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Fredrick Jones

Hairdresser · Linwood, Christchurch

What your customers see when they look for you, and where that puts you among 498 Christchurch hair salons & barbers.

ReportLocal marketing report
Checked13 October 2026
Your marketChristchurch hair salons & barbers · 498 businesses
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Executive summaryExclusive Marketbase business report

Fredrick Jones

Hairdresser · Linwood, Christchurch

Where you stand#433of 498 hair salons & barbers
Overall health1.3/10across the eight areas

Going well

03Map positions6.0

Where we can help

08Opening hours5.102Reviews4.501Google listing1.905Facebook page1.504Listings and social0.707Google search and traffic0.006Your website-
How AI describes youMarketbase business report

What AI tells people about you

Fredrick Jones is a ladies hairdressing salon based in Linwood, Christchurch. The salon provides women's haircuts and styling with an emphasis on experienced stylists and a friendly, family-oriented atmosphere. Review themes note long-term client relationships, helpful staff and a kid-friendly approach. Local customers often mention consistently positive experiences and reliable service.

Fredrick Jones is a ladies hairdressing salon located in Linwood, Christchurch. It presents itself as a local hairdressing option focused on women's hair services within the Linwood community.

The salon offers ladies hairdressing services, delivered by experienced stylists. Source information describes it simply as ladies hairdressing, so services centre on cutting, styling and general hair care for female clients.

Customers tend to describe their visits as positive and friendly. Reviews highlight long-standing relationships with individual stylists, specifically mentioning a stylist called Tracy, and describe staff as helpful. Several reviews note a kid-friendly environment and consistently excellent outcomes.

Situated in Linwood, Fredrick Jones stands out locally as a neighbourhood ladies hairdressing salon with experienced staff, a family-friendly atmosphere and a history of repeat clients. Its local character is defined by steady customer relationships and commonly reported positive experiences.

ChatGPTGeminiGooglePerplexityClaude
Not quite right? Let's sort it
01Google listingMarketbase business report

Your Google listing

Fredrick Jones shows a low overall health on the Google Business Listing score (2.7/10). The listing is claimed and has complete address and phone, and the business is shown as open. The most important findings are the lack of a website link and logo, and very few photos, with a basic description that needs refinement to improve visibility.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    WebsiteYour listing has no website link, so a customer who wants to check your prices or your work before ringing has nowhere to go from Google.
  • 2
    Description lengthYour description is far shorter than what most businesses here have written, which means a customer comparing listings gets a line from you and three paragraphs from the business beside you.
  • 3
    Photos on the listingYou have no photos on your listing, or close to none, so a customer scrolling past sees a blank where every other business shows their work.
11 checks on your Google listing. You're seeing 6 of them.
1.9Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
Fredrick Jones
3
Fredrick Jones✓✓
4.7 ★★★★★ (53)
Hairdresser · Linwood
Open 5 days ✓
DirectionsCall No website 1
OverviewReviewsPhotosAbout
From the business

Ladies Hairdressing

2
Google listingChristchurch hair salons & barbers · 498 businesses
You are #402 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

The overall health is 4.1 out of 10, which is below average and signals room for improvement in Google reviews. The most important findings are: the business has started responding to some reviews, and it has a good but not top rating progression and a solid volume of reviews. Focus should be on increasing response rate and prioritising customer experience to push ratings toward the midpoint or higher.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Response rateYou have replied to a small share of your reviews, so most customers reading your page still see feedback about you with no voice from you anywhere on it.
  • 2
    Star ratingYour rating sits below what half the businesses here carry, which gives a customer choosing between three of you a reason to pick one of the others.
  • 3
    Review confidenceYour rating and your review count together sit ahead of half the field here, so a customer has enough to go on and no reason to hesitate.
4 checks on your reviews. You're seeing 3 of them.
4.5Room to grow
What customers seeWhere you rank
9:41
Fredrick Jones
OverviewReviewsPhotosAbout
4.7★★★★★53 reviews
5
4
3
2
12
phone 3travel 2happy 2
3How far your rating and your review count together can be trusted
K
Kate W.★ · 3 years ago

I was really looking forward to trying this salon for the first time. Unfortunately circumstances changed and I had to regretfully cancel 24hrs before. The phone manner and attitude I received was beyond inappropriate. I work in a well res...

Response from the owner1

Our cancellation policy is 48 hours as per phone conversation.. you were also offered a future appointment of which you declined.. all the best in finding a stylist that better fits your needs.

