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Gerrards Insurance Brokers

Insurance broker · Christchurch Centre, Christchurch

What your customers see when they look for you, and where that puts you among 121 Christchurch insurance brokers.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch insurance brokers · 121 businesses
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Executive summaryExclusive Marketbase business report

Gerrards Insurance Brokers

Insurance broker · Christchurch Centre, Christchurch

Where you stand#1of 121 insurance brokers
Overall health10.0/10across the eight areas

Going well

02Reviews10.003Map positions10.004Listings and social10.008Opening hours10.007Google search and traffic9.405Facebook page7.401Google listing7.3

Where we can help

06Your website-
How AI describes youMarketbase business report

What AI tells people about you

Gerrards Insurance Brokers is a Christchurch Central City insurance brokerage offering business and personal cover. They work with more than 30 insurers and aim for fast, straightforward service, with same‑day turnaround and online or phone applications. Reviews note attentive, informative customer service and strong claims support, particularly around communication and negotiating with insurers.

Gerrards Insurance Brokers is an insurance brokerage based in Christchurch Central City that provides both business and personal insurance. The firm positions itself as a broker working with multiple A‑rated insurers to find appropriate cover for local businesses and individuals.

The firm offers business insurance services with access to more than 30 different insurers and advertises same‑day turnaround for many requests. Customers can apply online via a quick form or call a dedicated phone number. Gerrards states a straightforward application path with no hidden fees.

Customer feedback highlights attentive, informative and caring service, with several recent reviews praising the claims team. Reviewers describe prompt communication, help negotiating with insurers and regular updates during claims. The team member Morgan is specifically mentioned in multiple reviews for patient, supportive and responsive handling of claim issues.

Locally, Gerrards combines a Christchurch Central City presence with broker access to a wide panel of insurers and an emphasis on quick processing and clear communication. For clients seeking a broker that offers online application options, phone support and hands‑on claims assistance, Gerrards presents a locally focused option with an established review history.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

Gerrards Insurance Brokers shows a solid overall health on Google Business Listing with a score of 7.2 out of 10. The listing already has essential basics and strong ownership controls, while opportunities focus on description quality and photo presence to improve local standing.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Description lengthYour description gives a reader less than half the listings here do, so someone reading yours and then a competitor's gets less to go on from you.
  • 2
    Category fitYour category set covers less of this market than half the field, so there are jobs being searched for near you that your listing is not eligible to appear in.
  • 3
    Photos on the listingYou have more photos on your listing than half the businesses here, so a customer arriving has enough to look at that they stay on it.
11 checks on your Google listing. You're seeing 6 of them.
7.3Good
What customers seeWhere you rank
9:41
Tiles © Esri
Gerrards Insurance Brokers
3
Gerrards Insurance Brokers✓✓
5.0 ★★★★★ (430)
Insurance broker · Christchurch Centre2
Open 7 days · late Mon, Tue, Wed, Thu, Fri and Sat ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

Join the ranks of New Zealand businesses who trust Gerrards for their insurance needs. We specialize in providing fast, reliable, and comprehensive business insurance solutions. Our expert team works tirelessly to secure the best deals and provide unwavering support, particularly at claim time.

1
Google listingChristchurch insurance brokers · 121 businesses
You are #33 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Gerrards Insurance Brokers shows a very strong Google review health with a 9.8/10 health score. The business sits in the top decile for star rating and total reviews, indicating high customer satisfaction and solid social proof. The main opportunity is to push the response rate to reviews higher, building on already solid engagement.

Strengths

  • ✓
    Review confidenceRating and volume together put you at the head of this market: well rated, with enough reviews behind it that a customer takes the number seriously.
  • ✓
    Star ratingYour rating is among the highest in this market and it does its own selling - a customer sees it before they read anything else.
  • ✓
    Review countYou hold one of the deepest review banks in this market - social proof that does its own selling.

Top opportunity

  • 1
    Response rateYou answer more of your reviews than the middle of this market, so a customer scrolling your page mostly finds you there.
4 checks on your reviews. You're seeing all of them.
10.0Strong
What customers seeWhere you rank
9:41
Gerrards Insurance Brokers
OverviewReviewsPhotosAbout
5.0★★★★★430 reviews ✓
5
4
3
2
1✓
easy process 32business insurance 28easy to deal with 27quick response 23car insurance 20quick responses 13
✓How far your rating and your review count together can be trusted
R
Russell M.★★★★★ · a week ago

Morgan was fantastic, so understanding and patient - we felt very supported!! Thank you!

