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GamePlan Bookkeeping & Payroll

Bookkeeping service · Sockburn, Christchurch

What your customers see when they look for you, and where that puts you among 245 Christchurch accountants.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch accountants · 245 businesses
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Executive summaryExclusive Marketbase business report

GamePlan Bookkeeping & Payroll

Bookkeeping service · Sockburn, Christchurch

Where you stand#85of 245 accountants
Overall health6.6/10across the eight areas
How AI describes youMarketbase business report

What AI tells people about you

GamePlan Bookkeeping & Payroll is a Halswell/Wigram Christchurch bookkeeping and payroll firm serving small to medium businesses across hospitality, retail, trades and not-for-profits. Services include bookkeeping, payroll management, Xero setup and conversions, GST returns and financial reporting. The firm emphasises accurate, people-first bookkeeping and provides locally based support to help clients better understand their business numbers.

GamePlan Bookkeeping & Payroll is a bookkeeping and payroll firm based in Halswell/Wigram, Christchurch. It works with small to medium businesses across hospitality, retail, trades and not-for-profits to manage day-to-day financial administration.

The practice provides a range of services including bank reconciliations, invoicing, receivables management, full payroll services, Xero setup and conversions, GST returns, tax filing support and financial reporting. Specialists handle chart of accounts structuring, processing payroll for small and larger workforces and ongoing bookkeeping tasks that keep records up to date.

Customers commonly report reliable, clear communication and accurate payroll processing. Several reviews reference timely pay runs, dependable support for busy practices and an ability to take the stress out of payroll and bookkeeping. Clients describe the team as knowledgeable and responsive, often becoming an ongoing part of the client's administrative setup.

Locally based in Christchurch, GamePlan aims to combine practical bookkeeping and payroll services with a people-first approach. The combination of Xero experience, payroll capability and hands-on client support characterises what the firm offers to neighbourhood businesses and community organisations.

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01Google listingMarketbase business report

Your Google listing

The Google Business Listing for GamePlan Bookkeeping & Payroll shows a very healthy profile with a 9.3/10 health score. Key strengths include a claimed listing with a visible phone number and a live website link, plus an open-for-business status that communicates availability to customers. The description is already strong, and photos are being added to improve engagement.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Photos on the listingYou have fewer photos than nearly every business here, so a customer comparing you against them builds a picture of their work and guesses at yours.
  • 2
    Category fitYour category set covers less of this market than half the field, so there are jobs being searched for near you that your listing is not eligible to appear in.
  • 3
    Description lengthYour description is one of the fuller ones in this market, which means a customer comparing you side by side has more of your case in front of them than most.
11 checks on your Google listing. You're seeing 6 of them.
8.6Strong
9:41
Tiles © Esri
1
GamePlan Bookkeeping & Payroll✓✓
5.0 ★★★★★ (9)
Bookkeeping service · Sockburn2
Open 4 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

At GamePlan Bookkeeping & Payroll, we help businesses stay on top of their numbers with clear, accurate and reliable support. Based in Halswell/ Wigram Christchurch, we work with small to medium businesses across hospitality, retail, trades and not-for-profits. Our services include bookkeeping, payroll management, Xero setup and conversions, GST returns and financial reporting. We’re more than bookkeepers – we’re your financial partners, helping you understand your business performance and plan ahead with confidence. Proudly local. Professionally reliable. People-first bookkeeping that keeps your business moving forward.

3
Google listingChristchurch accountants · 245 businesses
You are #34 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

GamePlan Bookkeeping & Payroll shows a very high overall health score for Google reviews, reflecting strong customer satisfaction. The most notable finding is a stellar star rating in the top 10% and a high rating confidence. The business has not yet engaged with any reviews through responses, which is a vulnerability that could affect trust.

Strengths

  • ✓
    Star ratingYour rating is among the highest in this market and it does its own selling - a customer sees it before they read anything else.

Top three opportunities

  • 1
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 2
    Review countYour review count sits above the middle of this market, which puts you in the group customers read as established rather than untested.
  • 3
    Review confidenceRating and volume together put you ahead of most of this market, which means a customer sees a well-rated business with enough reviews behind it to be believed.
4 checks on your reviews. You're seeing all of them.
8.9Strong
9:41
GamePlan Bookkeeping & Payroll
OverviewReviewsPhotosAbout
5.0★★★★★9 reviews 2
5
4
3
2
1✓
helpful staff 2payroll accounting 2business support 2patience 2teamwork 2
3How far your rating and your review count together can be trusted
Google reviewsChristchurch accountants · 245 businesses
You are #29 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

GamePlan Bookkeeping & Payroll shows an above-average health score of 6.7 out of 10 for Google Maps search performance, indicating solid visibility. Top findings include strong rank for several key borough and city searches such as Wigram, Halswell, and Christchurch City Rural, with rankings at position 1 for multiple bookkeeping and payroll terms, and steady overall aggregate visibility.

Strengths

  • ✓
    Maps visibility across the city groupThere is no wider Maps reach available to a business at your address - you appear across more of the surrounding suburbs than anyone in this market.

