marketbaseExclusive Marketbase Report
Prepared for

General Insurance Ltd

Insurance broker · Addington-Middleton, Christchurch

What your customers see when they look for you, and where that puts you among 121 Christchurch insurance brokers.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch insurance brokers · 121 businesses
Open your report ↓
Executive summaryExclusive Marketbase business report

General Insurance Ltd

Insurance broker · Addington-Middleton, Christchurch

Where you stand#74of 121 insurance brokers
Overall health3.9/10across the eight areas

Going well

08Opening hours10.003Map positions9.8

Where we can help

02Reviews4.707Google search and traffic4.605Facebook page3.801Google listing3.304Listings and social1.506Your website-
How AI describes youMarketbase business report

What AI tells people about you

General Insurance Ltd is an insurance brokerage based in Addington, Christchurch, offering personalised brokerage and advisory services. The firm says it provides full-service cover across commercial and domestic insurance lines and works with a select client base that values service and advice. Customers give strong ratings, and the brokerage emphasises close client relationships and tailored risk understanding.

General Insurance Ltd is an insurance brokerage located in Addington, Christchurch. The firm describes itself as a full-service professional brokerage and advisor serving a select number of clients across commercial and domestic sectors.

The brokerage states it covers all lines of commercial and domestic insurance and focuses on providing personalised service and advice. It positions itself as working closely with clients who value a proper business relationship with their broker and advisor and aims to understand clients' businesses, exposures and expectations.

Customer feedback is limited in the public source but the review snapshot shows consistently high ratings, indicating clients tend to report strong satisfaction. The available information suggests customers experience attentive, relationship-focused service and specialist advice tailored to their commercial or domestic insurance needs.

Locally, General Insurance Ltd presents as a Christchurch broker that prioritises personalised advisory work for a defined client list. Its stated emphasis on understanding emerging risks and complex exposures positions it as a brokerage that aims to build ongoing relationships rather than offer one-off transactions.

ChatGPTGeminiGooglePerplexityClaude
Not quite right? Let's sort it
01Google listingMarketbase business report

Your Google listing

General Insurance Ltd shows a below-average health of 3.1/10 for its Google Business Listing, indicating room for improvement in visibility and completeness. The listing already has a website link, phone number, claimed status, and an explicit title, which supports basic customer access. The main takeaway is that the listing lacks visual assets and a descriptive description that explains services.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Description lengthThere is no real description on your listing, so when someone finds you on Google there is nothing in your own words telling them what you do.
  • 2
    Photos on the listingYou have no photos on your listing, or close to none, so a customer scrolling past sees a blank where every other business shows their work.
  • 3
    LogoYour listing has no logo, so in a list of local results yours is the one with a blank space where every competitor has a mark.
11 checks on your Google listing. You're seeing 6 of them.
3.3Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
General Insurance Ltd
2
General Insurance Ltd✓✓
5.0 ★★★★★ (1)
Insurance broker · Addington-Middleton
Open 7 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business
No description yet1
Google listingChristchurch insurance brokers · 121 businesses
You are #81 for your Google listing
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google SearchGoogle MapsBusiness Profile
marketbase
02ReviewsMarketbase business report

Your reviews

General Insurance Ltd in Christchurch shows strong customer satisfaction with a top 10% star rating. Overall health is 4.7/10, indicating room for improvement in review activity and engagement. Key achievement: a high star rating reflects quality experiences. Primary opportunities focus on boosting review volume, responding to reviews, and continuing rating improvement.

Strengths

  • ✓
    Star ratingYour rating is among the highest in this market and it does its own selling - a customer sees it before they read anything else.

Top three opportunities

  • 1
    Review confidenceRating and review volume together sit well behind this market, which means a customer comparing you has both halves of the picture reading thin.
  • 2
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 3
    Review countYour review count sits well below what buyers here are used to seeing, which means a customer comparing options side by side reads you as the less proven choice.
4 checks on your reviews. You're seeing all of them.
4.7Room to grow
What customers seeWhere you rank
9:41
General Insurance Ltd
OverviewReviewsPhotosAbout
5.0★★★★★1 review 3
5
4
3
2
1✓
1How far your rating and your review count together can be trusted
Google reviewsChristchurch insurance brokers · 121 businesses
You are #65 for your Google reviews
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google reviewsBusiness Profile
marketbase
03Map positionsMarketbase business report

Where you show up on the map

General Insurance Ltd shows a high health score of 8.1 out of 10 for Google Maps search visibility, indicating solid overall presence. Top findings include strong rankings for several local insurance keywords in the Christchurch area and a rising borough presence, with the opportunity to push the suburb scores just above the local midpoint.

