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Graceful Beauty

Beauty salon · Belfast, Christchurch

What your customers see when they look for you, and where that puts you among 570 Christchurch beauty businesses.

ReportLocal marketing report
Checked13 October 2026
Your marketChristchurch beauty · 570 businesses
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Executive summaryExclusive Marketbase business report

Graceful Beauty

Beauty salon · Belfast, Christchurch

Where you stand#496of 570 beauty businesses
Overall health1.3/10across the eight areas

Going well

03Map positions6.0

Where we can help

02Reviews2.201Google listing1.805Facebook page1.604Listings and social1.508Opening hours1.307Google search and traffic0.006Your website-
How AI describes youMarketbase business report

What AI tells people about you

Graceful Beauty is a beauty therapy salon in Belfast, Christchurch, specialising in natural, cruelty-free products. The salon offers nail services, massages and brow treatments, and is known locally for its hands-on care delivered by a named therapist. Customers note consistent results and a welcoming, relaxed service environment.

Graceful Beauty is a beauty therapy salon located in the Belfast suburb of Christchurch. It operates as a local service provider in the beauty category, serving clients from the surrounding area who seek salon-based treatments and personal care.

The salon specialises in natural and cruelty-free products and lists nail care, massage and eyebrow treatments among its services. The description provided by the business emphasises product choices that avoid animal testing and aim for more natural formulations.

Customer feedback highlights nail work, massages and eyebrow care as commonly booked services, with multiple reviewers naming a therapist called Laura and describing positive outcomes. Reviews consistently use the highest rating, and customers report satisfaction with results and a recommending attitude toward the salon.

Locally, Graceful Beauty distinguishes itself by combining a focus on natural, cruelty-free product selection with a small-salon feel and repeat client experiences for nails, massage and brow services. Clients seeking those particular treatments in the Belfast area will find a clearly stated product approach and regular positive feedback from other local customers.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

Graceful Beauty shows a very low overall health for its Google Business Listing, with room to grow in key areas. Primary strengths include a claimed listing, a visible phone number, a complete address, and a main image, which provide basic credibility and contactability for customers. The main issue is the extremely low health score.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    WebsiteYour listing has no website link, so a customer who wants to check your prices or your work before ringing has nowhere to go from Google.
  • 2
    Description lengthYour description is far shorter than what most businesses here have written, which means a customer comparing listings gets a line from you and three paragraphs from the business beside you.
  • 3
    Photos on the listingYou have no photos on your listing, or close to none, so a customer scrolling past sees a blank where every other business shows their work.
11 checks on your Google listing. You're seeing 6 of them.
1.8Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
Graceful Beauty
3
Graceful Beauty✓✓
5.0 ★★★★★ (2)
Beauty salon · Belfast
DirectionsCall No website 1
OverviewReviewsPhotosAbout
From the business

Beauty Therapy Salon. Specialising in natural and cruelty free products.

2
Google listingChristchurch beauty · 570 businesses
You are #466 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Graceful Beauty shows a low overall Google review health score of 2.3/10, implying limited engagement and room for improvement. The top achievement is a high star rating in the top 10%, indicating strong customer satisfaction. The business should build on this by encouraging more reviews and starting to respond to existing reviews to boost trust and overall score.

Strengths

  • ✓
    Star ratingYour rating is among the highest in this market and it does its own selling - a customer sees it before they read anything else.

Top three opportunities

  • 1
    Review confidenceRating and review volume together sit well behind this market, which means a customer comparing you has both halves of the picture reading thin.
  • 2
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 3
    Review countYour review count sits well below what buyers here are used to seeing, which means a customer comparing options side by side reads you as the less proven choice.
4 checks on your reviews. You're seeing all of them.
2.2Room to grow
What customers seeWhere you rank
9:41
Graceful Beauty
OverviewReviewsPhotosAbout
5.0★★★★★2 reviews 3
5
4
3
2
1✓
nails 2
1How far your rating and your review count together can be trusted
Google reviewsChristchurch beauty · 570 businesses
You are #445 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Graceful Beauty shows an above-average health score for Google Maps search at 6.0 out of 10, indicating decent visibility with room to improve. The strongest opportunities focus on sustaining performance in broader map queries and pushing to the top tier in its suburb. Current top keywords show solid position for nail, eyelash, and beauty services in Belfast.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou turn up across fewer of the surrounding suburbs than half the businesses here, so someone two suburbs over searching for your service is shown your competitors and never sees your name.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches more often than nearly every business in your suburb, so a customer searching nearby sees you before most of your competition.
2 checks on your map positions. You're seeing both.
6.0Good
What customers seeWhere you rank
9:41
1234Tiles © Esri
eyelash salon
1Top three for "eyelash salon" in 1 suburb, seen in 1
1
Belle Amour Studio5.0 ★ (88) · Beauty salon
2
Advance Beauty Care Ltd4.9 ★ (21) · Beauty salon
3
Graceful Beauty25.0 ★ (2) · Beauty salon
4
Aspiring Beauty4.7 ★ (35) · Beauty salon
Map positionsChristchurch beauty · 570 businesses
You are #230 for map positions
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Graceful Beauty shows a low overall health score for Citations & Social Presence, indicating limited presence on key platforms. The strongest current asset is a very high-trust Facebook profile, with Fresha listings providing additional directory visibility. The main opportunities focus on boosting Instagram and TikTok activity and adding LinkedIn presence to improve trust and reach.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.