Top opportunity

  • 1
    Maps visibility in your own suburbYou show up in local Maps searches less often than half your suburb, so on a search from nearby you sit below businesses a customer would otherwise treat as equal.
2 checks on your map positions. You're seeing both.
9.3Strong
9:41
1234Tiles © Esri
✓Top three for "payroll service" in 42 suburbs, seen in 77
1
GamePlan Bookkeeping & Payroll15.0 ★ (9) · Bookkeeping service
2
GS Chartered Accountants and Advisors5.0 ★ (5) · Bookkeeping service
3
Allott Reeves & Co3.0 ★ (2) · Bookkeeping service
4
Accubooks Solutions NZ0.0 ★ (0) · Bookkeeping service
Map positionsChristchurch accountants · 245 businesses
You are #17 for map positions
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

GamePlan Bookkeeping & Payroll shows an above-average health score of 6.1 out of 10, indicating a decent overall presence. The strongest asset is an outstanding Instagram profile and a well-maintained LinkedIn Company listing, which support visibility and trust. Opportunities include expanding on Facebook, TikTok, LinkedIn, TikTok Directory and GrabOne to broaden reach.

Strengths

  • ✓
    Instagram ProfileWe found your Instagram Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Infobel ListingWe can see your Infobel Listing listing (https://infobel.com/gameplan_bookkeeping_payroll) found via: Google search results.

Top three opportunities

  • 1
    Having a Facebook page at allWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing.
  • 2
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 3
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
15 checks on your listings and social. You're seeing 5 of them.
6.5Good
9:41
Ggameplan bookkeeping & payroll sockburn
AllImagesMapsNews
InstagramlittlemissysortedGamePlan Bookkeeping & Payroll | Instagram✓
Infobelgameplan_bookkeeping_payrollGamePlan Bookkeeping & Payroll | Infobel✓
LinkedInlittle-miss-sorted-bookkeeping-and-payroll-servicesGamePlan Bookkeeping & Payroll | LinkedIn
FacebookNo account found1
TiktokNo account found2
YellowNo listing found3
Listings and socialChristchurch accountants · 245 businesses
You are #86 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokInfobelLinkedInYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Facebook pageCriticalWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing. Shown at a typical score for this market.
9 checks on your Facebook page. You're seeing 1 of them.
4.3Room to grow
9:41
facebook
gameplan bookkeeping & payroll sockburn
We didn't find any resultsMake sure everything is spelled correctly or try different keywords.1
Facebook pageChristchurch accountants · 245 businesses
You are #140 for your Facebook page
See how to fix it →
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Facebook
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06Your websiteMarketbase business report

Your website

The on-page health for GamePlan Bookkeeping & Payroll sits at 4.6 out of 10, indicating an average technical foundation. The two most impactful findings are absence of a meta description and a title tag that is too short or too long, which can limit click-through and search visibility.

Strengths

  • ✓
    Domain HealthYour site answers cleanly over a secure connection, so a customer clicking through from Google lands where they expect with nothing in the way.
  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.
  • ✓
    FaviconThe tab your site opens in carries your own icon, so a customer with a dozen tabs going can find their way back to you by sight.

Top three opportunities

  • 1
    Separate sites linking to youNo separate website links to yours.
  • 2
    Meta descriptionYour pages carry no summary line of your own, so the two lines under your name in search results are whatever Google decides best fits the search.
  • 3
    The shape of your link profileNo links to your site were found, so there is no shape to read yet.
23 checks on your website. You're seeing 6 of them.
-Room to grow
9:41
🔒littlemisssorted.co.nz✓✓
✓Favicon
1Separate sites linking to you
2Meta description
3The shape of your link profile
Your websiteChristchurch accountants · 245 businesses
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Your websiteGoogle Search
marketbase
07Google search and trafficMarketbase business report

How people find you on Google

GamePlan Bookkeeping & Payroll shows a below-average health score for website traffic, with limited organic and paid activity. The most impactful findings are near-zero organic traffic value and no organic keywords in the top 100. Building local content, on-page SEO, and small paid campaigns are needed to start improving visibility and attracting customers.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What that traffic is worthSearch is delivering you nothing you would otherwise have to pay for.
  • 2
    Monthly search visitsYour site draws no measurable visitors from search, so the only people reaching it are ones you sent yourself.
  • 3
    Search terms you rank forYour site does not appear in search results for any terms we can measure, so nobody is finding it by searching for what you do.
6 checks on your search and traffic. You're seeing 3 of them.
0.0Room to grow
9:41
G
AllMapsImagesShopping
No ads from you on any search
GamePlan Bookkeeping & PayrollNot in these results3
21About 0 visits a month from search, across 0 searches
Google search and trafficChristchurch accountants · 245 businesses
You are #144 for Google search and traffic
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

GamePlan Bookkeeping & Payroll's opening hours show limited alignment with local demand: 24 weekly open hours match peak windows, but 63 high-demand hours are missed. Strong alignment occurs mainly on Thursday mornings and mid-day, and Tuesday early afternoon. The pattern suggests core coverage during some peak periods but notable gaps across late afternoons and other busy slots.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours line up with demand worse than nearly every business here, which means a good share of your open time passes with nobody looking for what you do.
1 check on your opening hours. You're seeing it.
2.8Room to grow
9:41
GamePlan Bookkeeping & Payroll
OverviewReviewsPhotosAbout
Hours 1
Monday9am-2pm
Tuesday9am-4pm
Wednesday9am-4pm
Thursday9am-2pm
FridayClosed
SaturdayClosed
SundayClosed
Opening hoursChristchurch accountants · 245 businesses
You are #177 for opening hours
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 18 opportunities, from the 71 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions1 opportunity

04Listings and social3 opportunities

05Facebook page1 opportunity

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#85of 245 Christchurch accountants
9:41
Christchurch accountantsOverall · 245 businesses
You are #85 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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Jeremy GrayFounder, Marketbase

"I spent 20 years growing some of the biggest online marketplaces in New Zealand, Australia and the UK. Marketbase gives local businesses the same edge."

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