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Frobisher

Interior designer · Christchurch Centre, Christchurch

What your customers see when they look for you, and where that puts you among 111 Christchurch interior designers.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch interior designers · 111 businesses
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Executive summaryExclusive Marketbase business report

Frobisher

Interior designer · Christchurch Centre, Christchurch

Where you stand#12of 111 interior designers
Overall health9.0/10across the eight areas

Going well

04Listings and social9.207Google search and traffic8.908Opening hours8.501Google listing8.002Reviews7.505Facebook page6.9

Where we can help

03Map positions3.806Your website-
How AI describes youMarketbase business report

What AI tells people about you

Frobisher is a bespoke interior design studio and showroom located in Christchurch Central City. It offers curated collections of furniture, homeware and accessories with a focus on limited-edition pieces and rare finds. The studio also works on custom design commissions and features an on-site cafe, creating a relaxed environment for browsing and design consultations.

Frobisher is a bespoke interior design studio and showroom based in Christchurch Central City. It presents curated collections of furniture, homeware and accessories and positions itself on limited-edition and hard-to-find pieces. The studio also accepts commissions to design and craft custom creations that reflect clients' personal styles.

The business describes services that range from sourcing rare finds to collaborating on custom furniture and interior pieces. Offerings visible in the showroom include contemporary dining tables and accessories across a range of price points. Limited-edition and new arrival items are a recurring feature of the product mix.

Customers tend to report positive in-store experiences, noting attentive, well informed and friendly staff. Reviews highlight an on-site cafe, Frobisher Espressory, which serves good coffee in a tranquil, comfortable area and complements time spent browsing the showroom. The customer experience is consistently described as relaxed and service-oriented.

Locally, Frobisher is distinguished by its mix of curated, exclusive merchandise, custom design capability and an integrated cafe setting. The combination of sourcing rare pieces, offering bespoke commissions and providing a calm, hospitality-led showroom aims to make it a considered choice for Christchurch clients seeking distinctive interiors.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

Frobisher's Google Business Listing shows a healthy profile with a score of 8.0 out of 10. The listing includes essential details and has been claimed, with a phone number and a website link readily available for customers. Strengths include a verified listing and open-for-business status, helping visitors trust and contact the studio.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Description lengthYour description gives a reader more than most listings here do, so a customer choosing between three of you gets more of your case than of theirs.
  • 2
    Category fitYour categories cover this market better than the middle of the field, so you appear in most of the searches your competitors appear in.
  • 3
    Photos on the listingYou carry more photos than most of this market, which gives a customer a real look at the work before they ring.
11 checks on your Google listing. You're seeing 6 of them.
8.0Strong
What customers seeWhere you rank
9:41
Tiles © Esri
Frobisher
3
Frobisher✓✓
4.1 ★★★★★ (52)
Interior designer · Christchurch Centre2
Open 5 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

With over two decades of expertise in Christchurch, Frobisher is your premier destination for bespoke interior design. Our unique collections of furniture, homeware, and accessories are curated to help you individualise your home with distinct elegance. We specialise in offering limited-edition pieces, ensuring exclusivity and uniqueness. Seeking something truly extraordinary? We excel at identifying and sourcing rare finds, as well as collaborating with you to design and craft custom creations, epitomising your personal style. Elevate your living space with Frobisher – where design meets distinction.

1
Google listingChristchurch interior designers · 111 businesses
You are #23 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Frobisher shows a healthy Google review profile with a 7.3/10 health score. The most notable finding is a top-10% total review count and ongoing engagement. Strength lies in strong social proof from recent reviews; opportunities focus on expanding star ratings, improving review responses, and preserving rating confidence as volume grows.

Strengths

  • ✓
    Review countYou hold one of the deepest review banks in this market - social proof that does its own selling.

