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Gigi Lash

Beauty salon · Northcote-Papanui, Christchurch

What your customers see when they look for you, and where that puts you among 570 Christchurch beauty businesses.

ReportLocal marketing report
Checked13 October 2026
Your marketChristchurch beauty · 570 businesses
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Executive summaryExclusive Marketbase business report

Gigi Lash

Beauty salon · Northcote-Papanui, Christchurch

Where you stand#117of 570 beauty businesses
Overall health8.0/10across the eight areas

Going well

01Google listing8.902Reviews8.705Facebook page7.407Google search and traffic6.904Listings and social6.1

Where we can help

03Map positions4.808Opening hours3.606Your website-
How AI describes youMarketbase business report

What AI tells people about you

Gigi Lash is a Papanui-based beauty studio and training academy in Christchurch offering lash and brow services, facial waxing, professional products, and 1:1 mentoring. The studio provides accredited training courses and ongoing staff development, and emphasises health and safety. Customers commonly note a clean, modern salon and personalised, professional service.

Gigi Lash is a beauty studio and training academy located in Papanui, Christchurch. It offers in-salon services alongside education and product sales, operating from a purpose-built studio known as Gigi Lash Studio & Academy.

Services include customised lash extensions, lash lifts, brow services and facial waxing, plus professional lash products. The academy runs foundational lash courses and offers 1:1 mentoring for practitioners, with ongoing staff training and product knowledge noted as part of the operation.

Clients frequently describe the salon as clean, modern and professional. Reviews highlight personalised consultations that tailor lash and brow treatments to individual features, and many customers report feeling relaxed and confident after appointments. Repeat bookings and positive comments about brows and lashes are common themes.

Locally, Gigi Lash positions itself as a combined service and training provider in Christchurch, balancing hands-on treatments, education and product supply. Practical strengths noted in available information include a focus on staff development, health and safety procedures, and one-to-one mentoring for practitioners looking to develop skills or start a lash business.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

Gigi Lash shows a very healthy Google Business Listing with a health score of 8.9 out of 10, indicating strong completeness and presentable information for local customers. The listing already includes a claimed status, a website link, a phone number, and an open-for-business indicator. The most noteworthy findings are the solid photos presence and the detailed description that places the business in the top quartile locally.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Category fitYour category set covers less of this market than half the field, so there are jobs being searched for near you that your listing is not eligible to appear in.
  • 2
    Photos on the listingYou have more photos on your listing than half the businesses here, so a customer arriving has enough to look at that they stay on it.
  • 3
    Description lengthYour description is one of the fuller ones in this market, which means a customer comparing you side by side has more of your case in front of them than most.
11 checks on your Google listing. You're seeing 6 of them.
8.9Strong
What customers seeWhere you rank
9:41
Tiles © Esri
Gigi Lash
2
Gigi Lash✓✓
4.9 ★★★★★ (62)
Beauty salon · Northcote-Papanui1
Open 5 days · late Thu ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

Gigi Lash is a leading beauty business in Christchurch providing lash and brow services, lash and brow courses, professional lash products, and 1:1 mentoring. Our experienced and skilled staff receive on-going training and product knowledge, and have a deep understanding of our company expectations and values. We are committed to Health and Safety in the workplace with procedures implemented by all staff. Gigi Lash have built a strong reputation for delivering high quality services, training courses, and products to the industry. "Strive for greatness, provide unparalleled customer service, and always be real" - Grace

3
Google listingChristchurch beauty · 570 businesses
You are #65 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Gigi Lash overall health on Google Reviews is very high, reflecting strong customer sentiment and robust engagement. The most notable findings are a high confidence in ratings and a solid total review count, with engagement reflected in a good response rate. Aiming to move toward the top tier of ratings and elite confidence could further bolster trust.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Response rateYou answer more of your reviews than the middle of this market, so a customer scrolling your page mostly finds you there.
  • 2
    Review countYour review count sits above the middle of this market, which puts you in the group customers read as established rather than untested.
  • 3
    Review confidenceRating and volume together put you ahead of most of this market, which means a customer sees a well-rated business with enough reviews behind it to be believed.
4 checks on your reviews. You're seeing 3 of them.
8.7Strong
What customers seeWhere you rank
9:41
Gigi Lash
OverviewReviewsPhotosAbout
4.9★★★★★62 reviews 2
5
4
3
2
1
lashes 36relaxed atmosphere 12lash extensions 10lash tech 8brows 7natural lash pathway 2
3How far your rating and your review count together can be trusted
M
Maria M.★★★★★ · a month ago

The best lashes and lash experience I’ve ever had. The salon is clean, fresh and modern and I always leave feeling great. Grace worked with me to figure out what would best suit my eyes, while also maintaining great retention results. Could...

