choseYour page address is one Facebook generated rather than one you chose - your business name with a long number bolted on, or just the number.
9 checks on your Facebook page. You're seeing 6 of them.
4.5Room to grow
What customers seeWhere you rank
9:41
facebook
people3
17 followers 2
Stronger Every Step – Physio led by Cam James. We restore movement, build resilience, and treat shoulder, knee, back pain and more. Helping athletes, performers, and everyday people recover from injur...✓
FollowMessage
🌐 forgephysio.co.nz✓
☎ +64 27 263 5380✓
PostsAboutPhotosReviews
Facebook pageChristchurch physiotherapy · 203 businesses
You are #112 for your Facebook page
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Facebook
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06Your websiteMarketbase business report

Your website

Forge Physio shows a solid on-page health score with room for small refinements. The site already features an SEO-friendly URL, fast load times, HTTPS assets and a strong Title Tag. The most actionable gaps are adding a favicon and nudging the meta description and title to the exact optimal lengths, while maintaining a high text-to-page ratio for clear, helpful content.

Strengths

  • ✓
    Domain HealthYour site answers cleanly over a secure connection, so a customer clicking through from Google lands where they expect with nothing in the way.
  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.
  • ✓
    Page load speedYour home page appears in under three seconds, so someone tapping through from a search result meets your business rather than a blank screen while they decide whether to wait.

Top three opportunities

  • 1
    Separate sites linking to youNo separate website links to yours.
  • 2
    The shape of your link profileNo links to your site were found, so there is no shape to read yet.
  • 3
    Pages linking to youVery few individual pages anywhere on the web link to yours, so there is almost nothing for search engines to follow back to you.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒forgephysio.co.nz✓✓
✓Page load speed
1Separate sites linking to you
2The shape of your link profile
3Pages linking to you
Your websiteChristchurch physiotherapy · 203 businesses
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Forge Physio shows a below-average overall health score for website traffic, indicating room for improvement in paid and organic visibility. The strongest finding is that organic traffic value has surpassed the 25th percentile, while paid traffic is not yet measurable, suggesting a targeted start is needed for paid campaigns. Maintaining momentum in organic metrics remains important.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What that traffic is worthThe search visitors reaching your site are worth less than most businesses here, which means the work coming in arrives through word of mouth and repeat customers rather than through people searching for what you do.
  • 2
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 3
    Monthly search visitsYour site draws fewer visitors from search than most businesses here, so most people looking for what you do are landing somewhere else.
6 checks on your search and traffic. You're seeing 3 of them.
3.9Room to grow
What customers seeWhere you rank
9:41
G
AllMapsImagesShopping
2No ads from you on any search
Forge PhysioNot in these results
31About 6 visits a month from search, across 14 searches
Google search and trafficChristchurch physiotherapy · 203 businesses
You are #125 for Google search and traffic
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Forge Physio's opening hours largely match Christchurch demand, with 50 well-aligned peak-hour openings and no low-demand open hours. Strong alignment is visible at Monday 2pm, Tuesday 10-11am, Wednesday 3pm and Thursday 10am. Missed opportunities include Wednesday 5pm, Sunday 1pm, Monday 6pm, Wednesday 6pm and Friday 5pm - these popular windows are currently closed and could suit selective evening or weekend shifts.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours cover more of the busy stretches than the middle of the field, so you are open for most of the searching that happens near you.
1 check on your opening hours. You're seeing it.
7.1Good
What customers seeWhere you rank
9:41
Forge Physio
OverviewReviewsPhotosAbout
Hours 1
Monday8am-6pm
Tuesday7:30am-7pm
Wednesday8am-5pm
Thursday7:30am-7pm
Friday8am-5pm
SaturdayClosed
SundayClosed
Popular times Wednesday · Addington-Middleton
7a8a9a10a11a12p1p2p3p4p5p6p
When people in Addington-Middleton look   You are shut
Opening hoursChristchurch physiotherapy · 203 businesses
You are #59 for opening hours
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 21 opportunities, from the 71 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#73of 203 Christchurch physiotherapy businesses
9:41
Christchurch physiotherapyOverall · 203 businesses
You are #73 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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  • Real New Zealand data.Every one of the 203 physiotherapy businesses in Christchurch, checked - not a guess from overseas.
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  • A real person on the phone.Call us on 0800 747 901.
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