marketbaseExclusive Marketbase Report
Prepared for

Fresh Frades Barbershop

Barber shop · Somerfield, Christchurch

What your customers see when they look for you, and where that puts you among 498 Christchurch hair salons & barbers.

ReportLocal marketing report
Checked13 October 2026
Your marketChristchurch hair salons & barbers · 498 businesses
Open your report ↓
Executive summaryExclusive Marketbase business report

Fresh Frades Barbershop

Barber shop · Somerfield, Christchurch

Where you stand#464of 498 hair salons & barbers
Overall health0.7/10across the eight areas

What you have

01Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.01ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.01NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Where we can help

03Map positions4.104Listings and social3.705Facebook page3.201Google listing1.708Opening hours1.602Reviews0.807Google search and traffic0.006Your website-
How AI describes youMarketbase business report

What AI tells people about you

Fresh Frades Barbershop is a local barbershop in Somerfield, Christchurch. It provides barbering and hair services for men and families, focusing on standard cuts, trims and grooming in a neighbourhood setting. The shop serves walk-in and appointment clients and presents itself as a convenient, local option for routine hair maintenance and grooming needs.

Fresh Frades Barbershop operates in the Somerfield neighbourhood of Christchurch, offering barbering and hair services within its local community. The business presents itself as a neighbourhood barbershop serving residents of Somerfield and surrounding areas.

Services centre on barbering and hair services consistent with the hair salons and barbers category. Offerings include haircuts, trims, styling and grooming services commonly provided by barbershops. The shop accommodates routine hair maintenance and general grooming needs for clients seeking professional hair services.

Clients visit Fresh Frades Barbershop for standard barbering and grooming work and can use walk-in or booked appointment options where available. The experience is focused on practical haircare and grooming outcomes, including cutting, shaping and short-stay styling suited to everyday wear.

Locally, Fresh Frades Barbershop is positioned as a Somerfield barber and hair service provider for people seeking straightforward barbering and grooming. Its local presence and focus on routine hair services distinguish it as a neighbourhood option within Christchurch for clients looking for accessible hair maintenance.

ChatGPTGeminiGooglePerplexityClaude
Not quite right? Let's sort it
01Google listingMarketbase business report

Your Google listing

Fresh Frades Barbershop shows a low overall health of the Google Business Listing with room for improvement. Key strengths include having a listed phone number and full address, along with claimed status and open-for-business display. The strongest opportunity is adding a website link and more visuals, while the description needs more detail about services and what makes the business unique.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    WebsiteYour listing has no website link, so a customer who wants to check your prices or your work before ringing has nowhere to go from Google.
  • 2
    Description lengthThere is no real description on your listing, so when someone finds you on Google there is nothing in your own words telling them what you do.
  • 3
    Photos on the listingYou have no photos on your listing, or close to none, so a customer scrolling past sees a blank where every other business shows their work.
11 checks on your Google listing. You're seeing 6 of them.
1.7Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
Fresh Frades Barbershop
3
Fresh Frades Barbershop✓✓
0.0 ★★★★★ (0)
Barber shop · Somerfield
Open 7 days · late Sat and Sun ✓
DirectionsCall No website 1
OverviewReviewsPhotosAbout
From the business
No description yet2
Google listingChristchurch hair salons & barbers · 498 businesses
You are #413 for your Google listing
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google SearchGoogle MapsBusiness Profile
marketbase
02ReviewsMarketbase business report