Response from the owner1

Aw thank you! ☺️❤️

A
Annabelle H.★★★★★ · 8 months ago

The best brows I’ve ever had!! Will definitely be booking back in 🤍

Response from the owner

Hi Annabelle, thank you so much for the review & I’m glad you love the brows! Have a great trip away and I’ll see you next time 😊

Google reviewsChristchurch beauty · 570 businesses
You are #77 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Gigi Lash shows moderate visibility in Google Maps with an overall health score of 4.4 out of 10. The business ranks well for several eyelash and brow keywords in key areas, indicating solid relevance. Opportunities lie in boosting aggregate Maps exposure and strengthening borough presence to move toward the local midpoint.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility in your own suburbYou show up in local Maps searches less often than half your suburb, so on a search from nearby you sit below businesses a customer would otherwise treat as equal.
  • 2
    Maps visibility across the city groupYou turn up across more of the surrounding suburbs than the middle of the field, so customers searching from outside your own patch are finding you.
2 checks on your map positions. You're seeing both.
4.8Room to grow
What customers seeWhere you rank
9:41
1234Tiles © Esri
eyelash salon
2Top three for "eyelash salon" in 1 suburb, seen in 15
1
Cocoon Lashes and Beauty5.0 ★ (19) · Beauty salon
2
The Jungle Lash and Nail5.0 ★ (5) · Beauty salon
3
Bloom Lash Studio5.0 ★ (1) · Beauty salon
4
Citrine Beauty Studio5.0 ★ (70) · Beauty salon
↓
Gigi Lash1Further down, below the first results
Map positionsChristchurch beauty · 570 businesses
You are #298 for map positions
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Gigi Lash shows an above-average health score with solid social presence on Facebook and Instagram. The most notable findings are outstanding Facebook and Instagram profiles and a Fresha directory listing that helps visibility beyond the main profile.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Instagram ProfileWe found your Instagram Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.

Top three opportunities

  • 1
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 2
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
  • 3
    Fresha ProfileWe could not find an active Fresha Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
14 checks on your listings and social. You're seeing 5 of them.
6.1Good
What customers seeWhere you rank
9:41
Ggigi lash northcote-papanui
AllImagesMapsNews
InstagramgigilashnzGigi Lash | Instagram✓
FacebookgigilashnzGigi Lash | Facebook✓
Freshalp/en/bt/eyebrows-and-lashes/in/nz-christchurch/papanuiFound through search, not linked from anything you own3
TiktokNo account found1
YellowNo listing found2
FreshaNo listing found3
Listings and socialChristchurch beauty · 570 businesses
You are #221 for listings and social
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GoogleFacebookInstagramTikTokFreshaYellowYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.

Top three opportunities

  • 1
    Recommendations on your pageYou hold fewer recommendations than the middle of this market.
  • 2
    What your page says about youYour intro runs to a line, shorter than most pages here, so it names the business without settling whether you do the particular job the reader came about or cover the suburb they live in.
  • 3
    People following your pageYour following sits ahead of half the pages here, so an ordinary post reaches a real local audience without you paying for it.
9 checks on your Facebook page. You're seeing 6 of them.
7.4Good
What customers seeWhere you rank
9:41
facebook
gigilashnz✓
1.3K followers 3
Lashes | Brows | Education | 1:1 Mentoring | Lash Supplies ✨ BOOK ONLINE2
FollowMessage
★ 5 reviews · recommended 1
🌐 gigilash.co.nz✓
☎ +64 27 203 2099✓
PostsAboutPhotosReviews
Facebook pageChristchurch beauty · 570 businesses
You are #150 for your Facebook page
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Facebook
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06Your websiteMarketbase business report

Your website

Gigi Lash shows an above-average on-page SEO health score of 6.7 out of 10, indicating decent foundations with room to improve. Key strengths include a valid favicon, a clear and relevant title tag, meaningful text content, secure HTTPS loading, and fast page speed under 3 seconds. Primary opportunities focus on meta description absence, title tag length, render-blocking resources, and avoiding frames.