Response from the owner1

Thank you so much for your kind words, Russell. We’re thrilled Morgan was understanding and patient and that you felt well supported. I’ll be sure to pass your praise along to Morgan. We appreciate yo...

D
Daniel D.★★★★★ · 2 weeks ago

The claims team, in particular Morgan was an absolute gem. She negotiated with my insurer, chased them up for updates and was quick to respond to any questions I had regarding the status of my claim.

Response from the owner

Thank you, Daniel, for your kind words. We’re thrilled Morgan and our claims team provided excellent support negotiating with your insurer, keeping you updated, and responding promptly. I’ll be sure t...

Google reviewsChristchurch insurance brokers · 121 businesses
You are #1 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Gerrards Insurance Brokers shows very high health in Maps Search Performance, indicating strong visibility across Google Maps. The strongest results come from top-performing keywords such as insurance agency in Burwood, Christchurch City Rural, and several local suburbs, reflecting solid local relevance. Continued updates to the Google Business Listing could push the business into the top tier of local results.

Strengths

  • ✓
    Maps visibility across the city groupThere is no wider Maps reach available to a business at your address - you appear across more of the surrounding suburbs than anyone in this market.

Top opportunity

  • 1
    Maps visibility in your own suburbYou show up in local Maps searches more often than nearly every business in your suburb, so a customer searching nearby sees you before most of your competition.
2 checks on your map positions. You're seeing both.
10.0Strong
What customers seeWhere you rank
9:41
1234Tiles © Esri
insurance broker
✓Top three for "insurance broker" in 69 suburbs, seen in 83
1
Gerrards Insurance Brokers15.0 ★ (430) · Insurance broker
2
Opes Insurance5.0 ★ (3) · Insurance broker
3
Vision Insurance (SI)5.0 ★ (31) · Insurance broker
4
Abbott Insurance Brokers Christchurch5.0 ★ (8) · Insurance broker
Map positionsChristchurch insurance brokers · 121 businesses
You are #1 for map positions
See how to fix it →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Gerrards Insurance Brokers shows a very high health score, reflecting a strong social and directory presence. The strongest current strengths are outstanding Instagram, Facebook and TikTok profiles and a well-maintained LinkedIn Company listing, indicating solid reach and trust among customers. Key opportunities include claiming active profiles on LinkedIn, TikTok Directory, Neighbourly, Yellow Directory and GrabOne to improve discoverability.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Instagram ProfileWe found your Instagram Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Tiktok ProfileWe found your Tiktok Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.

Top three opportunities

  • 1
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
  • 2
    Neighbourly ProfileWe could not find an active Neighbourly Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
  • 3
    LinkedIn ProfileWe could not find an active LinkedIn Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
14 checks on your listings and social. You're seeing 6 of them.
10.0Strong
What customers seeWhere you rank
9:41
Ggerrards insurance brokers christchurch centre
AllImagesMapsNews
LinkedIngerrards-insurance-brokersGerrards Insurance Brokers | LinkedIn3
FacebookgerrardsinsurancebrokersGerrards Insurance Brokers | Facebook✓
InstagramgerrardsinsurancebrokersGerrards Insurance Brokers | Instagram✓
Tiktok@gerrards.insuranceGerrards Insurance Brokers | Tiktok✓
Infobelgerrards_insurance_brokersGerrards Insurance Brokers | Infobel
IBANZ Broker10095-s123Found through search, not linked from anything you own
YellowNo listing found1
NeighbourlyNo listing found2
LinkedInNo listing found3
Listings and socialChristchurch insurance brokers · 121 businesses
You are #1 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokLinkedInInfobelIBANZ BrokerYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.

