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Friends + Co

Hairdresser · Edgeware, Christchurch

What your customers see when they look for you, and where that puts you among 498 Christchurch hair salons & barbers.

ReportLocal marketing report
Checked13 October 2026
Your marketChristchurch hair salons & barbers · 498 businesses
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Executive summaryExclusive Marketbase business report

Friends + Co

Hairdresser · Edgeware, Christchurch

Where you stand#198of 498 hair salons & barbers
Overall health6.0/10across the eight areas

Going well

01Google listing10.005Facebook page9.102Reviews7.203Map positions6.6

Where we can help

08Opening hours5.404Listings and social3.907Google search and traffic0.006Your website-
How AI describes youMarketbase business report

What AI tells people about you

Friends + Co is a boutique hair studio in St Albans, Christchurch, operating from a private space within Ivynine at 566 Barbadoes St. Led by director Stewart, the salon specialises in curly hair, seamless balayage, modern men's cuts and bridal styles, and uses O&M ammonia-free colour. Clients receive a premium one-on-one salon experience with easy on-street parking.

Friends + Co is a boutique hair studio in St Albans, Christchurch, located inside Ivynine at 566 Barbadoes St. The studio is led by director Stewart and offers a private, one-on-one salon setting for clients seeking focused attention and tailored hair services.

The studio states a specialism in curly hair and provides expert cutting and styling for all textures. Services highlighted include seamless balayage, modern men's style cuts and bridal hair, and Friends + Co partners with O&M (Original & Mineral) to offer ammonia-free colour aimed at healthy, vibrant results.

Customer feedback commonly notes attentive, professional service and stylists who listen and deliver the desired results. Reviews reference staff who handle a range of hair types, including long thick curly hair and very fine hair, and repeat visits from clients who travel for preferred stylists, indicating consistent satisfaction with cuts, colour and styling.

Practically, Friends + Co positions itself as a small, specialist salon with a premium, individualised approach in the Saint Albans area of Christchurch. Parking is easy on-street and bookings are available online. The studio's focus on textured-hair skillsets, ammonia-free colour and a private salon setting are distinguishing local attributes.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

Friends + Co shows a very strong Google Business Listing health rating with a 9.6/10. The listing is claimed, has a phone number and website link, and clearly states open status, delivering reliable information for customers. The top opportunity focuses on elevating the already strong description to reach the top 10% of local listings.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top two opportunities

  • 1
    Category fitYour categories cover this market better than the middle of the field, so you appear in most of the searches your competitors appear in.
  • 2
    Description lengthYour description is one of the fuller ones in this market, which means a customer comparing you side by side has more of your case in front of them than most.
11 checks on your Google listing. You're seeing 5 of them.
10.0Strong
What customers seeWhere you rank
9:41
Tiles © Esri
Friends + Co
Friends + Co✓✓
4.7 ★★★★★ (56)
Hairdresser · Edgeware1
Open 5 days · late Tue, Wed and Thu ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

Friends + Co is a boutique hair studio in St Albans, Christchurch, led by director Stewart. Now operating from a private space within Ivynine at 566 Barbadoes St, we offer a premium one-on-one salon experience. As a leading curly hair specialist in Christchurch, Stewart provides expert cutting and styling for all textures. We are proud partners with O&M (Original & Mineral), delivering high-performance, ammonia-free colour for healthy, vibrant hair. Specialising in seamless balayage, modern men’s style cuts, and bridal hair. Location: 566 Barbadoes St (Inside Ivynine) Mobile: 021 523 531 Parking: Easy on-street parking. Book your transformation online today.

