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Grafton Dental

Dental clinic · Grafton, Central Auckland

What your customers see when they look for you, and where that puts you among 277 Central Auckland dentists.

ReportLocal marketing report
Checked13 October 2026
Your marketCentral Auckland dentists · 277 businesses
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Executive summaryExclusive Marketbase business report

Grafton Dental

Dental clinic · Grafton, Central Auckland

Where you stand#123of 277 dentists
Overall health5.6/10across the eight areas

Going well

04Listings and social9.303Map positions9.105Facebook page8.401Google listing7.802Reviews6.6

Where we can help

08Opening hours4.707Google search and traffic0.006Your website-
How AI describes youMarketbase business report

What AI tells people about you

Grafton Dental is a modern dental clinic on Nugent Street in Grafton, central Auckland. It provides general and cosmetic dentistry, from check-ups, hygiene and fillings to root canals, wisdom teeth removal, crowns, veneers, implant crowns, whitening and anti-wrinkle injections. The clinic is known for gentle treatment, clear advice and a welcoming approach to new patients.

Grafton Dental is a modern dental clinic on Nugent Street in Grafton, central Auckland. The practice provides general and cosmetic dentistry for local patients and welcomes new patients to its clinic.

Its services include check-ups and hygiene appointments, fillings, root canals, extractions and wisdom teeth removal. Grafton Dental also offers crowns, bridges, implant crowns, porcelain veneers, teeth whitening and anti-wrinkle injections.

Customers commonly describe the team as kind, professional and gentle. Reviews mention clear explanations, thorough cleanings and supportive care during treatments including wisdom teeth removal and root canals. The reception team, hygienists and dentists are also noted for being welcoming and genuine, while the clinic is described as clean and comfortable.

Grafton Dental combines a broad range of general and cosmetic dental services with a central Auckland location. Its approach centres on gentle treatment and clear, honest advice, with Southern Cross Easy-Claim, NIB First Choice, ACC and WINZ quotes accepted. Q Card and Zip payment options are available.

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01Google listingMarketbase business report

Your Google listing

Grafton Dental's Google Business Listing is in high health, scoring 7.8 out of 10. The listing has the core details in place, including its website link, trading status, claimed status, business name and phone number. The main focus is ongoing maintenance: review the description, add photos regularly, and keep categories aligned with current services.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Description lengthYour description gives a reader more than most listings here do, so a customer choosing between three of you gets more of your case than of theirs.
  • 2
    Photos on the listingYou have more photos on your listing than half the businesses here, so a customer arriving has enough to look at that they stay on it.
  • 3
    Category fitYour category set is one of the better-fitted in this market, so you are eligible for nearly every search happening around you.
11 checks on your Google listing. You're seeing 6 of them.
7.8Good
What customers seeWhere you rank
9:41
Tiles © Esri
Grafton Dental
2
Grafton Dental✓✓
4.8 ★★★★★ (189)
Dental clinic · Grafton3
Open 5 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

Grafton Dental is a modern dental clinic on Nugent Street in Grafton, central Auckland. The practice offers general and cosmetic dentistry, including check-ups and hygiene, fillings, root canals, extractions and wisdom teeth removal, crowns, bridges, implant crowns, porcelain veneers, teeth whitening and anti-wrinkle injections. The friendly, experienced team is known for gentle treatment and clear, honest advice. Grafton Dental welcomes new patients and accepts Southern Cross Easy-Claim, NIB First Choice, ACC and WINZ quotes, with Q Card and Zip payment options available.

1
Google listingCentral Auckland dentists · 277 businesses
You are #63 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Grafton Dental has an above average Google review health score of 6.6 out of 10. Its rating and review volume are ahead of much of the local market, giving customers useful evidence when assessing the clinic. The main gap is the low response rate, while maintaining a steady flow of new reviews will help protect rating confidence and keep the listing current.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Response rateYou have replied to a small share of your reviews, so most customers reading your page still see feedback about you with no voice from you anywhere on it.
  • 2
    Star ratingYour rating sits ahead of half the businesses here, so the number is not pushing anyone away.
  • 3
    Review confidenceRating and volume together put you ahead of most of this market, which means a customer sees a well-rated business with enough reviews behind it to be believed.
4 checks on your reviews. You're seeing 3 of them.
6.6Good
What customers seeWhere you rank
9:41
Grafton Dental
OverviewReviewsPhotosAbout
4.8★★★★★189 reviews
5
4
3
2
12
pricing 19caring staff 18wisdom teeth removal 12hygienist 11gentle approach 7welcoming atmosphere 7
3How far your rating and your review count together can be trusted
V
VictorStorchi★★★★★ · 3 weeks ago

