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GS Chartered Accountants and Advisors

Accountant · Addington-Middleton, Christchurch

What your customers see when they look for you, and where that puts you among 245 Christchurch accountants.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch accountants · 245 businesses
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Executive summaryExclusive Marketbase business report

GS Chartered Accountants and Advisors

Accountant · Addington-Middleton, Christchurch

Where you stand#11of 245 accountants
Overall health9.6/10across the eight areas
How AI describes youMarketbase business report

What AI tells people about you

GS Chartered Accountants and Advisors is a Christchurch-based chartered accounting firm in Addington serving small and medium-sized businesses across New Zealand. They provide taxation, GST, payroll, Xero support, business forecasting and advisory services, emphasising clear communication and practical, personalised service to help clients with compliance and financial planning.

GS Chartered Accountants and Advisors is a chartered accounting firm located in Addington, Christchurch, serving small and medium-sized businesses across New Zealand. The practice offers a mix of tax, GST and payroll services alongside accounting and compliance work for companies, trusts and individuals.

Services include tax returns, GST and payroll processing, Xero setup and training, bookkeeping support and cloud accounting. The firm also provides business advisory work such as cash flow planning, three-way forecasting, guidance on business structures, assistance with business purchases and support for bank finance applications.

Clients commenting in recent reviews describe the team as knowledgeable, professional and trustworthy, with clear communication and fair pricing. Several reviews note reliable, practical help when dealing with tax returns and Xero, and point to a personalised approach and long-term client relationships. One reviewer described the service as a lifesaver, while others recommend the firm for consistent, plain-English advice.

Locally, GS Chartered Accountants and Advisors positions itself as a practical, Xero-certified partner for businesses that need compliant, accessible accounting and forecasting support. Their focus on plain-English explanations, proactive advice and building ongoing relationships is a recurring theme in how clients describe the experience.

ChatGPTGeminiGooglePerplexityClaude
Not quite right? Let's sort it
01Google listingMarketbase business report

Your Google listing

GS Chartered Accountants and Advisors shows an above-average health score for its Google Business Listing, indicating overall solid completeness and control. The listing highlights a verified claim and accessible contact details, with a public website link. Key strengths include a clear title, open-for-business status, and a visible phone number, which support easy client outreach.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Photos on the listingYou have no photos on your listing, or close to none, so a customer scrolling past sees a blank where every other business shows their work.
  • 2
    LogoYour listing has no logo, so in a list of local results yours is the one with a blank space where every competitor has a mark.
  • 3
    Category fitYour categories cover this market better than the middle of the field, so you appear in most of the searches your competitors appear in.
11 checks on your Google listing. You're seeing 6 of them.
6.8Good
9:41
Tiles © Esri
1
GS Chartered Accountants and Advisors✓✓
5.0 ★★★★★ (5)
Accountant · Addington-Middleton3
Open 6 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

GS Accountant is a Chartered Accounting firm specialising in accounting, taxation, GST, payroll, business advisory and business forecasting for small and medium-sized businesses across New Zealand. We assist business owners with financial statements, tax returns, Xero, IRD compliance, cash flow planning, three-way business forecasts, business purchases and bank finance applications. We pride ourselves on providing practical, proactive advice in plain English, helping clients make informed business decisions while staying compliant. We offer professional, personalised service with a strong focus on building long-term relationships.

Google listingChristchurch accountants · 245 businesses
You are #78 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

GS Chartered Accountants and Advisors shows a healthy Google review profile, with a health score of 8.2 out of 10. The top achievement is a star rating in the top 10% for customer satisfaction. A key area to improve is the response rate to reviews, as no responses have been made yet, which can affect customer trust.

Strengths

  • ✓
    Star ratingYour rating is among the highest in this market and it does its own selling - a customer sees it before they read anything else.

Top three opportunities

  • 1
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 2
    Review confidenceYour rating and your review count together sit ahead of half the field here, so a customer has enough to go on and no reason to hesitate.
  • 3
    Review countYour review count sits above the middle of this market, which puts you in the group customers read as established rather than untested.
4 checks on your reviews. You're seeing all of them.
8.2Strong
9:41
GS Chartered Accountants and Advisors
OverviewReviewsPhotosAbout
5.0★★★★★5 reviews 3
5
4
3
2
1✓
2How far your rating and your review count together can be trusted
Google reviewsChristchurch accountants · 245 businesses
You are #45 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

GS Chartered Accountants and Advisors shows a very high health score of 9.1 out of 10 for Maps search performance, indicating strong visibility across Google Maps. Top findings include solid borough presence and an excellent aggregate coverage, with several keywords ranking #1 in their target areas. Opportunities lie in maintaining momentum to stay among top performers and continuing regular updates to push further.

Strengths

  • ✓
    Maps visibility across the city groupThere is no wider Maps reach available to a business at your address - you appear across more of the surrounding suburbs than anyone in this market.

Top opportunity

  • 1
    Maps visibility in your own suburbYou show up in local Maps searches more often than the middle of your suburb, so a customer searching nearby is likely to see you in the first handful.
2 checks on your map positions. You're seeing both.
9.9Strong
9:41
1234Tiles © Esri
✓Top three for "certified public accountant" in 24 suburbs, seen in 78
1
GS Chartered Accountants and Advisors15.0 ★ (5) · Accountant
2
A2Z Accounting4.9 ★ (40) · Accountant
3
Beyond the Quill Ltd5.0 ★ (4) · Accountant
4
CATS Accounting5.0 ★ (17) · Accountant
Map positionsChristchurch accountants · 245 businesses
You are #3 for map positions
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

GS Chartered Accountants and Advisors shows a very high overall health score, indicating strong social presence and credible directory listings. Key strengths are outstanding Instagram, Facebook and TikTok profiles with consistent branding and active engagement, plus a solid LinkedIn Company listing. The main growth opportunities relate to adding missing profiles on LinkedIn, TikTok Directory, GrabOne, Neighbourly Profile and Neighbourly Directory to improve discoverability.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Instagram ProfileWe found your Instagram Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Tiktok ProfileWe found your Tiktok Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.