2
Google listingChristchurch hair salons & barbers · 498 businesses
You are #3 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Friends + Co shows a solid Google review health with a 7.7/10 score, placing it in a high-health category. The business benefits from improving star rating and strong review volume, plus a solid response rate. The top opportunities focus on nudging the rating midpoint higher, maintaining confidence, and continuing to engage customers through responses.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Star ratingYour rating sits below what half the businesses here carry, which gives a customer choosing between three of you a reason to pick one of the others.
  • 2
    Review confidenceYour rating and your review count together sit ahead of half the field here, so a customer has enough to go on and no reason to hesitate.
  • 3
    Response rateYou answer more of your reviews than the middle of this market, so a customer scrolling your page mostly finds you there.
4 checks on your reviews. You're seeing 3 of them.
7.2Good
What customers seeWhere you rank
9:41
Friends + Co
OverviewReviewsPhotosAbout
4.7★★★★★56 reviews
5
4
3
2
11
styles 5atmosphere 5curly hair 3blowdry 2client care 2hair coloring 2
2How far your rating and your review count together can be trusted
N
Nellie M.★★★★★ · 5 months ago

Thanks, Lucy, for bringing light and life to my hair! I’ll certainly be back. You listened, gave great advice, and took the time to achieve exactly the result I was after 💜 The salon is wonderful, warm and welcoming!

Response from the owner3

Lovely to have you in salon Nellie. We love having Lucy on the team. Lucy is a ⭐️. Lovely to hear your experience was great. Look forward to seeing you next time.

M
Montarna C.★★★★★ · 5 months ago

Today I had a wash and blowdry with Lucy!! She was lovely, professional and great with my hair as I have long thick curly hair so can be hard to blow dry at times but today that wasn’t the case. I highly recommend Lucy for your hair servic...

Response from the owner

Hi Montarna, lovely to have in salon today. Your hair looked when you left. Thanks so much, Lucy’s first day in salon today.

Google reviewsChristchurch hair salons & barbers · 498 businesses
You are #142 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Friends + Co shows an above-average health score of 6.6 out of 10 for Google Maps search performance, indicating reasonable visibility with room to grow. The strongest opportunities lie in strengthening aggregate maps visibility and maintaining momentum in the local suburb, where the business already sits at or above the median. Focused improvement toward top opportunities can lift overall performance.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou turn up across more of the surrounding suburbs than the middle of the field, so customers searching from outside your own patch are finding you.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches more often than the middle of your suburb, so a customer searching nearby is likely to see you in the first handful.
2 checks on your map positions. You're seeing both.
6.6Good
What customers seeWhere you rank
9:41
1234Tiles © Esri
unisex hairdresser
1Top three for "unisex hairdresser" in 2 suburbs, seen in 7
1
Beauty in the city ( Edgeware)5.0 ★ (28) · Hairdresser
2
HAIR LAB4.6 ★ (73) · Hairdresser
3
Elvte Barber Studio Edgeware5.0 ★ (101) · Hairdresser
4
Mondo Black4.7 ★ (47) · Hairdresser
↓
Friends + Co2Further down, below the first results
Map positionsChristchurch hair salons & barbers · 498 businesses
You are #169 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Friends + Co shows a low overall health in Citations & Social Presence, with a 2.7/10. The strongest item is the Instagram profile with high trust, while Facebook has a moderate trust score and TikTok, LinkedIn profiles are missing or weak. Prioritising an active TikTok and a LinkedIn presence can diversify reach and improve trust among local customers.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Having a Facebook page at allWe found your Facebook Profile page through search rather than through anything you own.
  • 2
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 3
    Instagram Profileyour Instagram Profile page surfaces strongly in search, which is how we found it, though nothing you control points at it.
14 checks on your listings and social. You're seeing 3 of them.
3.9Room to grow
What customers seeWhere you rank
9:41
Gfriends + co edgeware
AllImagesMapsNews
FacebookfriendsandconzFriends + Co | Facebook1
Instagramfriendsandco_nzFriends + Co | Instagram3
TiktokNo account found2
YellowNo listing found
FreshaNo listing found
Listings and socialChristchurch hair salons & barbers · 498 businesses
You are #302 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokYellowYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.