Strengths

  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.
  • ✓
    FaviconThe tab your site opens in carries your own icon, so a customer with a dozen tabs going can find their way back to you by sight.
  • ✓
    Page load speedYour home page appears in under three seconds, so someone tapping through from a search result meets your business rather than a blank screen while they decide whether to wait.

Top three opportunities

  • 1
    Meta descriptionYour pages carry no summary line of your own, so the two lines under your name in search results are whatever Google decides best fits the search.
  • 2
    Separate sites linking to youFewer separate websites link to you than half the businesses here, which means when someone searches for what you do, the businesses with a longer list of vouchers are the ones on the page they actually read.
  • 3
    Page titleYour home page headline does not fit the space a search result gives it, so a searcher sees either a half-empty line or one that trails off before your name arrives.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒gigilash.co.nz✓
✓Favicon
✓Page load speed
1Meta description
2Separate sites linking to you
3Page title
Your websiteChristchurch beauty · 570 businesses
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Gigi Lash shows a solid overall health score for website traffic, indicating stable visibility and engagement for a Christchurch beauty studio. The most notable findings are mid-range organic traffic value and organic rankings, with room to grow paid traffic through targeted campaigns, landing pages, and keyword experiments.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 2
    Monthly ad visitsYour site receives no visitors from paid search, which for most local businesses in this market is the norm rather than a problem.
  • 3
    What that traffic is worthThe search visitors reaching your site are worth less than half the businesses here, so the people arriving are browsing rather than buying.
6 checks on your search and traffic. You're seeing 3 of them.
6.9Good
What customers seeWhere you rank
9:41
Geyelash salon waimairi beach
AllMapsImagesShopping
21No ads from you on any search
candyeyes.co.nzBeauty Treatments - Candy Eyes NZ - Satisfaction guarantee
www.bridgetrosemary.comBridgetRosemary - Lash & Beauty Studio
www.gigilash.co.nzGigi Lash Studio & Academy

I specialise in creating customised lash extension sets that enhance natural beauty while offering expert training programs to inspire and equip woman. Read more

ladylash.co.nzLady Lash | Christchurch Lash Extensions | Eyelash ...
3About 81 visits a month from search, across 31 searches
Google search and trafficChristchurch beauty · 570 businesses
You are #179 for Google search and traffic
See how to fix all 3 →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Gigi Lash's opening hours partially match local demand. Five weekday slots-Tuesday 10-11am, Wednesday 3pm, Thursday 4-5pm-align with peak search times, which helps capture midweek clients. However several Saturday midday and afternoon peaks (12-3pm) and Thursday 11am are missed while there are no low-demand open hours, indicating room to add targeted weekend or late-morning shifts rather than broad hour increases.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours cover some of the busy stretches but fewer than half the businesses here, which means someone ringing round on a Saturday morning reaches your competitors and your voicemail.
1 check on your opening hours. You're seeing it.
3.6Room to grow
What customers seeWhere you rank
9:41
Gigi Lash
OverviewReviewsPhotosAbout
Hours 1
Monday9:30am-5pm
Tuesday9:30am-5pm
Wednesday9:30am-5pm
Thursday12pm-8pm
Friday9:30am-5pm
SaturdayClosed
SundayClosed
Popular times Sunday · Northcote-Papanui
9a10a11a12p1p2p3p4p5p6p
When people in Northcote-Papanui look   You are shut
Opening hoursChristchurch beauty · 570 businesses
You are #366 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 21 opportunities, from the 70 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#117of 570 Christchurch beauty businesses
9:41
Christchurch beautyOverall · 570 businesses
You are #117 overall
Open my free 7 days →
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