marketbaseExclusive Marketbase Report
Prepared for

Good Kiwi

Accounting firm · Christchurch Centre, Christchurch

What your customers see when they look for you, and where that puts you among 245 Christchurch accountants.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch accountants · 245 businesses
Open your report ↓
Executive summaryExclusive Marketbase business report

Good Kiwi

Accounting firm · Christchurch Centre, Christchurch

Where you stand#121of 245 accountants
Overall health5.1/10across the eight areas

Going well

07Google search and traffic7.301Google listing6.8

Where we can help

02Reviews5.905Facebook page4.308Opening hours3.504Listings and social3.003Map positions2.306Your website-
How AI describes youMarketbase business report

What AI tells people about you

Good Kiwi is an accounting firm based in Christchurch Central City that looks after accounting and tax compliance for business owners. They provide bookkeeping, business accounting and start-up advice, plus specialist support for investment property paperwork. They describe their approach as timely and economic and say they aim to keep clients happy and smiling while helping with tax returns and compliance.

Good Kiwi is an accounting practice located in Christchurch Central City. They look after accounting and tax compliance for business owners, from starting a business to managing ongoing tax commitments.

Services include bookkeeping, business accounting, budgeting, cash flow forecasting and start-up business advice. They also state they can handle the paperwork and offer advice for rental and investment properties, and they aim to deliver work in a timely and economic manner.

Customer feedback in available reviews gives a strong positive impression; clients have left high ratings and note the Christchurch office location. Review details list services such as bookkeeping, business accounting and other business services, indicating customers engage them for practical financial and tax support.

Locally, Good Kiwi presents as a firm focused on compliance and practical accounting tasks for small business owners and property investors. Their stated emphasis on timely, economic service and routine tax and bookkeeping work distinguishes their offering for Christchurch Central City clients.

ChatGPTGeminiGooglePerplexityClaude
Not quite right? Let's sort it
01Google listingMarketbase business report

Your Google listing

Good Kiwi shows solid presence on Google, with claimed status, a listed website link, phone number and operation status. Health is 7.5 out of 10, indicating strengths in basic information but room for improvement in photos and description. Focus on expanding visual content and refining the listing description to reach a higher local benchmark.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Photos on the listingYou have no photos on your listing, or close to none, so a customer scrolling past sees a blank where every other business shows their work.
  • 2
    Description lengthYour description gives a reader less than half the listings here do, so someone reading yours and then a competitor's gets less to go on from you.
  • 3
    Category fitYour category set covers less of this market than half the field, so there are jobs being searched for near you that your listing is not eligible to appear in.
11 checks on your Google listing. You're seeing 6 of them.
6.8Good
What customers seeWhere you rank
9:41
Tiles © Esri
Good Kiwi
1
Good Kiwi✓✓
5.0 ★★★★★ (1)
Accounting firm · Christchurch Centre3
Open 6 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

At Good Kiwi, our experienced accountants helping other Good Kiwi’s getting their accounts sorted and tax returns filed. We strive to keep clients happy and smiling BECAUSE WE CARE.

2
Google listingChristchurch accountants · 245 businesses
You are #79 for your Google listing
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google SearchGoogle MapsBusiness Profile
marketbase
02ReviewsMarketbase business report

Your reviews

Good Kiwi shows overall health in the Google review area as average, with a 5.3 out of 10. The key achievements include a top 10% star rating, indicating strong customer satisfaction. The most important opportunities are improving the response rate to reviews, increasing total reviews, and continuing to lift the rating confidence. This suggests steady service quality but limited engagement with customers publicly.

Strengths

  • ✓
    Star ratingYour rating is among the highest in this market and it does its own selling - a customer sees it before they read anything else.