Google reviewsChristchurch hair salons & barbers · 498 businesses
You are #275 for your Google reviews
See how to fix all 3 →
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Fredrick Jones shows an above-average health score of 5.8 out of 10 for Google Maps performance, indicating solid visibility with room to improve. The strongest findings are top rankings for hair salon in avonside and linwood-based terms, plus solid presence for unisex hairdresser in linwood, which drive local discovery.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou turn up across more of the surrounding suburbs than the middle of the field, so customers searching from outside your own patch are finding you.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches more often than the middle of your suburb, so a customer searching nearby is likely to see you in the first handful.
2 checks on your map positions. You're seeing both.
6.0Good
What customers seeWhere you rank
9:41
1234Tiles © Esri
hair salon
1Top three for "hair salon" in 1 suburb, seen in 4
1
Fix Hair & Beauty Studio5.0 ★ (50) · Hairdresser
2
Rouge Hair4.8 ★ (117) · Hairdresser
3
Creative Salon4.9 ★ (153) · Hairdresser
4
Avenue Hair Design5.0 ★ (2) · Hairdresser
↓
Fredrick Jones2Further down, below the first results
Map positionsChristchurch hair salons & barbers · 498 businesses
You are #202 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Fredrick Jones shows low overall health in the Citations and Social Presence context, with a 1.9/10. This indicates limited online trust signals and local directory presence. The strongest current asset is the active Facebook profile with high trust, while opportunities exist to improve Instagram, TikTok, Yellow Directory and NoSecretSalon listings to broaden reach and credibility.

Strengths

  • ✓
    Yellow ProfileWe can see your Yellow Profile listing (https://yellow.co.nz/y/fredrick-jones-579481510) found via: Google search results.
  • ✓
    Fresha ProfileWe can see your Fresha Profile listing (https://fresha.com/fredrick-jones-gloucester-street-christchurch-307NXo) found via: Google search results.
  • ✓
    White Pages ListingWe can see your White Pages Listing listing (https://whitepages.co.nz/fredrick-jones) found via: Google search results.

Top three opportunities

  • 1
    Having a Facebook page at allWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing.
  • 2
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 3
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
14 checks on your listings and social. You're seeing 6 of them.
0.7Room to grow
What customers seeWhere you rank
9:41
Gfredrick jones linwood
AllImagesMapsNews
Freshalp/en/tt/hair-braiding/in/nz-christchurch/linwoodFredrick Jones | Fresha✓
Yellowfredrick-jones-579481510Fredrick Jones | Yellow✓
Family Company Studiofredrick-jonesFredrick Jones | Family Company Studio
White Pagesfredrick-jonesFredrick Jones | White Pages✓
Instagramnycwood2003Fredrick Jones | Instagram2
Facebookwilliam.hewinson.7Fredrick Jones | Facebook1
TiktokNo account found3
Listings and socialChristchurch hair salons & barbers · 498 businesses
You are #463 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokFreshaYellowFamily Company StudioYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Facebook pageCriticalWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing. Shown at a typical score for this market.
9 checks on your Facebook page. You're seeing 1 of them.
1.5Room to grow
What customers seeWhere you rank
9:41
facebook
fredrick jones linwood
We didn't find any resultsMake sure everything is spelled correctly or try different keywords.1
Facebook pageChristchurch hair salons & barbers · 498 businesses
You are #425 for your Facebook page
See how to fix it →
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Facebook
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06Your websiteMarketbase business report

Your website

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Domain HealthYour website did not come back healthy when we tried it, and anyone clicking through from your Google listing is meeting whatever we met.
  • 2
    Domain UniquenessWe could not find a domain registered to your business, which means there is no address of your own for a customer to go to and nothing for your Google listing to link to.
  • 3
    Domain Age ScoreWe could not read how long your domain has been registered, or it is only weeks old.
3 checks on your website. You're seeing all of them.
-Room to grow
What customers seeWhere you rank
9:41
Gfredrick jones website
AllMapsImagesNews
Google Mapsgoogle.com › mapsFredrick Jones - Linwood, Christchurch
Your websiteNo website of your own1
Your websiteChristchurch hair salons & barbers · 498 businesses
See how to fix all 3 →
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Where we can help

Nothing to sort here.
0 checks on your search and traffic. You're seeing all of them.
0.0Room to grow
What customers seeWhere you rank
9:41
G
AllMapsImagesShopping
No ads from you on any search
Fredrick JonesNot in these results
Google search and trafficChristchurch hair salons & barbers · 498 businesses
You are #212 for Google search and traffic
See how to keep it that way →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Fredrick Jones's opening hours align well with several lunchtime and weekend peaks, notably Tuesday 11-12pm and Saturday 11am-1pm. However the salon is closed for several high-demand slots, including Monday 11am-1pm, Monday 12pm and Saturday 2pm, plus Sunday 3pm. Total weekly open hours match many peak windows, but missed high-demand hours suggest modest schedule tweaks could capture more bookings.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours cover some of the busy stretches but fewer than half the businesses here, which means someone ringing round on a Saturday morning reaches your competitors and your voicemail.
1 check on your opening hours. You're seeing it.
5.1Room to grow
What customers seeWhere you rank
9:41
Fredrick Jones
OverviewReviewsPhotosAbout
Hours 1
MondayClosed
Tuesday9am-5:30pm
Wednesday9am-6:30pm
Thursday9am-6:30pm
Friday9am-5:30pm
Saturday9am-2pm
SundayClosed
Opening hoursChristchurch hair salons & barbers · 498 businesses
You are #244 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 16 opportunities, from the 44 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page1 opportunity

06Your website3 opportunities

08Opening hours1 opportunity

Where you'd stand#433of 498 Christchurch hair salons & barbers
9:41
Christchurch hair salons & barbersOverall · 498 businesses
You are #433 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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