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Frankie & Son Barbershop

Barber shop · Christchurch Centre, Christchurch

What your customers see when they look for you, and where that puts you among 498 Christchurch hair salons & barbers.

ReportLocal marketing report
Checked13 October 2026
Your marketChristchurch hair salons & barbers · 498 businesses
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Executive summaryExclusive Marketbase business report

Frankie & Son Barbershop

Barber shop · Christchurch Centre, Christchurch

Where you stand#48of 498 hair salons & barbers
Overall health9.1/10across the eight areas

Going well

07Google search and traffic9.502Reviews9.301Google listing9.208Opening hours8.905Facebook page7.904Listings and social6.8

Where we can help

03Map positions1.506Your website-
How AI describes youMarketbase business report

What AI tells people about you

Frankie & Son Barbershop is a male-focused barbershop in Christchurch CBD offering cuts from buzz styles to full-service packages. Each haircut begins with a full consult and finishes with a hot towel. The shop accepts online bookings and walk-ins, and maintains a rolling walk-in barber to accommodate spontaneous appointments in the central city.

Frankie & Son Barbershop is a barbershop located in Christchurch Central City. It serves mostly male clients and operates from premises in the heart of the CBD, positioned for convenience to city workers and visitors.

Services include buzz cuts through to full-service grooming packages. Each haircut starts with a full consult to determine the desired style and usually finishes with a hot towel. The shop states it supports online bookings as well as walk-ins, and keeps a rolling walk-in barber available.

Customers commonly describe friendly, professional service in recent reviews, with several mentions of specific barbers by name. Reviewers note reliable haircuts, approachable staff and a willingness to return, reflecting steady client satisfaction and a reputation for consistent results.

Locally, Frankie & Son is distinguished by its male grooming focus, the consult-first approach to haircuts and the hot towel finish. Its combination of appointment booking and ongoing walk-in availability suits both planned visits and last-minute needs in the Christchurch CBD.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

Frankie & Son Barbershop shows a very high Google Business health score with strong foundational data. The most notable findings are that the listing is claimed, open status is accurate, and a phone number plus a website link are present, supporting easy customer access.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top two opportunities

  • 1
    Photos on the listingYou have more photos on your listing than half the businesses here, so a customer arriving has enough to look at that they stay on it.
  • 2
    Description lengthYour description is one of the fuller ones in this market, which means a customer comparing you side by side has more of your case in front of them than most.
11 checks on your Google listing. You're seeing 5 of them.
9.2Strong
What customers seeWhere you rank
9:41
Tiles © Esri
Frankie & Son Barbershop
1
Frankie & Son Barbershop✓✓
4.8 ★★★★★ (156)
Barber shop · Christchurch Centre
Open 7 days · late Thu ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

We are a Barbershop right in the heart of Christchurch CBD. Our barbershop offers everything from Buzz Cuts to our Full service packages. We pride ourselves on male grooming and making sure our clients leave having had the best barber experience. Each haircut starts with a full consult to ensure you are getting exactly what is wanted and finishes off with a Hot Towel. We take online bookings as well as walk ins. To ensure you are confirmed an appointment we suggest to book in advanced, however we do have a rolling walk in Barber at all times.

2
Google listingChristchurch hair salons & barbers · 498 businesses
You are #43 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Frankie & Son Barbershop shows a very high health score on Google reviews, indicating strong overall satisfaction. The top takeaway is the solid star rating and a high total of reviews, with good response rate from the owner. These factors imply reliable service quality and consistent customer engagement.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Star ratingYour rating sits ahead of half the businesses here, so the number is not pushing anyone away.
  • 2
    Response rateYou answer more of your reviews than the middle of this market, so a customer scrolling your page mostly finds you there.
  • 3
    Review confidenceRating and volume together put you ahead of most of this market, which means a customer sees a well-rated business with enough reviews behind it to be believed.
4 checks on your reviews. You're seeing 3 of them.
9.3Strong
What customers seeWhere you rank
9:41
Frankie & Son Barbershop
OverviewReviewsPhotosAbout
4.8★★★★★156 reviews
5
4
3
2
11
leaves 2
3How far your rating and your review count together can be trusted
J
james O.★★★★★ · 4 months ago

I’ve been to Eru a couple of times now and always leave impressed, great yarns and even better fades. It’s clear he’s passionate about his craft, and the whole team here are consistently welcoming and friendly. Highly recommend.