Top three opportunities

  • 1
    Recommendations on your pageYou hold fewer recommendations than the middle of this market.
  • 2
    People following your pageYour following sits ahead of half the pages here, so an ordinary post reaches a real local audience without you paying for it.
  • 3
    What your page says about youYour intro is shorter than half the pages here.
9 checks on your Facebook page. You're seeing 6 of them.
7.4Good
What customers seeWhere you rank
9:41
facebook
gerrardsinsurancebrokers✓
344 followers 2
We protect your dreams. Our brokers tailor business insurance and personal insurance solutions. We a3
FollowMessage
★ 2 reviews · recommended 1
🌐 gerrards.co.nz✓
☎ +64 800 374 691✓
PostsAboutPhotosReviews
Facebook pageChristchurch insurance brokers · 121 businesses
You are #32 for your Facebook page
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Facebook
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06Your websiteMarketbase business report

Your website

Gerrards Insurance Brokers shows a solid on-page SEO health score of 7.4 out of 10, indicating the site is generally well optimised but has some room for improvement. Key strengths include an ideal title tag length, a valid favicon, HTTPS content, a relevant meta description, and a small page size that supports fast loading. Two important opportunities to refine are the meta description length and SEO-friendly URL structure.

Strengths

  • ✓
    Page titleYour home page headline fits a search result exactly, so the whole line reads to someone scanning a page of results rather than cutting off mid-phrase.
  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.
  • ✓
    FaviconThe tab your site opens in carries your own icon, so a customer with a dozen tabs going can find their way back to you by sight.

Top three opportunities

  • 1
    Meta descriptionThe summary under your name in search results is either too brief to say anything or long enough that Google cuts it mid-sentence.
  • 2
    Domain HealthYour site answers, but something did not check out - an insecure link, a redirect chain, a domain shared with other businesses, or a listing pointing at a social page.
  • 3
    Domain Age ScoreYour domain is younger than most businesses here.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒gerrards.co.nz3✓2
✓Page title
✓Favicon
1Meta description
Your websiteChristchurch insurance brokers · 121 businesses
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Gerrards Insurance Brokers shows a very healthy website traffic profile with strong organic traffic value and top local rankings. The core finding is that organic traffic metrics are in the top decile, and paid traffic value is also high, indicating effective channels. Opportunities lie in expanding paid reach and refining paid SERP coverage to push further ahead.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Monthly ad visitsYou are getting more visitors from paid search than the middle of the businesses advertising here, so ads are a real channel for you rather than an experiment.
  • 2
    What that traffic is worthThe search visitors reaching your site are worth more than most businesses here, which means a meaningful part of your enquiry flow arrives at no cost per visit.
  • 3
    Search terms you advertise onYour ads cover more search terms than the middle of the businesses advertising here, so you appear at the top for a decent spread of searches.
6 checks on your search and traffic. You're seeing 3 of them.
9.4Strong
What customers seeWhere you rank
9:41
G
AllMapsImagesShopping
Gerrards Insurance BrokersNot in these results
2About 1,280 visits a month from search, across 1,032 searches
Google search and trafficChristchurch insurance brokers · 121 businesses
You are #8 for Google search and traffic
See how to fix all 3 →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Gerrards Insurance Brokers' alignment with local demand cannot be determined from available data. City-level popularity data is missing and the temporal health score is very low (0.1/10), so specific hours of strong alignment or missed opportunity cannot be identified. The business should gather local search and appointment data, compare published hours with actual enquiry times, and run short hour adjustments to measure commercial impact.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandWe could not measure your hours against local demand, which almost always means your listing shows no opening hours at all.
1 check on your opening hours. You're seeing it.
10.0Strong
What customers seeWhere you rank
9:41
Gerrards Insurance Brokers
OverviewReviewsPhotosAbout
Hours 1
Monday8am-7pm
Tuesday8am-7pm
Wednesday8am-7pm
Thursday8am-7pm
Friday8am-7pm
Saturday10am-7pm
Sunday10am-5pm
Opening hoursChristchurch insurance brokers · 121 businesses
You are #1 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 18 opportunities, from the 70 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews1 opportunity

03Map positions1 opportunity

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#1of 121 Christchurch insurance brokers
9:41
Christchurch insurance brokersOverall · 121 businesses
You are #1 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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  • Real New Zealand data.Every one of the 121 insurance brokers in Christchurch, checked - not a guess from overseas.
  • Built and run in Christchurch.A Kiwi business, not an offshore call centre.
  • A real person on the phone.Call us on 0800 747 901.
Jeremy GrayFounder, Marketbase

"I spent 20 years growing some of the biggest online marketplaces in New Zealand, Australia and the UK. Marketbase gives local businesses the same edge."

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