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GM Hair Design

Hair salon · Christchurch Centre, Christchurch

What your customers see when they look for you, and where that puts you among 498 Christchurch hair salons & barbers.

ReportLocal marketing report
Checked13 October 2026
Your marketChristchurch hair salons & barbers · 498 businesses
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Executive summaryExclusive Marketbase business report

GM Hair Design

Hair salon · Christchurch Centre, Christchurch

Where you stand#140of 498 hair salons & barbers
Overall health7.2/10across the eight areas

Going well

05Facebook page8.407Google search and traffic7.501Google listing6.603Map positions6.0

Where we can help

04Listings and social5.202Reviews4.108Opening hours3.306Your website-
How AI describes youMarketbase business report

What AI tells people about you

GM Hair Design is a Christchurch hair salon in the City borough that offers creative hair services including cuts and colour. The salon presents itself as a team of creatives influenced by fashion and wider creative trends. Customers commonly note experienced hairdressers, a welcoming vibe and long-term client relationships as distinguishing features.

GM Hair Design is a hair salon located in the City borough of Christchurch. The salon presents itself as a creative studio where staff engage with hair, fashion and the wider creative world.

Services include haircuts and colour carried out by a team that describes itself as creatively driven. The salon materials and online presence position the stylists as artists who like to explore trends and contemporary looks while offering conventional salon services.

Customers frequently mention experienced hairdressers and a welcoming, family-like vibe. Reviews point to long-term client relationships and steady satisfaction with cuts and colour work. Visitors note practical advice from stylists and a consistent service experience that has kept some clients returning for decades.

Locally, GM Hair Design is distinguished by its creative positioning and long-standing client base in Christchurch. The combination of experienced stylists, a fashion-aware approach and a consistently described friendly atmosphere shapes what customers can expect when booking services.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

GM Hair Design shows an above-average health score of 6.4/10, meaning the listing is generally solid but with room to improve. The strongest visible strengths are that the listing is claimed, includes a phone number and a website link, and clearly marks open status. The key opportunity is to expand a more meaningful listing description to provide reasons to visit and what services are offered.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Description lengthThere is no real description on your listing, so when someone finds you on Google there is nothing in your own words telling them what you do.
  • 2
    Photos on the listingYou have more photos on your listing than half the businesses here, so a customer arriving has enough to look at that they stay on it.
  • 3
    Category fitYour categories cover this market better than the middle of the field, so you appear in most of the searches your competitors appear in.
11 checks on your Google listing. You're seeing 6 of them.
6.6Good
What customers seeWhere you rank
9:41
Tiles © Esri
GM Hair Design
2
GM Hair Design✓✓
4.5 ★★★★★ (75)
Hair salon · Christchurch Centre3
Open 5 days · late Mon and Wed ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business
No description yet1
Google listingChristchurch hair salons & barbers · 498 businesses
You are #168 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

GM Hair Design shows a low health score on Google reviews, at 2.8 out of 10. The business has started collecting reviews but needs active response to feedback. The most important findings indicate no responses yet and a growing review base with positive momentum in ratings and listings, suggesting potential for improvement through owner engagement and continued review generation.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 2
    Star ratingYour rating sits well below what customers here are used to seeing, and it is the first number they compare when two businesses look otherwise equal.
  • 3
    Review confidenceYour rating and your review count together sit behind half the businesses here, so a customer weighing three listings has slightly less reason to trust yours.
4 checks on your reviews. You're seeing 3 of them.
4.1Room to grow
What customers seeWhere you rank
9:41
GM Hair Design
OverviewReviewsPhotosAbout
4.5★★★★★75 reviews
5
4
3
2
12
hair cut 16atmosphere 14hairstyling 6hair coloring 4colour 4coffee 4
3How far your rating and your review count together can be trusted
Google reviewsChristchurch hair salons & barbers · 498 businesses
You are #292 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

