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Fudge Hairdressers

Hair salon · Spreydon, Christchurch

What your customers see when they look for you, and where that puts you among 498 Christchurch hair salons & barbers.

ReportLocal marketing report
Checked13 October 2026
Your marketChristchurch hair salons & barbers · 498 businesses
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Executive summaryExclusive Marketbase business report

Fudge Hairdressers

Hair salon · Spreydon, Christchurch

Where you stand#203of 498 hair salons & barbers
Overall health5.9/10across the eight areas

Going well

08Opening hours9.907Google search and traffic7.101Google listing6.4

Where we can help

05Facebook page5.802Reviews2.403Map positions2.004Listings and social1.106Your website-
How AI describes youMarketbase business report

What AI tells people about you

Fudge Hairdressers is a modern salon in Spreydon, Christchurch, located inside Barrington Mall. The salon offers a full range of haircare services and sells retail styling products. Staff are described as creative and experienced senior stylists. Clients can use a retail product loyalty card and expect services from quick trims to full restyles and colour work.

Fudge Hairdressers is a modern, stylish salon located inside Barrington Mall in the Spreydon area of Christchurch. The salon presents a team of senior stylists and positions itself to cover a broad range of haircare needs for local clients.

Services include quick fringe and trim work, complete restyles and colour services such as foil work, plus a retail range of haircare and styling products. The salon promotes guidance through the haircare process and offers a Retail Product Loyalty Card that rewards repeat product purchases.

Customer feedback shows many clients find the staff caring and relatable, with several positive notes about clear communication, satisfactory cuts and successful colour changes. Families with young children report good experiences for toddler haircuts, and some reviews highlight friendly, helpful appointment booking. At the same time, feedback shows occasional inconsistency: a minority of clients report unhappiness with their cut or comments from staff during appointments.

Locally, Fudge Hairdressers is notable for its mall location and its mix of services for everyday trims through to full stylist work. The salon's combination of product retailing with a loyalty card and a team of experienced stylists is a practical fit for Christchurch clients seeking accessible haircare and product support in Spreydon.

ChatGPTGeminiGooglePerplexityClaude
Not quite right? Let's sort it
01Google listingMarketbase business report

Your Google listing

Fudge Hairdressers shows an above-average overall Google Business Listing health score and solid essential details, including a claimed listing and open status, plus a website link and phone number. The main strength is that key listing basics are in place, supporting customers finding and contacting the salon. The main opportunity is to expand the business description to better convey services and differentiators.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Description lengthThere is no real description on your listing, so when someone finds you on Google there is nothing in your own words telling them what you do.
  • 2
    Photos on the listingYou have more photos on your listing than half the businesses here, so a customer arriving has enough to look at that they stay on it.
  • 3
    Category fitYour categories cover this market better than the middle of the field, so you appear in most of the searches your competitors appear in.
11 checks on your Google listing. You're seeing 6 of them.
6.4Good
What customers seeWhere you rank
9:41
Tiles © Esri
Fudge Hairdressers
2
Fudge Hairdressers✓✓
3.8 ★★★★★ (70)
Hair salon · Spreydon3
Open 7 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business
No description yet1
Google listingChristchurch hair salons & barbers · 498 businesses
You are #178 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