Top three opportunities

  • 1
    What your page says about youThere is more in your intro than in half the pages here, so a visitor has a real sense of the business before they reach the photos.
  • 2
    People following your pageMore people follow your page than most in this market, which means a post can travel past your own customers when one of them shares it into a local group.
  • 3
    Recommendations on your pageMore customers have recommended you than at most pages in this market, and depth like that reads as a business that has been doing this a while.
9 checks on your Facebook page. You're seeing 6 of them.
9.1Strong
What customers seeWhere you rank
9:41
facebook
friendsandconz✓
2.4K followers 2
Friends + Co gives you a true hair experience. Knowledge, precision, and imagination combine to set you apart from the crowd.1
FollowMessage
★ 28 reviews · recommended 3
🌐 friendsandco.co.nz✓
☎ +64 3-371 9297✓
PostsAboutPhotosReviews
Facebook pageChristchurch hair salons & barbers · 498 businesses
You are #46 for your Facebook page
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Facebook
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06Your websiteMarketbase business report

Your website

Friends + Co shows an average on-page SEO health with a score of 5.0 out of 10. Key findings point to missing meta description, missing title tag, and no valid favicon, along with slow page load times above 3 seconds. Addressing these areas will improve crawl visibility and user experience for potential clients in Christchurch.

Strengths

  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.

Top three opportunities

  • 1
    On-page scoreYour home page did not return anything we can measure, and a page that will not answer a scanner is usually the same page that keeps a customer waiting.
  • 2
    Separate sites linking to youNo separate website links to yours.
  • 3
    Meta descriptionYour pages carry no summary line of your own, so the two lines under your name in search results are whatever Google decides best fits the search.
23 checks on your website. You're seeing 4 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒friendsandco.co.nz✓
1On-page score
2Separate sites linking to you
3Meta description
Your websiteChristchurch hair salons & barbers · 498 businesses
See how to fix all 3 →
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Friends + Co shows an average health score for website traffic, indicating limited organic and paid funnel activity. Key findings point to near zero organic traffic value, no organic keywords in the top 100, and no measurable paid traffic yet. Improvements should focus on local content, on-page SEO, and small targeted paid campaigns to start building visibility.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What that traffic is worthSearch is delivering you nothing you would otherwise have to pay for.
  • 2
    Monthly search visitsYour site draws no measurable visitors from search, so the only people reaching it are ones you sent yourself.
  • 3
    Search terms you rank forYour site does not appear in search results for any terms we can measure, so nobody is finding it by searching for what you do.
6 checks on your search and traffic. You're seeing 3 of them.
0.0Room to grow
What customers seeWhere you rank
9:41
Ghairdresser christchurch centre
AllMapsImagesShopping
No ads from you on any search
www.friendsandco.co.nzHair Salon Christchurch | Friends + Co St Albans | Now at 566 ...

Friends + Co has moved! Visit Stewart at our new boutique studio at 566 Barbadoes St, St Albans. Expert curly hair cuts, balayage, and men's styling.

3
headrushsalon.co.nzHead Rush Hair Salon: Home
Google search and trafficChristchurch hair salons & barbers · 498 businesses
You are #212 for Google search and traffic
See how to fix all 3 →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Friends + Co's published hours largely match Christchurch demand at key times, especially late-morning and early afternoon midweek and on Saturdays. Several high-demand Monday and Sunday mid-afternoon windows are closed, presenting potential revenue gaps. There are no open hours during low-demand periods, so operational time is efficient. Consider opening select Monday lunchtimes or a Sunday afternoon shift if staffing and demand justify it.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours cover some of the busy stretches but fewer than half the businesses here, which means someone ringing round on a Saturday morning reaches your competitors and your voicemail.
1 check on your opening hours. You're seeing it.
5.4Room to grow
What customers seeWhere you rank
9:41
Friends + Co
OverviewReviewsPhotosAbout
Hours 1
MondayClosed
Tuesday9am-8pm
Wednesday9am-8pm
Thursday9am-8pm
Friday9am-5pm
Saturday9am-4pm
SundayClosed
Opening hoursChristchurch hair salons & barbers · 498 businesses
You are #229 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 20 opportunities, from the 70 checks we run on every business. Tick any of them to see where it takes you.

01Google listing2 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#198of 498 Christchurch hair salons & barbers
9:41
Christchurch hair salons & barbersOverall · 498 businesses
You are #198 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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  • We don't need anything from you.No logins, no card, no setup. Built from what your customers can already see.
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  • Real New Zealand data.Every one of the 498 hair salons & barbers in Christchurch, checked - not a guess from overseas.
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Jeremy GrayFounder, Marketbase

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