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Freedom Wellness Co.

Exercise equipment store · Addington-Middleton, Christchurch

What your customers see when they look for you, and where that puts you among 115 Christchurch yoga & pilates.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch yoga & pilates · 115 businesses
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Executive summaryExclusive Marketbase business report

Freedom Wellness Co.

Exercise equipment store · Addington-Middleton, Christchurch

Where you stand#49of 115 yoga & pilates
Overall health5.8/10across the eight areas

Going well

04Listings and social10.005Facebook page6.1

Where we can help

02Reviews5.901Google listing5.008Opening hours3.903Map positions2.107Google search and traffic0.006Your website-
How AI describes youMarketbase business report

What AI tells people about you

Freedom Wellness Co. in Upper Riccarton, Christchurch supplies studio-quality Pilates reformers, saunas and recovery equipment for home use. The company is 100% New Zealand owned and draws on more than 25 years of experience. Customers can book viewings outside listed hours by appointment and the range focuses on movement, recovery and equipment suited to home wellness routines.

Freedom Wellness Co. is based in Upper Riccarton, Christchurch and supplies studio-quality Pilates reformers, infrared saunas and recovery equipment designed for home use. The company describes itself as 100% New Zealand owned and says it draws on more than 25 years of experience. Viewings outside listed hours are available by appointment.

The product range centres on Pilates reformers paired with sauna and recovery products intended to support repair, reduce fatigue and help users adapt so they can train and perform more consistently. The website highlights improved fitness, posture and confident movement through regular use of reformers alongside infrared sauna sessions and other recovery tools.

Customer feedback repeatedly notes friendly, helpful service and practical product knowledge from staff, with several mentions of smooth, quiet reformers and seamless purchasing and delivery experiences. Reviewers also describe useful aftercare, a selection of online classes and instructors linked to the equipment, and satisfaction with the quality and performance of named reformer models.

Locally, Freedom Wellness Co. presents as a retail and demonstration space where customers can explore Pilates and recovery equipment for home installation. The combination of reformers, saunas and recovery gear, plus flexible viewing times and an emphasis on product knowledge, characterises the company for Christchurch customers seeking at-home movement and recovery solutions.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

Freedom Wellness Co. shows a solid overall health score for its Google Business Listing, indicating a stable presence with verified listings and accessible contact details. The profile benefits from a claimed status, an open-for-business display, and a visible website and phone number. The most notable findings are room for visual branding with a missing logo and opportunities to grow photo content.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    LogoYour listing has no logo, so in a list of local results yours is the one with a blank space where every competitor has a mark.
  • 2
    Photos on the listingYou have fewer photos than nearly every business here, so a customer comparing you against them builds a picture of their work and guesses at yours.
  • 3
    Description lengthYour description gives a reader more than most listings here do, so a customer choosing between three of you gets more of your case than of theirs.
11 checks on your Google listing. You're seeing 6 of them.
5.0Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
Freedom Wellness Co.
2
Freedom Wellness Co.✓✓
4.7 ★★★★★ (26)
Exercise equipment store · Addington-Middleton
Open 6 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

Freedom Wellness Co. is New Zealand's home for movement and recovery. We provide studio-quality Pilates reformers, saunas, and recovery equipment built to make your home your sanctuary. Freedom Wellness Co. is proudly 100% New Zealand owned, and backed by more than 25 years of experience. Our mission is to ensure every New Zealander has access to the benefits Pilates, saunas, and ice baths can bring: a full range of confident movement. Visit us today to learn more! Viewings outside of listed hours are available by appointment.

