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Gem's Hair & Beauty Salon

Hairdresser · Bromley, Christchurch

What your customers see when they look for you, and where that puts you among 498 Christchurch hair salons & barbers.

ReportLocal marketing report
Checked13 October 2026
Your marketChristchurch hair salons & barbers · 498 businesses
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Executive summaryExclusive Marketbase business report

Gem's Hair & Beauty Salon

Hairdresser · Bromley, Christchurch

Where you stand#58of 498 hair salons & barbers
Overall health8.9/10across the eight areas

Going well

04Listings and social10.007Google search and traffic8.802Reviews7.405Facebook page6.4

Where we can help

01Google listing5.603Map positions4.308Opening hours1.606Your website-
How AI describes youMarketbase business report

What AI tells people about you

Gem's Hair & Beauty Salon in Bromley, Christchurch offers hair and beauty services from a local salon base. The salon provides haircuts, styling and practical advice for easy-to-manage hair, with an emphasis on affordable pricing and personalised care. Customers note friendly, owner-led service and reasonable rates, making it a convenient option for local residents and travellers.

Gem's Hair & Beauty Salon is a local hair and beauty salon located in Bromley, Christchurch. It operates from a neighbourhood location and presents itself as a place for routine hair and beauty needs within the community.

Services at the salon include haircuts and styling and general hair care advice. The business name identifies it as both a hair and beauty salon, indicating it offers a mix of hair services alongside beauty-related work appropriate for a small local salon setting.

Customer feedback highlights affordable pricing, attentive service and haircuts that meet expectations. Reviews commonly mention a friendly, owner-led experience and practical advice for managing hair, including tips that help customers who travel frequently. Several customers say they would return or recommend the salon.

As a Bromley-based salon, Gem's Hair & Beauty Salon presents a straightforward, local option for customers seeking affordable and personalised hair and beauty services. The presence of owner responses to reviews suggests active engagement with clients, and reviews point to consistent outcomes for routine cuts and styling.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

Gem's Hair & Beauty Salon in Bromley, Christchurch shows solid listing basics with a claimed status, open-for-business indicator, a website link and a published phone number. The overall health score is 4.9 out of 10, indicating average completeness. The two key findings are a missing logo and a weak listing description, which limits appeal and distinctiveness for potential customers.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Description lengthThere is no real description on your listing, so when someone finds you on Google there is nothing in your own words telling them what you do.
  • 2
    LogoYour listing has no logo, so in a list of local results yours is the one with a blank space where every competitor has a mark.
  • 3
    Category fitYour categories cover this market better than the middle of the field, so you appear in most of the searches your competitors appear in.
11 checks on your Google listing. You're seeing 6 of them.
5.6Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
Gem's Hair & Beauty Salon
Gem's Hair & Beauty Salon✓✓
4.4 ★★★★★ (37)
Hairdresser · Bromley3
Open 1 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business
No description yet1
Google listingChristchurch hair salons & barbers · 498 businesses
You are #218 for your Google listing
See how to fix all 3 →
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Gem's Hair & Beauty Salon shows a high overall health score of 8.1 out of 10 for Google Reviews, indicating solid performance compared with local peers. Key findings include a growing total review count and strong engagement, with customers generally satisfied with value and service and a healthy response rate from the owner. The main opportunity is to keep accumulating reviews to lift the rating tier.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Star ratingYour rating sits well below what customers here are used to seeing, and it is the first number they compare when two businesses look otherwise equal.
  • 2
    Review confidenceYour rating and your review count together sit behind half the businesses here, so a customer weighing three listings has slightly less reason to trust yours.
  • 3
    Review countYour review count sits under the middle of this market, so you are readable to a customer without yet being convincing.
4 checks on your reviews. You're seeing 3 of them.
7.4Good
What customers seeWhere you rank
9:41
Gem's Hair & Beauty Salon
OverviewReviewsPhotosAbout
4.4★★★★★37 reviews 3
5
4
3
2
11
price 6cut 5back 4result 2
2How far your rating and your review count together can be trusted
M
Miguel M.★★★★★ · a year ago

