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Gloucester Cottage Day & Medi Spa

Day spa · Avonside, Christchurch

What your customers see when they look for you, and where that puts you among 570 Christchurch beauty businesses.

ReportLocal marketing report
Checked13 October 2026
Your marketChristchurch beauty · 570 businesses
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Executive summaryExclusive Marketbase business report

Gloucester Cottage Day & Medi Spa

Day spa · Avonside, Christchurch

Where you stand#103of 570 beauty businesses
Overall health8.2/10across the eight areas

Going well

05Facebook page9.607Google search and traffic8.802Reviews6.608Opening hours6.6

Where we can help

03Map positions3.001Google listing2.804Listings and social2.706Your website-
How AI describes youMarketbase business report

What AI tells people about you

Gloucester Cottage Day & Medi Spa is a day and medi spa in the Avonside area of Christchurch offering facials, massage and waxing. Established in 1996, the spa provides advanced facial treatments including microdermabrasion, LED and M Pen options, alongside therapeutic massage and pampering packages. Customers note a relaxed, friendly environment and experienced therapists who tailor treatments to comfort and needs.

Gloucester Cottage Day & Medi Spa is a day and medi spa located in Avonside, Christchurch. Established in 1996, it operates from a cottage-style setting and offers a full range of beauty and wellness services for men and women.

The spa lists advanced facial treatments such as M Pen (pro), diamond microdermabrasion, LED light therapy and a pumpkin protein peel, alongside massage, waxing and combined bath-and-massage packages. Services are described as suitable for age-defying, problem-prone, dehydrated and sensitive skin and a series of treatments is recommended for full effect.

Customers regularly mention massage and pregnancy massage experiences, with notes about comfortable rooms, attention to client comfort and therapists who communicate throughout treatment. Reviews highlight therapists by name and describe friendly, personable staff, thorough communication and small touches such as refreshments after treatments. Couples packages and tailored pregnancy massages are recurring themes in client feedback.

Locally, Gloucester Cottage positions itself as a long-standing neighbourhood spa with experienced therapists and a focus on comfort and relaxation. The combination of advanced skin treatments and hands-on massage options, plus a reputation for attentive, personable service, shapes what clients can expect when booking at this Avonside spa.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

Gloucester Cottage Day & Medi Spa shows below average health on the Google listing, with room for improvement in claiming the listing, enhancing the description, and maintaining strong photos. Strengths include a complete address, a visible phone number, a website link, and a clear listing status.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.
  • ✓
    WebsiteYour listing links to your website, so a customer can move from Google to your own pages in one tap and read your account of the work before they ring.

Top three opportunities

  • 1
    ClaimedYour listing is not claimed, which means anyone can suggest an edit to it and you have no way to reply to a review or correct what is shown.
  • 2
    Description lengthThere is no real description on your listing, so when someone finds you on Google there is nothing in your own words telling them what you do.
  • 3
    Photos on the listingYou have more photos on your listing than half the businesses here, so a customer arriving has enough to look at that they stay on it.
11 checks on your Google listing. You're seeing 6 of them.
2.8Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
Gloucester Cottage Day & Medi Spa
3
Gloucester Cottage Day & Medi Spa1✓
Own this business?
4.1 ★★★★★ (138)
Day spa · Avonside
Open 1 days ✓
DirectionsCall Website ✓
OverviewReviewsPhotosAbout
From the business
No description yet2
Google listingChristchurch beauty · 570 businesses
You are #412 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Gloucester Cottage Day & Medi Spa shows an above-average health score of 5.9 out of 10 for Google reviews, indicating room for improvement but a reasonable base. The business has a growing number of reviews, a solid response rate, and strong ranking among local peers. Key opportunities lie in increasing overall star ratings and pushing review counts toward the top quartile.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Star ratingYour rating sits well below what customers here are used to seeing, and it is the first number they compare when two businesses look otherwise equal.
  • 2
    Review confidenceYour rating and your review count together sit behind half the businesses here, so a customer weighing three listings has slightly less reason to trust yours.
  • 3
    Response rateYou reply to some of your reviews but not most, so a customer scrolling your page finds long stretches where nobody answered.
4 checks on your reviews. You're seeing 3 of them.
6.6Good
What customers seeWhere you rank
9:41
Gloucester Cottage Day & Medi Spa
OverviewReviewsPhotosAbout
4.1★★★★★138 reviews
5
4
3
2
11
pregnancy massage 9waxing 4body scrub 3excellent therapists 3full body massage 3pressure point release 2
2How far your rating and your review count together can be trusted
P
paula P.★★★★★ · 2 weeks ago

