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Foxy Groomers

Pet groomer · Westmorland, Christchurch

What your customers see when they look for you, and where that puts you among 79 Christchurch pet grooming businesses.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch pet grooming · 79 businesses
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Executive summaryExclusive Marketbase business report

Foxy Groomers

Pet groomer · Westmorland, Christchurch

Where you stand#30of 79 pet grooming businesses
Overall health6.3/10across the eight areas

Going well

04Listings and social9.103Map positions9.002Reviews8.601Google listing8.2

Where we can help

05Facebook page5.008Opening hours4.107Google search and traffic0.006Your website-
How AI describes youMarketbase business report

What AI tells people about you

Foxy Groomers is a mobile pet grooming service based in Westmorland, Christchurch, run by Monica Fox. UK City & Guilds trained and first aid qualified, she operates from a luxury converted mobile salon fitted with high-spec equipment including a hydrobath. The salon offers a one-to-one, at-home service designed to give dogs a calm, positive grooming experience.

Foxy Groomers is a mobile pet grooming service operating in Westmorland, Christchurch, owned and run by Monica Fox. The service runs from a luxury converted mobile salon that visits customers at their address, removing the need to travel to a fixed salon.

The service is UK City & Guilds trained and first aid qualified. The mobile salon is fully insulated and heated and equipped with high-spec items, including a hydrobath. Foxy Groomers offers one-to-one appointments tailored to each dog, with a focus on providing a calm grooming session in a familiar local setting.

Customers consistently note a calm, caring approach in reviews. Clients say Monica is patient and kind, helping anxious or timid dogs settle and enjoy the process. The van is described as pristine and well equipped, and customers report reliable, skilful grooming for a range of dogs from young puppies to elderly pets. Feedback highlights that the groom results are tidy and that dogs leave relaxed.

Locally, Foxy Groomers positions itself as a convenient, at-home alternative for Christchurch pet owners who prefer the privacy and lower stress of a mobile salon. The combination of formal training, first aid knowledge, specialist equipment and one-to-one attention describes the practical offering customers find when choosing Foxy Groomers in the Westmorland area.

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01Google listingMarketbase business report

Your Google listing

Foxy Groomers shows a very strong Google Business Listing health score, indicating solid setup and visibility for local searches. The listing benefits from a claimed status, a visible phone number and an open-for-business indicator, plus a website link for customers. The two key findings are ongoing photo growth and a solid mid-range description, with room to push further.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Photos on the listingYou have fewer photos than nearly every business here, so a customer comparing you against them builds a picture of their work and guesses at yours.
  • 2
    Category fitYour categories cover less of this market than nearly every competitor, so someone searching for a job you actually do is shown a list your listing was never entered into.
  • 3
    Description lengthYour description gives a reader more than most listings here do, so a customer choosing between three of you gets more of your case than of theirs.
11 checks on your Google listing. You're seeing 6 of them.
8.2Strong
What customers seeWhere you rank
9:41
Tiles © Esri
Foxy Groomers
1
Foxy Groomers✓✓
4.9 ★★★★★ (19)
Pet groomer · Westmorland2
Open 5 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

Foxy Groomers is a mobile pet grooming service that is owned by me, Monica Fox. UK trained with City & Guilds and first aid trained, I provide a one to one service at a place convenient to you, in the Christchurch area, from my luxury converted mobile salon. It is fully insulated, heated and equipped with high specification equipment, including a hydrobath, to give your 4 legged family member a calm and positive groom.

3
Google listingChristchurch pet grooming · 79 businesses
You are #15 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Foxy Groomers shows a very healthy Google review profile with a 9.0/10 health score. The most notable strengths are high rating confidence, a strong star rating, and excellent review response engagement. The business should maintain momentum in accumulating reviews while continuing to respond to feedback to preserve trust and visibility in its local market.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Review countYour review count sits under the middle of this market, so you are readable to a customer without yet being convincing.
  • 2
    Review confidenceYour rating and your review count together sit ahead of half the field here, so a customer has enough to go on and no reason to hesitate.
  • 3
    Star ratingYour rating is higher than most of this market, and it is the first thing a customer reads about you.
4 checks on your reviews. You're seeing 3 of them.
8.6Strong
What customers seeWhere you rank
9:41
Foxy Groomers
OverviewReviewsPhotosAbout
4.9★★★★★19 reviews 1
5
4
3
2
13
happy 4toys 3research 2breed 2mobile 2
2How far your rating and your review count together can be trusted
F
Fiona M.★★★★★ · 9 months ago

Monica is super lovely, and totally put my dog at ease. He looks perfect!

Response from the owner

Thank you so much for taking the time to write a review for me Fiona. It was a real pleasure meeting you and the gorgeous Sonny.

T
Tim R.★★★★★ · a year ago

It was my first time trying foxy groomers and my pups first time being groomed. He was a bit anxious about it. I was impressed with Monica's kind and caring nature towards my dog. She was also very friendly towards me knowledgeable, helpfu...

Response from the owner

It was lovely to meet you and your gorgeous pup. My priority is always to give my clients a calm experience, especially if I know they are a bit more anxious than usual.

Google reviewsChristchurch pet grooming · 79 businesses
You are #12 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Foxy Groomers shows a very high Google Maps health score of 9.2, indicating strong local visibility and steady performance in maps search. The top finding is strong dominance for several key locations, especially the leading keyword pet groomer in westmorland, with several other suburbs ranking in the top 5. The main opportunity lies in sustaining aggregate visibility while nudging suburb scores toward top performers.

Strengths

  • ✓
    Maps visibility in your own suburbNo business in your suburb turns up in local Maps searches more often than you do - for a customer searching nearby, you are among the first names on the screen.