Response from the owner2

Thanks so much James. Really appreciate the review! Catch ya next time!

N
Nathan A.★★★★★ · 5 months ago

Incredible people, been there quite a few times while in New Zealand with a few of them and they haven’t disappointed once

Response from the owner

Thanks Nathan!!! Appreciate it!

Google reviewsChristchurch hair salons & barbers · 498 businesses
You are #34 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

The Maps search health for Frankie & Son Barbershop is very low, with a health score of 1.4 out of 10. This means visibility in Google Maps results is limited, especially in the local borough. The strongest opportunity lies in improving local, borough-level rankings while continuing to gain traction in city-wide maps queries.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou appear in a handful of Maps searches across the suburbs around you, far fewer than most businesses here.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches, but below most businesses in your suburb, so a customer looking from a nearby street is shown someone else first.
2 checks on your map positions. You're seeing both.
1.5Room to grow
What customers seeWhere you rank
9:41
1234Tiles © Esri
barber shop
1Seen in 5 searches across Christchurch, top three in none
1
Falcons Barbershop Christchurch CBD5.0 ★ (70) · Barber shop
2
Modern Man Barbershop4.7 ★ (131) · Barber shop
3
House of Barber Christchurch4.7 ★ (304) · Barber shop
4
Barber & Co4.9 ★ (325) · Barber shop
↓
Frankie & Son Barbershop2Further down, below the first results
Map positionsChristchurch hair salons & barbers · 498 businesses
You are #421 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Frankie & Son Barbershop shows a healthy presence with an overall health score of 8.3 out of 10. The strongest findings are outstanding Instagram and Facebook profiles, reflecting active engagement and high trust. LinkedIn and Fresha profiles are present and accurate, contributing to steady reach across professional and booking channels.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Instagram ProfileWe found your Instagram Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.

Top three opportunities

  • 1
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 2
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
  • 3
    Fresha ProfileWe can see the Fresha Profile listing (https://fresha.com/frankie-and-son-barbershop-riverside-christchurch-96-oxford-terrace-be6r5ejk) found via: Google search results, but nothing on it tells us it is yours - no matching phone number, no matching address, and the name does not line up.
14 checks on your listings and social. You're seeing 5 of them.
6.8Good
What customers seeWhere you rank
9:41
Gfrankie & son barbershop christchurch centre
AllImagesMapsNews
InstagramfrankieandsonFrankie & Son Barbershop | Instagram✓
FacebookfrankieandsonbarbershopFrankie & Son Barbershop | Facebook✓
Family Company Studiofrankie-son-barbershopFrankie & Son Barbershop | Family Company Studio
Freshafrankie-and-son-barbershop-riverside-christchurch-96-oxford-terrace-be6r5ejkFrankie & Son Barbershop | Fresha3
LinkedInfrankie-and-son-25a40426aFrankie & Son Barbershop | LinkedIn
TiktokNo account found1
YellowNo listing found2
Listings and socialChristchurch hair salons & barbers · 498 businesses
You are #159 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokFamily Company StudioFreshaLinkedInYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.

Top three opportunities

  • 1
    An email addressA customer who would rather put a request in writing at ten at night has only Messenger to work with, because the page carries no email address.
  • 2
    People following your pageMore people follow your page than most in this market, which means a post can travel past your own customers when one of them shares it into a local group.
  • 3
    Recommendations on your pageMore customers have recommended you than at most pages in this market, and depth like that reads as a business that has been doing this a while.
8 checks on your Facebook page. You're seeing 6 of them.
7.9Good
What customers seeWhere you rank
9:41
facebook
frankieandsonbarbershop✓
1.6K followers 2
FollowMessage
★ 17 reviews · recommended 3
🌐 frankieandson.com✓
☎ +64 210 271 5855✓
PostsAboutPhotosReviews
Facebook pageChristchurch hair salons & barbers · 498 businesses
You are #105 for your Facebook page
See how to fix all 3 →
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Facebook
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06Your websiteMarketbase business report

Your website

Frankie & Son Barbershop shows an above-average health score of 6.6/10 for on-page SEO, indicating solid fundamentals with room to improve. The key achievements include a valid favicon, page under 256KB, an H1 tag, a relevant meta description, and an SEO-friendly URL. Notable opportunities center on adding a meta description, refining the title tag, speeding load times, and addressing mixed content to boost stability and click-through performance.

