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Hair Do

Hair salon · Somerfield, Christchurch

What your customers see when they look for you, and where that puts you among 498 Christchurch hair salons & barbers.

ReportLocal marketing report
Checked13 October 2026
Your marketChristchurch hair salons & barbers · 498 businesses
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Executive summaryExclusive Marketbase business report

Hair Do

Hair salon · Somerfield, Christchurch

Where you stand#331of 498 hair salons & barbers
Overall health3.4/10across the eight areas

Going well

02Reviews7.803Map positions6.1

Where we can help

01Google listing5.108Opening hours4.805Facebook page2.404Listings and social0.907Google search and traffic0.006Your website-
How AI describes youMarketbase business report

What AI tells people about you

Hair Do is a hair salon in the City borough of Christchurch offering haircuts, styling, straightening and curling. Run by owner-stylist Dori, the salon is noted in reviews for careful attention to detail, a warm, kind approach and a recently updated, attractive salon space that regular clients praise.

Hair Do is a hair salon located in the City borough of Christchurch. The salon is owner-run by stylist Dori and offers a range of hair services to local clients.

Services mentioned by customers include haircuts, straightening, curling and styling for special occasions such as weddings. Reviews note careful, detail-oriented work and a focus on creating a shape that suits each person, with the owner describing her approach as a passionate, sculptural craft.

Customers commonly report friendly, kind service and repeat visits. Reviewers praise attention to detail, excellent results for long hair and satisfaction with the salon environment; a recent move to a new salon space is described as beautiful. Replies from the owner also appear in reviews, reflecting an engaged approach to client care.

Locally, Hair Do is distinguished by a combination of personalised styling by an experienced owner-stylist and strong client loyalty. Customers seeking attentive, detail-focused hair services in central Christchurch would find a small, owner-operated salon known for careful styling and a welcoming atmosphere.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

Hair Do shows a solid health score with core listing details in place, but there is room to improve its Google Business listing narrative and branding. The business already attracts customers through a claimed profile, accurate open status, a website link, a visible listing title and a contact phone number.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Description lengthThere is no real description on your listing, so when someone finds you on Google there is nothing in your own words telling them what you do.
  • 2
    LogoYour listing has no logo, so in a list of local results yours is the one with a blank space where every competitor has a mark.
  • 3
    Photos on the listingYou have more photos on your listing than half the businesses here, so a customer arriving has enough to look at that they stay on it.
11 checks on your Google listing. You're seeing 6 of them.
5.1Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
Hair Do
3
Hair Do✓✓
5.0 ★★★★★ (16)
Hair salon · Somerfield
Open 5 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business
No description yet1
Google listingChristchurch hair salons & barbers · 498 businesses
You are #244 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Hair Do shows a very strong overall health score for Google Business Reviews, reflecting solid customer satisfaction and good engagement. The top takeaway is an excellent star rating in the top 10%, with ongoing momentum in earning more reviews and maintaining a high response rate. This indicates a healthy, trusted salon with positive client experiences.

Strengths

  • ✓
    Star ratingYour rating is among the highest in this market and it does its own selling - a customer sees it before they read anything else.

Top three opportunities

  • 1
    Review confidenceYour rating and your review count together sit behind half the businesses here, so a customer weighing three listings has slightly less reason to trust yours.
  • 2
    Review countYour review count sits under the middle of this market, so you are readable to a customer without yet being convincing.
  • 3
    Response rateYou answer nearly all your reviews, which is more than almost anyone in this market, and a customer reading the page sees a two-sided conversation rather than a scoreboard.
4 checks on your reviews. You're seeing all of them.
7.8Good
What customers seeWhere you rank
9:41
Hair Do
OverviewReviewsPhotosAbout
5.0★★★★★16 reviews 2
5
4
3
2
1✓
1How far your rating and your review count together can be trusted
E
Emma P.★★★★★ · 10 months ago

I have been going to Hair Do for a long time because I have never come across someone like Dori not only she is amazing at what she does and most of all, she's such a wonderful kind hearted person and knows exactly what you're looking for....

Response from the owner3

Thank you, Emma for letting me know that you are feeling amazing after having your hair done with me , For me is passion ( as a sculpture )to create for Anyone an unique shape to suit .🥰 HairbyD...

M
Marita W.★★★★★ · 11 months ago

Dori did an amazing job of straightening and then curling my very long hair when I was visiting for my sons wedding. Her attention to detail was over and above what I expected and the result not only exceeded my expectations but lasted all...

