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Hair Co

Hair salon · Riccarton, Christchurch

What your customers see when they look for you, and where that puts you among 570 Christchurch beauty businesses.

ReportLocal marketing report
Checked13 October 2026
Your marketChristchurch beauty · 570 businesses
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Executive summaryExclusive Marketbase business report

Hair Co

Hair salon · Riccarton, Christchurch

Where you stand#448of 570 beauty businesses
Overall health2.1/10across the eight areas

Going well

08Opening hours9.5

Where we can help

05Facebook page4.902Reviews4.304Listings and social2.701Google listing0.903Map positions0.207Google search and traffic0.006Your website-
How AI describes youMarketbase business report

What AI tells people about you

Hair Co is a beauty salon in Riccarton, Christchurch, offering haircuts, colour and styling. The salon is described as busy with friendly staff and reasonable prices. Services mentioned in customer feedback include cut and colour, layers, highlights, fades and wash-and-style. Customers note both consistently positive haircut experiences and occasional issues with service consistency and communication.

Hair Co is a beauty salon located in Riccarton, Christchurch, providing haircuts, colour and styling services to local customers. The salon is frequently described as busy and serves a mix of walk-ins and booked clients who come for routine trims, cuts and colour work.

Customer accounts indicate the salon offers a range of services including cut and colour, layers and highlights, skin-fade style cuts, trims, wash-and-style and straightening. Reviews reference staff being able to fit clients in and manage both booked appointments and last-minute needs.

Feedback from clients shows a mix of experiences. Several reviews praise friendly staff, good cuts and reasonable pricing, with customers saying they left happy with layers, highlights or a new haircut. Other comments raise concerns about inconsistent results - issues such as a haircut not matching the request, rough or incomplete wash service, and clarity around technical names like a skin fade.

Locally, Hair Co appears to be a busy Riccarton salon known for accessible booking and a broad service range. Its local character combines friendly interactions and reasonable pricing with variability in outcomes noted by some clients, making clear communication about service expectations important for customers seeking specific finishes.

ChatGPTGeminiGooglePerplexityClaude
Not quite right? Let's sort it
01Google listingMarketbase business report

Your Google listing

Hair Co shows a very low overall health score for its Google Business Listing, indicating gaps in key fields. The most important findings are that the listing is not yet claimed and lacks a website link. Strengths include a complete street address, a listed phone number, an open-for-business status, and a main image.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.
  • ✓
    PhoneYour listing carries a phone number, so the call button is live for anyone who finds you on a phone.

Top three opportunities

  • 1
    ClaimedYour listing is not claimed, which means anyone can suggest an edit to it and you have no way to reply to a review or correct what is shown.
  • 2
    WebsiteYour listing has no website link, so a customer who wants to check your prices or your work before ringing has nowhere to go from Google.
  • 3
    Description lengthThere is no real description on your listing, so when someone finds you on Google there is nothing in your own words telling them what you do.
11 checks on your Google listing. You're seeing 6 of them.
0.9Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
Hair Co
Hair Co1✓
Own this business?
3.6 ★★★★★ (301)
Hair salon · Riccarton
Open 7 days · late Thu and Fri ✓
DirectionsCall No website ✓2
OverviewReviewsPhotosAbout
From the business
No description yet3
Google listingChristchurch beauty · 570 businesses
You are #520 for your Google listing
See how to fix all 3 →
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Hair Co shows a low overall health score on Google reviews, with a 2.3/10, indicating room for improvement in rating consistency and engagement. The strongest current achievement is a high total of reviews, placing the business in the top 10% locally. A key next step is to start responding to reviews to build trust, while continuing to improve the rating and accumulate feedback.

Strengths

  • ✓
    Review countYou hold one of the deepest review banks in this market - social proof that does its own selling.

Top three opportunities

  • 1
    Review confidenceRating and review volume together sit well behind this market, which means a customer comparing you has both halves of the picture reading thin.
  • 2
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 3
    Star ratingYour rating sits well below what customers here are used to seeing, and it is the first number they compare when two businesses look otherwise equal.
4 checks on your reviews. You're seeing all of them.
4.3Room to grow
What customers seeWhere you rank
9:41
Hair Co
OverviewReviewsPhotosAbout
3.6★★★★★301 reviews ✓
5
4
3
2
13
eyebrows 16wait time 7waxing 6hair colour 6polite staff 5blowdry 3
1How far your rating and your review count together can be trusted
Google reviewsChristchurch beauty · 570 businesses
You are #325 for your Google reviews
See how to fix all 3 →
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Hair Co shows a very low health in Google Maps search performance with a health score of 0.0 out of 10. The top findings indicate minimal aggregate presence across suburbs and potential address or listing inconsistencies affecting borough results. The strongest keywords show the business ranks solidly in Riccarton for hair salon related terms, suggesting opportunity to build on existing relevancy while addressing listing accuracy.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou barely turn up in Google Maps searches across the suburbs around you, so the customers who search by what they need rather than by your name never see you at all.
  • 2
    Maps visibility in your own suburbWe are not seeing you in Maps searches in your own suburb, which is the search a customer standing a street away actually makes.
2 checks on your map positions. You're seeing both.
0.2Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
hair salon
1Not seen in the searches we ran across Christchurch
↓
Hair Co2Further down, below the first results
Map positionsChristchurch beauty · 570 businesses
You are #556 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Hair Co shows very low health in citations and social presence, with a 1.2/10. The strongest current asset is a highly trusted Facebook profile and a presence on Yellow and Fresha directories. Key opportunities include weak Instagram trust, no TikTok presence, missing Yellow ranking details, and no GrabOne listing. Addressing these could improve visibility gradually.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Yellow ProfileWe can see your Yellow Profile listing (https://yellow.co.nz/y/hair-co-579395648) found via: Google search results.
  • ✓
    White Pages ListingWe can see your White Pages Listing listing (https://whitepages.co.nz/hair-co-riccarton) found via: Google search results.