Top three opportunities

  • 1
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
  • 2
    Neighbourly ProfileWe could not find an active Neighbourly Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
  • 3
    LinkedIn CompanyWe can see the LinkedIn Company listing (https://linkedin.com/company/gs-accountants) found via: Google search results, but nothing on it tells us it is yours - no matching phone number, no matching address, and the name does not line up.
15 checks on your listings and social. You're seeing 6 of them.
10.0Strong
9:41
Ggs chartered accountants and advisors addington-middleton
AllImagesMapsNews
FacebookgscaanzGS Chartered Accountants and Advisors | Facebook✓
InstagramgurpreetaccountantGS Chartered Accountants and Advisors | Instagram✓
Tiktok@gurpreet.accountantGS Chartered Accountants and Advisors | Tiktok✓
LinkedIngs-accountantsGS Chartered Accountants and Advisors | LinkedIn3
YellowNo listing found1
NeighbourlyNo listing found2
LinkedInNo listing found3
Listings and socialChristchurch accountants · 245 businesses
You are #2 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokLinkedInYellowNeighbourlyYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.

Top two opportunities

  • 1
    Recommendations on your pageA couple of recommendations have landed on the page, fewer than most here.
  • 2
    People following your pageYour following sits ahead of half the pages here, so an ordinary post reaches a real local audience without you paying for it.
8 checks on your Facebook page. You're seeing 5 of them.
8.9Strong
9:41
facebook
gscaanz✓
279 followers 2
FollowMessage
★ 1 reviews · recommended 1
🌐 gsaccountant.co.nz✓
☎ +64 27 305 5787✓
PostsAboutPhotosReviews
Facebook pageChristchurch accountants · 245 businesses
You are #28 for your Facebook page
See how to fix both →
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Facebook
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06Your websiteMarketbase business report

Your website

GS Chartered Accountants and Advisors shows an above-average on-page health score of 6.4/10 for the homepage, indicating solid technical optimisation with room for refinement. The site already demonstrates quick load times and adequate content, while frames are avoided and the page is within size limits. The top findings point to meta description length, favicon absence, title tag length, and SEO-friendly URL improvements.

Strengths

  • ✓
    Domain HealthYour site answers cleanly over a secure connection, so a customer clicking through from Google lands where they expect with nothing in the way.
  • ✓
    On-page scoreFew sites in this market clear these checks as completely as yours: fast to open, readable, and accurate about itself to Google and to the person who lands on it.
  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.

Top three opportunities

  • 1
    Separate sites linking to youOnly a handful of separate websites link to yours, well behind most of this market.
  • 2
    Meta descriptionThe summary under your name in search results is either too brief to say anything or long enough that Google cuts it mid-sentence.
  • 3
    The shape of your link profileYour links come from fewer separate sites than most profiles the size of yours.
23 checks on your website. You're seeing 6 of them.
-Room to grow
9:41
🔒gsaccountant.co.nz✓✓
✓On-page score
1Separate sites linking to you
2Meta description
3The shape of your link profile
Your websiteChristchurch accountants · 245 businesses
See how to fix all 3 →
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

GS Chartered Accountants and Advisors shows an above-average health score for website traffic, indicating a reasonable traffic base and visibility. The strongest finding is mid-range organic traffic value and percentile ranking, with room to improve. Key opportunities focus on paid traffic activity and costs, while continuing to grow organic rankings through content and technical enhancements.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 2
    Monthly ad visitsYour site receives no visitors from paid search, which for most local businesses in this market is the norm rather than a problem.
  • 3
    What that traffic is worthThe search visitors reaching your site are worth less than half the businesses here, so the people arriving are browsing rather than buying.
6 checks on your search and traffic. You're seeing 3 of them.
6.3Good
9:41
G
AllMapsImagesShopping
21No ads from you on any search
GS Chartered Accountants and AdvisorsNot in these results
3About 8 visits a month from search, across 12 searches
Google search and trafficChristchurch accountants · 245 businesses
You are #92 for Google search and traffic
See how to fix all 3 →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

GS Chartered Accountants and Advisors shows a narrow but clear alignment with local demand: all 30 well-aligned peak hours fall on Thursday mornings and afternoons, matching high search activity. However the firm is closed during several popular weekday lunchtime and early-afternoon periods, notably Monday and Tuesday midday slots. No low-demand open hours were found, so inefficiency from wasted open time is not evident.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours line up with demand worse than nearly every business here, which means a good share of your open time passes with nobody looking for what you do.
1 check on your opening hours. You're seeing it.
2.7Room to grow
9:41
GS Chartered Accountants and Advisors
OverviewReviewsPhotosAbout
Hours 1
Monday8am-6am
Tuesday8am-6am
Wednesday8am-6pm
Thursday8am-6pm
Friday8am-6pm
Saturday10am-4am
SundayClosed
Popular times Tuesday · Addington-Middleton
12a1a2a3a4a5a6a7a8a9a10a11a12p1p2p3p4p5p6p7p8p9p10p11p
When people in Addington-Middleton look   You are shut
Opening hoursChristchurch accountants · 245 businesses
You are #178 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 19 opportunities, from the 70 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions1 opportunity

04Listings and social3 opportunities

05Facebook page2 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#11of 245 Christchurch accountants
9:41
Christchurch accountantsOverall · 245 businesses
You are #11 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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