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Groom Works

Pet groomer · Waimakariri District Coast, Christchurch

What your customers see when they look for you, and where that puts you among 79 Christchurch pet grooming businesses.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch pet grooming · 79 businesses
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Executive summaryExclusive Marketbase business report

Groom Works

Pet groomer · Waimakariri District Coast, Christchurch

Where you stand#46of 79 pet grooming businesses
Overall health4.2/10across the eight areas

Going well

08Opening hours8.204Listings and social8.1

Where we can help

05Facebook page4.601Google listing3.302Reviews3.103Map positions1.907Google search and traffic0.006Your website-
How AI describes youMarketbase business report

What AI tells people about you

Groom Works is a dog grooming salon in Woodend on Main North Road offering full grooms, scissor cuts, styling and nail clipping. The team focuses on a calm, low-stress environment and uses quality products suited to each dog's skin and coat. Local reviews note friendly, welcoming groomers and an accommodating approach, with many long-term clients and recommendation to book ahead.

Groom Works is a dog grooming salon located at 49a Main North Road, Woodend. It provides grooming services for dogs in the Woodend area, operating from a space described as calm and stress-free. The salon aims to meet each dog's specific needs and uses quality products chosen for individual skin and coat types.

Services include full grooms, scissor cuts and styling, plus nail clipping and smaller grooming tasks. The team states that no grooming job is too big or too small. Groom Works highlights the use of products matched to each dog, and it offers a range of styling options alongside routine care such as nail trims and basic maintenance.

Customers commonly remark on the friendly and welcoming nature of the staff and the comfortable environment for dogs that are nervous about baths or grooming. Reviews describe dogs that usually dislike grooming being relaxed and happy at Groom Works, and several clients note long-term relationships with the salon. The team is also described as accommodating, and reviewers advise booking ahead due to popularity.

Groom Works presents itself as a neighbourhood dog groomer focused on individual care, calm handling and product suitability. Its local character is anchored in Woodend, where repeat clients and word-of-mouth recommendations appear to sustain demand. The combination of a low-stress setting and a range of standard and styling services defines its local offering.

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01Google listingMarketbase business report

Your Google listing

Groom Works shows a below-average Google Business health score with a 4.1/10. The listing already has a claimed status, phone number and full address, which helps customers find and contact the salon. The most notable opportunities are adding a website link and increasing photo volume to improve visibility and engagement.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    WebsiteYour listing has no website link, so a customer who wants to check your prices or your work before ringing has nowhere to go from Google.
  • 2
    Photos on the listingYou have fewer photos than nearly every business here, so a customer comparing you against them builds a picture of their work and guesses at yours.
  • 3
    Category fitYour categories cover less of this market than nearly every competitor, so someone searching for a job you actually do is shown a list your listing was never entered into.
11 checks on your Google listing. You're seeing 6 of them.
3.3Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
Groom Works
2
Groom Works✓✓
5.0 ★★★★★ (13)
Pet groomer · Waimakariri District Coast3
Open 6 days ✓
DirectionsCall No website 1
OverviewReviewsPhotosAbout
From the business

Groom Works Dog Grooming Here at Groom Works we truely love your dog as much as you do. We believe in keeping our grooming space a calm and stress free environment for your dog. We take our time to met each and every dogs specific needs. Quality products are used at all times to match your dogs skin and coat type. We offer a range of services, from full grooms, scissor cuts and styles to nail clipping no grooming jobs are too big, or small for us. Location 49a Main North Road, Woodend

Google listingChristchurch pet grooming · 79 businesses
You are #53 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Groom Works shows a below-average overall health score of 3.7 out of 10 on Google reviews, indicating room for growth in customer engagement and review activity. The business has a very strong star rating, placing it in the top 10% for satisfaction, which is a solid base to build trust around, and recent review momentum that has improved relative standing.

Strengths

  • ✓
    Star ratingYour rating is among the highest in this market and it does its own selling - a customer sees it before they read anything else.

Top three opportunities

  • 1
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 2
    Review confidenceYour rating and your review count together sit behind half the businesses here, so a customer weighing three listings has slightly less reason to trust yours.
  • 3
    Review countYour review count sits under the middle of this market, so you are readable to a customer without yet being convincing.
4 checks on your reviews. You're seeing all of them.
3.1Room to grow
What customers seeWhere you rank
9:41
Groom Works
OverviewReviewsPhotosAbout
5.0★★★★★13 reviews 3
5
4
3
2
1✓
friendly staff 4
2How far your rating and your review count together can be trusted
Google reviewsChristchurch pet grooming · 79 businesses
You are #55 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Groom Works shows a low overall health score for Maps Search Performance, indicating limited visibility in Google Maps results. The top finding is a minimal but existing presence in aggregate maps searches, with a stronger showing for a few pet groomer keywords in the wider district. Local borough results need attention to raise local rankings.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou appear in a handful of Maps searches across the suburbs around you, far fewer than most businesses here.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches less often than half your suburb, so on a search from nearby you sit below businesses a customer would otherwise treat as equal.
2 checks on your map positions. You're seeing both.
1.9Room to grow
What customers seeWhere you rank
9:41
1234Tiles © Esri
pet groomer
1Seen in 4 searches across Christchurch, top three in none
1
North Canterbury Dog Grooming5.0 ★ (63) · Pet groomer
2
The Furry Dogmother4.9 ★ (23) · Pet groomer
3
Dog Grooming Rangiora5.0 ★ (54) · Pet groomer
4
Groom Works25.0 ★ (13) · Pet groomer
Map positionsChristchurch pet grooming · 79 businesses
You are #64 for map positions
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Groom Works shows solid overall health with a 7.6 out of 10, indicating a strong presence in the market. The strongest existing foundations are highly trusted Instagram and Facebook profiles, both rated very high in trust. The primary opportunity is expanding listings across directories and platforms to improve discoverability beyond current social channels.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Instagram ProfileWe found your Instagram Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Cylex ListingWe can see your Cylex Listing listing (https://cylex.co.nz/groom+works-18218303) found via: Google search results.