3
Google listingChristchurch yoga & pilates · 115 businesses
You are #58 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Freedom Wellness Co. shows an average overall health score of 5.5 out of 10 for Google reviews, indicating moderate performance with room for improvement. The business has a solid base of reviews and a good listing presence, but engagement with customers is lacking. The key opportunity is to begin replying to reviews to build trust, alongside steady momentum in ratings and volume.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 2
    Review confidenceYour rating and your review count together sit behind half the businesses here, so a customer weighing three listings has slightly less reason to trust yours.
  • 3
    Star ratingYour rating sits below what half the businesses here carry, which gives a customer choosing between three of you a reason to pick one of the others.
4 checks on your reviews. You're seeing 3 of them.
5.9Room to grow
What customers seeWhere you rank
9:41
Freedom Wellness Co.
OverviewReviewsPhotosAbout
4.7★★★★★26 reviews
5
4
3
2
13
online classes 12pilates 10reformer 5helpful team 4foldable design 2value for money 2
2How far your rating and your review count together can be trusted
Google reviewsChristchurch yoga & pilates · 115 businesses
You are #48 for your Google reviews
See how to fix all 3 →
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

In general, Freedom Wellness Co.'s Google Maps health is low, with a 2.0/10 score, indicating limited visibility. The strongest showing is in broad map queries with some movement toward home wellness and pilates-related searches. The top keywords show good performance for "pilates studio" terms in several suburbs, suggesting opportunities to build local relevance and expand coverage.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou turn up across fewer of the surrounding suburbs than half the businesses here, so someone two suburbs over searching for your service is shown your competitors and never sees your name.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches, but below most businesses in your suburb, so a customer looking from a nearby street is shown someone else first.
2 checks on your map positions. You're seeing both.
2.1Room to grow
What customers seeWhere you rank
9:41
123Tiles © Esri
pilates studio
1Top three for "pilates studio" in 1 suburb, seen in 7
1
Sculpt Reformer Pilates Riccarton4.9 ★ (44) · Exercise equipment store
2
Freedom Wellness Co.24.7 ★ (26) · Exercise equipment store
3
Adapted Yoga and Pilates - Sockburn Studio5.0 ★ (17) · Exercise equipment store
Map positionsChristchurch yoga & pilates · 115 businesses
You are #91 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Freedom Wellness Co. shows a very high health score for social presence, indicating strong cross-platform visibility and trust. Key strengths include outstanding Instagram, Facebook, TikTok, and LinkedIn Company listings, which support discovery and credibility among customers. Opportunities lie in adding missing profiles on LinkedIn, Yellow Profile, Yellow Directory, Neighbourly, and Tiktok Directory to broaden reach.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Instagram ProfileWe found your Instagram Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Tiktok ProfileWe found your Tiktok Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.

Top three opportunities

  • 1
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
  • 2
    Neighbourly ProfileWe could not find an active Neighbourly Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
  • 3
    LinkedIn ProfileWe could not find an active LinkedIn Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
16 checks on your listings and social. You're seeing 6 of them.
10.0Strong
What customers seeWhere you rank
9:41
Gfreedom wellness co. addington-middleton
AllImagesMapsNews
Instagramfreedompilates_Freedom Wellness Co. | Instagram✓
FacebookfreedompilatesnzFreedom Wellness Co. | Facebook✓
Tiktok@freedompilatesnzFreedom Wellness Co. | Tiktok✓
LinkedInfreedom-pilates-nzFreedom Wellness Co. | LinkedIn3
YellowNo listing found1
NeighbourlyNo listing found2
LinkedInNo listing found3
Listings and socialChristchurch yoga & pilates · 115 businesses
You are #1 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokLinkedInYellowNeighbourlyYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.

Top three opportunities

  • 1
    Recommendations on your pageNo recommendations sit on your page, so a stranger who came to see whether anyone else has used you leaves with only your own posts to go on.
  • 2
    A street addressYour page publishes no street address, so someone deciding whether you are near enough to bother with has nothing to check and moves on to a page that tells them.
  • 3
    People following your pageMore people follow your page than most in this market, which means a post can travel past your own customers when one of them shares it into a local group.
9 checks on your Facebook page. You're seeing 6 of them.
6.1Good
What customers seeWhere you rank
9:41
facebook
freedompilatesnz✓
2.4K followers 3
We're bringing your Pilates studio home. Freedom is New Zealand’s leading supplier of quality reformers and equipment, combined with expert-led on-demand classes. It's our mission to make reformer P...
FollowMessage
🌐 freedomwellness.co/pages/on-demand✓
☎ +64 800 119 153✓
PostsAboutPhotosReviews
Facebook pageChristchurch yoga & pilates · 115 businesses
You are #46 for your Facebook page
See how to fix all 3 →
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Facebook
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06Your websiteMarketbase business report

Your website

Freedom Wellness Co. shows strong on-page technical health with a solid overall score of 8.3 out of 10. The most notable findings are a fast page load (under 3 seconds) and a valid favicon, plus an SEO-friendly URL and a relevant meta description. A missing H1 tag is the main area to fix, and text-to-page size ratio should be examined for balance.