Great service and reasonable price

Response from the owner

Thank you 🥰

S
Shaikh★★★★★ · a year ago

Response from the owner

Thank you😍

Google reviewsChristchurch hair salons & barbers · 498 businesses
You are #132 for your Google reviews
See how to fix all 3 →
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Gem's Hair & Beauty Salon in Bromley, Christchurch shows a below-average health score for Google Maps performance, at 4.0/10. The top keywords indicate strength in 'hair salon in bromley' and 'unisex hairdresser in bromley' with first-page visibility, while broader category terms are weaker. Focused growth in borough and aggregate scores can lift overall visibility.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility in your own suburbYou show up in local Maps searches less often than half your suburb, so on a search from nearby you sit below businesses a customer would otherwise treat as equal.
  • 2
    Maps visibility across the city groupYou turn up across more of the surrounding suburbs than the middle of the field, so customers searching from outside your own patch are finding you.
2 checks on your map positions. You're seeing both.
4.3Room to grow
What customers seeWhere you rank
9:41
1234Tiles © Esri
unisex hairdresser
2Top three for "unisex hairdresser" in 1 suburb, seen in 5
1
Gem's Hair & Beauty Salon14.4 ★ (37) · Hairdresser
2
G Majesty Unisex Salon5.0 ★ (121) · Hairdresser
3
Ninety Three Hair Studio5.0 ★ (50) · Hairdresser
4
Yazu Hair Lounge4.8 ★ (102) · Hairdresser
Map positionsChristchurch hair salons & barbers · 498 businesses
You are #285 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Gem's Hair & Beauty Salon shows an average health score with room to grow, particularly in social profiles. The strongest current asset is a very high trust Facebook presence and a well-maintained Fresha listing, which can help attract local clients. Opportunities lie in expanding TikTok and NoSecretSalon presence to reach younger audiences and improve discoverability.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Instagram ProfileWe found your Instagram Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Tiktok ProfileWe found your Tiktok Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.

Top three opportunities

  • 1
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
  • 2
    Neighbourly ProfileWe could not find an active Neighbourly Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
  • 3
    LinkedIn CompanyWe could not find an active LinkedIn Company listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
14 checks on your listings and social. You're seeing 6 of them.
10.0Strong
What customers seeWhere you rank
9:41
Ggem's hair & beauty salon bromley
AllImagesMapsNews
FacebookGemHBSGem's Hair & Beauty Salon | Facebook✓
InstagramescapehairGem's Hair & Beauty Salon | Instagram✓
Tiktok@escape.hairGem's Hair & Beauty Salon | Tiktok✓
Family Company Studiogem-s-hair-beauty-salonGem's Hair & Beauty Salon | Family Company Studio
Freshagems-hair-beauty-salon-linwood-avenue-christchurch-KzE7REGem's Hair & Beauty Salon | Fresha
YellowNo listing found1
NeighbourlyNo listing found2
LinkedInNo listing found3
Listings and socialChristchurch hair salons & barbers · 498 businesses
You are #3 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokFamily Company StudioFreshaYellowYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    Recommendations on your pageYour recommendation count is one of the deeper collections in this market, and enough of it is written by other people that the page does some of the arguing for you.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.

