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Fraemohs Homes

Home builder · Christchurch City Rural, Christchurch

What your customers see when they look for you, and where that puts you among 252 Christchurch architects.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch architects · 252 businesses
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Executive summaryExclusive Marketbase business report

Fraemohs Homes

Home builder · Christchurch City Rural, Christchurch

Where you stand#12of 252 architects
Overall health9.6/10across the eight areas

Going well

07Google search and traffic9.605Facebook page9.408Opening hours9.402Reviews8.201Google listing8.104Listings and social8.0

Where we can help

03Map positions0.706Your website-
How AI describes youMarketbase business report

What AI tells people about you

Fraemohs Homes is a Christchurch-based timber home builder and architect established in 1968. The Kainga head office houses a timber factory and several show homes. They design and build Scandinavian-style homes, offer kitset and transportable options, and emphasise sustainable timber construction. Customer feedback often highlights friendly staff, straightforward processes, warm, well-built homes and good communication.

Fraemohs Homes is a Christchurch-based architect and timber home builder founded in 1968 by Danish engineer Monni Fraemohs. The Kainga head office doubles as the company's timber factory and show-home site, and serves as the central hub for design and build activity across New Zealand.

The company describes a focus on Scandinavian architectural design and sustainable use of New Zealand timber. Offerings include full design-and-build services, kitset homes and transportable homes, all manufactured using on-site timber processing. Visitors can view completed show homes at the Christchurch site to assess layout and finishes.

Customer review themes indicate friendly, helpful staff and clear communication through the build process. Clients commonly report an easy, responsive process and a warm, homey feel in completed houses. Reviews also note durability and low ongoing maintenance in older Fraemohs homes, reflecting a focus on craftsmanship and materials that endure.

Locally, Fraemohs Homes is distinguished by its history as an early Scandinavian log home builder in New Zealand, its Christchurch-based timber factory and on-site show homes. These elements combine to offer clients direct access to manufacturing, visible finished homes, and a long-standing approach to sustainable timber construction in the Christchurch area.

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01Google listingMarketbase business report

Your Google listing

Fraemohs Homes shows a solid Google Business Listing health with a 7.6/10. The profile already has essential elements like a website link, a claimed status, a live phone number, and clear open-for-business information. Strengths include strong listing completeness and a descriptive description that meets local mid-range benchmarks. A key opportunity is to push photos and continue refining the listing description.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top two opportunities

  • 1
    Description lengthYour description gives a reader more than most listings here do, so a customer choosing between three of you gets more of your case than of theirs.
  • 2
    Photos on the listingYou carry more photos than most of this market, which gives a customer a real look at the work before they ring.
11 checks on your Google listing. You're seeing 5 of them.
8.1Strong
What customers seeWhere you rank
9:41
Tiles © Esri
Fraemohs Homes
2
Fraemohs Homes✓✓
4.1 ★★★★★ (34)
Home builder · Christchurch City Rural
Open 7 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

New Zealand's original Scandinavian log home builders. Founded in 1968 by Monni Fraemohs right here in Christchurch, Monni brought with him from Denmark unrivaled engineering experience and a deep passion for the environment. Design and build, kitset homes, transportable homes and more. All featuring singular Scandinavian architectural design. Visit our show homes and head office in Christchurch.

1
Google listingChristchurch architects · 252 businesses
You are #48 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Fraemohs Homes shows a healthy Google review profile with a 7.2/10 health score and a strong initial base of reviews. The most notable finding is a top 10% position for total reviews, indicating solid local reputation. A key action area is improving engagement by responding to reviews to boost trust.

Strengths

  • ✓
    Review countYou hold one of the deepest review banks in this market - social proof that does its own selling.