GM Hair Design's Google Maps health score sits at 6.0 out of 10, indicating above-average visibility with room to improve. The business ranks strongly for core city centre terms, and shows solid performance in nearby suburbs like St Martins and Phillipstown. The top opportunities focus on overall aggregate visibility and maintaining borough presence to push into the top tier.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou turn up across more of the surrounding suburbs than the middle of the field, so customers searching from outside your own patch are finding you.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches more often than the middle of your suburb, so a customer searching nearby is likely to see you in the first handful.
2 checks on your map positions. You're seeing both.
6.0Good
What customers seeWhere you rank
9:41
1234Tiles © Esri
unisex hairdresser
1Top three for "unisex hairdresser" in 1 suburb, seen in 5
1
GM Hair Design24.5 ★ (75) · Hair salon
2
True Grit Hair4.7 ★ (215) · Hair salon
3
Vivo Hair Salon Cashel Square4.3 ★ (50) · Hair salon
4
GOOD Hair & Co4.8 ★ (117) · Hair salon
Map positionsChristchurch hair salons & barbers · 498 businesses
You are #201 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

GM Hair Design shows an above-average health score of 6.4/10, signaling solid digital presence with room to grow. Key strengths include a very high trust Facebook profile and active Neighbourly and Fresha listings. The most impactful opportunities are pursuing a TikTok presence for younger audiences and adding GrabOne and Neighbourly visibility to broaden local reach.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Fresha ProfileWe can see your Fresha Profile listing (https://fresha.com/gm-hair-design-cashel-street-christchurch-rwrDAa) found via: Google search results.
  • ✓
    Neighbourly ProfileWe can see your Neighbourly Profile listing (https://www.neighbourly.co.nz/business/gm-hair-designers-at-contemporary-lounge) found via: Google search results.

Top three opportunities

  • 1
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 2
    Instagram Profileyour Instagram Profile page surfaces strongly in search, which is how we found it, though nothing you control points at it.
  • 3
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
14 checks on your listings and social. You're seeing 6 of them.
5.2Room to grow
What customers seeWhere you rank
9:41
Ggm hair design christchurch centre
AllImagesMapsNews
Yelpgm-hair-design-christchurchGM Hair Design | Yelp
Freshalp/en/bt/hair-salons/in/nz-christchurch/christchurch-centralGM Hair Design | Fresha✓
InstagramgmhairgalleryGM Hair Design | Instagram2
Neighbourlygm-hair-designers-at-contemporary-loungeGM Hair Design | Neighbourly✓
FacebookgmhairgalleryGM Hair Design | Facebook✓
TiktokNo account found1
YellowNo listing found3
Listings and socialChristchurch hair salons & barbers · 498 businesses
You are #242 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokYelpFreshaNeighbourlyYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.

Top three opportunities

  • 1
    People following your pageYour following sits ahead of half the pages here, so an ordinary post reaches a real local audience without you paying for it.
  • 2
    What your page says about youYour intro is shorter than half the pages here.
  • 3
    Recommendations on your pageMore customers have recommended you than at most pages in this market, and depth like that reads as a business that has been doing this a while.
9 checks on your Facebook page. You're seeing 6 of them.
8.4Strong
What customers seeWhere you rank
9:41
facebook
gmhairgallery✓
1K followers 1
International Award Finalist Christchurch CBD Hair Salon with parking. Our experienced and trained S2
FollowMessage
★ 18 reviews · recommended 3
🌐 gmhair.nz✓
☎ +64 800 464 247✓
PostsAboutPhotosReviews
Facebook pageChristchurch hair salons & barbers · 498 businesses
You are #80 for your Facebook page
See how to fix all 3 →
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Facebook
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06Your websiteMarketbase business report

Your website

GM Hair Design's on-page health is 6.9 out of 10, which is above average. The main strengths include fast load times, a compact page size, secure HTTPS resources and an SEO-friendly URL. The two most impactful findings are the absence of an H1 tag and missing favicon, which affect clarity and branding.