Top two opportunities

  • 1
    What your page says about youYour intro runs to a line, shorter than most pages here, so it names the business without settling whether you do the particular job the reader came about or cover the suburb they live in.
  • 2
    People following your pageMore people follow your page than most in this market, which means a post can travel past your own customers when one of them shares it into a local group.
5 checks on your Facebook page. You're seeing all of them.
6.4Good
What customers seeWhere you rank
9:41
facebook
(Gem's Salon)✓
1.9K followers 2
We cut hair for the individual.......1
FollowMessage
★ 40 reviews · recommended ✓
🌐 escapehair.com✓
☎ +44 20 8859 5040
PostsAboutPhotosReviews
Facebook pageChristchurch hair salons & barbers · 498 businesses
You are #178 for your Facebook page
See how to fix both →
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Facebook
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06Your websiteMarketbase business report

Your website

Gem's Hair & Beauty Salon shows a very high on-page SEO health, with a score of 9.3 out of 10. The current strengths include a valid favicon, adequate page text, relevant meta description, a clear title tag, and an SEO-friendly URL. The two key opportunities are refining the meta description to the perfect 130-150 range and addressing mixed content and render-blocking resources to improve security and load performance.

Strengths

  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.
  • ✓
    Domain Age ScoreYour domain has been registered longer than almost any business in this market.
  • ✓
    FaviconThe tab your site opens in carries your own icon, so a customer with a dozen tabs going can find their way back to you by sight.

Top three opportunities

  • 1
    The shape of your link profileYour links are piled onto a small number of sites for a profile this size, so they are doing less for you than the count suggests.
  • 2
    Domain HealthYour site answers, but something did not check out - an insecure link, a redirect chain, a domain shared with other businesses, or a listing pointing at a social page.
  • 3
    On-page scoreMost checks on your home page pass, so someone clicking through from a search gets a page that opens quickly and says what it is.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒escapehair.com✓✓2
✓Favicon
1The shape of your link profile
3On-page score
Your websiteChristchurch hair salons & barbers · 498 businesses
See how to fix all 3 →
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Gem's Hair & Beauty Salon shows a strong overall health for website traffic, with a Health score of 8.2 out of 10. The strongest finding is very high organic traffic value in the top tier, indicating solid SEO performance. Paid traffic is not yet measurable, suggesting an initial, targeted approach may help build paid reach.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 2
    Monthly ad visitsYour site receives no visitors from paid search, which for most local businesses in this market is the norm rather than a problem.
  • 3
    Search terms you advertise onYou are not covering any search terms with ads, which for most local businesses here is normal.
6 checks on your search and traffic. You're seeing 3 of them.
8.8Strong
What customers seeWhere you rank
9:41
Ghairdresser bromley
AllMapsImagesShopping
321No ads from you on any search
www.hectik-hair.co.ukBromley
www.rush.co.ukBromley Hairdressers | Rush Hair Salons | Book Online
escapehair.comESCAPE HAIR | Hairdressers in Eltham and Bromley

Located in the heart of Eltham and Bromley Escape Hair offers a cutting edge in hair styling an colour techniques offering unique hair cuts and treatments.

www.theglades.co.ukUnique Hair - The Glades
About 2,314 visits a month from search, across 180 searches
Google search and trafficChristchurch hair salons & barbers · 498 businesses
You are #60 for Google search and traffic
See how to fix all 3 →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Gem's Hair & Beauty Salon has limited weekly hours but matches several strong midday demand windows on Monday (11am-3pm). However, the salon is closed during many popular slots, notably late-morning and midday on Saturday and Tuesday when local searches peak. No open hours fall in low-demand periods, so the issue is missed opportunities rather than inefficiency.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours line up with demand worse than nearly every business here, which means a good share of your open time passes with nobody looking for what you do.
1 check on your opening hours. You're seeing it.
1.6Room to grow
What customers seeWhere you rank
9:41
Gem's Hair & Beauty Salon
OverviewReviewsPhotosAbout
Hours 1
Monday10am-5pm
TuesdayClosed
WednesdayClosed
ThursdayClosed
FridayClosed
SaturdayClosed
SundayClosed
Opening hoursChristchurch hair salons & barbers · 498 businesses
You are #419 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 20 opportunities, from the 66 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page2 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#58of 498 Christchurch hair salons & barbers
9:41
Christchurch hair salons & barbersOverall · 498 businesses
You are #58 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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