I highly recommend Gloucester Cottage Day & Medi Spa. Marie has been doing my treatments for a number of years and she never disappoints. She's professional, personable and takes great care and attention. Today I had a massage to relea...

Response from the owner3

Thank you Paula.

J
Jamie (.★★★★★ · a month ago

Highly recommend Gloucester Cottage, I opted for the bath & massage option and it was phenomenal. Maree was AMAZING, she talked me through everything and made sure I was comfortable every step of the way. 10/10.

Response from the owner

Thank you Jamie.

Google reviewsChristchurch beauty · 570 businesses
You are #192 for your Google reviews
See how to fix all 3 →
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Gloucester Cottage Day & Medi Spa shows a low overall health score on Maps at 2.8/10, indicating limited visibility in Google Maps searches. Top findings focus on improving aggregate map visibility and strengthening borough-specific presence. The strongest keywords show activity in Avonside and surrounding areas, including waxing and beautician terms, suggesting opportunities to optimise listings and local relevance.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou turn up across fewer of the surrounding suburbs than half the businesses here, so someone two suburbs over searching for your service is shown your competitors and never sees your name.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches less often than half your suburb, so on a search from nearby you sit below businesses a customer would otherwise treat as equal.
2 checks on your map positions. You're seeing both.
3.0Room to grow
What customers seeWhere you rank
9:41
1234Tiles © Esri
waxing hair removal service
1Seen in 3 searches across Christchurch, top three in none
1
Beyouty & Co.5.0 ★ (103) · Day spa
2
Lovoir Day Spa Christchurch5.0 ★ (1,199) · Day spa
3
Pamper You Beauty Therapy4.9 ★ (56) · Day spa
4
Beauty Assets4.9 ★ (33) · Day spa
↓
Gloucester Cottage Day & Medi Spa2Further down, below the first results
Map positionsChristchurch beauty · 570 businesses
You are #400 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Gloucester Cottage Day & Medi Spa shows a very low overall health score in the Citations & Social Presence area, at 0.4 out of 10, indicating limited presence across social media and directories. The strongest current asset is an outstanding Facebook profile and a fully present Fresha listing, which help credibility and visibility among local clients. Key opportunities focus on expanding Instagram, TikTok, LinkedIn, Neighbourly, and NoSecretSalon profiles to broaden reach.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Fresha ProfileWe can see your Fresha Profile listing (https://fresha.com/gloucester-cottage-day-medi-spa-gloucester-street-christchurch-a2QvvY) found via: Google search results.
  • ✓
    Yelp ListingWe can see your Yelp Listing listing (https://yelp.com/gloucester-cottage-christchurch) found via: Google search results.

Top three opportunities

  • 1
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 2
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 3
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
14 checks on your listings and social. You're seeing 6 of them.
2.7Room to grow
What customers seeWhere you rank
9:41
Ggloucester cottage day & medi spa avonside
AllImagesMapsNews
FacebookGloucesterCottagemedispaGloucester Cottage Day & Medi Spa | Facebook✓
Yelpgloucester-cottage-christchurchGloucester Cottage Day & Medi Spa | Yelp✓
Freshagloucester-cottage-day-medi-spa-gloucester-street-christchurch-a2QvvYGloucester Cottage Day & Medi Spa | Fresha✓
InstagramNo account found1
TiktokNo account found2
YellowNo listing found3
Listings and socialChristchurch beauty · 570 businesses
You are #419 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokYelpFreshaYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.