The Grafton dental team is the best! They’ve been responsible throughout my wisdom teeth removal, root canal treatments and yearly cleanings. Their care is evident in every step, offering a truly humanised approach to dental care. I couldn...

Response from the owner1

Hi Victor, thank you so much for your wonderful review! It means a great deal to our entire team to know that you’ve felt cared for and supported throughout your journey with us. We truly believe...

J
Jason P.★★★★ · a month ago

Response from the owner

Hi Jason! Thank you so much for taking the time to leave us a review! We’re really pleased to hear you enjoyed your experience with us. ⭐️ We truly appreciate your support, and our team is alw...

Google reviewsCentral Auckland dentists · 277 businesses
You are #94 for your Google reviews
See how to fix all 3 →
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Grafton Dental has a very high Maps Search Performance health score of 9.1 out of 10. It ranks first for most key Grafton searches, including dentist, dental clinic, cosmetic dentist and dental implants provider. The main focus is protecting this strong visibility by checking performance across surrounding suburbs quarterly and monitoring nearby searches monthly for early signs of change.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou turn up across more of the surrounding suburbs than nearly everyone here, so a customer searching well outside your own patch still sees you.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches more often than nearly every business in your suburb, so a customer searching nearby sees you before most of your competition.
2 checks on your map positions. You're seeing both.
9.1Strong
What customers seeWhere you rank
9:41
12Tiles © Esri
dental clinic
1Top three for "dental clinic" in 1 suburb, seen in 11
1
Grafton Dental24.8 ★ (189) · Dental clinic
2
Symonds Street Dental Centre4.9 ★ (237) · Dental clinic
Map positionsCentral Auckland dentists · 277 businesses
You are #25 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Grafton Dental has a very high citations and social presence health score of 9.3 out of 10. Its Facebook and Instagram profiles have strong trust association, and its Yelp listing is visible. The main gaps are the absence of active TikTok, ServiceFinder, Yellow, Neighbourly and LinkedIn profiles, which may leave some customers without reliable information on those platforms.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Instagram ProfileWe found your Instagram Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Yelp ListingWe can see your Yelp Listing listing (https://yelp.com/grafton-dental-centre-grafton) found via: Google search results.

Top three opportunities

  • 1
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 2
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
  • 3
    Neighbourly ProfileWe could not find an active Neighbourly Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
15 checks on your listings and social. You're seeing 6 of them.
9.3Strong
What customers seeWhere you rank
9:41
Ggrafton dental grafton
AllImagesMapsNews
FacebookGraftonDental8NugentGrafton Dental | Facebook✓
Yelpgrafton-dental-centre-graftonGrafton Dental | Yelp✓
InstagramgraftondentalcareGrafton Dental | Instagram✓
Healthpointsymonds-street-dental-centreGrafton Dental | Healthpoint
TiktokNo account found1
YellowNo listing found2
NeighbourlyNo listing found3
Listings and socialCentral Auckland dentists · 277 businesses
You are #21 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokYelpHealthpointYellowYour website
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05Facebook pageMarketbase business report

Your Facebook page

Grafton Dental's Facebook page is in very high health, with a clear business address, contact details, a named page address and a link to the clinic's own domain. The page already reaches 1,090 followers and has 17 recommendations averaging 50.0 out of 5. The main gaps are a brief introduction and the need to keep the existing audience engaged with regular publishing.

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.