Top three opportunities

  • 1
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 2
    Star ratingYour rating sits well below what customers here are used to seeing, and it is the first number they compare when two businesses look otherwise equal.
  • 3
    Review confidenceYour rating and your review count together sit ahead of half the field here, so a customer has enough to go on and no reason to hesitate.
4 checks on your reviews. You're seeing all of them.
8.2Strong
What customers seeWhere you rank
9:41
Fraemohs Homes
OverviewReviewsPhotosAbout
4.1★★★★★34 reviews ✓
5
4
3
2
12
helpful staff 5conversation 3designs 2property 2
3How far your rating and your review count together can be trusted
Google reviewsChristchurch architects · 252 businesses
You are #47 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Fraemohs Homes shows a very low overall health score on Google Maps, indicating limited visibility across searches. The top opportunities focus on improving the aggregate maps score and aligning the suburb address with listing data to boost local results, with attention to consistent spelling and location. Overall, steady, incremental improvements can lift rankings over time.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou appear in a handful of Maps searches across the suburbs around you, far fewer than most businesses here.
  • 2
    Maps visibility in your own suburbWe are not seeing you in Maps searches in your own suburb, which is the search a customer standing a street away actually makes.
2 checks on your map positions. You're seeing both.
0.7Room to grow
What customers seeWhere you rank
9:41
1234Tiles © Esri
building designer
1Seen in 1 search across Christchurch, top three in none
1
Trident Homes Christchurch North5.0 ★ (2) · Home builder
2
Landmark Homes Canterbury4.7 ★ (22) · Home builder
3
Renovate It5.0 ★ (3) · Home builder
4
LMS Drafting and Design5.0 ★ (35) · Home builder
↓
Fraemohs Homes2Further down, below the first results
Map positionsChristchurch architects · 252 businesses
You are #234 for map positions
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Fraemohs Homes shows a very high health score for social presence, indicating strong overall visibility and trust across key platforms. The report highlights outstanding Instagram and Facebook profiles, plus an active LinkedIn Company profile and Neighbourly listing. The main opportunity areas are to establish active profiles on TikTok, LinkedIn, TikTok Directory, GrabOne and Neighbourly Directory to broaden reach.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Instagram ProfileWe found your Instagram Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Neighbourly ProfileWe can see your Neighbourly Profile listing (https://www.neighbourly.co.nz/business/fraemohs-homes) found via: Google search results.

Top three opportunities

  • 1
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 2
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
  • 3
    LinkedIn ProfileWe could not find an active LinkedIn Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
18 checks on your listings and social. You're seeing 6 of them.
8.0Strong
What customers seeWhere you rank
9:41
Gfraemohs homes christchurch city rural
AllImagesMapsNews
FacebookfraemohshomesnzFraemohs Homes | Facebook✓
Instagramfraemohs.homesFraemohs Homes | Instagram✓
Neighbourlyfraemohs-homesFraemohs Homes | Neighbourly✓
LinkedInfraemohs-homesFraemohs Homes | LinkedIn3
TiktokNo account found1
YellowNo listing found2
LinkedInNo listing found3
Listings and socialChristchurch architects · 252 businesses
You are #50 for listings and social
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GoogleFacebookInstagramTikTokNeighbourlyLinkedInYellowYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.

Top three opportunities

  • 1
    A street addressYour page publishes no street address, so someone deciding whether you are near enough to bother with has nothing to check and moves on to a page that tells them.
  • 2
    People following your pageMore people follow your page than most in this market, which means a post can travel past your own customers when one of them shares it into a local group.
  • 3
    What your page says about youYour intro carries more detail than most pages in this market and is doing the work of a short landing page for the visitors who never reach your website.
8 checks on your Facebook page. You're seeing 6 of them.
9.4Strong
What customers seeWhere you rank
9:41
facebook
fraemohshomesnz✓
1.6K followers 2
At Fraemohs Homes we are dedicated to designing and building beautifully-crafted homes that are inspired by the timeless and elegant principles of Scandinavian architecture. Don't just build a house...3
FollowMessage
🌐 fraemohs.co.nz✓
☎ +64 800 809 899✓
PostsAboutPhotosReviews
Facebook pageChristchurch architects · 252 businesses
You are #16 for your Facebook page
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Facebook
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06Your websiteMarketbase business report

Your website

Fraemohs Homes shows below average on-page SEO health for the homepage, with a 4.0/10 score. The strongest points are the secured content, presence of an H1 tag, a controlled page size, and a relevant title tag. The main opportunities focus on adding a meta description and a favicon, plus minor tweaks to the title length and text-to-page size balance.