The overall health of Fudge Hairdressers on Google is low, with a health score of 1.6 out of 10. This indicates significant room for improvement in customer engagement and review volume. The most important findings are that the rating has improved but remains in a low tier, and there is no response to any reviews yet, which affects trust and perceived responsiveness.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Review confidenceRating and review volume together sit well behind this market, which means a customer comparing you has both halves of the picture reading thin.
  • 2
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 3
    Star ratingYour rating sits well below what customers here are used to seeing, and it is the first number they compare when two businesses look otherwise equal.
4 checks on your reviews. You're seeing 3 of them.
2.4Room to grow
What customers seeWhere you rank
9:41
Fudge Hairdressers
OverviewReviewsPhotosAbout
3.8★★★★★70 reviews
5
4
3
2
13
staff 23haircut 18hairdressers 5cut 3trim 3toddler haircut 2
1How far your rating and your review count together can be trusted
Google reviewsChristchurch hair salons & barbers · 498 businesses
You are #381 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Fudge Hairdressers shows a low overall health score for Google Maps search performance, at 2.1 out of 10, indicating limited visibility. The business ranks respectably for its top keywords, with positions such as unisex hairdresser in Spreydon (8) and hair salon in Spreydon (11). The main opportunities lie in improving aggregate maps visibility and strengthening the borough presence to reach the local midpoint.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou appear in a handful of Maps searches across the suburbs around you, far fewer than most businesses here.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches less often than half your suburb, so on a search from nearby you sit below businesses a customer would otherwise treat as equal.
2 checks on your map positions. You're seeing both.
2.0Room to grow
What customers seeWhere you rank
9:41
1234Tiles © Esri
hair salon
1Seen in 1 search across Christchurch, top three in none
1
Halo Hair Studio5.0 ★ (39) · Hair salon
2
Elite Haircuts4.6 ★ (93) · Hair salon
3
Hair With J95.0 ★ (135) · Hair salon
4
Active Hair Cuts5.0 ★ (4) · Hair salon
↓
Fudge Hairdressers2Further down, below the first results
Map positionsChristchurch hair salons & barbers · 498 businesses
You are #400 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Fudge Hairdressers shows very low overall health in social presence and directory activity, with room for improvement across platforms. The strongest current asset is an active Fresha profile and a related directory listing, providing basic visibility. Immediate focus should be on establishing active profiles on Instagram, Facebook, TikTok, NoSecretSalon, and LinkedIn to broaden reach and trust.

Strengths

  • ✓
    Fresha ProfileWe can see your Fresha Profile listing (https://fresha.com/fudge-hairdressers-barrington-street-christchurch-PVEWzw) found via: Google search results.
  • ✓
    White Pages ListingWe can see your White Pages Listing listing (https://whitepages.co.nz/fudge-hairdressers-spreydon) found via: Google search results.

Top three opportunities

  • 1
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 2
    Having a Facebook page at allWe found your Facebook Profile page through search rather than through anything you own.
  • 3
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
14 checks on your listings and social. You're seeing 5 of them.
1.1Room to grow
What customers seeWhere you rank
9:41
Gfudge hairdressers spreydon
AllImagesMapsNews
Freshalp/en/bt/hair-salons/in/nz-christchurch/spreydonFudge Hairdressers | Fresha✓
FacebookfudgehairderssersFudge Hairdressers | Facebook2
White Pagesfudge-hairdressers-spreydonFudge Hairdressers | White Pages✓
InstagramNo account found1
TiktokNo account found3
Listings and socialChristchurch hair salons & barbers · 498 businesses
You are #441 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokFreshaWhite PagesYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.

Top three opportunities

  • 1
    People following your pageFewer people follow your page than follow half the pages here.
  • 2
    An email addressA customer who would rather put a request in writing at ten at night has only Messenger to work with, because the page carries no email address.
  • 3
    What your page says about youYour intro is shorter than half the pages here.
9 checks on your Facebook page. You're seeing 6 of them.
5.8Room to grow
What customers seeWhere you rank
9:41
facebook
fudgehairderssers✓
360 followers 1
Professional Hair Stylists located at Barrington Mall, Christchurch. Ph 03 3370848.3
FollowMessage
★ 9 reviews · recommended
🌐 fudgehairdressers.co.nz✓
☎ +64 3-337 0848✓
PostsAboutPhotosReviews
Facebook pageChristchurch hair salons & barbers · 498 businesses
You are #210 for your Facebook page
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Facebook
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06Your websiteMarketbase business report

Your website

Fudge Hairdressers' on-page SEO health is above average, with a 6.3 out of 10. The strongest completed item is a compact page size that loads quickly and a clear H1 tag, supported by secure HTTPS content and a balanced text-to-page ratio. The main opportunities focus on metadata and speed improvements to lift the score.