Strengths

  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.
  • ✓
    FaviconThe tab your site opens in carries your own icon, so a customer with a dozen tabs going can find their way back to you by sight.
  • ✓
    Page load speedYour home page appears in under three seconds, so someone tapping through from a search result meets your business rather than a blank screen while they decide whether to wait.

Top three opportunities

  • 1
    Separate sites linking to youNo separate website links to yours.
  • 2
    The shape of your link profileNo links to your site were found, so there is no shape to read yet.
  • 3
    Pages linking to youVery few individual pages anywhere on the web link to yours, so there is almost nothing for search engines to follow back to you.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒freedomwellness.co✓
✓Favicon
✓Page load speed
1Separate sites linking to you
2The shape of your link profile
3Pages linking to you
Your websiteChristchurch yoga & pilates · 115 businesses
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Freedom Wellness Co. shows a very low health score for website traffic, indicating limited visibility and engagement online. The most important findings are that organic traffic value is near zero and no organic keywords rank in the top 100, suggesting content and SEO gaps. There is also no measurable paid traffic yet, signaling an opportunity to start targeted campaigns.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What that traffic is worthSearch is delivering you nothing you would otherwise have to pay for.
  • 2
    Monthly search visitsYour site draws no measurable visitors from search, so the only people reaching it are ones you sent yourself.
  • 3
    Search terms you rank forYour site does not appear in search results for any terms we can measure, so nobody is finding it by searching for what you do.
6 checks on your search and traffic. You're seeing 3 of them.
0.0Room to grow
What customers seeWhere you rank
9:41
Gpilates spreydon
AllMapsImagesShopping
No ads from you on any search
neatplaces.co.nzThe Best Pilates Studios in Christchurch, NZ I Neat Places
www.reformfitness.co.nzReformer Pilates
freedomwellness.coFreedom Wellness Co. | Pilates, Saunas, Recovery

We provide studio-quality Pilates reformers, saunas, and recovery equipment built to make your home your sanctuary. We're proudly 100% NZ owned and ...

3
www.balance-pilates-cashmere.comBalance Pilates Cashmere | Reformer Pilates Studio in ...
21About 0 visits a month from search, across 0 searches
Google search and trafficChristchurch yoga & pilates · 115 businesses
You are #93 for Google search and traffic
See how to fix all 3 →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Freedom Wellness Co. shows partial alignment with local demand: all 36 well-aligned peak hours fall on mid-morning weekdays and Saturday, but 53 popular hours remain closed, notably early evenings and Saturday 9am. No low-demand open hours were flagged, so operating time is focused on demand but misses several high-traffic periods that could drive more bookings and walkthroughs.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours line up with demand worse than nearly every business here, which means a good share of your open time passes with nobody looking for what you do.
1 check on your opening hours. You're seeing it.
3.9Room to grow
What customers seeWhere you rank
9:41
Freedom Wellness Co.
OverviewReviewsPhotosAbout
Hours 1
Monday10am-4pm
Tuesday10am-4pm
Wednesday10am-4pm
Thursday10am-4pm
Friday9am-4pm
Saturday10am-3pm
SundayClosed
Popular times Wednesday · Addington-Middleton
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When people in Addington-Middleton look   You are shut
Opening hoursChristchurch yoga & pilates · 115 businesses
You are #70 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 21 opportunities, from the 72 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#49of 115 Christchurch yoga & pilates
9:41
Christchurch yoga & pilatesOverall · 115 businesses
You are #49 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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