Strengths

  • ✓
    Domain HealthYour site answers cleanly over a secure connection, so a customer clicking through from Google lands where they expect with nothing in the way.
  • ✓
    Separate sites linking to youMore separate websites link to you than almost any business in this market - a spread built over years that a competitor cannot buy their way into.
  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.

Top three opportunities

  • 1
    Meta descriptionYour pages carry no summary line of your own, so the two lines under your name in search results are whatever Google decides best fits the search.
  • 2
    On-page scoreMost checks on your home page pass, so someone clicking through from a search gets a page that opens quickly and says what it is.
  • 3
    FaviconYour site has no small icon of its own, so the tab it opens in shows a blank page symbol and a bookmark of you sits in the list looking like every other unnamed page.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒fraemohs.co.nz✓✓
✓Separate sites linking to you
1Meta description
2On-page score
3Favicon
Your websiteChristchurch architects · 252 businesses
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Fraemohs Homes shows a very strong overall website traffic health, driven by top-tier organic traffic value and solid local rankings. The standout finding is that organic traffic value sits in the highest percentile and organic traffic total is in the local top 10%, indicating durable visibility and audience interest. Paid traffic currently lags, presenting a clear opportunity to begin targeted campaigns.

Strengths

  • ✓
    What that traffic is worthThe search visitors reaching your site are worth more than almost any business in this market - an enquiry stream with no cost per click behind it.
  • ✓
    Monthly search visitsYour site draws more visitors from search than almost any business in this market - a stream of enquiries arriving at no cost per visit.
  • ✓
    Search terms you rank forYour site appears for more search terms than almost any business in this market, so there are more ways to find you than to find anyone else here.

Top three opportunities

  • 1
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 2
    Monthly ad visitsYour site receives no visitors from paid search, which for most local businesses in this market is the norm rather than a problem.
  • 3
    Search terms you advertise onYou are not covering any search terms with ads, which for most local businesses here is normal.
6 checks on your search and traffic. You're seeing all of them.
9.6Strong
What customers seeWhere you rank
9:41
G
AllMapsImagesShopping
321No ads from you on any search
Fraemohs HomesNot in these results✓
✓✓About 6,020 visits a month from search, across 347 searches
Google search and trafficChristchurch architects · 252 businesses
You are #10 for Google search and traffic
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Fraemohs Homes' opening hours largely match popular weekend shopping times, with all peak open slots falling in the Saturday midday-afternoon window and Sunday midday. There are no low-demand open hours, so published hours are efficient. However several high-demand morning hours remain closed on both Saturday and Sunday, representing clear opportunities to capture more customer visits by modestly extending weekend opening times.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours line up with demand worse than nearly every business here, which means a good share of your open time passes with nobody looking for what you do.
1 check on your opening hours. You're seeing it.
9.4Strong
What customers seeWhere you rank
9:41
Fraemohs Homes
OverviewReviewsPhotosAbout
Hours 1
Monday10am-4pm
Tuesday10am-4pm
Wednesday10am-4pm
Thursday10am-4pm
Friday10am-4pm
Saturday12pm-4pm
Sunday12pm-4pm
Opening hoursChristchurch architects · 252 businesses
You are #15 for opening hours
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 20 opportunities, from the 73 checks we run on every business. Tick any of them to see where it takes you.

01Google listing2 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#12of 252 Christchurch architects
9:41
Christchurch architectsOverall · 252 businesses
You are #12 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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  • Built and run in Christchurch.A Kiwi business, not an offshore call centre.
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Jeremy GrayFounder, Marketbase

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