Your reviews

Fresh Frades Barbershop shows very low health on Google Business reviews, with a 0.0/10 health score and few reviews. The key findings are the lack of customer engagement and negative perception risk due to no rating established and no responses to reviews. Encouraging happy customers to leave reviews and promptly addressing any feedback are essential next steps.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Review confidenceYour rating and your review count together put you at the bottom of this market - either the rating is low, or there are too few reviews behind it for anyone to trust it.
  • 2
    Star ratingYou have no star rating yet, so a customer scanning results sees an empty space where every other business shows a number.
  • 3
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
4 checks on your reviews. You're seeing 3 of them.
0.8Room to grow
What customers seeWhere you rank
9:41
Fresh Frades Barbershop
OverviewReviewsPhotosAbout
–★★★★★0 reviews
5
4
3
2
12
No reviews yetBe the first to review1
Google reviewsChristchurch hair salons & barbers · 498 businesses
You are #460 for your Google reviews
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google reviewsBusiness Profile
marketbase
03Map positionsMarketbase business report

Where you show up on the map

The Fresh Frades Barbershop shows an overall Maps health score of 3.7 out of 10, indicating below-average visibility on Google Maps. Top findings include a solid position for "barber shop in Beckenham" and "barber shop in St Martins" (both Rank 1), with strong presence for Somerfield (Rank 2) but minimal local reach beyond the borough. Opportunities focus on aggregate and borough map rankings.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility in your own suburbYou show up in local Maps searches, but below most businesses in your suburb, so a customer looking from a nearby street is shown someone else first.
  • 2
    Maps visibility across the city groupYou turn up across more of the surrounding suburbs than the middle of the field, so customers searching from outside your own patch are finding you.
2 checks on your map positions. You're seeing both.
4.1Room to grow
What customers seeWhere you rank
9:41
1234Tiles © Esri
barber shop
2Top three for "barber shop" in 4 suburbs, seen in 8
1
The Groom Room For Gentlemen5.0 ★ (81) · Barber shop
2
Fresh Frades Barbershop10.0 ★ (0) · Barber shop
3
Beard'n Flame Barbershop Spreydon4.8 ★ (96) · Barber shop
4
Happy Haircuts5.0 ★ (5) · Barber shop
Map positionsChristchurch hair salons & barbers · 498 businesses
You are #294 for map positions
See how to fix both →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google Maps
marketbase
04Listings and socialMarketbase business report

Where customers find you

Fresh Frades Barbershop shows a low overall health score for citations and social presence, with notable gains in Facebook and Fresha visibility but gaps on TikTok, Neighbourly and Yellow directories. The strongest asset is a very high-trust Facebook profile, while other platforms lack consistent presence or complete listing details that could boost reach.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.

Top three opportunities

  • 1
    Instagram ProfileWe turned up your Instagram Profile page, but only barely, and nothing you own points at it - your website does not link to it and it is not on your Google listing.
  • 2
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 3
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
14 checks on your listings and social. You're seeing 4 of them.
3.7Room to grow
What customers seeWhere you rank
9:41
Gfresh frades barbershop somerfield
AllImagesMapsNews
FacebookFresh-Fades-Barber-100063639306840Fresh Frades Barbershop | Facebook✓
Freshafresh-fades-3hukanui-road-hamilton-G5X6n0Fresh Frades Barbershop | Fresha
Instagramgoldenfadez_barbershopFresh Frades Barbershop | Instagram1
TiktokNo account found2
YellowNo listing found3
Listings and socialChristchurch hair salons & barbers · 498 businesses
You are #313 for listings and social
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
GoogleFacebookInstagramTikTokFreshaYellowYour website
marketbase
05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.
  • ✓
    An email addressCustomers can see an email address on the page, which gives the one who wants a quote in writing a route that does not depend on anyone picking up the phone.
  • ✓
    A street addressA street address sits in your page details, so someone deciding between you and a business two suburbs over can see which of you is closer.