Top opportunity

  • 1
    Maps visibility across the city groupYou turn up across more of the surrounding suburbs than nearly everyone here, so a customer searching well outside your own patch still sees you.
2 checks on your map positions. You're seeing both.
9.0Strong
What customers seeWhere you rank
9:41
1Tiles © Esri
pet groomer
1Top three for "pet groomer" in 6 suburbs, seen in 39
1
Foxy Groomers✓4.9 ★ (19) · Pet groomer
Map positionsChristchurch pet grooming · 79 businesses
You are #9 for map positions
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Foxy Groomers shows solid social health with an above-average health score and strong Instagram and Facebook presence. Key achievements include an outstanding Instagram page and a likeable Facebook profile, both with very high trust. Primary opportunities lie in expanding presence on TikTok, LinkedIn (Company and profile), Neighbourly, and Yellow profiles to improve discoverability and trust among local customers.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Instagram ProfileWe found your Instagram Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.
  • ✓
    DogPack ServiceWe can see your DogPack Service listing (https://dogpackapp.com/foxy-groomers) found via: Google search results.

Top three opportunities

  • 1
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 2
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
  • 3
    Neighbourly ProfileWe could not find an active Neighbourly Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
16 checks on your listings and social. You're seeing 6 of them.
9.1Strong
What customers seeWhere you rank
9:41
Gfoxy groomers westmorland
AllImagesMapsNews
PetCareDBfoxy-groomers-9332Foxy Groomers | PetCareDB
DogPack Servicefoxy-groomersFoxy Groomers | DogPack Service✓
InstagramfoxygroomerspetspaFoxy Groomers | Instagram✓
FacebookMonicaFoxyGroomersFoxy Groomers | Facebook✓
TiktokNo account found1
YellowNo listing found2
NeighbourlyNo listing found3
Listings and socialChristchurch pet grooming · 79 businesses
You are #8 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokPetCareDBDogPack ServiceYellowYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.

Top three opportunities

  • 1
    People following your pageFewer people follow your page than most in this market, which means a post reaches people who already know you rather than anyone still deciding.
  • 2
    Recommendations on your pageA couple of recommendations have landed on the page, fewer than most here.
  • 3
    What your page says about youYour intro runs to a line, shorter than most pages here, so it names the business without settling whether you do the particular job the reader came about or cover the suburb they live in.
9 checks on your Facebook page. You're seeing 6 of them.
5.0Room to grow
What customers seeWhere you rank
9:41
facebook
MonicaFoxyGroomers✓
33 followers 1
Mobile dog grooming at your pawstep.3
FollowMessage
★ 1 reviews · recommended 2
🌐 foxygroomers.co.nz✓
☎ +64 21 227 9878✓
PostsAboutPhotosReviews
Facebook pageChristchurch pet grooming · 79 businesses
You are #40 for your Facebook page
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06Your websiteMarketbase business report

Your website

Foxy Groomers shows a very high on-page SEO health score of 9.2 out of 10, indicating strong technical optimisation for the homepage. Key strengths include a well-structured meta description, a present H1 tag, a relevant title tag, and secure content via HTTPS. The two most important findings are excellent meta description relevance and the H1 tag presence, with favicon absence noted as a top opportunity.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Domain Age ScoreWe could not read how long your domain has been registered, or it is only weeks old.
  • 2
    Domain HealthYour site answers, but something did not check out - an insecure link, a redirect chain, a domain shared with other businesses, or a listing pointing at a social page.
  • 3
    Domain UniquenessYour web address belongs to a platform rather than to you - a social page or a site builder's own domain.
3 checks on your website. You're seeing all of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒godaddysites.com132
Your websiteChristchurch pet grooming · 79 businesses
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Foxy Groomers shows very low overall website traffic health, reflecting minimal organic and paid activity. Key takeaways point to almost no earned or paid traffic, and no organic rankings yet. The business should focus on foundational improvements in content, on-page SEO, and small paid campaigns to begin building visibility and attracting local customers.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Where we can help

Nothing to sort here.
0 checks on your search and traffic. You're seeing all of them.
0.0Room to grow
What customers seeWhere you rank
9:41
G
AllMapsImagesShopping
No ads from you on any search
Foxy GroomersNot in these results
Google search and trafficChristchurch pet grooming · 79 businesses
You are #35 for Google search and traffic
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08Opening hoursMarketbase business report

Your hours against demand

Foxy Groomers' current hours show reasonable alignment with afternoon demand, especially around 2-3pm on Monday to Thursday. However the schedule misses several high-demand slots in late afternoons and at midday on Sunday when potential customers search most. There are no open hours during low-demand times, so adding a small late-afternoon shift on weekdays or opening briefly at Sunday lunchtime could capture unmet demand without increasing off-peak waste.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours cover some of the busy stretches but fewer than half the businesses here, which means someone ringing round on a Saturday morning reaches your competitors and your voicemail.
1 check on your opening hours. You're seeing it.
4.1Room to grow
What customers seeWhere you rank
9:41
Foxy Groomers
OverviewReviewsPhotosAbout
Hours 1
Monday9:30am-4pm
Tuesday9:30am-4pm
Wednesday9:30am-4pm
Thursday9:30am-4pm
Friday9:30am-4pm
SaturdayClosed
SundayClosed
Opening hoursChristchurch pet grooming · 79 businesses
You are #47 for opening hours
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 17 opportunities, from the 46 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions1 opportunity

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

08Opening hours1 opportunity

Where you'd stand#30of 79 Christchurch pet grooming businesses
9:41
Christchurch pet groomingOverall · 79 businesses
You are #30 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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