Top three opportunities

  • 1
    People following your pageYour following sits ahead of half the pages here, so an ordinary post reaches a real local audience without you paying for it.
  • 2
    What your page says about youYour intro is shorter than half the pages here.
  • 3
    Recommendations on your pageMore customers have recommended you than at most pages in this market, and depth like that reads as a business that has been doing this a while.
9 checks on your Facebook page. You're seeing 6 of them.
8.4Strong
What customers seeWhere you rank
9:41
facebook
Grafton Dental | Auckland✓
1.1K followers 1
Grafton Dental is a locally owned dental clinic on Nugent str. Our passionate team provides quality2
FollowMessage
★ 17 reviews · recommended 3
🌐 graftondental.co.nz✓
☎ +64 9-320 4161✓
PostsAboutPhotosReviews
Facebook pageCentral Auckland dentists · 277 businesses
You are #45 for your Facebook page
See how to fix all 3 →
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Facebook
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06Your websiteMarketbase business report

Your website

Strengths

  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.

Top three opportunities

  • 1
    On-page scoreYour home page did not return anything we can measure, and a page that will not answer a scanner is usually the same page that keeps a customer waiting.
  • 2
    Separate sites linking to youNo separate website links to yours.
  • 3
    Meta descriptionYour pages carry no summary line of your own, so the two lines under your name in search results are whatever Google decides best fits the search.
23 checks on your website. You're seeing 4 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒graftondental.co.nz✓
1On-page score
2Separate sites linking to you
3Meta description
Your websiteCentral Auckland dentists · 277 businesses
See how to fix all 3 →
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See the full website report
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What that traffic is worthSearch is delivering you nothing you would otherwise have to pay for.
  • 2
    Monthly search visitsYour site draws no measurable visitors from search, so the only people reaching it are ones you sent yourself.
  • 3
    Search terms you rank forYour site does not appear in search results for any terms we can measure, so nobody is finding it by searching for what you do.
6 checks on your search and traffic. You're seeing 3 of them.
0.0Room to grow
What customers seeWhere you rank
9:41
Gdentist auckland city centre
AllMapsImagesShopping
No ads from you on any search
stardental.co.nzStar Dental Clinic, North Shore | Internationally Trained ...
www.healthpoint.co.nzThe Fono - Dental Clinics
graftondental.co.nzGrafton Dental | State Of The Art Dental Clinic in Auckland

We are accomplished in all aspects of general dentistry, from crowns for implants and root canals to smile design, fillings and bridges. Book Now. Google rating. Read more

3
www.facebook.comCity Dental Lounge | Auckland
Google search and trafficCentral Auckland dentists · 277 businesses
You are #195 for Google search and traffic
See how to fix all 3 →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Grafton Dental covers 68% of the week's customer traffic, with most missed demand concentrated outside its weekday hours. Saturday 9am to 3pm finds customers at a closed clinic. Grafton Dental should open Saturday from 9am to 1pm, letting customers arrive and be served during the busiest part of that period.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours cover some of the busy stretches but fewer than half the businesses here, which means someone ringing round on a Saturday morning reaches your competitors and your voicemail.
1 check on your opening hours. You're seeing it.
4.7Room to grow
What customers seeWhere you rank
9:41
Grafton Dental
OverviewReviewsPhotosAbout
Hours 1
Monday8am-5pm
Tuesday8am-5pm
Wednesday8am-5pm
Thursday8am-5pm
Friday8am-2:30pm
SaturdayClosed
SundayClosed
Opening hoursCentral Auckland dentists · 277 businesses
You are #148 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 21 opportunities, from the 71 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#123of 277 Central Auckland dentists
9:41
Central Auckland dentistsOverall · 277 businesses
You are #123 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
Just your name and email. No card. Or have us do it for you

Sounds like another marketing outfit?

We're not. Here's how we're different →

  • You see everything first. Free.Your position, your competitors, your fixes - before you spend a cent.
  • We don't need anything from you.No logins, no card, no setup. Built from what your customers can already see.
  • You watch it work.Your position in the market, every month. If it's not moving, you'll know.
  • Real New Zealand data.Every one of the 277 dentists in Central Auckland, checked - not a guess from overseas.
  • Built and run in Christchurch.A Kiwi business, not an offshore call centre.
  • A real person on the phone.Call us on 0800 747 901.
Jeremy GrayFounder, Marketbase

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