Top three opportunities

  • 1
    People following your pageFewer people follow your page than most in this market, which means a post reaches people who already know you rather than anyone still deciding.
  • 2
    A page address you choseYour page address is one Facebook generated rather than one you chose - your business name with a long number bolted on, or just the number.
  • 3
    Recommendations on your pageA couple of recommendations have landed on the page, fewer than most here.
8 checks on your Facebook page. You're seeing 6 of them.
3.2Room to grow
What customers seeWhere you rank
9:41
facebook
people2
175 followers 1
FollowMessage
★ 1 reviews · recommended 3
🌐 maps.google.com
☎ +64 22 675 0374✓
PostsAboutPhotosReviews
Facebook pageChristchurch hair salons & barbers · 498 businesses
You are #338 for your Facebook page
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Facebook
marketbase
06Your websiteMarketbase business report

Your website

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Domain HealthYour website did not come back healthy when we tried it, and anyone clicking through from your Google listing is meeting whatever we met.
  • 2
    Domain UniquenessWe could not find a domain registered to your business, which means there is no address of your own for a customer to go to and nothing for your Google listing to link to.
  • 3
    Domain Age ScoreWe could not read how long your domain has been registered, or it is only weeks old.
3 checks on your website. You're seeing all of them.
-Room to grow
What customers seeWhere you rank
9:41
Gfresh frades barbershop website
AllMapsImagesNews
Google Mapsgoogle.com › mapsFresh Frades Barbershop - Somerfield, Christchurch
Your websiteNo website of your own1
Your websiteChristchurch hair salons & barbers · 498 businesses
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Your websiteGoogle Search
marketbase
07Google search and trafficMarketbase business report

How people find you on Google

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Where we can help

Nothing to sort here.
0 checks on your search and traffic. You're seeing all of them.
0.0Room to grow
What customers seeWhere you rank
9:41
G
AllMapsImagesShopping
No ads from you on any search
Fresh Frades BarbershopNot in these results
Google search and trafficChristchurch hair salons & barbers · 498 businesses
You are #212 for Google search and traffic
See how to keep it that way →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google SearchGoogle Maps
marketbase
08Opening hoursMarketbase business report

Your hours against demand

Fresh Frades Barbershop is open for key Saturday midday peaks, matching strong local demand on Saturday 10am-2pm (particularly 11am-1pm). However the shop is closed during several weekday lunch peaks, notably Tuesday 11am-2pm and Wednesday 12pm, which are popular search windows. There are no low-demand open hours, so extending weekday lunch service could capture missed bookings without creating obvious inefficiency.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours line up with demand worse than nearly every business here, which means a good share of your open time passes with nobody looking for what you do.
1 check on your opening hours. You're seeing it.
1.6Room to grow
What customers seeWhere you rank
9:41
Fresh Frades Barbershop
OverviewReviewsPhotosAbout
Hours 1
Monday5pm-12am
Tuesday5pm-12am
Wednesday5pm-12am
Thursday5pm-12am
Friday5pm-12am
Saturday8am-10pm
Sunday8am-10pm
Opening hoursChristchurch hair salons & barbers · 498 businesses
You are #418 for opening hours
See how to fix it →
Free for 7 days. Rather we did it? Do it for me
Checked on
Your listed hoursWhen people search
marketbase
The next step

Your top opportunities, in one place.

These are your top 18 opportunities, from the 43 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

08Opening hours1 opportunity

Where you'd stand#464of 498 Christchurch hair salons & barbers
9:41
Christchurch hair salons & barbersOverall · 498 businesses
You are #464 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
Just your name and email. No card. Or have us do it for you

Sounds like another marketing outfit?

We're not. Here's how we're different →

  • You see everything first. Free.Your position, your competitors, your fixes - before you spend a cent.
  • We don't need anything from you.No logins, no card, no setup. Built from what your customers can already see.
  • You watch it work.Your position in the market, every month. If it's not moving, you'll know.
  • Real New Zealand data.Every one of the 498 hair salons & barbers in Christchurch, checked - not a guess from overseas.
  • Built and run in Christchurch.A Kiwi business, not an offshore call centre.
  • A real person on the phone.Call us on 0800 747 901.
Jeremy GrayFounder, Marketbase

"I spent 20 years growing some of the biggest online marketplaces in New Zealand, Australia and the UK. Marketbase gives local businesses the same edge."

Jeremy has grown marketing for