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Furtography

Photographer · Dallington, Christchurch

What your customers see when they look for you, and where that puts you among 194 Christchurch photography businesses.

ReportLocal marketing report
Checked13 October 2026
Your marketChristchurch photography · 194 businesses
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Executive summaryExclusive Marketbase business report

Furtography

Photographer · Dallington, Christchurch

Where you stand#82of 194 photography businesses
Overall health5.8/10across the eight areas

Going well

05Facebook page9.902Reviews7.404Listings and social6.501Google listing6.3

Where we can help

03Map positions5.008Opening hours4.707Google search and traffic0.006Your website-
How AI describes youMarketbase business report

What AI tells people about you

Furtography - Pet Portraits is a Christchurch-based pet photography studio in Dallington that specialises in portrait sessions for dogs and other pets. Led by Craig, the studio offers on-location shoots including beach sessions and produces finished pieces such as high-quality canvases and albums. Customers note clear communication, relaxed sessions that put pets at ease, and durable presentation options.

Furtography - Pet Portraits is a pet photography studio based in Dallington, Christchurch. Craig leads portrait sessions for dogs and other companion animals, working on location around the city and at nearby beaches.

The service focus is on pet portraiture and finished photographic products. Offerings mentioned by customers include on-site sessions, beach shoots, and physical deliverables such as top-quality canvases and albums that present the images in a lasting format.

Customers tend to describe the experience as professional and personable. Reviews highlight clear communication before and after sessions, a relaxed approach that helps pets feel comfortable, and an enjoyable atmosphere during shoots. Several clients mention strong technical skill and pleasing results from sessions with their pets.

Locally, Furtography is positioned as a specialist pet portrait service in Christchurch with an emphasis on both the session experience and the finished product. The combination of on-location shoots, attention to pet comfort, and production of physical keepsakes is presented as the business's defining local offering.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

The Google Business Listing health for Furtography - Pet Portraits is above average, with a score of 6.2 out of 10. This indicates a generally solid listing with room for targeted improvements that could lift visibility and engagement among local customers.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Description lengthThere is no real description on your listing, so when someone finds you on Google there is nothing in your own words telling them what you do.
  • 2
    Photos on the listingYou have more photos on your listing than half the businesses here, so a customer arriving has enough to look at that they stay on it.
  • 3
    Category fitYour categories cover this market better than the middle of the field, so you appear in most of the searches your competitors appear in.
11 checks on your Google listing. You're seeing 6 of them.
6.3Good
What customers seeWhere you rank
9:41
Tiles © Esri
Furtography
2
Furtography✓✓
5.0 ★★★★★ (29)
Photographer · Dallington3
Open 5 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business
No description yet1
Google listingChristchurch photography · 194 businesses
You are #72 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Furtography - Pet Portraits shows a solid overall health score with room to grow. The business maintains a strong star rating in the top decile, and has started engaging with customers through responses. The key finding is that the listing already commands a high level of trust, while response activity remains an opportunity to improve.

Strengths

  • ✓
    Star ratingYour rating is among the highest in this market and it does its own selling - a customer sees it before they read anything else.

Top three opportunities

  • 1
    Response rateYou have replied to a small share of your reviews, so most customers reading your page still see feedback about you with no voice from you anywhere on it.
  • 2
    Review confidenceRating and volume together put you ahead of most of this market, which means a customer sees a well-rated business with enough reviews behind it to be believed.
  • 3
    Review countYou hold more reviews than most of this market - depth buyers read as proof.
4 checks on your reviews. You're seeing all of them.
7.4Good
What customers seeWhere you rank
9:41
Furtography
OverviewReviewsPhotosAbout
5.0★★★★★29 reviews 3
5
4
3
2
1✓
dogs 17patient 4christmas 3
2How far your rating and your review count together can be trusted
A
Ann P.★★★★★ · 4 years ago

Words cannot describe how amazing Craig is! He put Charlie, our spaniel, at ease and got the absolute best out of him at our session at the beach. 5 stars are not enough. Totally awesome

Response from the owner1

Thanks so much Ann, It's been so much fun working with you, what a joy Charlie is!

J
Janette L.★★★★★ · 5 years ago

What a talented man. I took both dogs and we were completely comfortable. Two quite different dogs but I have every confidence he will get the best from them.

Response from the owner

Thanks so much Janette! Looking forward to shoot day!