Top three opportunities

  • 1
    Star ratingYour rating sits well below what customers here are used to seeing, and it is the first number they compare when two businesses look otherwise equal.
  • 2
    Response rateYou have replied to a small share of your reviews, so most customers reading your page still see feedback about you with no voice from you anywhere on it.
  • 3
    Review confidenceYour rating and your review count together sit ahead of half the field here, so a customer has enough to go on and no reason to hesitate.
4 checks on your reviews. You're seeing all of them.
7.5Good
What customers seeWhere you rank
9:41
Frobisher
OverviewReviewsPhotosAbout
4.1★★★★★52 reviews ✓
5
4
3
2
11
coffee 17staff 10food selection 3tranquil setting 2sitting 2table 2
3How far your rating and your review count together can be trusted
G
George D.★★★★★ · Edited a year ago

Excellent service, friendly staff and great coffee

Response from the owner2

Thank you George!

D
Danielle T.★★★★★ · 3 years ago

Response from the owner

Thank you Danielle!

Google reviewsChristchurch interior designers · 111 businesses
You are #28 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Frobisher shows an below-average overall health in Google Maps with a score of 3.9 out of 10. The business ranks reasonably for several interior design terms in Christchurch, indicating solid visibility but room for improvement. The top opportunities focus on improving aggregate map visibility and strengthening the suburb/borough presence to reach the local midpoint.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou turn up across fewer of the surrounding suburbs than half the businesses here, so someone two suburbs over searching for your service is shown your competitors and never sees your name.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches less often than half your suburb, so on a search from nearby you sit below businesses a customer would otherwise treat as equal.
2 checks on your map positions. You're seeing both.
3.8Room to grow
What customers seeWhere you rank
9:41
1234Tiles © Esri
interior decorator
1Seen in 3 searches across Christchurch, top three in none
1
Comber and Comber Interiors4.9 ★ (27) · Interior designer
2
Lisa Hurley Design5.0 ★ (7) · Interior designer
3
The Touch Interior Design5.0 ★ (1) · Interior designer
4
Element 17 Limited4.8 ★ (17) · Interior designer
↓
Frobisher2Further down, below the first results
Map positionsChristchurch interior designers · 111 businesses
You are #69 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Frobisher shows solid health with an above-average overall score. Strengths include outstanding Facebook and Instagram profiles, reflecting a strong social presence and branding. The most important opportunities lie in expanding on missing platforms like TikTok and several directories to improve discovery and trust across audiences.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Instagram ProfileWe found your Instagram Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Yelp ListingWe can see your Yelp Listing listing (https://yelp.com/frobisher-christchurch) found via: Google search results.

Top three opportunities

  • 1
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 2
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
  • 3
    Neighbourly ProfileWe could not find an active Neighbourly Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
17 checks on your listings and social. You're seeing 6 of them.
9.2Strong
What customers seeWhere you rank
9:41
Gfrobisher christchurch centre
AllImagesMapsNews
InstagramfrobisherinteriorsFrobisher | Instagram✓
DesignMade DesignerfrobisherFrobisher | DesignMade Designer
Yelpfrobisher-christchurchFrobisher | Yelp✓
FacebookFrobisherinteriorsFrobisher | Facebook✓
TiktokNo account found1
YellowNo listing found2
NeighbourlyNo listing found3
Listings and socialChristchurch interior designers · 111 businesses
You are #10 for listings and social
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GoogleFacebookInstagramTikTokDesignMade DesignerYelpYellowYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    Recommendations on your pageYour recommendation count is one of the deeper collections in this market, and enough of it is written by other people that the page does some of the arguing for you.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.

Top three opportunities

  • 1
    A phone numberNo phone number is published on your Facebook page, so someone who found you there and wants to ring has to go hunting elsewhere or send a message and wait.
  • 2
    People following your pageMore people follow your page than most in this market, which means a post can travel past your own customers when one of them shares it into a local group.
  • 3
    What your page says about youYour intro carries more detail than most pages in this market and is doing the work of a short landing page for the visitors who never reach your website.
9 checks on your Facebook page. You're seeing 6 of them.
6.9Good
What customers seeWhere you rank
9:41
facebook
Frobisherinteriors✓
2.9K followers 2
After more than 20 years, Frobisher remains a name synonymous with bespoke interiors. Think Frobisher for those original furniture, homeware and accessories that individualise a home.3
FollowMessage
★ 11 reviews · recommended ✓
🌐 frobisher.co.nz✓
PostsAboutPhotosReviews
Facebook pageChristchurch interior designers · 111 businesses
You are #35 for your Facebook page
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Facebook
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06Your websiteMarketbase business report

