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Fraser Smith Lowe Dentists Limited

Dentist · Pakuranga, Central Auckland

What your customers see when they look for you, and where that puts you among 277 Central Auckland dentists.

ReportLocal marketing report
Checked13 October 2026
Your marketCentral Auckland dentists · 277 businesses
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Executive summaryExclusive Marketbase business report

Fraser Smith Lowe Dentists Limited

Dentist · Pakuranga, Central Auckland

Where you stand#179of 277 dentists
Overall health3.6/10across the eight areas

Going well

03Map positions6.907Google search and traffic6.3

Where we can help

05Facebook page4.708Opening hours4.301Google listing4.002Reviews3.404Listings and social1.306Your website-
How AI describes youMarketbase business report

What AI tells people about you

Fraser Smith Lowe Dentists is a dental practice in Pakuranga, Auckland, serving patients with professional care for their teeth, gums and smiles. The practice focuses on individual attention, prevention and informed treatment decisions. Review themes describe a friendly, gentle and confidence-inspiring experience, including support for older patients and oral hygiene appointments.

Fraser Smith Lowe Dentists is a dental practice in Pakuranga, Auckland, serving the local community with care for teeth, gums and smiles. Its approach centres on professional dental care and individual attention, with a focus on supporting patients' oral health and general wellbeing.

The practice provides regular dental examinations and dental hygienist appointments, alongside broader dental care. Its stated approach emphasises prevention and helping patients make informed decisions about treatment and ongoing care. Patients are supported to understand their oral health and how to look after their mouths with professional guidance.

Review themes describe a friendly and professional team, with gentle dentists who help patients feel at ease. Reviews also mention confidence in the care provided, including treatment for an elderly patient and an oral hygiene appointment arranged around a family visit. These comments point to a considerate and reassuring experience for different patient needs.

Fraser Smith Lowe Dentists combines general dental care, hygiene support and a prevention-focused approach in a Pakuranga setting. Its local character is shaped by individual attention, clear treatment decisions and a calm manner that reviewers associate with the practice and its team.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

Fraser Smith Lowe Dentists Limited has a below average Google Business Listing health score of 4.0 out of 10. The listing has key foundations in place, including the business name, website link, phone number, trading status and claimed status. The main gaps are the lack of a business description and logo, along with a low volume of listing photos, which may limit how clearly customers understand the practice when comparing local results.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Description lengthThere is no real description on your listing, so when someone finds you on Google there is nothing in your own words telling them what you do.
  • 2
    LogoYour listing has no logo, so in a list of local results yours is the one with a blank space where every competitor has a mark.
  • 3
    Photos on the listingYou have fewer photos than nearly every business here, so a customer comparing you against them builds a picture of their work and guesses at yours.
11 checks on your Google listing. You're seeing 6 of them.
4.0Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
Fraser Smith Lowe Dentists Limited
3
Fraser Smith Lowe Dentists Limited✓✓
4.7 ★★★★★ (9)
Dentist · Pakuranga
Open 5 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business
No description yet1
Google listingCentral Auckland dentists · 277 businesses
You are #166 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Fraser Smith Lowe Dentists Limited has a below average Google review health score of 3.4 out of 10. The main issues are a low review volume and rating confidence compared with local peers, alongside a low response rate. Building a regular review request routine and replying consistently would make the business appear more established and engaged to customers comparing dental practices.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Review confidenceRating and review volume together sit well behind this market, which means a customer comparing you has both halves of the picture reading thin.
  • 2
    Response rateYou have replied to a small share of your reviews, so most customers reading your page still see feedback about you with no voice from you anywhere on it.
  • 3
    Review countYour review count sits well below what buyers here are used to seeing, which means a customer comparing options side by side reads you as the less proven choice.
4 checks on your reviews. You're seeing 3 of them.
3.4Room to grow
What customers seeWhere you rank
9:41
Fraser Smith Lowe Dentists Limited
OverviewReviewsPhotosAbout
4.7★★★★★9 reviews 3
5
4
3
2
1
1How far your rating and your review count together can be trusted
A
Alexandra H.★★★★★ · 2 years ago

Thank you so much for your amazing treatment of my elderly Mother recently. You really went above and beyond to fit her in with my visit to Akl, even fitting in a much-needed Oral Hygiene appointment for her too. All your staff are so prof...

Response from the owner2

Thank you Alex, we're happy to be able to look after your mother! So pleased you had a great experience and thanks for such a positive review.