Google reviewsChristchurch photography · 194 businesses
You are #52 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Furtography - Pet Portraits shows a modest overall health on Google Maps with a score of 5.1 out of 10. The business ranks well for core local terms, especially in Dallington, and has opportunities to strengthen aggregate visibility and push into top borough performers.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou turn up across fewer of the surrounding suburbs than half the businesses here, so someone two suburbs over searching for your service is shown your competitors and never sees your name.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches more often than the middle of your suburb, so a customer searching nearby is likely to see you in the first handful.
2 checks on your map positions. You're seeing both.
5.0Room to grow
What customers seeWhere you rank
9:41
1234Tiles © Esri
photographer
1Top three for "photographer" in 1 suburb, seen in 3
1
Furtography25.0 ★ (29) · Photographer
2
Etta Images5.0 ★ (85) · Photographer
3
LRD Photography5.0 ★ (8) · Photographer
4
Belinda Lansley Photography4.9 ★ (78) · Photographer
Map positionsChristchurch photography · 194 businesses
You are #98 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Furtography - Pet Portraits shows solid digital presence on Facebook, with a very high trust score, indicating a strong base for social proof. Health is average overall (5.1/10). Key strength is the established Facebook profile; opportunities include adding TikTok and improving Yellow Directory presence to lift discoverability.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Instagram ProfileWe found your Instagram Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.

Top three opportunities

  • 1
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 2
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
  • 3
    Neighbourly ProfileWe could not find an active Neighbourly Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
16 checks on your listings and social. You're seeing 5 of them.
6.5Good
What customers seeWhere you rank
9:41
Gfurtography dallington
AllImagesMapsNews
FacebookFURtographyNZFurtography | Facebook✓
InstagramfurtographynzFurtography | Instagram✓
TiktokNo account found1
YellowNo listing found2
NeighbourlyNo listing found3
Listings and socialChristchurch photography · 194 businesses
You are #69 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokYellowYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    People following your pageYours is one of the largest local followings in this market.
  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.

Top opportunity

  • 1
    What your page says about youThere is more in your intro than in half the pages here, so a visitor has a real sense of the business before they reach the photos.
8 checks on your Facebook page. You're seeing 4 of them.
9.9Strong
What customers seeWhere you rank
9:41
facebook
FURtographyNZ✓
10.6K followers ✓
My aim as a photographer is to capture your pet's personality. To make those fleeting moments that make your pet unique a permanent memory.1
FollowMessage
🌐 furtography.co.nz✓
☎ +64 210 421 217
PostsAboutPhotosReviews
Facebook pageChristchurch photography · 194 businesses
You are #3 for your Facebook page
See how to fix it →
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Facebook
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06Your websiteMarketbase business report

Your website

Furtography - Pet Portraits shows a below-average on-page SEO health, with a score of 3.4 out of 10. The most important findings point to missing foundational elements: no detectable on-page SEO score baseline, absence of a meta description, and no title tag on the homepage. Addressing these will improve visibility and click-through potential for local pet portrait clients.

Strengths

  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.

Top three opportunities

  • 1
    On-page scoreYour home page did not return anything we can measure, and a page that will not answer a scanner is usually the same page that keeps a customer waiting.
  • 2
    Separate sites linking to youNo separate website links to yours.
  • 3
    Meta descriptionYour pages carry no summary line of your own, so the two lines under your name in search results are whatever Google decides best fits the search.
23 checks on your website. You're seeing 4 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒furtography.co.nz✓
1On-page score
2Separate sites linking to you
3Meta description
Your websiteChristchurch photography · 194 businesses
See how to fix all 3 →
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Furtography - Pet Portraits has a moderate health score for Website Traffic, indicating room for improvement in traffic and keyword visibility. The most impactful findings are near-zero organic traffic value and no organic keywords in the top 100, suggesting content and on-page optimization are needed. Paid traffic is not yet measurable, offering opportunities to start targeted campaigns and track results.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What that traffic is worthSearch is delivering you nothing you would otherwise have to pay for.
  • 2
    Monthly search visitsYour site draws no measurable visitors from search, so the only people reaching it are ones you sent yourself.
  • 3
    Search terms you rank forYour site does not appear in search results for any terms we can measure, so nobody is finding it by searching for what you do.
6 checks on your search and traffic. You're seeing 3 of them.
0.0Room to grow
What customers seeWhere you rank
9:41
G
AllMapsImagesShopping
No ads from you on any search
FurtographyNot in these results3
Google search and trafficChristchurch photography · 194 businesses
You are #87 for Google search and traffic
See how to fix all 3 →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Furtography's opening hours partly match local demand: strongest alignment around weekday lunchtimes, especially Monday 11am-2pm and Wednesday 12pm. Several popular evening hours are missed - Monday 4pm, Tuesday and Wednesday evenings, and Thursday 4pm. A few low-demand open hours (Tuesday 9am, Friday 1-2pm) suggest small inefficiencies that could be shifted to higher-demand times or handled by appointment.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours line up with demand worse than nearly every business here, which means a good share of your open time passes with nobody looking for what you do.
1 check on your opening hours. You're seeing it.
4.7Room to grow
What customers seeWhere you rank
9:41
Furtography
OverviewReviewsPhotosAbout
Hours 1
Monday9am-4pm
Tuesday9am-4pm
Wednesday9am-4pm
Thursday9am-4pm
Friday9am-4pm
SaturdayClosed
SundayClosed
Opening hoursChristchurch photography · 194 businesses
You are #103 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 19 opportunities, from the 71 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page1 opportunity

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#82of 194 Christchurch photography businesses
9:41
Christchurch photographyOverall · 194 businesses
You are #82 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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