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Hadfield Martin Geoffrey

Accountant · Fendalton, Christchurch

What your customers see when they look for you, and where that puts you among 245 Christchurch accountants.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch accountants · 245 businesses
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Executive summaryExclusive Marketbase business report

Hadfield Martin Geoffrey

Accountant · Fendalton, Christchurch

Where you stand#170of 245 accountants
Overall health3.1/10across the eight areas
How AI describes youMarketbase business report

What AI tells people about you

Hadfield Martin Geoffrey is a boutique Chartered Accountancy firm in Riccarton, Christchurch. It provides comprehensive accounting, tax and advisory services to start-ups, sole traders, companies and trusts. The firm has a specialist niche in cross-border tax advice for New Zealanders investing overseas and migrants with offshore interests. Its approach is described as personal, practical and proactive.

Hadfield Martin Geoffrey is a boutique Chartered Accountancy practice based in Riccarton, Christchurch. The firm provides accounting, tax and advisory services to a broad client base, including start-ups, sole traders, established companies and trusts. The description emphasises a tailored service delivered from a local Christchurch base.

Services cover core areas of accounting and taxation, with comprehensive tax compliance and financial solutions tailored to client needs. They state they help businesses and individuals with standard accounting requirements alongside advisory work. A noted specialisation is cross-border tax issues, aimed at New Zealanders investing overseas and migrants with offshore interests.

Clients can expect a personal, practical and proactive approach, according to the firm. That approach is applied across engagements, with the stated aim of providing expert guidance on compliance with New Zealand tax legislation. The firm positions itself to deliver tailored solutions that address both routine compliance and more complex cross-border tax matters.

What distinguishes Hadfield Martin Geoffrey locally is the combination of a boutique practice scale and a stated focus on cross-border taxation within a full-service accounting offering. Serving a range of client types from start-ups to established trusts, the Riccarton-based firm presents itself as a Christchurch option for clients who need both everyday accounting support and specialist offshore tax guidance.

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01Google listingMarketbase business report

Your Google listing

Hadfield Martin Geoffrey shows a solid overall health on Google Business Listing with a score of 7.4 out of 10. The listing has essential basics in place, including a website link, a claimed status, a visible listing title, a displayed phone number, and open-for-business status. Primary strengths include complete contact information and up-to-date availability for customers.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Photos on the listingYou have no photos on your listing, or close to none, so a customer scrolling past sees a blank where every other business shows their work.
  • 2
    LogoYour listing has no logo, so in a list of local results yours is the one with a blank space where every competitor has a mark.
  • 3
    Category fitYour categories cover this market better than the middle of the field, so you appear in most of the searches your competitors appear in.
11 checks on your Google listing. You're seeing 6 of them.
7.0Good
9:41
Tiles © Esri
1
Hadfield Martin Geoffrey✓✓
0.0 ★★★★★ (0)
Accountant · Fendalton3
Open 5 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

We are a boutique Chartered Accountancy firm providing comprehensive accounting, tax and advisory services to businesses of all types and sizes. From start ups and sole traders to established companies and trusts, we deliver tailored financial solutions and tax compliance. Whilst we cover all core areas of accounting and taxation we have developed a specialist niche helping clients navigate cross border tax issues. Whether you are a New Zealander investing overseas or a migrant with offshore interests we offer expert guidance in this complex area to ensure compliance with NZ tax legislation. Our approach is personal, practical and proactive.

Google listingChristchurch accountants · 245 businesses
You are #73 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Hadfield Martin Geoffrey shows a low Google review health score and very few public reviews. The key finding is that the overall rating confidence is weak and the star rating is not yet established, which may deter potential customers. There is a lack of review responses, indicating low engagement with customer feedback.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Review confidenceYour rating and your review count together put you at the bottom of this market - either the rating is low, or there are too few reviews behind it for anyone to trust it.
  • 2
    Star ratingYou have no star rating yet, so a customer scanning results sees an empty space where every other business shows a number.
  • 3
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
4 checks on your reviews. You're seeing 3 of them.
4.1Room to grow
9:41
Hadfield Martin Geoffrey
OverviewReviewsPhotosAbout
–★★★★★0 reviews
5
4
3
2
12
No reviews yetBe the first to review1
Google reviewsChristchurch accountants · 245 businesses
You are #145 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Hadfield Martin Geoffrey shows a very low overall health score in Google Maps at 0.3 out of 10, indicating limited visibility. The top finding is a slim aggregate presence across broader maps queries, with room to grow. Another key finding is minimal local presence in the borough, though the address is recognised. These points frame a clear path to gradual improvement.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou appear in a handful of Maps searches across the suburbs around you, far fewer than most businesses here.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches, but below most businesses in your suburb, so a customer looking from a nearby street is shown someone else first.
2 checks on your map positions. You're seeing both.
0.3Room to grow
9:41
1234Tiles © Esri
1Seen in 1 search across Christchurch, top three in none
1
Sterling Accountants Limited5.0 ★ (5) · Accountant
2
Paul Duggan & Associates5.0 ★ (2) · Accountant
3
Bartram's Chartered Accountants4.2 ★ (5) · Accountant
4
Chan and Associates5.0 ★ (1) · Accountant
↓
Hadfield Martin Geoffrey2Further down, below the first results
Map positionsChristchurch accountants · 245 businesses
You are #238 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Hadfield Martin Geoffrey shows average health in the social and directory presence area, with a 4.5/10. The strongest current asset is an outstanding Facebook profile with very high trust. Opportunities lie mainly in adding active profiles on Instagram, TikTok and LinkedIn (both personal and company) and ensuring directory listings are complete to improve trust and discoverability for local clients.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.