Your website

Frobisher shows a below-average health score for on-page SEO, indicating room for improvement mainly in meta description, title tag length, favicon presence, and content length. Strengths include fast load time, relevant meta description, HTTPS security, no frames, and small page size. Focus should be on correcting missing meta description and favicon while maintaining fast load times.

Strengths

  • ✓
    Domain HealthYour site answers cleanly over a secure connection, so a customer clicking through from Google lands where they expect with nothing in the way.
  • ✓
    The shape of your link profileYour links come from about as wide a range of sites as anything in this market, and the mix of link types looks entirely natural.
  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.

Top three opportunities

  • 1
    Meta descriptionYour pages carry no summary line of your own, so the two lines under your name in search results are whatever Google decides best fits the search.
  • 2
    Page titleYour home page headline does not fit the space a search result gives it, so a searcher sees either a half-empty line or one that trails off before your name arrives.
  • 3
    On-page scoreMost checks on your home page pass, so someone clicking through from a search gets a page that opens quickly and says what it is.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒frobisher.co.nz✓✓
✓The shape of your link profile
1Meta description
2Page title
3On-page score
Your websiteChristchurch interior designers · 111 businesses
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Frobisher's website traffic health is very strong, with a 9.3/10 health score indicating solid performance. Key findings show excellent organic value and top local rankings, while paid traffic remains unestablished. Recommendations focus on starting small paid campaigns with targeted landing pages to build measurable paid traffic and capture potential customers.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 2
    Monthly ad visitsYour site receives no visitors from paid search, which for most local businesses in this market is the norm rather than a problem.
  • 3
    Search terms you advertise onYou are not covering any search terms with ads, which for most local businesses here is normal.
6 checks on your search and traffic. You're seeing 3 of them.
8.9Strong
What customers seeWhere you rank
9:41
Ginterior designer christchurch centre
AllMapsImagesShopping
321No ads from you on any search
www.houzz.co.nzInterior Designers & Decorators in Christchurch, Canterbury
www.twobirdsdesign.co.nzTwo Birds Design | Interior Designer | Christchurch New Zealand
frobisher.co.nzInterior Design Christchurch: Bespoke Interior Design ...

Frobisher is Christchurch's bespoke interior design specialist. Experience personalised, high-quality designs tailored to your unique style.

www.jessicaclose.comAbout | Jessica Close Interiors | New Zealand
About 789 visits a month from search, across 217 searches
Google search and trafficChristchurch interior designers · 111 businesses
You are #13 for Google search and traffic
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Frobisher's opening hours show a mixed fit with Christchurch demand: several weekday mid-morning and mid-afternoon slots align with high customer interest, but multiple high-demand evening and Sunday morning hours are missed. The studio has no open hours during low-demand windows, so current schedule avoids clear inefficiencies. Adjusting weekend or late-afternoon hours could capture stronger foot traffic without adding off-peak waste.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours line up with demand better than nearly every business here, so most of the time you are open, people are actually looking.
1 check on your opening hours. You're seeing it.
8.5Strong
What customers seeWhere you rank
9:41
Frobisher
OverviewReviewsPhotosAbout
Hours 1
Monday8:30am-5pm
Tuesday8:30am-5pm
Wednesday8:30am-5pm
Thursday8:30am-5pm
Friday8:30am-5pm
SaturdayClosed
SundayClosed
Opening hoursChristchurch interior designers · 111 businesses
You are #18 for opening hours
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 21 opportunities, from the 73 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#12of 111 Christchurch interior designers
9:41
Christchurch interior designersOverall · 111 businesses
You are #12 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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