Top three opportunities

  • 1
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 2
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 3
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
14 checks on your listings and social. You're seeing 4 of them.
1.5Room to grow
What customers seeWhere you rank
9:41
Ggraceful beauty belfast
AllImagesMapsNews
FacebookgracehartbeautyGraceful Beauty | Facebook✓
Freshalp/en/bt/beauty-salons/in/nz-christchurch/belfastGraceful Beauty | Fresha
Instagramgrace_beautyclinic_Graceful Beauty | Instagram1
TiktokNo account found2
YellowNo listing found3
Listings and socialChristchurch beauty · 570 businesses
You are #482 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokFreshaYellowYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    A street addressA street address sits in your page details, so someone deciding between you and a business two suburbs over can see which of you is closer.
  • ✓
    A cover photoYour page opens with a cover photo rather than a blank banner, so the first impression a visitor gets is your own work.

Top three opportunities

  • 1
    Recommendations on your pageNo recommendations sit on your page, so a stranger who came to see whether anyone else has used you leaves with only your own posts to go on.
  • 2
    People following your pageFewer people follow your page than most in this market, which means a post reaches people who already know you rather than anyone still deciding.
  • 3
    A phone numberNo phone number is published on your Facebook page, so someone who found you there and wants to ring has to go hunting elsewhere or send a message and wait.
9 checks on your Facebook page. You're seeing 6 of them.
1.6Room to grow
What customers seeWhere you rank
9:41
facebook
✓
gracehartbeauty✓
110 followers 2
Beauty Spa in Belfast, Christchurch. Massage, Lashes, Brows, Nails & More!
FollowMessage
🌐 maps.google.com
PostsAboutPhotosReviews
Facebook pageChristchurch beauty · 570 businesses
You are #478 for your Facebook page
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Facebook
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06Your websiteMarketbase business report

Your website

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Domain Age ScoreWe could not read how long your domain has been registered, or it is only weeks old.
  • 2
    Domain HealthYour site answers, but something did not check out - an insecure link, a redirect chain, a domain shared with other businesses, or a listing pointing at a social page.
  • 3
    Domain UniquenessYour web address belongs to a platform rather than to you - a social page or a site builder's own domain.
3 checks on your website. You're seeing all of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒google.com132
Your websiteChristchurch beauty · 570 businesses
See how to fix all 3 →
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Where we can help

Nothing to sort here.
0 checks on your search and traffic. You're seeing all of them.
0.0Room to grow
What customers seeWhere you rank
9:41
G
AllMapsImagesShopping
No ads from you on any search
Graceful BeautyNot in these results
Google search and trafficChristchurch beauty · 570 businesses
You are #266 for Google search and traffic
See how to keep it that way →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Graceful Beauty currently has no published opening-hours data, so alignment with Christchurch demand patterns cannot be measured. Market demand patterns at city level indicate peaks for beauty services, but without hours it is unclear where opening times match or miss high-demand windows. Adding clear hours will enable identification of strong alignment, missed opportunities and possible inefficiencies.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandWe could not measure your hours against local demand, which almost always means your listing shows no opening hours at all.
1 check on your opening hours. You're seeing it.
1.3Room to grow
What customers seeWhere you rank
9:41
Graceful Beauty
OverviewReviewsPhotosAbout
Hours
No opening hours listed1
Opening hoursChristchurch beauty · 570 businesses
You are #496 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 18 opportunities, from the 44 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

08Opening hours1 opportunity

Where you'd stand#496of 570 Christchurch beauty businesses
9:41
Christchurch beautyOverall · 570 businesses
You are #496 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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Jeremy GrayFounder, Marketbase

"I spent 20 years growing some of the biggest online marketplaces in New Zealand, Australia and the UK. Marketbase gives local businesses the same edge."

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