Strengths

  • ✓
    Maps visibility across the city groupThere is no wider Maps reach available to a business at your address - you appear across more of the surrounding suburbs than anyone in this market.

Top opportunity

  • 1
    Maps visibility in your own suburbYou show up in local Maps searches less often than half your suburb, so on a search from nearby you sit below businesses a customer would otherwise treat as equal.
2 checks on your map positions. You're seeing both.
9.8Strong
What customers seeWhere you rank
9:41
1234Tiles © Esri
insurance broker
✓Top three for "insurance broker" in 26 suburbs, seen in 65
1
Amicus Insurance Brokers4.5 ★ (13) · Insurance broker
2
Adelphi Insurance Brokers4.9 ★ (70) · Insurance broker
3
Blue Star Insurance Limited5.0 ★ (1) · Insurance broker
4
Maitai Insurance Brokers0.0 ★ (0) · Insurance broker
↓
General Insurance Ltd1Further down, below the first results
Map positionsChristchurch insurance brokers · 121 businesses
You are #3 for map positions
See how to fix it →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google Maps
marketbase
04Listings and socialMarketbase business report

Where customers find you

General Insurance Ltd shows a low overall health score for social presence, indicating limited visibility across key platforms. The strongest current asset is an active LinkedIn Company listing that is accurate and up to date, helping reach more customers. Immediate focus should be on establishing presence on Facebook and Instagram to improve local trust and engagement.

Strengths

  • ✓
    LinkedIn CompanyWe can see your LinkedIn Company listing (https://linkedin.com/company/general-insurance-ltd) found via: Google search results.

Top three opportunities

  • 1
    Having a Facebook page at allWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing.
  • 2
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 3
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
14 checks on your listings and social. You're seeing 4 of them.
1.5Room to grow
What customers seeWhere you rank
9:41
Ggeneral insurance ltd addington-middleton
AllImagesMapsNews
LinkedIngeneral-insurance-ltdGeneral Insurance Ltd | LinkedIn✓
Finance Advisers Providerrunacres-insurance-limited-addington-FSP38761Found through search, not linked from anything you own
IBANZ Broker10095-s116Found through search, not linked from anything you own
FacebookNo account found1
InstagramNo account found2
TiktokNo account found3
LinkedInNo listing found✓
Listings and socialChristchurch insurance brokers · 121 businesses
You are #103 for listings and social
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
GoogleFacebookInstagramTikTokLinkedInFinance Advisers ProviderIBANZ BrokerYour website
marketbase
05Facebook pageMarketbase business report

Your Facebook page

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Facebook pageCriticalWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing. Shown at a typical score for this market.
9 checks on your Facebook page. You're seeing 1 of them.
3.8Room to grow
What customers seeWhere you rank
9:41
facebook
general insurance ltd addington-middleton
We didn't find any resultsMake sure everything is spelled correctly or try different keywords.1
Facebook pageChristchurch insurance brokers · 121 businesses
You are #76 for your Facebook page
See how to fix it →
Free for 7 days. Rather we did it? Do it for me
Checked on
Facebook
marketbase
06Your websiteMarketbase business report

Your website

General Insurance Ltd shows an average on-page SEO health score of 5.0 out of 10 for the homepage. Strengths include a valid favicon, a relevant title tag, the presence of an H1 tag, fast load time under 3 seconds, and an SEO-friendly URL. The most impactful opportunities are the missing meta description, suboptimal title tag length, render-blocking resources, and a high text-to-page size ratio.