Top three opportunities

  • 1
    Review confidenceRating and review volume together sit well behind this market, which means a customer comparing you has both halves of the picture reading thin.
  • 2
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 3
    Review countYour review count sits well below what buyers here are used to seeing, which means a customer comparing options side by side reads you as the less proven choice.
4 checks on your reviews. You're seeing all of them.
5.9Room to grow
What customers seeWhere you rank
9:41
Good Kiwi
OverviewReviewsPhotosAbout
5.0★★★★★1 review 3
5
4
3
2
1✓
1How far your rating and your review count together can be trusted
Google reviewsChristchurch accountants · 245 businesses
You are #102 for your Google reviews
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google reviewsBusiness Profile
marketbase
03Map positionsMarketbase business report

Where you show up on the map

Good Kiwi shows a low overall health in Google Maps search performance, with a 2.4 out of 10. The strongest signals come from ranking well for bookkeeping and payroll services in Christchurch Centre and nearby areas, indicating solid relevance in core accounting services. Focus should be on expanding aggregate visibility and strengthening the borough presence to move towards the local midpoint.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou appear in a handful of Maps searches across the suburbs around you, far fewer than most businesses here.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches less often than half your suburb, so on a search from nearby you sit below businesses a customer would otherwise treat as equal.
2 checks on your map positions. You're seeing both.
2.3Room to grow
What customers seeWhere you rank
9:41
1234Tiles © Esri
payroll service
1Seen in 4 searches across Christchurch, top three in none
1
The Paymasters Limited5.0 ★ (3) · Accounting firm
2
Your Payroll1.0 ★ (6) · Accounting firm
3
Apex Accountancy5.0 ★ (3) · Accounting firm
4
Tax Matters Limited4.9 ★ (84) · Accounting firm
↓
Good Kiwi2Further down, below the first results
Map positionsChristchurch accountants · 245 businesses
You are #188 for map positions
See how to fix both →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google Maps
marketbase
04Listings and socialMarketbase business report

Where customers find you

Good Kiwi shows below-average overall health on social and directory presence, with a 3.0 out of 10. Key strengths include existing LinkedIn Company and Neighbourly profiles, which help reach local customers. The main opportunities focus on adding active profiles (Instagram, Facebook, TikTok) and stronger directory presence (Neighbourly and Yellow Directory) to improve discoverability and trust.

Strengths

  • ✓
    Neighbourly ProfileWe can see your Neighbourly Profile listing (https://www.neighbourly.co.nz/business/good-kiwi-limited) found via: Google search results.
  • ✓
    LinkedIn CompanyWe can see your LinkedIn Company listing (https://linkedin.com/company/goodkiwi) found via: Google search results.

Top three opportunities

  • 1
    Having a Facebook page at allWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing.
  • 2
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 3
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
15 checks on your listings and social. You're seeing 5 of them.
3.0Room to grow
What customers seeWhere you rank
9:41
Ggood kiwi christchurch centre
AllImagesMapsNews
Neighbourlygood-kiwi-limitedGood Kiwi | Neighbourly✓
LinkedIngoodkiwiGood Kiwi | LinkedIn✓
ServiceFinderKiwi-Bound-Enterprises-Limited-50215Good Kiwi | ServiceFinder
FacebookNo account found1
InstagramNo account found2
TiktokNo account found3
LinkedInNo listing found✓
Listings and socialChristchurch accountants · 245 businesses
You are #173 for listings and social
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
GoogleFacebookInstagramTikTokNeighbourlyLinkedInServiceFinderYour website
marketbase
05Facebook pageMarketbase business report

Your Facebook page

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Facebook pageCriticalWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing. Shown at a typical score for this market.
9 checks on your Facebook page. You're seeing 1 of them.
4.3Room to grow
What customers seeWhere you rank
9:41
facebook
good kiwi christchurch centre
We didn't find any resultsMake sure everything is spelled correctly or try different keywords.1
Facebook pageChristchurch accountants · 245 businesses
You are #140 for your Facebook page
See how to fix it →
Free for 7 days. Rather we did it? Do it for me
Checked on
Facebook
marketbase
06Your websiteMarketbase business report

Your website

Good Kiwi shows a strong on-page technical health for its homepage, with an overall health score of 8.3 out of 10. The most notable strengths include an excellent meta description and presence of a valid favicon, plus a clear H1 tag and concise page size. Opportunities focus on further refining title tag length, removing frames, improving load speed, and adjusting text-to-page size balance.

