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Gwen. The Salon

Hairdresser · Waimakariri District East, Christchurch

What your customers see when they look for you, and where that puts you among 498 Christchurch hair salons & barbers.

ReportLocal marketing report
Checked13 October 2026
Your marketChristchurch hair salons & barbers · 498 businesses
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Executive summaryExclusive Marketbase business report

Gwen. The Salon

Hairdresser · Waimakariri District East, Christchurch

Where you stand#350of 498 hair salons & barbers
Overall health3.0/10across the eight areas

What you have

01Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.01ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.01NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Where we can help

01Google listing5.504Listings and social3.808Opening hours1.805Facebook page1.502Reviews1.303Map positions0.107Google search and traffic0.006Your website-
How AI describes youMarketbase business report

What AI tells people about you

Gwen.the salon is a women's only hair salon in Mandeville, Ohoka, North Canterbury, offering colour and cutting services. The salon uses clean, cruelty-free, sustainable products and exclusively stocks Nak colour and product. Clients describe visits as individualised pamper time in a relaxed, haven-like setting, and the salon currently operates at capacity with a waitlist available.

Gwen.the salon is a women's only hair salon located on Mandeville Road in Ohoka, North Canterbury. The salon presents itself as a small, specialist studio focused on hairdressing and client comfort.

The salon offers colour and cutting services and exclusively stocks Nak colour and product. Gwen states a commitment to clean, cruelty-free, sustainable products, and the service list centres on personalised haircare rather than a broad menu of unrelated treatments.

Clients tend to describe appointments as individualised pamper time, with an emphasis on relaxation and a quiet, haven-like atmosphere to escape the rush of daily life. Reviews and the salon's messaging point to a calm customer experience where appointments are treated as focused, one-on-one sessions.

Practically, Gwen.the salon positions itself as a small, appointment-driven salon with a clear product choice and a women-only setting. The website notes the salon is currently at capacity and not accepting new clients, though interested people can be added to a waitlist. This combination of specialised product use, a focus on personalised pampering and a limited, appointment-based model distinguishes Gwen.the salon within the local Ohoka and North Canterbury area.

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01Google listingMarketbase business report

Your Google listing

Gwen.the salon's Google Business Listing shows an above-average health score of 5.8 out of 10. Overall, it indicates solid fundamentals with strong claimed status, a website link, a visible phone number, and open status, but lacks a logo. The main takeaway: the listing is functional and capable, yet missing branding elements that could boost recognition and trust.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    LogoYour listing has no logo, so in a list of local results yours is the one with a blank space where every competitor has a mark.
  • 2
    Description lengthYour description gives a reader less than half the listings here do, so someone reading yours and then a competitor's gets less to go on from you.
  • 3
    Photos on the listingYou have fewer photos than nearly every business here, so a customer comparing you against them builds a picture of their work and guesses at yours.
11 checks on your Google listing. You're seeing 6 of them.
5.5Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
Gwen. The Salon
3
Gwen. The Salon✓✓
5.0 ★★★★★ (1)
Hairdresser · Waimakariri District East
Open 3 days · late Thu ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

Gwen's mission is to provide first class hairdressing services using clean, cruelty free, sustainable products, while creating a haven for you to escape the rush of daily life and fully relax and unwind. Gwen.the salon offers colour and cutting services, and exclusively stock Nak colour and product.

2
Google listingChristchurch hair salons & barbers · 498 businesses
You are #226 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Gwen.the salon shows very low overall health in Google reviews (1.1/10) despite a top 10% star rating. Key strengths include a high, satisfied client base and a growing number of reviews. Immediate focus should be on increasing engagement with customers through responses and expanding review volume to improve confidence and overall standing.

Strengths

  • ✓
    Star ratingYour rating is among the highest in this market and it does its own selling - a customer sees it before they read anything else.

Top three opportunities

  • 1
    Review confidenceRating and review volume together sit well behind this market, which means a customer comparing you has both halves of the picture reading thin.
  • 2
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 3
    Review countYour review count sits well below what buyers here are used to seeing, which means a customer comparing options side by side reads you as the less proven choice.
4 checks on your reviews. You're seeing all of them.
1.3Room to grow
What customers seeWhere you rank
9:41
Gwen. The Salon
OverviewReviewsPhotosAbout
5.0★★★★★1 review 3
5
4
3
2
1✓
1How far your rating and your review count together can be trusted
Google reviewsChristchurch hair salons & barbers · 498 businesses
You are #434 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Gwen.the salon shows very low overall health in Google Maps search, with a score of 0.1 out of 10. This indicates limited visibility across city-wide searches. The top opportunity is to improve the aggregate maps results and address possible suburb spelling issues to lift local visibility, especially for targeted suburb queries.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou appear in a handful of Maps searches across the suburbs around you, far fewer than most businesses here.
  • 2
    Maps visibility in your own suburbWe are not seeing you in Maps searches in your own suburb, which is the search a customer standing a street away actually makes.
2 checks on your map positions. You're seeing both.
0.1Room to grow
What customers seeWhere you rank
9:41
1234Tiles © Esri
hair salon
1Seen in 1 search across Christchurch, top three in none
1
Divine Hair and Beauty Salon Papanui & Barber4.9 ★ (206) · Hairdresser
2
M M Hair Studio5.0 ★ (5) · Hairdresser
3
Mane Hair Boutique4.9 ★ (85) · Hairdresser
4
Hair & Beyond Boutique4.8 ★ (86) · Hairdresser
↓
Gwen. The Salon2Further down, below the first results
Map positionsChristchurch hair salons & barbers · 498 businesses
You are #491 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Gwen.the salon shows an above-average health score of 6.6 out of 10 for citations and social presence. Strengths include a very strong Instagram presence and an active Fresha profile, indicating solid engagement and service listing visibility. Key opportunities focus on improving TikTok trust, enhancing Yellow Directory listings, and ensuring Fresha and Yellow profiles are complete to boost discoverability.