Top two opportunities

  • 1
    What your page says about youYour intro is shorter than half the pages here.
  • 2
    People following your pageMore people follow your page than most in this market, which means a post can travel past your own customers when one of them shares it into a local group.
8 checks on your Facebook page. You're seeing 5 of them.
9.6Strong
What customers seeWhere you rank
9:41
facebook
GloucesterCottagemedispa✓
2.2K followers 2
Gloucester Cottage Beauty Clinic was established in 1996 and prides itself on its welcoming staff.1
FollowMessage
🌐 gloucestercottage.co.nz✓
☎ +64 3-389 9959✓
PostsAboutPhotosReviews
Facebook pageChristchurch beauty · 570 businesses
You are #24 for your Facebook page
See how to fix both →
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Facebook
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06Your websiteMarketbase business report

Your website

Gloucester Cottage Day & Medi Spa shows a very high on-page SEO health score of 9.4 out of 10, indicating strong technical setup. The business has solid metadata and branding assets, including an excellent meta description and a valid favicon, plus an SEO-friendly URL and a compact page size. The main opportunities focus on further balancing the title tag, reducing render-blocking resources, and refining text-to-page size balance.

Strengths

  • ✓
    Meta descriptionYour search summary sits in the length that reads in full on most screens, which is as far as length alone can take it - a narrow phone still cuts the tail off a line this size.
  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.
  • ✓
    Domain Age ScoreYour domain has been registered longer than almost any business in this market.

Top three opportunities

  • 1
    Domain HealthYour site answers, but something did not check out - an insecure link, a redirect chain, a domain shared with other businesses, or a listing pointing at a social page.
  • 2
    Page titleThe length of your headline is near enough now that most of it survives in a search result.
  • 3
    The shape of your link profileYour links are spread across a fair range of sites for a profile this size, and the mix of link types looks ordinary.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒gloucestercottage.co.nz✓✓1
✓Meta description
2Page title
3The shape of your link profile
Your websiteChristchurch beauty · 570 businesses
See how to fix all 3 →
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Gloucester Cottage Day & Medi Spa shows a solid website traffic health score of 8.5 out of 10, indicating strong overall performance. Key findings point to opportunities in paid traffic where spend and visibility are currently minimal, and continued strength in organic traffic with room to grow through content and backlinks.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 2
    Monthly ad visitsYour site receives no visitors from paid search, which for most local businesses in this market is the norm rather than a problem.
  • 3
    Search terms you advertise onYou are not covering any search terms with ads, which for most local businesses here is normal.
6 checks on your search and traffic. You're seeing 3 of them.
8.8Strong
What customers seeWhere you rank
9:41
G
AllMapsImagesShopping
321No ads from you on any search
Gloucester Cottage Day & Medi SpaNot in these results
About 1,134 visits a month from search, across 213 searches
Google search and trafficChristchurch beauty · 570 businesses
You are #71 for Google search and traffic
See how to fix all 3 →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Gloucester Cottage Day & Medi Spa's opening hours partially match Christchurch demand: 37 weekly hours align with popular windows, notably Tuesday 11am, Wednesday 3pm, Thursday 4pm and 5pm, and Saturday 1pm. However, the spa misses several busy Saturday afternoon slots and a Thursday 6pm and Monday 2pm demand window. No open hours fall in low-demand periods, indicating efficient but possibly conservative scheduling.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours cover more of the busy stretches than the middle of the field, so you are open for most of the searching that happens near you.
1 check on your opening hours. You're seeing it.
6.6Good
What customers seeWhere you rank
9:41
Gloucester Cottage Day & Medi Spa
OverviewReviewsPhotosAbout
Hours 1
MondayClosed
TuesdayClosed
Wednesday9:30am-7pm
ThursdayClosed
FridayClosed
SaturdayClosed
SundayClosed
Opening hoursChristchurch beauty · 570 businesses
You are #196 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 20 opportunities, from the 69 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page2 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#103of 570 Christchurch beauty businesses
9:41
Christchurch beautyOverall · 570 businesses
You are #103 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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