Response from the owner

Many thanks, Marita for your appreciation 🙏♥️

Google reviewsChristchurch hair salons & barbers · 498 businesses
You are #110 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Hair Do shows an above average health score of 6.2 so there is stable visibility in Google Maps. The strongest finding is top-5 ranking for several Somerfield and nearby suburbs, notably hair salon and unisex hairdresser terms, which provides solid local visibility. There is room to improve aggregate and borough presence to move into higher tiers.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou turn up across more of the surrounding suburbs than the middle of the field, so customers searching from outside your own patch are finding you.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches more often than the middle of your suburb, so a customer searching nearby is likely to see you in the first handful.
2 checks on your map positions. You're seeing both.
6.1Good
What customers seeWhere you rank
9:41
1234Tiles © Esri
hair salon
1Top three for "hair salon" in 1 suburb, seen in 5
1
COLOURS Hair Studio4.9 ★ (31) · Hair salon
2
Hair Do25.0 ★ (16) · Hair salon
3
Elite Haircuts4.6 ★ (93) · Hair salon
4
Scissortrix Hair Design4.9 ★ (181) · Hair salon
Map positionsChristchurch hair salons & barbers · 498 businesses
You are #194 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Hair Do shows a very low health score for social presence and directories, at 0.4 out of 10, indicating limited reach. The strongest current footprint is Neighbourly and Fresha listings, which offer local visibility and booking capacity. Key opportunities focus on improving trust and consistency across Facebook and Instagram, plus exploring TikTok and NoSecretSalon to broaden reach.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 2
    Having a Facebook page at allWe found your Facebook Profile page through search alone.
  • 3
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
14 checks on your listings and social. You're seeing 3 of them.
0.9Room to grow
What customers seeWhere you rank
9:41
Ghair do somerfield
AllImagesMapsNews
FacebookHair-Base-61559255713653Hair Do | Facebook2
Healthpointwigs-by-haircreationsHair Do | Healthpoint
Neighbourlyhairdressers/canterbury-region/christchurch/somerfieldFound through search, not linked from anything you own
Freshalp/en/bt/hair-salons/in/nz-christchurch/somerfieldFound through search, not linked from anything you own
InstagramNo account found1
TiktokNo account found3
Listings and socialChristchurch hair salons & barbers · 498 businesses
You are #451 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokHealthpointNeighbourlyFreshaYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.
  • ✓
    A street addressA street address sits in your page details, so someone deciding between you and a business two suburbs over can see which of you is closer.
  • ✓
    A cover photoYour page opens with a cover photo rather than a blank banner, so the first impression a visitor gets is your own work.

Top three opportunities

  • 1
    People following your pageFewer people follow your page than most in this market, which means a post reaches people who already know you rather than anyone still deciding.
  • 2
    A page address you choseYour page address is one Facebook generated rather than one you chose - your business name with a long number bolted on, or just the number.
  • 3
    Recommendations on your pageYou hold fewer recommendations than the middle of this market.
9 checks on your Facebook page. You're seeing 6 of them.
2.4Room to grow
What customers seeWhere you rank
9:41
facebook
✓
people2
189 followers 1
Quality professional hairdressing services, inside the stunning Orion Point Metlifecare Village.
FollowMessage
★ 5 reviews · recommended 3
🌐 maps.google.com
☎ +64 27 211 2640✓
PostsAboutPhotosReviews
Facebook pageChristchurch hair salons & barbers · 498 businesses
You are #379 for your Facebook page
See how to fix all 3 →
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Facebook
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06Your websiteMarketbase business report

Your website

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Domain Age ScoreWe could not read how long your domain has been registered, or it is only weeks old.
  • 2
    Domain HealthYour site answers, but something did not check out - an insecure link, a redirect chain, a domain shared with other businesses, or a listing pointing at a social page.
  • 3
    Domain UniquenessYour web address belongs to a platform rather than to you - a social page or a site builder's own domain.
3 checks on your website. You're seeing all of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒wordpress.com132
Your websiteChristchurch hair salons & barbers · 498 businesses
See how to fix all 3 →
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Where we can help

Nothing to sort here.
0 checks on your search and traffic. You're seeing all of them.
0.0Room to grow
What customers seeWhere you rank
9:41
G
AllMapsImagesShopping
No ads from you on any search
Hair DoNot in these results
Google search and trafficChristchurch hair salons & barbers · 498 businesses
You are #212 for Google search and traffic
See how to keep it that way →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Hair Do's opening hours show solid alignment with weekday lunchtime demand in Christchurch, especially midweek. The salon is open during several high-search windows on Tuesday and Wednesday afternoons, capturing key weekday traffic. However, notable Saturday midday demand is missed because the salon is closed then. No low-demand open hours were flagged, so scheduled hours appear efficient overall.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours cover some of the busy stretches but fewer than half the businesses here, which means someone ringing round on a Saturday morning reaches your competitors and your voicemail.
1 check on your opening hours. You're seeing it.
4.8Room to grow
What customers seeWhere you rank
9:41
Hair Do
OverviewReviewsPhotosAbout
Hours 1
Monday9am-6pm
Tuesday9am-6pm
Wednesday9am-6pm
Thursday9am-6pm
Friday9am-6pm
SaturdayClosed
SundayClosed
Opening hoursChristchurch hair salons & barbers · 498 businesses
You are #260 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 18 opportunities, from the 44 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

08Opening hours1 opportunity

Where you'd stand#331of 498 Christchurch hair salons & barbers
9:41
Christchurch hair salons & barbersOverall · 498 businesses
You are #331 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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  • Real New Zealand data.Every one of the 498 hair salons & barbers in Christchurch, checked - not a guess from overseas.
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