Strengths

  • ✓
    Instagram ProfileWe found your Instagram Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Fresha ProfileWe can see your Fresha Profile listing (https://fresha.com/gwen-the-salon-ohoka-mandeville-road-e1k62gsh) found via: Google search results.

Top three opportunities

  • 1
    Having a Facebook page at allWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing.
  • 2
    Tiktok ProfileWe found your Tiktok Profile page through search alone, with nothing on your own website or your Google listing pointing at it.
  • 3
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
14 checks on your listings and social. You're seeing 5 of them.
3.8Room to grow
What customers seeWhere you rank
9:41
Ggwen. the salon waimakariri district east
AllImagesMapsNews
Instagramgwen.thesalonGwen. The Salon | Instagram✓
Freshagwen-the-salon-ohoka-mandeville-road-e1k62gshGwen. The Salon | Fresha✓
Tiktok@emrosebassFound through search, not linked from anything you own2
FacebookNo account found1
YellowNo listing found3
Listings and socialChristchurch hair salons & barbers · 498 businesses
You are #310 for listings and social
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GoogleFacebookInstagramTikTokFreshaYellowYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Facebook pageCriticalWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing. Shown at a typical score for this market.
9 checks on your Facebook page. You're seeing 1 of them.
1.5Room to grow
What customers seeWhere you rank
9:41
facebook
gwen. the salon waimakariri district east
We didn't find any resultsMake sure everything is spelled correctly or try different keywords.1
Facebook pageChristchurch hair salons & barbers · 498 businesses
You are #425 for your Facebook page
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Facebook
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06Your websiteMarketbase business report

Your website

Gwen.the salon shows a solid on-page SEO performance with a health score of 7.2 out of 10, indicating a generally good technical foundation. The top highlights include a valid favicon, fast load times under 3 seconds, a concise page size under 256KB, and an H1 tag. Attention should be given to meta description absence and slight title tag length adjustments to capture clicks.

Strengths

  • ✓
    Domain HealthYour site answers cleanly over a secure connection, so a customer clicking through from Google lands where they expect with nothing in the way.
  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.
  • ✓
    FaviconThe tab your site opens in carries your own icon, so a customer with a dozen tabs going can find their way back to you by sight.

Top three opportunities

  • 1
    Separate sites linking to youNo separate website links to yours.
  • 2
    Meta descriptionYour pages carry no summary line of your own, so the two lines under your name in search results are whatever Google decides best fits the search.
  • 3
    The shape of your link profileNo links to your site were found, so there is no shape to read yet.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒gwenthesalon.wixsite.com✓✓
✓Favicon
1Separate sites linking to you
2Meta description
3The shape of your link profile
Your websiteChristchurch hair salons & barbers · 498 businesses
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Gwen.the salon shows very low website traffic health (0.2/10). The most important findings are near-zero organic traffic value and no organic keywords in the top 100, indicating weak visibility. Paid metrics also show no clear paid spend or measurable paid traffic. Action is to start content, basic SEO, and small paid tests to begin building traffic.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What that traffic is worthSearch is delivering you nothing you would otherwise have to pay for.
  • 2
    Monthly search visitsYour site draws no measurable visitors from search, so the only people reaching it are ones you sent yourself.
  • 3
    Search terms you rank forYour site does not appear in search results for any terms we can measure, so nobody is finding it by searching for what you do.
6 checks on your search and traffic. You're seeing 3 of them.
0.0Room to grow
What customers seeWhere you rank
9:41
G
AllMapsImagesShopping
No ads from you on any search
Gwen. The SalonNot in these results3
21About 0 visits a month from search, across 0 searches
Google search and trafficChristchurch hair salons & barbers · 498 businesses
You are #212 for Google search and traffic
See how to fix all 3 →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Gwen.the salon's published hours show a clear mismatch with local demand. The salon is open during several strong Saturday and late-week midday peaks but remains closed across multiple high-demand weekday lunchtime hours. With 16 well-aligned peak hours and 55 missed high-demand hours, opening choices limit commercial reach despite no evidence of open low-demand hours.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours line up with demand worse than nearly every business here, which means a good share of your open time passes with nobody looking for what you do.
1 check on your opening hours. You're seeing it.
1.8Room to grow
What customers seeWhere you rank
9:41
Gwen. The Salon
OverviewReviewsPhotosAbout
Hours 1
MondayClosed
TuesdayClosed
WednesdayClosed
Thursday2pm-7:30pm
Friday10am-3pm
Saturday10am-3pm
SundayClosed
Opening hoursChristchurch hair salons & barbers · 498 businesses
You are #410 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 19 opportunities, from the 70 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page1 opportunity

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#350of 498 Christchurch hair salons & barbers
9:41
Christchurch hair salons & barbersOverall · 498 businesses
You are #350 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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