Strengths

  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.
  • ✓
    Page file sizeYour home page is light enough to open quickly on a phone with a weak signal, which is where most people meet a local business for the first time.
  • ✓
    H1 heading tagYour home page opens with a proper heading, so a visitor landing cold and a search engine reading the page are both told what this business is in the first line.

Top three opportunities

  • 1
    Meta descriptionYour pages carry no summary line of your own, so the two lines under your name in search results are whatever Google decides best fits the search.
  • 2
    On-page scoreSeveral checks on your home page fail at once, and a visitor meets all of them in the first few seconds: a slow open, no clear heading, nothing under your name in search that says what you do.
  • 3
    The shape of your link profileYour links are piled onto a small number of sites for a profile this size, so they are doing less for you than the count suggests.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒fudgehairdressers.co.nz✓
✓Page file size
✓H1 heading tag
1Meta description
2On-page score
3The shape of your link profile
Your websiteChristchurch hair salons & barbers · 498 businesses
See how to fix all 3 →
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Fudge Hairdressers shows a solid overall health in Website Traffic with a score of 7.1 out of 10, indicating above-average performance. The strongest finding is mid-range organic traffic value and ranking, suggesting steady progress in content and technical foundations. Paid traffic shows opportunities for initial, targeted activity to begin capturing new customers.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 2
    Monthly ad visitsYour site receives no visitors from paid search, which for most local businesses in this market is the norm rather than a problem.
  • 3
    What that traffic is worthThe search visitors reaching your site are worth less than half the businesses here, so the people arriving are browsing rather than buying.
6 checks on your search and traffic. You're seeing 3 of them.
7.1Good
What customers seeWhere you rank
9:41
Ghairdresser spreydon
AllMapsImagesShopping
21No ads from you on any search
halohairstudionz.gettimely.comHalo Hair Studio
www.thehairroom.co.nzThe Hair Room | Christchurch best Hair Salons | 2A Coppell ...
fudgehairdressers.co.nzFudge Hairdressers

Fudge Hairdressers is a modern, stylish salon with a team of talented, caring, creative and experienced Senior Stylists in Christchurch. Read more

www.fresha.comFudge Hairdressers - 34/256 Barrington Street, Spreydon, ...
3About 246 visits a month from search, across 78 searches
Google search and trafficChristchurch hair salons & barbers · 498 businesses
You are #145 for Google search and traffic
See how to fix all 3 →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Fudge Hairdressers' opening hours largely match local demand, with 61 peak hours open and no low-demand open hours. Strong alignment occurs mid-morning to early afternoon on Tuesdays and late morning to early afternoon on Saturdays, matching high search activity. However, several popular evening slots (mainly around 6pm on weekdays and Sunday 5pm) are closed, suggesting modest missed opportunities for additional trade.

Strengths

  • ✓
    Hours aligned with demandNo business here matches the demand around it more closely than you do - you are open when people are looking and shut when they are not.

Where we can help

Nothing to sort here. Your hours already line up with when people are looking.
1 check on your opening hours. You're seeing it.
9.9Strong
What customers seeWhere you rank
9:41
Fudge Hairdressers
OverviewReviewsPhotosAbout
Hours ✓
Monday9am-6pm
Tuesday9am-6pm
Wednesday9am-6pm
Thursday9am-6pm
Friday9am-6pm
Saturday9am-6pm
Sunday10am-5pm
Popular times Sunday · Spreydon
9a10a11a12p1p2p3p4p5p6p7p
When people in Spreydon look   You are shut
Opening hoursChristchurch hair salons & barbers · 498 businesses
You are #7 for opening hours
See how to keep it that way →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 20 opportunities, from the 70 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

Where you'd stand#203of 498 Christchurch hair salons & barbers
9:41
Christchurch hair salons & barbersOverall · 498 businesses
You are #203 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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  • Real New Zealand data.Every one of the 498 hair salons & barbers in Christchurch, checked - not a guess from overseas.
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