Strengths

  • ✓
    Domain HealthYour site answers cleanly over a secure connection, so a customer clicking through from Google lands where they expect with nothing in the way.
  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.
  • ✓
    FaviconThe tab your site opens in carries your own icon, so a customer with a dozen tabs going can find their way back to you by sight.

Top three opportunities

  • 1
    Meta descriptionYour pages carry no summary line of your own, so the two lines under your name in search results are whatever Google decides best fits the search.
  • 2
    Separate sites linking to youOnly a handful of separate websites link to yours, well behind most of this market.
  • 3
    The shape of your link profileYour links are piled onto a small number of sites for a profile this size, so they are doing less for you than the count suggests.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒mygi.co.nz✓✓
✓Favicon
1Meta description
2Separate sites linking to you
3The shape of your link profile
Your websiteChristchurch insurance brokers · 121 businesses
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
See the full website report
Checked on
Your websiteGoogle Search
marketbase
07Google search and trafficMarketbase business report

How people find you on Google

General Insurance Ltd shows capacity for online traffic but overall health sits at 4.8/10, indicating room for improvement in website traffic and paid visibility. The top opportunities highlight adding paid campaigns with careful targeting and landing pages, and continuing to grow organic traffic through solid SEO basics. Overall, focus on small paid efforts and steady organic progress.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What that traffic is worthThe search visitors reaching your site are worth less than most businesses here, which means the work coming in arrives through word of mouth and repeat customers rather than through people searching for what you do.
  • 2
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 3
    Monthly search visitsYour site draws fewer visitors from search than most businesses here, so most people looking for what you do are landing somewhere else.
6 checks on your search and traffic. You're seeing 3 of them.
4.6Room to grow
What customers seeWhere you rank
9:41
G
AllMapsImagesShopping
2No ads from you on any search
General Insurance LtdNot in these results
31About 7 visits a month from search, across 7 searches
Google search and trafficChristchurch insurance brokers · 121 businesses
You are #66 for Google search and traffic
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google SearchGoogle Maps
marketbase
08Opening hoursMarketbase business report

Your hours against demand

General Insurance Ltd shows strong temporal alignment overall with a health score of 8.3/10, indicating published hours generally match client demand in Christchurch. However, city-level popularity data and the detailed 'Strong alignment' and 'Missed opportunities' hour lists were not provided, so specific hours cannot be identified. A focused review of hours against local search or client contact patterns is advised.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandWe could not measure your hours against local demand, which almost always means your listing shows no opening hours at all.
1 check on your opening hours. You're seeing it.
10.0Strong
What customers seeWhere you rank
9:41
General Insurance Ltd
OverviewReviewsPhotosAbout
Hours 1
Monday8:30am-5pm
Tuesday8:30am-5pm
Wednesday8:30am-5pm
Thursday8:30am-5pm
Friday8:30am-5pm
Saturday8:30am-5pm
Sunday8:30am-5pm
Opening hoursChristchurch insurance brokers · 121 businesses
You are #1 for opening hours
See how to fix it →
Free for 7 days. Rather we did it? Do it for me
Checked on
Your listed hoursWhen people search
marketbase
The next step

Your top opportunities, in one place.

These are your top 18 opportunities, from the 70 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions1 opportunity

04Listings and social3 opportunities

05Facebook page1 opportunity

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#74of 121 Christchurch insurance brokers
9:41
Christchurch insurance brokersOverall · 121 businesses
You are #74 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
Just your name and email. No card. Or have us do it for you

Sounds like another marketing outfit?

We're not. Here's how we're different →

  • You see everything first. Free.Your position, your competitors, your fixes - before you spend a cent.
  • We don't need anything from you.No logins, no card, no setup. Built from what your customers can already see.
  • You watch it work.Your position in the market, every month. If it's not moving, you'll know.
  • Real New Zealand data.Every one of the 121 insurance brokers in Christchurch, checked - not a guess from overseas.
  • Built and run in Christchurch.A Kiwi business, not an offshore call centre.
  • A real person on the phone.Call us on 0800 747 901.
Jeremy GrayFounder, Marketbase

"I spent 20 years growing some of the biggest online marketplaces in New Zealand, Australia and the UK. Marketbase gives local businesses the same edge."

Jeremy has grown marketing for