Google reviewsCentral Auckland dentists · 277 businesses
You are #183 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Fraser Smith Lowe Dentists Limited has an above average Maps Search Performance health score of 6.9 out of 10. The practice appears in searches across surrounding suburbs and performs well for several services, including prosthodontics, cosmetic dentistry, implants and hygiene. Continued weekly review requests should help maintain wider reach, while monthly local searches can monitor visibility near the practice.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou turn up across more of the surrounding suburbs than the middle of the field, so customers searching from outside your own patch are finding you.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches more often than the middle of your suburb, so a customer searching nearby is likely to see you in the first handful.
2 checks on your map positions. You're seeing both.
6.9Good
What customers seeWhere you rank
9:41
1234Tiles © Esri
cosmetic dentist
1Top three for "cosmetic dentist" in 2 suburbs, seen in 4
1
My Dentist4.7 ★ (100) · Dentist
2
Dentalcare4.8 ★ (14) · Dentist
3
Fraser Smith Lowe Dentists Limited24.7 ★ (9) · Dentist
4
Cosmetic Dental5.0 ★ (86) · Dentist
Map positionsCentral Auckland dentists · 277 businesses
You are #86 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Fraser Smith Lowe Dentists Limited has a Very low citations and social presence health score of 1.3 out of 10. The main issue is that active Facebook, Instagram and TikTok profiles could not be found, limiting how customers can check information or contact the practice on these platforms. Cylex and Dentist NZ listings were also not found, reducing visibility across relevant directories.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Having a Facebook page at allWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing.
  • 2
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 3
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
15 checks on your listings and social. You're seeing 3 of them.
1.3Room to grow
What customers seeWhere you rank
9:41
Gfraser smith lowe dentists limited pakuranga
AllImagesMapsNews
Cylextooth+shop-17992091Found through search, not linked from anything you own
FacebookNo account found1
InstagramNo account found2
TiktokNo account found3
YellowNo listing found
Listings and socialCentral Auckland dentists · 277 businesses
You are #241 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokCylexYour website
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05Facebook pageMarketbase business report

Your Facebook page

Fraser Smith Lowe Dentists is missing a findable Facebook page, which means customers cannot use Facebook to confirm the practice is real, see what it does, or send a message. That is unusual in this local market: 150 of 277 businesses have a page that can be found. The gap leaves customers without a clear Facebook point of contact before choosing care.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Facebook pageCriticalWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing. Shown at a typical score for this market.
9 checks on your Facebook page. You're seeing 1 of them.
4.7Room to grow
What customers seeWhere you rank
9:41
facebook
fraser smith lowe dentists limited pakuranga
We didn't find any resultsMake sure everything is spelled correctly or try different keywords.1
Facebook pageCentral Auckland dentists · 277 businesses
You are #148 for your Facebook page
See how to fix it →
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Facebook
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06Your websiteMarketbase business report

Your website

Strengths

  • ✓
    Page titleYour home page headline fits a search result exactly, so the whole line reads to someone scanning a page of results rather than cutting off mid-phrase.
  • ✓
    Domain Age ScoreYour domain has been registered longer than almost any business in this market.
  • ✓
    FaviconThe tab your site opens in carries your own icon, so a customer with a dozen tabs going can find their way back to you by sight.

Top three opportunities

  • 1
    On-page scoreYour home page did not return anything we can measure, and a page that will not answer a scanner is usually the same page that keeps a customer waiting.
  • 2
    Meta descriptionThe summary under your name in search results is either too brief to say anything or long enough that Google cuts it mid-sentence.
  • 3
    The shape of your link profileYour links are piled onto a small number of sites for a profile this size, so they are doing less for you than the count suggests.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
⚠frasersmithlowe.co.nz✓
✓Page title
✓Favicon
1On-page score
2Meta description
3The shape of your link profile
Your websiteCentral Auckland dentists · 277 businesses
See how to fix all 3 →
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 2
    Monthly ad visitsYour site receives no visitors from paid search, which for most local businesses in this market is the norm rather than a problem.
  • 3
    Monthly search visitsYour site draws fewer visitors from search than half the businesses here, so competitors are picking up searches you could be answering.
6 checks on your search and traffic. You're seeing 3 of them.
6.3Good
What customers seeWhere you rank
9:41
Gdentist pakuranga
AllMapsImagesShopping
21No ads from you on any search
mydentist.nzDental Clinic | Affordable, High Quality Dentistry In Pakuranga ...
www.familydentistpakuranga.co.nzFamily Dentist Pakuranga | 20+ Years of Experience | East ...
www.frasersmithlowe.co.nzFraser Smith Lowe Dentists | Pakuranga Howick East Auckland

Friendly family dentistry and comprehensive dental care in Pakuranga Auckland since 1972. From regular examination and dental hygienist appointments to ...

dentalcarepakuranga.co.nzDental Care Pakuranga | Dentist in Pakuranga
3About 399 visits a month from search, across 35 searches
Google search and trafficCentral Auckland dentists · 277 businesses
You are #103 for Google search and traffic
See how to fix all 3 →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Fraser Smith Lowe Dentists covers 66% of the week's customer traffic, with some open time falling when demand is quiet, so Saturday is the main gap. On Saturday 9am to 3pm, customers find the practice closed and may go to whoever is open. Fraser Smith Lowe Dentists should add Saturday 9am to 1pm, letting customers arrive and be served during the busiest part of that gap.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours cover some of the busy stretches but fewer than half the businesses here, which means someone ringing round on a Saturday morning reaches your competitors and your voicemail.
1 check on your opening hours. You're seeing it.
4.3Room to grow
What customers seeWhere you rank
9:41
Fraser Smith Lowe Dentists Limited
OverviewReviewsPhotosAbout
Hours 1
Monday8am-5pm
Tuesday8am-5pm
Wednesday8am-5pm
Thursday8am-5pm
Friday8am-2pm
SaturdayClosed
SundayClosed
Popular times Saturday · Pakuranga
9a10a11a12p1p2p3p
When people in Pakuranga look   You are shut
Opening hoursCentral Auckland dentists · 277 businesses
You are #159 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 19 opportunities, from the 71 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page1 opportunity

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#179of 277 Central Auckland dentists
9:41
Central Auckland dentistsOverall · 277 businesses
You are #179 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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