Strengths

  • ✓
    Domain HealthYour site answers cleanly over a secure connection, so a customer clicking through from Google lands where they expect with nothing in the way.
  • ✓
    Meta descriptionYour search summary sits in the length that reads in full on most screens, which is as far as length alone can take it - a narrow phone still cuts the tail off a line this size.
  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.

Top three opportunities

  • 1
    Separate sites linking to youNo separate website links to yours.
  • 2
    On-page scoreSeveral checks on your home page fail at once, and a visitor meets all of them in the first few seconds: a slow open, no clear heading, nothing under your name in search that says what you do.
  • 3
    The shape of your link profileNo links to your site were found, so there is no shape to read yet.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒goodkiwi.co.nz✓✓
✓Meta description
1Separate sites linking to you
2On-page score
3The shape of your link profile
Your websiteChristchurch accountants · 245 businesses
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
See the full website report
Checked on
Your websiteGoogle Search
marketbase
07Google search and trafficMarketbase business report

How people find you on Google

The Website Traffic health for Good Kiwi sits at 7.0 out of 10, which is above average and indicates solid performance with room for targeted growth. Key findings show paid traffic and paid SERP presence are limited, while organic traffic sits in the 25th-50th percentile locally, suggesting steady visibility but opportunities to lift rankings with better content and on-site optimisation.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 2
    Monthly ad visitsYour site receives no visitors from paid search, which for most local businesses in this market is the norm rather than a problem.
  • 3
    Monthly search visitsYour site draws fewer visitors from search than half the businesses here, so competitors are picking up searches you could be answering.
6 checks on your search and traffic. You're seeing 3 of them.
7.3Good
What customers seeWhere you rank
9:41
G
AllMapsImagesShopping
21No ads from you on any search
Good KiwiNot in these results
3About 21 visits a month from search, across 22 searches
Google search and trafficChristchurch accountants · 245 businesses
You are #67 for Google search and traffic
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google SearchGoogle Maps
marketbase
08Opening hoursMarketbase business report

Your hours against demand

Good Kiwi's opening hours largely match local demand during weekday business hours, especially on Thursday mornings and afternoons where several high-popularity windows coincide with being open. There are notable missed opportunities on Sundays around mid-morning and early afternoon when local search activity is high but the firm is closed. A few late-evening weekday hours appear low demand and may be inefficient to staff.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours line up with demand worse than nearly every business here, which means a good share of your open time passes with nobody looking for what you do.
1 check on your opening hours. You're seeing it.
3.5Room to grow
What customers seeWhere you rank
9:41
Good Kiwi
OverviewReviewsPhotosAbout
Hours 1
Monday9am-7pm
Tuesday9am-7pm
Wednesday9am-7pm
Thursday9am-7pm
Friday9am-7pm
Saturday9am-7pm
SundayClosed
Popular times Monday · Christchurch Centre
8a9a10a11a12p1p2p3p4p5p
When people in Christchurch Centre look   You are shut
Opening hoursChristchurch accountants · 245 businesses
You are #160 for opening hours
See how to fix it →
Free for 7 days. Rather we did it? Do it for me
Checked on
Your listed hoursWhen people search
marketbase
The next step

Your top opportunities, in one place.

These are your top 19 opportunities, from the 71 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page1 opportunity

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#121of 245 Christchurch accountants
9:41
Christchurch accountantsOverall · 245 businesses
You are #121 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
Just your name and email. No card. Or have us do it for you

Sounds like another marketing outfit?

We're not. Here's how we're different →

  • You see everything first. Free.Your position, your competitors, your fixes - before you spend a cent.
  • We don't need anything from you.No logins, no card, no setup. Built from what your customers can already see.
  • You watch it work.Your position in the market, every month. If it's not moving, you'll know.
  • Real New Zealand data.Every one of the 245 accountants in Christchurch, checked - not a guess from overseas.
  • Built and run in Christchurch.A Kiwi business, not an offshore call centre.
  • A real person on the phone.Call us on 0800 747 901.
Jeremy GrayFounder, Marketbase

"I spent 20 years growing some of the biggest online marketplaces in New Zealand, Australia and the UK. Marketbase gives local businesses the same edge."

Jeremy has grown marketing for