Top three opportunities

  • 1
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 2
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 3
    Fresha ProfileWe could not find an active Fresha Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
14 checks on your listings and social. You're seeing 6 of them.
2.7Room to grow
What customers seeWhere you rank
9:41
Ghair co riccarton
AllImagesMapsNews
White Pageshair-co-riccartonHair Co | White Pages✓
Yellowhair-co-579395648Hair Co | Yellow✓
FacebookHairCo.riccartonmallHair Co | Facebook✓
Freshalp/en/bt/hair-salons/in/nz-christchurch/riccartonFound through search, not linked from anything you own3
InstagramNo account found1
TiktokNo account found2
Listings and socialChristchurch beauty · 570 businesses
You are #419 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokWhite PagesYellowFreshaYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.
  • ✓
    An email addressCustomers can see an email address on the page, which gives the one who wants a quote in writing a route that does not depend on anyone picking up the phone.

Top three opportunities

  • 1
    People following your pageFewer people follow your page than most in this market, which means a post reaches people who already know you rather than anyone still deciding.
  • 2
    Recommendations on your pageA couple of recommendations have landed on the page, fewer than most here.
  • 3
    Where your page link pointsYour page points customers at a booking system or directory rather than a site of your own.
9 checks on your Facebook page. You're seeing 6 of them.
4.9Room to grow
What customers seeWhere you rank
9:41
facebook
HairCo.riccartonmall✓
125 followers 1
Hair Co. provides haircuts,colours&styling at affordable prices to satisfy your everyday hairstyling.
FollowMessage
★ 1 reviews · recommended 2
🌐 maps.google.com3
☎ +64 3-343 4951✓
PostsAboutPhotosReviews
Facebook pageChristchurch beauty · 570 businesses
You are #291 for your Facebook page
See how to fix all 3 →
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Facebook
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06Your websiteMarketbase business report

Your website

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Domain Age ScoreWe could not read how long your domain has been registered, or it is only weeks old.
  • 2
    Domain HealthYour site answers, but something did not check out - an insecure link, a redirect chain, a domain shared with other businesses, or a listing pointing at a social page.
  • 3
    Domain UniquenessYour web address belongs to a platform rather than to you - a social page or a site builder's own domain.
3 checks on your website. You're seeing all of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒google.com132
Your websiteChristchurch beauty · 570 businesses
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Where we can help

Nothing to sort here.
0 checks on your search and traffic. You're seeing all of them.
0.0Room to grow
What customers seeWhere you rank
9:41
G
AllMapsImagesShopping
No ads from you on any search
Hair CoNot in these results
Google search and trafficChristchurch beauty · 570 businesses
You are #266 for Google search and traffic
See how to keep it that way →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Hair Co's opening hours align strongly with local demand overall: 68 hours match peak periods and there are no low-demand open hours. High-demand windows are covered on weekday and Saturday afternoons, but there are nine popular hours when the salon is closed, mainly early evenings. Adjusting a few weekday and Saturday evening slots could capture extra bookings without increasing low-demand hours.

Strengths

  • ✓
    Hours aligned with demandNo business here matches the demand around it more closely than you do - you are open when people are looking and shut when they are not.

Where we can help

Nothing to sort here. Your hours already line up with when people are looking.
1 check on your opening hours. You're seeing it.
9.5Strong
What customers seeWhere you rank
9:41
Hair Co
OverviewReviewsPhotosAbout
Hours ✓
Monday9am-6pm
Tuesday9am-6pm
Wednesday9am-6pm
Thursday9am-9pm
Friday9am-9pm
Saturday9am-6pm
Sunday10am-6pm
Popular times Wednesday · Riccarton
8a9a10a11a12p1p2p3p4p5p6p
When people in Riccarton look   You are shut
Opening hoursChristchurch beauty · 570 businesses
You are #30 for opening hours
See how to keep it that way →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 17 opportunities, from the 44 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

Where you'd stand#448of 570 Christchurch beauty businesses
9:41
Christchurch beautyOverall · 570 businesses
You are #448 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
Just your name and email. No card. Or have us do it for you

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  • We don't need anything from you.No logins, no card, no setup. Built from what your customers can already see.
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  • Real New Zealand data.Every one of the 570 beauty businesses in Christchurch, checked - not a guess from overseas.
  • Built and run in Christchurch.A Kiwi business, not an offshore call centre.
  • A real person on the phone.Call us on 0800 747 901.
Jeremy GrayFounder, Marketbase

"I spent 20 years growing some of the biggest online marketplaces in New Zealand, Australia and the UK. Marketbase gives local businesses the same edge."

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