Top three opportunities

  • 1
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 2
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
  • 3
    Neighbourly ProfileWe could not find an active Neighbourly Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
16 checks on your listings and social. You're seeing 6 of them.
8.1Strong
What customers seeWhere you rank
9:41
Ggroom works waimakariri district coast
AllImagesMapsNews
Cylexgroom+works-18218303Groom Works | Cylex✓
NZWAOgroom-works-limitedGroom Works | NZWAO
FacebookgroomworksdoggroomingGroom Works | Facebook✓
Instagramgroom_worksGroom Works | Instagram✓
TiktokNo account found1
YellowNo listing found2
NeighbourlyNo listing found3
Listings and socialChristchurch pet grooming · 79 businesses
You are #16 for listings and social
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GoogleFacebookInstagramTikTokCylexNZWAOYellowYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.

Top three opportunities

  • 1
    What your page says about youYour intro runs to a line, shorter than most pages here, so it names the business without settling whether you do the particular job the reader came about or cover the suburb they live in.
  • 2
    People following your pageYour following sits ahead of half the pages here, so an ordinary post reaches a real local audience without you paying for it.
  • 3
    An email addressA customer who would rather put a request in writing at ten at night has only Messenger to work with, because the page carries no email address.
9 checks on your Facebook page. You're seeing 6 of them.
4.6Room to grow
What customers seeWhere you rank
9:41
facebook
groomworksdoggrooming✓
701 followers 2
Dog grooming service1
FollowMessage
★ 7 reviews · recommended
🌐 groomworks.co.nz✓
☎ +64 274 715 393✓
PostsAboutPhotosReviews
Facebook pageChristchurch pet grooming · 79 businesses
You are #43 for your Facebook page
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Facebook
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06Your websiteMarketbase business report

Your website

Groom Works has a below-average on-page SEO health score, indicating technical optimization gaps on the homepage. The most impactful findings are the missing homepage Title Tag and Meta Description, alongside an absent or weak on-page SEO baseline, which together limit visibility and click-through potential for local customers.

Strengths

  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.

Top three opportunities

  • 1
    Domain HealthYour website did not come back healthy when we tried it, and anyone clicking through from your Google listing is meeting whatever we met.
  • 2
    On-page scoreYour home page did not return anything we can measure, and a page that will not answer a scanner is usually the same page that keeps a customer waiting.
  • 3
    Separate sites linking to youNo separate website links to yours.
23 checks on your website. You're seeing 4 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒groomworks.co.nz✓1
2On-page score
3Separate sites linking to you
Your websiteChristchurch pet grooming · 79 businesses
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Groom Works shows a below-average health score for website traffic at 3.5 out of 10, indicating limited reach and engagement. The most important findings are: organic traffic value is near zero and no organic keywords rank in the top 100, suggesting weak visibility; and paid traffic shows no measurable activity, pointing to untapped paid opportunities.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What that traffic is worthSearch is delivering you nothing you would otherwise have to pay for.
  • 2
    Monthly search visitsYour site draws no measurable visitors from search, so the only people reaching it are ones you sent yourself.
  • 3
    Search terms you rank forYour site does not appear in search results for any terms we can measure, so nobody is finding it by searching for what you do.
6 checks on your search and traffic. You're seeing 3 of them.
0.0Room to grow
What customers seeWhere you rank
9:41
G
AllMapsImagesShopping
No ads from you on any search
Groom WorksNot in these results3
Google search and trafficChristchurch pet grooming · 79 businesses
You are #35 for Google search and traffic
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08Opening hoursMarketbase business report

Your hours against demand

Groom Works' opening hours align with several late-afternoon peaks, notably Tuesday 3-4pm, Wednesday 4pm and Thursday 3-4pm, which coincide with high local demand. However, several popular windows are currently missed, especially Thursday 5pm and Sunday midday (11am-1pm). There are no low-demand open hours, so the schedule is efficient but could gain additional bookings by selectively extending hours into missed peak slots.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours line up with demand better than nearly every business here, so most of the time you are open, people are actually looking.
1 check on your opening hours. You're seeing it.
8.2Strong
What customers seeWhere you rank
9:41
Groom Works
OverviewReviewsPhotosAbout
Hours 1
Monday9am-5pm
Tuesday9:30am-5pm
Wednesday9am-5pm
Thursday9:30am-5pm
Friday9am-5pm
Saturday9am-3pm
SundayClosed
Opening hoursChristchurch pet grooming · 79 businesses
You are #15 for opening hours
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 21 opportunities, from the 72 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#46of 79 Christchurch pet grooming businesses
9:41
Christchurch pet groomingOverall · 79 businesses
You are #46 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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