Top three opportunities

  • 1
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 2
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 3
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
15 checks on your listings and social. You're seeing 4 of them.
4.7Room to grow
9:41
Ghadfield martin geoffrey fendalton
AllImagesMapsNews
FacebookMGHadfieldCharteredAccountantsHadfield Martin Geoffrey | Facebook✓
InstagramNo account found1
TiktokNo account found2
YellowNo listing found3
NeighbourlyNo listing found
Listings and socialChristchurch accountants · 245 businesses
You are #130 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.

Top three opportunities

  • 1
    People following your pageFewer people follow your page than most in this market, which means a post reaches people who already know you rather than anyone still deciding.
  • 2
    A cover photoThe banner across the top of your page is blank, which is the first thing a visitor meets and the quickest way for a working business to look half set up.
  • 3
    What your page says about youYour intro carries more detail than most pages in this market and is doing the work of a short landing page for the visitors who never reach your website.
8 checks on your Facebook page. You're seeing 6 of them.
9.5Strong
9:41
facebook
2
MGHadfieldCharteredAccountants✓
2 followers 1
Chartered Accountants offering preparation of financial statements, tax planning and compliance, assisting with cashflow forecasting & budgeting. Also we have a niche service for foreign citizens that...3
FollowMessage
🌐 Www.mghadfield.co.nz✓
☎ +64 3-366 6020✓
PostsAboutPhotosReviews
Facebook pageChristchurch accountants · 245 businesses
You are #12 for your Facebook page
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Facebook
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06Your websiteMarketbase business report

Your website

Hadfield Martin Geoffrey shows a very low on-page SEO health score, with key issues including missing on-page SEO baseline, no title tag detected, and no meta description. The overall health score of 1.2 out of 10 indicates urgent attention is needed to establish foundational SEO elements for the homepage. Fixing meta, titles and homepage structure is essential for search visibility and trust.

Strengths

  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.

Top three opportunities

  • 1
    On-page scoreYour home page did not return anything we can measure, and a page that will not answer a scanner is usually the same page that keeps a customer waiting.
  • 2
    Separate sites linking to youNo separate website links to yours.
  • 3
    Meta descriptionYour pages carry no summary line of your own, so the two lines under your name in search results are whatever Google decides best fits the search.
23 checks on your website. You're seeing 4 of them.
-Room to grow
9:41
🔒mghadfield.co.nz✓
1On-page score
2Separate sites linking to you
3Meta description
Your websiteChristchurch accountants · 245 businesses
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Your websiteGoogle Search
marketbase
07Google search and trafficMarketbase business report

How people find you on Google

Hadfield Martin Geoffrey's website health for traffic is low, with a health score of 1.6 out of 10. The business shows little organic or paid activity and needs immediate focus on content, on-page SEO and targeted campaigns to begin building visibility and attracting local clients.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What that traffic is worthSearch is delivering you nothing you would otherwise have to pay for.
  • 2
    Monthly search visitsYour site draws no measurable visitors from search, so the only people reaching it are ones you sent yourself.
  • 3
    Search terms you rank forYour site does not appear in search results for any terms we can measure, so nobody is finding it by searching for what you do.
6 checks on your search and traffic. You're seeing 3 of them.
0.0Room to grow
9:41
Gaccountant aidanfield
AllMapsImagesShopping
No ads from you on any search
www.rjpreston.co.nzAccounting firms in Christchurch, Tax accountant Canterbury
www.sidekickca.co.nzChristchurch - Sidekick
www.mghadfield.co.nzM G Hadfield Ltd: Accounting Christchurch

Are you looking for accounting solutions in Christchurch? M G Hadfield Ltd offers you personalised and reliable accounting services. Phone 03 366 6020.

3
www.gcaccountants.co.nzChristchurch Accountants for Your Business Needs
Google search and trafficChristchurch accountants · 245 businesses
You are #144 for Google search and traffic
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Hadfield Martin Geoffrey's opening hours align well with midweek demand, especially on Thursday mornings and afternoons where several high-popularity windows are covered. However, the firm is closed during multiple popular weekend periods - notably Sunday mornings and midday plus Saturday late afternoon - representing clear missed opportunities. No open hours occur during low-demand times, so opening adjustments could focus on targeted weekend sessions.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours cover more of the busy stretches than the middle of the field, so you are open for most of the searching that happens near you.
1 check on your opening hours. You're seeing it.
9.8Strong
9:41
Hadfield Martin Geoffrey
OverviewReviewsPhotosAbout
Hours 1
Monday9am-5pm
Tuesday9am-5pm
Wednesday9am-5pm
Thursday9am-5pm
Friday9am-5pm
SaturdayClosed
SundayClosed
Opening hoursChristchurch accountants · 245 businesses
You are #5 for opening hours
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 21 opportunities, from the 70 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#170of 245 Christchurch accountants
9:41
Christchurch accountantsOverall · 245 businesses
You are #170 overall
Open my free 7 days →
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