Strengths

  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.
  • ✓
    FaviconThe tab your site opens in carries your own icon, so a customer with a dozen tabs going can find their way back to you by sight.
  • ✓
    Page file sizeYour home page is light enough to open quickly on a phone with a weak signal, which is where most people meet a local business for the first time.

Top three opportunities

  • 1
    Meta descriptionYour pages carry no summary line of your own, so the two lines under your name in search results are whatever Google decides best fits the search.
  • 2
    On-page scoreSeveral checks on your home page fail at once, and a visitor meets all of them in the first few seconds: a slow open, no clear heading, nothing under your name in search that says what you do.
  • 3
    Page titleYour home page headline does not fit the space a search result gives it, so a searcher sees either a half-empty line or one that trails off before your name arrives.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒frankieandson.com✓
✓Favicon
✓Page file size
1Meta description
2On-page score
3Page title
Your websiteChristchurch hair salons & barbers · 498 businesses
See how to fix all 3 →
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Frankie & Son Barbershop shows a very high health score for website traffic, indicating strong performance overall. The strongest finding is impressive organic traffic value and top-10% local organic traffic. Opportunities exist mainly in paid channels, where starting small campaigns and targeted landing pages could establish measurable paid traffic and visibility.

Strengths

  • ✓
    What that traffic is worthThe search visitors reaching your site are worth more than almost any business in this market - an enquiry stream with no cost per click behind it.
  • ✓
    Monthly search visitsYour site draws more visitors from search than almost any business in this market - a stream of enquiries arriving at no cost per visit.

Top three opportunities

  • 1
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 2
    Monthly ad visitsYour site receives no visitors from paid search, which for most local businesses in this market is the norm rather than a problem.
  • 3
    Search terms you advertise onYou are not covering any search terms with ads, which for most local businesses here is normal.
6 checks on your search and traffic. You're seeing 5 of them.
9.5Strong
What customers seeWhere you rank
9:41
Gbarber christchurch centre
AllMapsImagesShopping
321No ads from you on any search
fivelanes.co.nzBarber & Co - Christchurch CBD Shopping
thedogboxbarbershop.co.nzThe Dog Box Barber Shop
www.frankieandson.comFrankie & Son Barbershop

Frankie & Son Barbershop · Our Services · About · Contact Us. Open Menu Close Menu. Frankie & Son Barbershop · Our Services · About · Contact Us. Read more

hairsociety.nzHair Society Barbershop Christchurch
✓✓About 25,179 visits a month from search, across 214 searches
Google search and trafficChristchurch hair salons & barbers · 498 businesses
You are #24 for Google search and traffic
See how to fix all 3 →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Frankie & Son Barbershop's published hours largely match Christchurch demand, with strong alignment across weekday lunchtimes and Saturday midday peaks. Key high-demand times are covered, but several popular early-evening slots mid-week and on Friday are missed. There is one low-demand morning hour open on Friday at 8am that may be inefficient. Suggest limited evening openings or targeted late slots to capture unmet demand.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours line up with demand better than nearly every business here, so most of the time you are open, people are actually looking.
1 check on your opening hours. You're seeing it.
8.9Strong
What customers seeWhere you rank
9:41
Frankie & Son Barbershop
OverviewReviewsPhotosAbout
Hours 1
Monday8am-6pm
Tuesday7am-6pm
Wednesday7am-6pm
Thursday7am-8:30pm
Friday7am-6pm
Saturday7am-6pm
Sunday9am-6pm
Popular times Wednesday · Christchurch Centre
7a8a9a10a11a12p1p2p3p4p5p6p7p8p
When people in Christchurch Centre look   You are shut
Opening hoursChristchurch hair salons & barbers · 498 businesses
You are #57 for opening hours
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 20 opportunities, from the 69 checks we run on every business. Tick any of them to see where it takes you.

01Google listing2 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#48of 498 Christchurch hair salons & barbers
9:41
Christchurch hair salons & barbersOverall · 498 businesses
You are #48 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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