Strengths

  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.
  • ✓
    Page load speedYour home page appears in under three seconds, so someone tapping through from a search result meets your business rather than a blank screen while they decide whether to wait.
  • ✓
    Page file sizeYour home page is light enough to open quickly on a phone with a weak signal, which is where most people meet a local business for the first time.

Top three opportunities

  • 1
    Meta descriptionThe summary under your name in search results is either too brief to say anything or long enough that Google cuts it mid-sentence.
  • 2
    On-page scoreThe basics on your home page are half in place: it opens and it reads, but enough checks still fail that a customer on a phone away from wifi notices the wait before they notice the business.
  • 3
    Separate sites linking to youFewer separate websites link to you than half the businesses here, which means when someone searches for what you do, the businesses with a longer list of vouchers are the ones on the page they actually read.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒gmhairgallery.co.nz✓
✓Page load speed
✓Page file size
1Meta description
2On-page score
3Separate sites linking to you
Your websiteChristchurch hair salons & barbers · 498 businesses
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

GM Hair Design shows an above-average health score for website traffic at 7.1/10, indicating solid performance relative to local peers. Key findings point to a lack of measurable paid traffic and spend, alongside mid-range organic value and solid organic keyword visibility. Priorities focus on initiating small paid campaigns and maintaining SEO momentum to lift overall traffic value and paid presence.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 2
    Monthly ad visitsYour site receives no visitors from paid search, which for most local businesses in this market is the norm rather than a problem.
  • 3
    What that traffic is worthThe search visitors reaching your site are worth less than half the businesses here, so the people arriving are browsing rather than buying.
6 checks on your search and traffic. You're seeing 3 of them.
7.5Good
What customers seeWhere you rank
9:41
Ghairdresser heathcote valley
AllMapsImagesShopping
21No ads from you on any search
heathcotevalley.nzBusinesses located in Heathcote Valley in Christchurch, New ...
www.facebook.comBabalon for HAIR | Christchurch
gmhairgallery.co.nzGM Hair gallery – GM HAIR DESIGN

GM Hair Gallery is a salon full of creatives who like to push the boundaries as artists, not only with hair but in the fashion and creative world too.

karamellahairdressing.co.nzKaramella Hairdressing
3About 732 visits a month from search, across 56 searches
Google search and trafficChristchurch hair salons & barbers · 498 businesses
You are #126 for Google search and traffic
See how to fix all 3 →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

GM Hair Design's opening hours largely align with weekday lunchtime demand, especially midweek. Strong alignment is seen Tuesday 11am-2pm and Wednesday 12pm, matching high search interest. However, several peak Saturday midday hours are missed while the business is closed. There are no low-demand open hours, so overall timing is efficient but Saturday midday openings could capture substantial additional demand.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours line up with demand worse than nearly every business here, which means a good share of your open time passes with nobody looking for what you do.
1 check on your opening hours. You're seeing it.
3.3Room to grow
What customers seeWhere you rank
9:41
GM Hair Design
OverviewReviewsPhotosAbout
Hours 1
Monday9am-7pm
Tuesday9am-5pm
Wednesday9am-7pm
Thursday9am-5pm
Friday9am-5pm
SaturdayClosed
SundayClosed
Popular times Saturday · Christchurch Centre
7a8a9a10a11a12p1p2p3p4p5p6p7p8p
When people in Christchurch Centre look   You are shut
Opening hoursChristchurch hair salons & barbers · 498 businesses
You are #333 for opening hours
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 21 opportunities, from the 70 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#140of 498 Christchurch hair salons & barbers
9:41
Christchurch hair salons & barbersOverall · 498 businesses
You are #140 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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  • Real New Zealand data.Every one of the 498 hair salons & barbers in Christchurch, checked - not a guess from overseas.
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